Marketing & SEO · By cbrock84

Gets new users from signup to first real value — signup flow, onboarding, time-to-value, and the early experience that determines whether someone becomes a user or a lapsed account.

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Optimizes for AI assistants and AI-generated answers — being retrievable, being cited, and being represented accurately when a model answers on your behalf.

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Improves visibility and conversion in the App Store and Google Play — metadata, keywords, screenshots, ratings, and the listing experience that turns an impression into an install.

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Applies decision science and cognitive bias research to marketing and product decisions — how people actually choose under uncertainty, and how framing, defaults, sequencing, and social context…

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Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces.

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Owns brand, demand generation, content, communications, and how the market understands what the business does.

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Owns what gets built and why: product strategy, roadmap, discovery, user experience, and the definition of success for each release.

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Plans, runs, and synthesizes customer research — interviews, surveys, win-loss analysis, and message testing — into findings that change decisions.

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Designs, runs, and reads A/B tests and growth experiments — hypothesis, sample size, duration, and honest interpretation.

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Audits and rewrites landing pages, homepages, and sales pages to increase conversion — diagnosing why a page is not converting, rewriting headlines, hero copy and calls to action, and prioritizing…

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Converts anonymous traffic into known contacts — lead magnets, gated content, free tools, popups, and the forms behind them.

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Designs automated email and SMS programs — welcome and onboarding sequences, nurture, re-engagement, transactional messaging, and the timing and segmentation behind them.

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Gets a product listed where buyers and crawlers look — directories, marketplaces, review sites, comparison pages, and aggregators.

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Decides whether and how to enter a new market — sizing demand from the bottom up rather than from a market report, testing whether your advantage transfers, choosing between organic entry…

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Sets up, audits, and reports on marketing measurement — tracking plans, event schemas, attribution models, and the dashboards built on them.

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Designs a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door.

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Builds the marketing plan of record — objectives, channel mix, budget allocation, sequencing, and the measurement that says whether it worked.

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Plans, runs, and optimizes paid acquisition across search, social, and display — account structure, targeting, creative, bidding, budget, and the analysis that says whether to scale or stop.

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Builds reach through other people's audiences — co-marketing partnerships, creator and influencer programs, and community building.

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Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits.

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Takes something built and gets it into the market — tiering the launch to match what it actually warrants, sequencing internal readiness before external announcement, preparing sales and support to…

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Builds large sets of search-targeted pages from a template and a dataset — the location, comparison, integration, and use-case pages that capture long-tail demand at scale.

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Designs and improves referral, affiliate, and word-of-mouth programs — incentive structure, mechanics, timing, and fraud control.

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Diagnoses and reduces churn — cancellation flows, save offers, failed-payment recovery, at-risk detection, and the product and service causes underneath.

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Audits and improves organic search performance — technical health, site architecture, internal linking, structured data, and the content decisions that determine what can rank.

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Plans, packages, and scripts long-form video for retention and channel growth — idea selection, titles and thumbnails, script structure, and diagnosing why a video or channel underperforms.

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Owns the revenue engine end to end: sales, monetization, pricing, customer success, retention, and partnerships.

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