Landing Page Generator
buildfastwithai/gen-ai-experiments
Builds a single self-contained HTML landing page from a template with copy frameworks, four themes and SEO meta, then runs bundled audit scripts for conversion and speed.
Audits and rewrites landing pages, homepages, and sales pages to increase conversion — diagnosing why a page is not converting, rewriting headlines, hero copy and calls to action, and prioritizing…
Install Landing Page Cro Expert
$ npx skills add cbrock84/headcount --skill landing-page-cro-expert -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cbrock84/headcount landing-page-cro-expert --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/demand-generation/skills/landing-page-cro-expert .claude/skills/landing-page-cro-expert && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "landing-page-cro-expert" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/demand-generation/skills/landing-page-cro-expert into .claude/skills/landing-page-cro-expert/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "landing-page-cro-expert", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cbrock84/headcount/tree/main/plugins/demand-generation/skills/landing-page-cro-expertType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cbrock84/headcount --skill landing-page-cro-expert -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cbrock84/headcount landing-page-cro-expert --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/demand-generation/skills/landing-page-cro-expert .agents/skills/landing-page-cro-expert && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "landing-page-cro-expert" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/demand-generation/skills/landing-page-cro-expert into .agents/skills/landing-page-cro-expert/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "landing-page-cro-expert", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cbrock84/headcount --skill landing-page-cro-expert -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cbrock84/headcount landing-page-cro-expert --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/demand-generation/skills/landing-page-cro-expert .cursor/skills/landing-page-cro-expert && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "landing-page-cro-expert" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/demand-generation/skills/landing-page-cro-expert into .cursor/skills/landing-page-cro-expert/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "landing-page-cro-expert", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cbrock84/headcount.git --path plugins/demand-generation/skills/landing-page-cro-expert--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cbrock84/headcount --skill landing-page-cro-expert -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cbrock84/headcount landing-page-cro-expert --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/demand-generation/skills/landing-page-cro-expert .gemini/skills/landing-page-cro-expert && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "landing-page-cro-expert" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/demand-generation/skills/landing-page-cro-expert into .gemini/skills/landing-page-cro-expert/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "landing-page-cro-expert", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cbrock84/headcount landing-page-cro-expertInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cbrock84/headcount --skill landing-page-cro-expert -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/demand-generation/skills/landing-page-cro-expert .github/skills/landing-page-cro-expert && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "landing-page-cro-expert" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/demand-generation/skills/landing-page-cro-expert into .github/skills/landing-page-cro-expert/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "landing-page-cro-expert", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cbrock84/headcount --skill landing-page-cro-expert -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cbrock84/headcount landing-page-cro-expert --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/demand-generation/skills/landing-page-cro-expert .opencode/skills/landing-page-cro-expert && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "landing-page-cro-expert" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/demand-generation/skills/landing-page-cro-expert into .opencode/skills/landing-page-cro-expert/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "landing-page-cro-expert", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
landing-page-cro-expert- GitHub stars
- 2k
- Token cost
- ~1.1k tokens
- SKILL.md length
- 647 words
- Files
- 2 (incl. references)
- Skills in repo
- 178
- Repo updated
- First seen
- Licence
- MIT
At a glance
Audits and rewrites landing pages, homepages, and sales pages to increase conversion — diagnosing why a page is not converting, rewriting headlines, hero copy and calls to action, and prioritizing…
- Tasks that involve Landing pages
- SKILL.md covers Diagnose before rewriting, The hero, Down the page and Objections, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Tasks that involve Conversion rate optimization
What it does
Landing Page Cro Expert is an agent skill from cbrock84/headcount. Audits and rewrites landing pages, homepages, and sales pages to increase conversion — diagnosing why a page is not converting, rewriting headlines, hero copy and calls to action, and prioritizing which changes to test first. Use this when a page underperforms, when someone pastes a URL or screenshot asking what is wrong, when writing a new page, or when deciding which conversion changes are worth testing.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).
It sits in Frontend & Design, covering Landing pages, Conversion rate optimization and Test-driven development. The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.
When your agent uses it
- Tasks that involve Landing pages
- Tasks that involve Conversion rate optimization
- Tasks that involve Test-driven development
Example prompts
- “Use the landing-page-cro-expert skill to audit and rewrites landing pages, homepages, and sales pages to increase conversion — diagnosing why a page…”
- “/landing-page-cro-expert”
What it can do on your machine
Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Landing Page Cro Expert loads about 1.1k tokens when it runs, and up to ~1.8k if it reads all its reference files. Until then it costs about 108 tokens; SKILL.md has 647 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 647 words, ~1,112 tokens.
Download SKILL.mdSave it as
.claude/skills/landing-page-cro-expert/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- landing-page-cro-expert
- description
- Audits and rewrites landing pages, homepages, and sales pages to increase conversion — diagnosing why a page is not converting, rewriting headlines, hero copy and calls to action, and prioritizing which changes to test first. Use this when a page underperforms, when someone pastes a URL or screenshot asking what is wrong, when writing a new page, or when deciding which conversion changes are worth testing.
Landing page CRO
Diagnose before rewriting
A page converts when a visitor understands what this is, believes it will work for them, and has no unresolved objection at the moment they are asked to act. Failures are almost always one of those three, and the remedy differs entirely.
Read the page as a stranger who has five seconds. Then answer:
- What is this, in the reader's words? If the hero requires domain knowledge to parse, nothing below it matters.
- Who is it for? A page for everyone converts nobody. Specificity is a conversion tactic, not a marketing luxury.
- Why this instead of the alternative — including doing nothing, which is the real competitor.
- What is the single action? Multiple competing calls to action reliably reduce all of them.
The hero
Most of the outcome, decided in the space of a phone screen.
- Headline states the outcome, not the category and not a slogan. "Close your books in two days, not two weeks" beats "Modern accounting infrastructure."
- Subhead handles the obvious next question — usually how, or for whom.
- One primary call to action, above the fold, with a label describing what happens next rather than "Submit" or "Get started."
- Proof in the first screen. A logo row, a number, a named customer. Claims made with no evidence in sight are discounted wholesale.
- Show the product. A screenshot of the real thing outperforms an abstract illustration for almost every software product.
Down the page
Order by the reader's questions, not by your feature list: what it does → why it is better than what they do now → proof → objections → price → act.
Every claim needs evidence near it. Every section should be removable — if cutting it changes nothing, cut it. Long pages are fine; padded pages are not.
Repeat the call to action at each natural decision point, always the same action.
Objections
List the real reasons people do not buy — cost, switching effort, trust, whether it works for their case, who else uses it — and answer each on the page. Objections not handled on the page are handled by leaving.
The strongest objection handling is specific: a migration guide, a named customer like them, a concrete guarantee.
Show full SKILL.md (284 more words)Show less
Prioritizing tests
Rank by traffic × expected effect × confidence, and test structural things before cosmetic ones. Headline, offer framing, page order, and form length move conversion. Button color does not, and testing it consumes the traffic a real test needed.
Most pages cannot support many adequately powered tests. Spend them on the hero and the offer.
Scoring a page
Where a score is useful, rate each of these one to five with the criteria stated: clarity of what it is, specificity of who it is for, strength of the primary action, proof present and near claims, objections handled, and visual hierarchy supporting the path.
Publish the criteria with the score. A page scored 6/10 with no rubric produces an argument; the same score with the rubric produces a work list.
Sources
references/sources.md in this skill lists the outside authorities that settle the questions
here — what each one is authoritative for, and what you may do with it. Check them before
answering on anything they cover, and cite what you used. Most are free to read and not free
to reproduce; the use note on each is binding.
Never
- Rewrite before diagnosing. Most pages that fail to convert are failing above the fold or off the page entirely, in the traffic.
- Test a variant you cannot explain the hypothesis for. A win you cannot account for does not generalize.
- Remove an objection from the page because it is uncomfortable. It does not leave the buyer's head, only your copy.
Return contract
Findings ordered by expected impact, each with the evidence, the specific fix, and effort. The one change to make first. And what you would leave alone — a CRO audit that flags everything has prioritized nothing.
© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (references) in plugins/demand-generation/skills/landing-page-cro-expert of cbrock84/headcount.
- SKILL.md
- references/sources.md
Open the folder on GitHubat commit 98d1c17
Compare with similar skills
Landing Page Cro Expert next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Landing Page Cro Expert this skillcbrock84/headcount | 2k | — | ~1.1k | Automated safety check: Pass | MIT | |
| Landing Page Generatorbuildfastwithai/gen-ai-experiments | 785 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Landing Page Audit 39irinabuht12-oss/marketing-skills | 4.1k | — | ~1.6k | Automated safety check: Pass | None | |
| Landing CraftEliasOulkadi/shokunin | 114 | — | ~4.5k | Automated safety check: Pass | MIT | |
| Ads LandingAgriciDaniel/claude-ads | 9.9k | — | ~612 | Automated safety check: Pass | MIT | |
| Improve Websitewondelai/skills | 2.4k | — | ~5.1k | Automated safety check: Pass | MIT |
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irinabuht12-oss/marketing-skills
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Landing Craft
EliasOulkadi/shokunin
Build conversion-optimized landing pages with CRO frameworks (Conversion Research, LIFT Model), scroll effects, A/B testing, personalization, form optimization, and Core Web Vitals (INP, LCP, CLS).
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AgriciDaniel/claude-ads
Audit paid-ad landing pages for message match, mobile experience, performance, accessibility, trust, forms, consent, tracking, security, and conversion friction.
Improve Website
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Guided journey from a live website that underperforms to a prioritized, evidence-backed backlog of conversion, usability, message, and speed fixes - each shipped as a testable experiment.
Landing Page Optimizer
thatrebeccarae/claude-marketing
Landing page audit and optimization for conversion. An agent skill from thatrebeccarae/claude-marketing.
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Categories
Questions about Landing Page Cro Expert
What does Landing Page Cro Expert do?
Audits and rewrites landing pages, homepages, and sales pages to increase conversion — diagnosing why a page is not converting, rewriting headlines, hero copy and calls to action, and prioritizing…. Landing Page Cro Expert is an agent skill from cbrock84/headcount. Audits and rewrites landing pages, homepages, and sales pages to increase conversion — diagnosing why a page is not converting, rewriting headlines, hero copy and calls to action, and prioritizing which changes to test first.
When should I use Landing Page Cro Expert?
Landing Page Cro Expert fits situations like: tasks that involve Landing pages; tasks that involve Conversion rate optimization; tasks that involve Test-driven development.
How do I install Landing Page Cro Expert in Claude Code?
Run `npx skills add cbrock84/headcount --skill landing-page-cro-expert -a claude-code`. Or copy the skill folder (plugins/demand-generation/skills/landing-page-cro-expert in cbrock84/headcount) into .claude/skills/landing-page-cro-expert in your project. Claude Code loads it when a task matches its description.
How do I install Landing Page Cro Expert in Codex?
Run `npx skills add cbrock84/headcount --skill landing-page-cro-expert -a codex`. Or copy the skill folder (plugins/demand-generation/skills/landing-page-cro-expert in cbrock84/headcount) into .agents/skills/landing-page-cro-expert in your project. Codex loads it when a task matches its description.
Can I use Landing Page Cro Expert in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill landing-page-cro-expert -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/landing-page-cro-expert, .gemini/skills/landing-page-cro-expert, .github/skills/landing-page-cro-expert and .opencode/skills/landing-page-cro-expert in your project.
What does Landing Page Cro Expert need to run?
SKILL.md names no scripts, command-line tools or credentials: Landing Page Cro Expert is instructions for the agent only.
Does Landing Page Cro Expert access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Landing Page Cro Expert safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Landing Page Cro Expert use?
Landing Page Cro Expert is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Landing Page Cro Expert use?
About 1.1k tokens (SKILL.md is roughly 4.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 661 tokens, read only when the agent opens those files.
What are the alternatives to Landing Page Cro Expert?
Skills that share tags, products or a category with Landing Page Cro Expert: Landing Page Generator (buildfastwithai/gen-ai-experiments, 785 stars), Landing Page Audit 39 (irinabuht12-oss/marketing-skills, 4.1k stars), Landing Craft (EliasOulkadi/shokunin, 114 stars) and Ads Landing (AgriciDaniel/claude-ads, 9.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Landing Page Cro Expert?
cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,022 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.
Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.