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Agent skill

Paid Advertising

by cbrock84 in cbrock84/headcount

Plans, runs, and optimizes paid acquisition across search, social, and display — account structure, targeting, creative, bidding, budget, and the analysis that says whether to scale or stop.

MITAuto-check passedMarketing & SEO

Install Paid Advertising

skills CLI
$ npx skills add cbrock84/headcount --skill paid-advertising -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cbrock84/headcount paid-advertising --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/demand-generation/skills/paid-advertising .claude/skills/paid-advertising && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
paid-advertising
GitHub stars
2k
Token cost
~1k tokens
SKILL.md length
570 words
Files
2 (incl. references)
Skills in repo
178
Repo updated
First seen
Licence
MIT

At a glance

Plans, runs, and optimizes paid acquisition across search, social, and display — account structure, targeting, creative, bidding, budget, and the analysis that says whether to scale or stop.

  • Tasks that involve Paid advertising
  • SKILL.md covers Before spending, Structure, Naming conventions and Creative, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Paid Advertising is an agent skill from cbrock84/headcount. Plans, runs, and optimizes paid acquisition across search, social, and display — account structure, targeting, creative, bidding, budget, and the analysis that says whether to scale or stop. Use this to set up or restructure campaigns, write and iterate ad creative, diagnose rising costs or falling performance, decide budget allocation, or judge whether a channel is working.

Its SKILL.md is about 1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).

It sits in Marketing & SEO, covering Paid advertising. The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.

When your agent uses it

  • Tasks that involve Paid advertising

Example prompts

  • “/paid-advertising”

What it can do on your machine

Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Paid Advertising loads about 1k tokens when it runs, and up to ~1.9k if it reads all its reference files. Until then it costs about 99 tokens; SKILL.md has 570 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~99
When it runs · the whole SKILL.md, loaded when a task matches
~1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 570 words, ~1,043 tokens.

Download SKILL.mdSave it as .claude/skills/paid-advertising/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
paid-advertising
description
Plans, runs, and optimizes paid acquisition across search, social, and display — account structure, targeting, creative, bidding, budget, and the analysis that says whether to scale or stop. Use this to set up or restructure campaigns, write and iterate ad creative, diagnose rising costs or falling performance, decide budget allocation, or judge whether a channel is working.

Paid advertising

Paid is the fastest way to buy a result and the fastest way to buy nothing. The difference is mostly discipline before launch.

Before spending

  • Know the ceiling. Maximum acceptable acquisition cost, derived from margin and payback period, not from what feels affordable.
  • Conversion tracking verified end to end, with a test conversion confirmed in the platform. Optimizing against broken tracking teaches the algorithm the wrong thing, and that damage persists.
  • The destination is ready. Paid traffic to a page that does not convert is a donation. Fix the page first — it is cheaper.

Structure

Structure follows intent, since intent determines what a click is worth.

  • Search — separate by intent tier: brand, high-intent problem terms, category terms, broad research. Never one budget across all four; the broad terms will consume it.
  • Social — structure by audience, since creative fatigue and audience saturation are the two variables and you need to see them separately.
  • Enough volume per campaign to exit the learning phase. Over-segmentation starves every campaign of the data it needs.

Naming conventions

Decide the convention before the first campaign, because renaming later breaks historical reporting on every platform.

A workable pattern encodes, in fixed order: channel, objective, audience or intent tier, geography, and creative theme — separated consistently, with no spaces. It should be possible to filter a report by any one of those segments without opening a campaign.

Apply it to every level: campaign, ad set, and ad. Inconsistent naming is why cross-channel reporting takes a week to assemble and why nobody trusts it when it arrives.

Creative

Creative is the biggest lever on paid social and the most neglected.

  • Test genuinely different angles, not variations of one. Five headlines around one idea is one test.
  • The first frame or line does the work. Assume the rest is not seen.
  • Match the ad's promise to the landing page exactly. Mismatch shows up as a bounce you will misdiagnose as a targeting problem.
  • Expect fatigue and plan refreshes on a schedule; rising cost with flat conversion rate is usually fatigue, not competition.
Show full SKILL.md (227 more words)Show less

Reading performance

Diagnose in sequence: impressions (is it serving), click-through (is the creative landing), conversion rate (is the page delivering), cost per acquisition (is it economic), and downstream quality (did those customers stay). Stopping at cost per acquisition is how channels get scaled that are buying bad customers cheaply.

Sources

references/sources.md in this skill lists the outside authorities that settle the questions here — what each one is authoritative for, and what you may do with it. Check them before answering on anything they cover, and cite what you used. Most are free to read and not free to reproduce; the use note on each is binding.

Tooling

The platforms themselves: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Microsoft Advertising, TikTok Ads Manager, Reddit Ads, and similar. Each has its own definition of a conversion, and reconciling them against one internal definition is most of the analytics work.

Management and automation layers — Skai, Optmyzr, Smartly, and similar — are worth it at spend levels where a full-time person could not manually cover the account structure, and not before.

Creative volume is the constraint more often than bidding. Budget for producing variants at the rate the platform consumes them.

Never

  • Scale a campaign on a few conversions. Wait for significance.
  • Change several variables in one edit.
  • Let a channel run without a stated read-by date and a kill threshold.

© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in plugins/demand-generation/skills/paid-advertising of cbrock84/headcount.

  • SKILL.md
  • references/sources.md

Open the folder on GitHubat commit 98d1c17

Compare with similar skills

Paid Advertising next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Paid Advertising compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Paid Advertising this skillcbrock84/headcount2k—~1kAutomated safety check: PassMIT
Ad CreativeLeoYeAI/openclaw-marketing-skills1k8 repos~3.4kAutomated safety check: PassCustom licence
Blog GoogleAgriciDaniel/claude-blog2.3k1 repos~3.3kAutomated safety check: NotesMIT
Ad Account Auditoraaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.2kAutomated safety check: PassApache-2.0
Ad Creative Builderaaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.2kAutomated safety check: PassApache-2.0
Ad Test Designeraaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.8kAutomated safety check: PassApache-2.0

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Categories

Questions about Paid Advertising

What does Paid Advertising do?

Plans, runs, and optimizes paid acquisition across search, social, and display — account structure, targeting, creative, bidding, budget, and the analysis that says whether to scale or stop. Paid Advertising is an agent skill from cbrock84/headcount. Plans, runs, and optimizes paid acquisition across search, social, and display — account structure, targeting, creative, bidding, budget, and the analysis that says whether to scale or stop.

When should I use Paid Advertising?

Paid Advertising fits situations like: tasks that involve Paid advertising.

How do I install Paid Advertising in Claude Code?

Run `npx skills add cbrock84/headcount --skill paid-advertising -a claude-code`. Or copy the skill folder (plugins/demand-generation/skills/paid-advertising in cbrock84/headcount) into .claude/skills/paid-advertising in your project. Claude Code loads it when a task matches its description.

How do I install Paid Advertising in Codex?

Run `npx skills add cbrock84/headcount --skill paid-advertising -a codex`. Or copy the skill folder (plugins/demand-generation/skills/paid-advertising in cbrock84/headcount) into .agents/skills/paid-advertising in your project. Codex loads it when a task matches its description.

Can I use Paid Advertising in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill paid-advertising -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/paid-advertising, .gemini/skills/paid-advertising, .github/skills/paid-advertising and .opencode/skills/paid-advertising in your project.

What does Paid Advertising need to run?

SKILL.md names no scripts, command-line tools or credentials: Paid Advertising is instructions for the agent only.

Does Paid Advertising access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Paid Advertising safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Paid Advertising use?

Paid Advertising is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Paid Advertising use?

About 1k tokens (SKILL.md is roughly 4.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 829 tokens, read only when the agent opens those files.

What are the alternatives to Paid Advertising?

Skills that share tags, products or a category with Paid Advertising: Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ad Account Auditor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Ad Creative Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Paid Advertising?

cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,022 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.

Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.