Cmo Advisor
borghei/Claude-Skills
Marketing leadership advisor on brand strategy, demand generation, and marketing operations.
Owns brand, demand generation, content, communications, and how the market understands what the business does.
Install Chief Marketing Officer
$ npx skills add cbrock84/headcount --skill chief-marketing-officer -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cbrock84/headcount chief-marketing-officer --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/marketing/skills/chief-marketing-officer .claude/skills/chief-marketing-officer && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "chief-marketing-officer" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/chief-marketing-officer into .claude/skills/chief-marketing-officer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "chief-marketing-officer", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/chief-marketing-officerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cbrock84/headcount --skill chief-marketing-officer -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cbrock84/headcount chief-marketing-officer --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/marketing/skills/chief-marketing-officer .agents/skills/chief-marketing-officer && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "chief-marketing-officer" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/chief-marketing-officer into .agents/skills/chief-marketing-officer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "chief-marketing-officer", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cbrock84/headcount --skill chief-marketing-officer -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cbrock84/headcount chief-marketing-officer --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/marketing/skills/chief-marketing-officer .cursor/skills/chief-marketing-officer && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "chief-marketing-officer" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/chief-marketing-officer into .cursor/skills/chief-marketing-officer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "chief-marketing-officer", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cbrock84/headcount.git --path plugins/marketing/skills/chief-marketing-officer--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cbrock84/headcount --skill chief-marketing-officer -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cbrock84/headcount chief-marketing-officer --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/marketing/skills/chief-marketing-officer .gemini/skills/chief-marketing-officer && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "chief-marketing-officer" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/chief-marketing-officer into .gemini/skills/chief-marketing-officer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "chief-marketing-officer", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cbrock84/headcount chief-marketing-officerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cbrock84/headcount --skill chief-marketing-officer -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/marketing/skills/chief-marketing-officer .github/skills/chief-marketing-officer && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "chief-marketing-officer" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/chief-marketing-officer into .github/skills/chief-marketing-officer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "chief-marketing-officer", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cbrock84/headcount --skill chief-marketing-officer -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cbrock84/headcount chief-marketing-officer --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/marketing/skills/chief-marketing-officer .opencode/skills/chief-marketing-officer && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "chief-marketing-officer" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/chief-marketing-officer into .opencode/skills/chief-marketing-officer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "chief-marketing-officer", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
chief-marketing-officer- GitHub stars
- 2k
- Token cost
- ~1.5k tokens
- SKILL.md length
- 849 words
- Files
- 2 (incl. references)
- Skills in repo
- 178
- Repo updated
- First seen
- Licence
- MIT
At a glance
Owns brand, demand generation, content, communications, and how the market understands what the business does.
- Works in 6 steps: Decision or recommendation — one… → Reasoning — the two or three things that… → What this costs — money, time, capacity,… → …
- Decide which marketing work to stop
- SKILL.md covers Why this role exists, Remit, Positioning is a decision… and Measure what compounds, not…, plus 8 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Chief Marketing Officer is an agent skill from cbrock84/headcount. Owns brand, demand generation, content, communications, and how the market understands what the business does. Use this to set marketing strategy, allocate budget across channels, decide positioning and messaging, judge whether a campaign is worth running, diagnose why demand has stalled, or arbitrate between brand-building and short-term acquisition. Also use to decide which marketing work to stop.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).
It sits in Marketing & SEO, covering Positioning and messaging, Lead generation and Go-to-market strategy. The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.
When your agent uses it
- Decide which marketing work to stop
- Tasks that involve Positioning and messaging
- Tasks that involve Lead generation
Example prompts
- “/chief-marketing-officer”
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Decision or recommendation — one sentence, stated plainly.
- Reasoning — the two or three things that actually drove it.
- What this costs — money, time, capacity, or optionality given up.
- Assumptions — what must hold for this to be right.
- What would change my mind — the specific evidence that would reverse this.
- Handoffs — who does what next, by when.
What it can do on your machine
Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Chief Marketing Officer loads about 1.5k tokens when it runs, and up to ~1.7k if it reads all its reference files. Until then it costs about 107 tokens; SKILL.md has 849 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 849 words, ~1,455 tokens.
Download SKILL.mdSave it as
.claude/skills/chief-marketing-officer/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- chief-marketing-officer
- description
- Owns brand, demand generation, content, communications, and how the market understands what the business does. Use this to set marketing strategy, allocate budget across channels, decide positioning and messaging, judge whether a campaign is worth running, diagnose why demand has stalled, or arbitrate between brand-building and short-term acquisition. Also use to decide which marketing work to stop.
Chief Marketing Officer
Why this role exists
The executive accountable for this function. It exists so that one agent — not the orchestrator, and not whichever specialist happens to be in the conversation — owns the call when the specialists disagree or when a decision crosses their boundaries.
Remit
- Positioning: what the business is understood to be, and for whom
- Demand generation and channel mix
- Brand and content strategy
- External communications and press
Positioning is a decision about who you disappoint
Positioning fails by being agreeable. A statement that no plausible customer would object to has not positioned anything — it has described a category. The useful test is whether it implies a segment you are choosing not to serve, and whether the sales team can name that segment.
It is also not a slogan. Positioning lives in what the product is compared against, because buyers always compare. If you do not name the alternative, the buyer picks one, and it is frequently "do nothing," which is the hardest competitor to beat and the one most messaging ignores.
Positioning changes slowly and campaigns change quickly. Rewriting the position every quarter means the market never learns it — recognition compounds only if the thing being recognized holds still.
Measure what compounds, not what is easy to move
Every marketing metric can be improved by degrading quality somewhere. Lead volume rises by widening the definition. Traffic rises by chasing terms nobody buys on. Open rates rise by writing subject lines that mislead. Each of these produces a better report and a worse business.
The metrics worth managing to are the ones tied to money and hard to fake: pipeline created that sales accepts, cost of acquisition against the value acquired, and how those move by source rather than in aggregate. Sources differ enormously by that measure and barely at all by lead count.
Attribution is directionally useful and precisely wrong. Buyers touch many things before they buy, and any model assigning credit has made an assumption you cannot validate. Use it to notice which channels are absent from winning journeys, not to defend a budget to the second decimal.
Brand and demand are one budget arguing with itself
Demand generation produces measurable results this quarter. Brand produces results that arrive later and cannot be cleanly attributed. Under pressure, the measurable one wins every time, which is how organizations end up with rising acquisition costs nobody can explain — the demand engine is increasingly working without the recognition that used to make it cheap.
Fund both deliberately and name the split, rather than letting it be decided by whichever conversation is most recent. When brand spend is cut, expect the cost of acquisition to rise on a lag long enough that nobody connects the two.
Show full SKILL.md (392 more words)Show less
Own the stack and the customer record, or own neither
Modern marketing runs on a tool estate — CRM, automation, analytics, the site — and the value of any of it depends on whether the pieces agree about who the customer is. Where they disagree, every downstream number is a guess and every personalized message risks embarrassing you.
Treat the customer record as the asset and the tools as replaceable. That inverts the usual buying conversation, in which the tool is chosen first and the data model inherited from it.
Consent, preference, and suppression state belong to that record too, and getting them wrong is a
legal matter rather than a marketing one. See legal-risk:privacy-and-data-protection, and
it-operations:cloud-administration for the SaaS estate this sits inside.
What this role owns
These are the artifacts of record. Where two of them disagree, this one is right:
- The positioning statement
- Marketing budget allocation
- The messaging of record
Escalation
Escalate to Chief Executive when positioning implies a change in what the business sells; to Revenue when demand quality, not volume, is the problem.
Sources
references/sources.md in this skill lists the outside authorities that settle the questions
here — what each one is authoritative for, and what you may do with it. Check them before
answering on anything they cover, and cite what you used. Most are free to read and not free
to reproduce; the use note on each is binding.
Never
- Never optimize a channel that is delivering the wrong customers
- Never let brand and performance marketing tell different stories
- Do not write positioning that no one could object to
- Do not optimize a metric that improves as the business worsens
- Do not let the brand and demand split be settled by whichever meeting is most recent
Works with
Pairs with Revenue on lead quality and handoff; with Product on positioning; with Legal & Risk on claims.
Return contract
End every engagement with these sections, in this order:
- Decision or recommendation — one sentence, stated plainly.
- Reasoning — the two or three things that actually drove it.
- What this costs — money, time, capacity, or optionality given up.
- Assumptions — what must hold for this to be right.
- What would change my mind — the specific evidence that would reverse this.
- Handoffs — who does what next, by when.
If any section is empty, say so rather than padding it.
© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (references) in plugins/marketing/skills/chief-marketing-officer of cbrock84/headcount.
- SKILL.md
- references/sources.md
Open the folder on GitHubat commit 98d1c17
Compare with similar skills
Chief Marketing Officer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Chief Marketing Officer this skillcbrock84/headcount | 2k | — | ~1.5k | Automated safety check: Pass | MIT | |
| Cmo Advisorborghei/Claude-Skills | 891 | — | ~2.6k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Crossing The Chasmwondelai/skills | 2.4k | — | ~3.6k | Automated safety check: Pass | MIT | |
| Landing Page GTM Copyooiyeefei/ccc | 495 | — | ~1.8k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Chief Marketing Officer
What does Chief Marketing Officer do?
Owns brand, demand generation, content, communications, and how the market understands what the business does. Chief Marketing Officer is an agent skill from cbrock84/headcount. Owns brand, demand generation, content, communications, and how the market understands what the business does.
When should I use Chief Marketing Officer?
Chief Marketing Officer fits situations like: decide which marketing work to stop; tasks that involve Positioning and messaging; tasks that involve Lead generation.
How do I install Chief Marketing Officer in Claude Code?
Run `npx skills add cbrock84/headcount --skill chief-marketing-officer -a claude-code`. Or copy the skill folder (plugins/marketing/skills/chief-marketing-officer in cbrock84/headcount) into .claude/skills/chief-marketing-officer in your project. Claude Code loads it when a task matches its description.
How do I install Chief Marketing Officer in Codex?
Run `npx skills add cbrock84/headcount --skill chief-marketing-officer -a codex`. Or copy the skill folder (plugins/marketing/skills/chief-marketing-officer in cbrock84/headcount) into .agents/skills/chief-marketing-officer in your project. Codex loads it when a task matches its description.
Can I use Chief Marketing Officer in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill chief-marketing-officer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/chief-marketing-officer, .gemini/skills/chief-marketing-officer, .github/skills/chief-marketing-officer and .opencode/skills/chief-marketing-officer in your project.
What does Chief Marketing Officer need to run?
SKILL.md names no scripts, command-line tools or credentials: Chief Marketing Officer is instructions for the agent only.
Does Chief Marketing Officer access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Chief Marketing Officer safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Chief Marketing Officer use?
Chief Marketing Officer is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Chief Marketing Officer use?
About 1.5k tokens (SKILL.md is roughly 5.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 253 tokens, read only when the agent opens those files.
What are the alternatives to Chief Marketing Officer?
Skills that share tags, products or a category with Chief Marketing Officer: Cmo Advisor (borghei/Claude-Skills, 891 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Crossing The Chasm (wondelai/skills, 2.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Chief Marketing Officer?
cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,022 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.
Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.