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Agent skill

Marketing Campaign Planner

by cbrock84 in cbrock84/headcount

Designs a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door.

MITAuto-check passedMarketing & SEO

Install Marketing Campaign Planner

skills CLI
$ npx skills add cbrock84/headcount --skill marketing-campaign-planner -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cbrock84/headcount marketing-campaign-planner --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/marketing/skills/marketing-campaign-planner .claude/skills/marketing-campaign-planner && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-campaign-planner
GitHub stars
2k
Token cost
~1.2k tokens
SKILL.md length
734 words
Files
2 (incl. references)
Skills in repo
178
Repo updated
First seen
Licence
MIT

At a glance

Designs a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door.

  • Works in 3 steps: Owned first — your list and existing… → Earned next — press, partners,… → Paid last, amplifying what already…
  • Tasks that involve Product launch strategy
  • SKILL.md covers One story, Objective, Channels: choose, do not spray and Timeline, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Marketing Campaign Planner is an agent skill from cbrock84/headcount. Designs a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door. Use this to plan a launch or campaign, sequence a go-to-market push, pressure-test a campaign before committing budget, or turn a product change into a coordinated set of activity. For ongoing channel programs rather than a bounded push, use marketing-planning.

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).

It sits in Marketing & SEO, covering Product launch strategy and Go-to-market strategy. The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.

When your agent uses it

  • Tasks that involve Product launch strategy
  • Tasks that involve Go-to-market strategy

Example prompts

  • “Use the marketing-campaign-planner skill to design a coordinated multi-channel campaign or product launch around one story — objective, message…”
  • “/marketing-campaign-planner”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. Owned first — your list and existing audience. Cheapest, fastest signal, and it tells you
  2. Earned next — press, partners, communities. Needs lead time; brief them before launch.
  3. Paid last, amplifying what already worked. Paying to distribute an untested message is how

What it can do on your machine

Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Campaign Planner loads about 1.2k tokens when it runs, and up to ~1.5k if it reads all its reference files. Until then it costs about 119 tokens; SKILL.md has 734 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~119
When it runs · the whole SKILL.md, loaded when a task matches
~1.2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 734 words, ~1,243 tokens.

Download SKILL.mdSave it as .claude/skills/marketing-campaign-planner/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
marketing-campaign-planner
description
Designs a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door. Use this to plan a launch or campaign, sequence a go-to-market push, pressure-test a campaign before committing budget, or turn a product change into a coordinated set of activity. For ongoing channel programs rather than a bounded push, use `marketing-planning`.

Marketing campaign planner

A campaign is a bounded push around one story. If it has no end date and no single story, it is a program, not a campaign, and it should be planned as one.

One story

Every campaign carries exactly one idea. Channels change the format; they never change the meaning. Campaigns that say slightly different things on each channel produce no compounding — the audience sees three impressions and remembers none.

Write the story as a sentence before anything else: for whom, what changes, why now. If it takes a paragraph, it is not ready and the campaign will not hold.

The "why now" is the part most campaigns skip and the part that produces urgency. Without it you are asking people to act on something that would be equally true next quarter.

Objective

One primary number with a date, and the leading indicator that will move first. Campaigns with several equal objectives cannot be sequenced, because every tradeoff has an argument on both sides.

State what you are not optimizing for. A launch optimizing for signups will make choices that cost brand, and that is fine — as long as it was chosen.

Channels: choose, do not spray

Pick channels by where the audience already is and which formats you can actually produce well. Two channels executed properly beat five done adequately, and the fifth channel usually consumes the attention that would have made the first two work.

Sequence them. Most campaigns run everything at once and learn nothing:

  1. Owned first — your list and existing audience. Cheapest, fastest signal, and it tells you whether the message lands before you pay to amplify it.
  2. Earned next — press, partners, communities. Needs lead time; brief them before launch.
  3. Paid last, amplifying what already worked. Paying to distribute an untested message is how budget disappears.

Timeline

Work backward from the launch date, and place the asset freeze at least several days before anything ships. Campaigns slip because copy is still being edited while ads are being trafficked.

Front-load anything with a dependency you do not control — press, partners, legal review, app-store approval. These are what actually move launch dates.

Plan the two weeks after launch as deliberately as the launch itself. Most campaigns are designed as a spike and produce one.

Assets

List every asset by channel with owner and due date. Derive them from the one story rather than writing each independently — independently written assets drift, and the drift is invisible until they are seen side by side.

Show full SKILL.md (314 more words)Show less

The offer

A campaign amplifies an offer; it cannot rescue a weak one. Before planning channels, check the offer itself: is the value obvious, is the risk to the buyer low, and is there a reason to act now that is not manufactured?

The levers, in rough order of effect: what is included, the risk reversal (guarantee, trial, pilot), the payment structure, and only then the price. Discounting is the weakest of these and the most reached for, and it trains the audience to wait for the next discount.

If the offer only works with urgency attached, the urgency is doing the work and it will not survive contact with a considered buyer.

Before committing

  • If the primary channel underdelivers by half, does the campaign still work?
  • What is the single point of failure, and what is the fallback?
  • Who says go, and what would make them say no?
  • What happens if it works far better than expected — can delivery, support, and inventory absorb it?

Sources

references/sources.md in this skill lists the outside authorities that settle the questions here — what each one is authoritative for, and what you may do with it. Check them before answering on anything they cover, and cite what you used. Most are free to read and not free to reproduce; the use note on each is binding.

Never

  • Run a campaign carrying more than one story. A second message halves the first.
  • Add a channel because it is available. Every channel added is one somebody has to run properly.
  • Set a launch date before the assets that gate it have named owners.
  • Commit to an objective you cannot measure with a number you already collect.

Return contract

The story in one sentence, objective and leading indicator, channels with sequencing rationale, timeline with the freeze date, asset list with owners, risks with fallbacks, and what is explicitly out of scope.

© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in plugins/marketing/skills/marketing-campaign-planner of cbrock84/headcount.

  • SKILL.md
  • references/sources.md

Open the folder on GitHubat commit 98d1c17

Compare with similar skills

Marketing Campaign Planner next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Marketing Campaign Planner compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Marketing Campaign Planner this skillcbrock84/headcount2k—~1.2kAutomated safety check: PassMIT
Launch Strategyfreekmurze/dotfiles1k22 repos~3.1kAutomated safety check: PassNone
Marketing StrategistCoWork-OS/CoWork-OS480—~893Automated safety check: PassMIT
Launch Gtmandreaskelm/pm-brain234—~2.1kAutomated safety check: PassCustom licence
Go To Marketemotixco/claude-skills-founder540—~884Automated safety check: PassMIT
Multi-Platform Launch Plannertech-leads-club/agent-skills7k—~3.9kAutomated safety check: PassCustom licence

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Categories

Questions about Marketing Campaign Planner

What does Marketing Campaign Planner do?

Designs a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door. Marketing Campaign Planner is an agent skill from cbrock84/headcount. Designs a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door.

When should I use Marketing Campaign Planner?

Marketing Campaign Planner fits situations like: tasks that involve Product launch strategy; tasks that involve Go-to-market strategy.

How do I install Marketing Campaign Planner in Claude Code?

Run `npx skills add cbrock84/headcount --skill marketing-campaign-planner -a claude-code`. Or copy the skill folder (plugins/marketing/skills/marketing-campaign-planner in cbrock84/headcount) into .claude/skills/marketing-campaign-planner in your project. Claude Code loads it when a task matches its description.

How do I install Marketing Campaign Planner in Codex?

Run `npx skills add cbrock84/headcount --skill marketing-campaign-planner -a codex`. Or copy the skill folder (plugins/marketing/skills/marketing-campaign-planner in cbrock84/headcount) into .agents/skills/marketing-campaign-planner in your project. Codex loads it when a task matches its description.

Can I use Marketing Campaign Planner in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill marketing-campaign-planner -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-campaign-planner, .gemini/skills/marketing-campaign-planner, .github/skills/marketing-campaign-planner and .opencode/skills/marketing-campaign-planner in your project.

What does Marketing Campaign Planner need to run?

SKILL.md names no scripts, command-line tools or credentials: Marketing Campaign Planner is instructions for the agent only.

Does Marketing Campaign Planner access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing Campaign Planner safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Marketing Campaign Planner use?

Marketing Campaign Planner is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Marketing Campaign Planner use?

About 1.2k tokens (SKILL.md is roughly 5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 253 tokens, read only when the agent opens those files.

What are the alternatives to Marketing Campaign Planner?

Skills that share tags, products or a category with Marketing Campaign Planner: Launch Strategy (freekmurze/dotfiles, 1k stars), Marketing Strategist (CoWork-OS/CoWork-OS, 480 stars), Launch Gtm (andreaskelm/pm-brain, 234 stars) and Go To Market (emotixco/claude-skills-founder, 540 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing Campaign Planner?

cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,022 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.

Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.