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Agent skill

SEO Strategy

by cbrock84 in cbrock84/headcount

Audits and improves organic search performance — technical health, site architecture, internal linking, structured data, and the content decisions that determine what can rank.

MITAuto-check passedMarketing & SEO

Install SEO Strategy

skills CLI
$ npx skills add cbrock84/headcount --skill seo-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cbrock84/headcount seo-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/demand-generation/skills/seo-strategy .claude/skills/seo-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
seo-strategy
GitHub stars
2k
Token cost
~1.3k tokens
SKILL.md length
765 words
Files
2 (incl. references)
Skills in repo
178
Repo updated
First seen
Licence
MIT

At a glance

Audits and improves organic search performance — technical health, site architecture, internal linking, structured data, and the content decisions that determine what can rank.

  • Works in 4 steps: Can it be crawled? Robots directives,… → Can it be indexed? Check what is… → Does the page deserve to rank? Search… → …
  • Tasks that involve Schema markup
  • SKILL.md covers Diagnose in this order, Architecture, Performance and mobile and Structured data, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

SEO Strategy is an agent skill from cbrock84/headcount. Audits and improves organic search performance — technical health, site architecture, internal linking, structured data, and the content decisions that determine what can rank. Use this to run an SEO audit, diagnose why pages are not ranking or were deindexed, plan a site's URL and navigation structure, add structured data, or prioritize which SEO fixes are worth doing.

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).

It sits in Marketing & SEO, covering Schema markup, On-page SEO and SEO audit. The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.

When your agent uses it

  • Tasks that involve Schema markup
  • Tasks that involve On-page SEO
  • Tasks that involve SEO audit

Example prompts

  • “Use the seo-strategy skill to audit and improves organic search performance — technical health, site architecture, internal linking, structured…”
  • “/seo-strategy”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Can it be crawled? Robots directives, noindex left on after a launch, blocked resources,
  2. Can it be indexed? Check what is actually in the index versus what should be. Canonicals
  3. Does the page deserve to rank? Search intent match first. A page can be technically perfect
  4. Does the site have the authority to rank for it? Some terms are out of reach for now.

What it can do on your machine

Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

SEO Strategy loads about 1.3k tokens when it runs, and up to ~2k if it reads all its reference files. Until then it costs about 96 tokens; SKILL.md has 765 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~96
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 765 words, ~1,321 tokens.

Download SKILL.mdSave it as .claude/skills/seo-strategy/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
seo-strategy
description
Audits and improves organic search performance — technical health, site architecture, internal linking, structured data, and the content decisions that determine what can rank. Use this to run an SEO audit, diagnose why pages are not ranking or were deindexed, plan a site's URL and navigation structure, add structured data, or prioritize which SEO fixes are worth doing.

SEO strategy

Diagnose in this order

Skipping to content when the problem is technical wastes months. Work down; stop when you find the break.

  1. Can it be crawled? Robots directives, noindex left on after a launch, blocked resources, crawl budget wasted on parameter and filter URLs.
  2. Can it be indexed? Check what is actually in the index versus what should be. Canonicals pointing at the wrong page and unintended duplicates are the two usual causes.
  3. Does the page deserve to rank? Search intent match first. A page can be technically perfect and still lose because it answers a different question than the query asks.
  4. Does the site have the authority to rank for it? Some terms are out of reach for now. Targeting them is a decision to spend without return.

Architecture

Structure follows how people look for things, not how the company is organized.

  • Anything important reachable within three clicks of the home page.
  • Group related pages so internal linking is natural, not retrofitted.
  • One URL per thing. Parameters, trailing-slash variants, and case differences that all resolve are duplicate content in the crawler's eyes.
  • URLs readable and stable. Changing them costs equity even done correctly.

Internal linking is the most underused lever available: it is fully within your control, and it directs authority to the pages you actually care about. Link with descriptive anchor text from your strongest pages to the ones that need help.

Performance and mobile

Speed and mobile usability are ranking inputs and, more importantly, conversion inputs. Audit them as part of every SEO review rather than treating them as an engineering concern.

Measure on field data from real users where available, not only lab tools. Lab scores on a fast connection routinely miss what mobile users experience.

The three that matter:

  • Loading — how long until the largest visible element renders. Usually fixed by image sizing and format, render-blocking resources, and slow server response.
  • Interaction responsiveness — how long the page takes to react to a tap or click. Usually fixed by reducing main-thread JavaScript work.
  • Layout stability — how much content shifts while loading. Almost always fixed by reserving space for images, ads, and embeds before they load.

Mobile is the version that gets indexed. Check that mobile serves the same content as desktop — content hidden or dropped on mobile is content that does not exist for ranking — and that tap targets, font sizes, and viewport configuration do not make the page unusable.

Prioritize performance work by pages with traffic, not by worst score. A terrible score on a page nobody visits is not a finding.

Show full SKILL.md (332 more words)Show less

Structured data

Mark up what genuinely exists on the page — the entity, its attributes, the relationships. It clarifies meaning to the crawler and can earn richer results.

Use JSON-LD in the page head rather than inline microdata — it is easier to maintain and validate, and it does not entangle markup with content.

The types worth implementing, in rough order of return: organization and site identity, breadcrumbs, articles, products with offers and availability, frequently asked questions, events, local business details, and job postings. Implement the properties each type actually requires plus the recommended ones you can populate honestly; partial markup with missing required fields is usually ignored entirely.

Validate after every template change. Structured data breaks silently when a template is edited, and nothing tells you.

Never mark up content that is not visible on the page, and never mark up ratings, prices, or events that are not real. Both are policy violations with penalties attached.

Prioritizing

Rank fixes by traffic at risk against effort. In practice the order is almost always: indexation problems, then intent mismatch on high-value pages, then internal linking, then structured data, then everything else.

Sources

references/sources.md in this skill lists the outside authorities that settle the questions here — what each one is authoritative for, and what you may do with it. Check them before answering on anything they cover, and cite what you used. Most are free to read and not free to reproduce; the use note on each is binding.

Never

  • Chase rankings for a term the page cannot satisfy. The click arrives, bounces, and teaches the engine the page was wrong.
  • Restructure a site without a redirect map. Lost link equity does not come back on its own.
  • Judge a change in the first fortnight. Search feedback is slow enough that early movement is usually noise.

Return contract

Findings by severity with the evidence for each, the sequenced fix list, expected impact and when it should be visible, and what you are choosing not to fix.

© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in plugins/demand-generation/skills/seo-strategy of cbrock84/headcount.

  • SKILL.md
  • references/sources.md

Open the folder on GitHubat commit 98d1c17

Compare with similar skills

SEO Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

SEO Strategy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
SEO Strategy this skillcbrock84/headcount2k—~1.3kAutomated safety check: PassMIT
SEO Optimizerailabs-393/ai-labs-claude-skills4551 repos~3.2kAutomated safety check: PassMIT
Universal SEO AnalysisAgriciDaniel/claude-seo19k—~4.9kAutomated safety check: PassMIT
Single Page SEO AnalysisAgriciDaniel/claude-seo19k—~1.1kAutomated safety check: PassMIT
Browser4 SEOplatonai/Browser41.2k—~1.6kAutomated safety check: PassApache-2.0
SEO Checkerhanzili/hanzi-browse177—~1.9kAutomated safety check: PassCustom licence

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Categories

Questions about SEO Strategy

What does SEO Strategy do?

Audits and improves organic search performance — technical health, site architecture, internal linking, structured data, and the content decisions that determine what can rank. SEO Strategy is an agent skill from cbrock84/headcount. Audits and improves organic search performance — technical health, site architecture, internal linking, structured data, and the content decisions that determine what can rank.

When should I use SEO Strategy?

SEO Strategy fits situations like: tasks that involve Schema markup; tasks that involve On-page SEO; tasks that involve SEO audit.

How do I install SEO Strategy in Claude Code?

Run `npx skills add cbrock84/headcount --skill seo-strategy -a claude-code`. Or copy the skill folder (plugins/demand-generation/skills/seo-strategy in cbrock84/headcount) into .claude/skills/seo-strategy in your project. Claude Code loads it when a task matches its description.

How do I install SEO Strategy in Codex?

Run `npx skills add cbrock84/headcount --skill seo-strategy -a codex`. Or copy the skill folder (plugins/demand-generation/skills/seo-strategy in cbrock84/headcount) into .agents/skills/seo-strategy in your project. Codex loads it when a task matches its description.

Can I use SEO Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill seo-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-strategy, .gemini/skills/seo-strategy, .github/skills/seo-strategy and .opencode/skills/seo-strategy in your project.

What does SEO Strategy need to run?

SKILL.md names no scripts, command-line tools or credentials: SEO Strategy is instructions for the agent only.

Does SEO Strategy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is SEO Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does SEO Strategy use?

SEO Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does SEO Strategy use?

About 1.3k tokens (SKILL.md is roughly 5.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 658 tokens, read only when the agent opens those files.

What are the alternatives to SEO Strategy?

Skills that share tags, products or a category with SEO Strategy: SEO Optimizer (ailabs-393/ai-labs-claude-skills, 455 stars), Universal SEO Analysis (AgriciDaniel/claude-seo, 19k stars), Single Page SEO Analysis (AgriciDaniel/claude-seo, 19k stars) and Browser4 SEO (platonai/Browser4, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains SEO Strategy?

cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,022 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.

Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.