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Agent skill

Lead Capture

by cbrock84 in cbrock84/headcount

Converts anonymous traffic into known contacts — lead magnets, gated content, free tools, popups, and the forms behind them.

MITAuto-check passedMarketing & SEO

Install Lead Capture

skills CLI
$ npx skills add cbrock84/headcount --skill lead-capture -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cbrock84/headcount lead-capture --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/demand-generation/skills/lead-capture .claude/skills/lead-capture && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
lead-capture
GitHub stars
2k
Token cost
~805 tokens
SKILL.md length
473 words
Files
2 (incl. references)
Skills in repo
175
Repo updated
First seen
Licence
MIT

At a glance

Converts anonymous traffic into known contacts — lead magnets, gated content, free tools, popups, and the forms behind them.

  • Tasks that involve Content marketing
  • SKILL.md covers What gating costs, Lead magnets, Free tools and Popups and overlays, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Tasks that involve Lead generation

What it does

Lead Capture is an agent skill from cbrock84/headcount. Converts anonymous traffic into known contacts — lead magnets, gated content, free tools, popups, and the forms behind them. Use this to design or improve a lead magnet, plan a free tool, add or fix popups and overlays, improve form conversion, or decide what is worth gating and what should stay open.

Its SKILL.md is about 810 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).

It sits in Marketing & SEO, covering Content marketing and Lead generation. The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.

When your agent uses it

  • Tasks that involve Content marketing
  • Tasks that involve Lead generation

Example prompts

  • “Use the lead-capture skill to convert anonymous traffic into known contacts — lead magnets, gated content, free tools, popups, and the forms behind…”
  • “/lead-capture”

What it can do on your machine

Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Lead Capture loads about 805 tokens when it runs, and up to ~1.7k if it reads all its reference files. Until then it costs about 79 tokens; SKILL.md has 473 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~79
When it runs · the whole SKILL.md, loaded when a task matches
~805
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 473 words, ~805 tokens.

Download SKILL.mdSave it as .claude/skills/lead-capture/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
lead-capture
description
Converts anonymous traffic into known contacts — lead magnets, gated content, free tools, popups, and the forms behind them. Use this to design or improve a lead magnet, plan a free tool, add or fix popups and overlays, improve form conversion, or decide what is worth gating and what should stay open.

Lead capture

What gating costs

Every gate trades reach for contacts. That trade is worth making only when the contact is genuinely worth more than the reader — which is true far less often than it is assumed.

Gate: things with immediate practical utility that a buyer would use during evaluation — templates, calculators, assessments, data. Do not gate: thought leadership, anything you want cited or shared, or anything a competitor publishes openly.

Lead magnets

The test is whether someone would pay a small amount for it. If not, it will not earn an email address that gets used.

The best ones are things people use rather than read: a template that saves an afternoon, a calculator that answers a specific question, a checklist for a process they are mid-way through. An ebook that restates blog posts is not one.

Match the magnet to a stage. Someone downloading a beginner's guide is not ready for a sales call, and treating them as if they are burns the list.

Free tools

The strongest form: durable, earns links, and qualifies by use rather than by claim.

Build one only if it does something genuinely useful standalone, and keep the gate light — let people use it, and ask for the email to save or export the result. Gating before value is delivered converts a fraction as well.

Popups and overlays

Popups work and are widely hated; both facts matter.

  • Trigger on behavior, not time — exit intent, scroll depth, or a second visit. A popup at three seconds interrupts someone who has not yet decided whether to care.
  • Once per visitor, remembered. Repeated interruption is what generates the hatred.
  • Never on mobile mid-content. Beyond the user cost, it is penalized.
  • Offer something specific. "Subscribe to our newsletter" is not an offer. "The pricing calculator" is.
  • One clear dismissal. Hidden or tiny close buttons cost more in reputation than they gain in conversions.
Show full SKILL.md (157 more words)Show less

Forms

Every field costs conversion. Ask for what you need to do the next step and nothing for a later one — enrichment can fill the rest. Explain any field whose purpose is not obvious, since unexplained fields are where people abandon.

Sources

references/sources.md in this skill lists the outside authorities that settle the questions here — what each one is authoritative for, and what you may do with it. Check them before answering on anything they cover, and cite what you used. Most are free to read and not free to reproduce; the use note on each is binding.

Never

  • Gate something the buyer can get ungated elsewhere in one click.
  • Ask for a field nobody downstream uses. Every additional field costs conversion and the sales team is not reading it.
  • Trigger a popup before the visitor has seen anything worth staying for.
  • Treat a form fill as intent. Most of them are people who wanted the asset.

© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in plugins/demand-generation/skills/lead-capture of cbrock84/headcount.

  • SKILL.md
  • references/sources.md

Open the folder on GitHubat commit 98d1c17

Compare with similar skills

Lead Capture next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Lead Capture compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Lead Capture this skillcbrock84/headcount2k—~805Automated safety check: PassMIT
100m Leadsgetagentseal/founder-playbook724—~2.3kAutomated safety check: PassMIT
List Growth Designeraaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.9kAutomated safety check: PassApache-2.0
Lead Magnetssickn33/agentic-awesome-skills47k2 repos~2.8kAutomated safety check: PassMIT
Lead Magnet Ideasindranilbanerjee/digital-marketing-pro8551 repos~1kAutomated safety check: PassMIT
Memstack Marketing Lead Magnetcwinvestments/memstack423—~2.8kAutomated safety check: PassProprietary

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Categories

Questions about Lead Capture

What does Lead Capture do?

Converts anonymous traffic into known contacts — lead magnets, gated content, free tools, popups, and the forms behind them. Lead Capture is an agent skill from cbrock84/headcount. Converts anonymous traffic into known contacts — lead magnets, gated content, free tools, popups, and the forms behind them.

When should I use Lead Capture?

Lead Capture fits situations like: tasks that involve Content marketing; tasks that involve Lead generation.

How do I install Lead Capture in Claude Code?

Run `npx skills add cbrock84/headcount --skill lead-capture -a claude-code`. Or copy the skill folder (plugins/demand-generation/skills/lead-capture in cbrock84/headcount) into .claude/skills/lead-capture in your project. Claude Code loads it when a task matches its description.

How do I install Lead Capture in Codex?

Run `npx skills add cbrock84/headcount --skill lead-capture -a codex`. Or copy the skill folder (plugins/demand-generation/skills/lead-capture in cbrock84/headcount) into .agents/skills/lead-capture in your project. Codex loads it when a task matches its description.

Can I use Lead Capture in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill lead-capture -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/lead-capture, .gemini/skills/lead-capture, .github/skills/lead-capture and .opencode/skills/lead-capture in your project.

What does Lead Capture need to run?

SKILL.md names no scripts, command-line tools or credentials: Lead Capture is instructions for the agent only.

Does Lead Capture access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Lead Capture safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Lead Capture use?

Lead Capture is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Lead Capture use?

About 805 tokens (SKILL.md is roughly 3.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 868 tokens, read only when the agent opens those files.

What are the alternatives to Lead Capture?

Skills that share tags, products or a category with Lead Capture: 100m Leads (getagentseal/founder-playbook, 724 stars), List Growth Designer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Lead Magnets (sickn33/agentic-awesome-skills, 47k stars) and Lead Magnet Ideas (indranilbanerjee/digital-marketing-pro, 855 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Lead Capture?

cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,007 GitHub stars. The repository holds 175 skills in this directory. The repository was last updated on September 17, 2026.

Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.