Gtm Operating Cadence
github/awesome-copilot
Design meeting rhythms, metric reporting, quarterly planning, and decision-making velocity for scaling companies.
Builds the marketing plan of record — objectives, channel mix, budget allocation, sequencing, and the measurement that says whether it worked.
Install Marketing Planning
$ npx skills add cbrock84/headcount --skill marketing-planning -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cbrock84/headcount marketing-planning --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/marketing/skills/marketing-planning .claude/skills/marketing-planning && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "marketing-planning" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/marketing-planning into .claude/skills/marketing-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-planning", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/marketing-planningType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cbrock84/headcount --skill marketing-planning -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cbrock84/headcount marketing-planning --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/marketing/skills/marketing-planning .agents/skills/marketing-planning && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "marketing-planning" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/marketing-planning into .agents/skills/marketing-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-planning", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cbrock84/headcount --skill marketing-planning -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cbrock84/headcount marketing-planning --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/marketing/skills/marketing-planning .cursor/skills/marketing-planning && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "marketing-planning" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/marketing-planning into .cursor/skills/marketing-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-planning", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cbrock84/headcount.git --path plugins/marketing/skills/marketing-planning--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cbrock84/headcount --skill marketing-planning -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cbrock84/headcount marketing-planning --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/marketing/skills/marketing-planning .gemini/skills/marketing-planning && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "marketing-planning" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/marketing-planning into .gemini/skills/marketing-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-planning", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cbrock84/headcount marketing-planningInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cbrock84/headcount --skill marketing-planning -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/marketing/skills/marketing-planning .github/skills/marketing-planning && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "marketing-planning" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/marketing-planning into .github/skills/marketing-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-planning", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cbrock84/headcount --skill marketing-planning -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cbrock84/headcount marketing-planning --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/marketing/skills/marketing-planning .opencode/skills/marketing-planning && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "marketing-planning" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/marketing-planning into .opencode/skills/marketing-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-planning", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
marketing-planning- GitHub stars
- 2k
- Token cost
- ~652 tokens
- SKILL.md length
- 354 words
- Files
- 2 (incl. references)
- Skills in repo
- 178
- Repo updated
- First seen
- Licence
- MIT
At a glance
Builds the marketing plan of record — objectives, channel mix, budget allocation, sequencing, and the measurement that says whether it worked.
- Works in 8 steps: Objective — one primary number with a… → The constraint and the evidence for it. → Segments — who, in priority order, and… → …
- Tasks that involve Go-to-market strategy
- SKILL.md covers Start from the constraint, not…, Structure, Pressure-test before committing and Sources, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Marketing Planning is an agent skill from cbrock84/headcount. Builds the marketing plan of record — objectives, channel mix, budget allocation, sequencing, and the measurement that says whether it worked. Use this for annual or quarterly planning, when budget must be allocated or defended, when marketing activity feels busy but undirected, or when a plan needs pressure-testing before commitment.
Its SKILL.md is about 650 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).
It sits in Marketing & SEO, covering Go-to-market strategy and Product roadmapping. The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.
When your agent uses it
- Tasks that involve Go-to-market strategy
- Tasks that involve Product roadmapping
Example prompts
- “Use the marketing-planning skill to build the marketing plan of record — objectives, channel mix, budget allocation, sequencing, and the measurement…”
- “/marketing-planning”
Workflow steps
8 steps, taken from the first numbered list in SKILL.md.
- Objective — one primary number with a date. Supporting metrics are supporting.
- The constraint and the evidence for it.
- Segments — who, in priority order, and who is explicitly out of scope this period.
- Channel mix — three tiers
- Sequencing — what has to be true before each thing starts. Content before paid, positioning
- Budget — by tier and channel, with the fixed-versus-variable split visible.
- Measurement — the leading indicator per channel and when it should first move. A channel with
- Kill criteria — what result stops each experiment. Decided in advance, when it is cheap.
What it can do on your machine
Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Marketing Planning loads about 652 tokens when it runs, and up to ~903 if it reads all its reference files. Until then it costs about 89 tokens; SKILL.md has 354 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 354 words, ~652 tokens.
Download SKILL.mdSave it as
.claude/skills/marketing-planning/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- marketing-planning
- description
- Builds the marketing plan of record — objectives, channel mix, budget allocation, sequencing, and the measurement that says whether it worked. Use this for annual or quarterly planning, when budget must be allocated or defended, when marketing activity feels busy but undirected, or when a plan needs pressure-testing before commitment.
Marketing planning
Start from the constraint, not the calendar
Name the single thing limiting growth right now: not enough people know, not enough of the right people know, they know but do not believe, they believe but do not act, or they act but do not stay. Each implies a different plan. A plan that funds all five funds none properly.
Structure
- Objective — one primary number with a date. Supporting metrics are supporting.
- The constraint and the evidence for it.
- Segments — who, in priority order, and who is explicitly out of scope this period.
- Channel mix — three tiers:
- Proven — working now; fund to capacity, then stop. Most channels have a ceiling and spending past it buys worse customers.
- Scaling — evidence but not yet at capacity; the growth budget.
- Experimental — capped at a share you can lose entirely without missing the objective.
- Sequencing — what has to be true before each thing starts. Content before paid, positioning before content.
- Budget — by tier and channel, with the fixed-versus-variable split visible.
- Measurement — the leading indicator per channel and when it should first move. A channel with no stated read-by date runs forever.
- Kill criteria — what result stops each experiment. Decided in advance, when it is cheap.
Show full SKILL.md (144 more words)Show less
Pressure-test before committing
- What must be true for this to work, and which of those is least certain?
- What happens at half the budget? If the plan collapses, it has no core.
- Which line item would you cut first? If nothing, the plan is not prioritized.
- Where does this depend on another team delivering, and have they agreed?
Sources
references/sources.md in this skill lists the outside authorities that settle the questions
here — what each one is authoritative for, and what you may do with it. Check them before
answering on anything they cover, and cite what you used. Most are free to read and not free
to reproduce; the use note on each is binding.
Never
- Plan channel activity before positioning is settled.
- Fund an experiment you cannot afford to have fail.
- Report a plan without stating what did not get funded and why.
© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (references) in plugins/marketing/skills/marketing-planning of cbrock84/headcount.
- SKILL.md
- references/sources.md
Open the folder on GitHubat commit 98d1c17
Compare with similar skills
Marketing Planning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Marketing Planning this skillcbrock84/headcount | 2k | — | ~652 | Automated safety check: Pass | MIT | |
| Gtm Operating Cadencegithub/awesome-copilot | 40k | 1 repos | ~4k | Automated safety check: Pass | MIT | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 |
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Related
Categories
Questions about Marketing Planning
What does Marketing Planning do?
Builds the marketing plan of record — objectives, channel mix, budget allocation, sequencing, and the measurement that says whether it worked. Marketing Planning is an agent skill from cbrock84/headcount. Builds the marketing plan of record — objectives, channel mix, budget allocation, sequencing, and the measurement that says whether it worked.
When should I use Marketing Planning?
Marketing Planning fits situations like: tasks that involve Go-to-market strategy; tasks that involve Product roadmapping.
How do I install Marketing Planning in Claude Code?
Run `npx skills add cbrock84/headcount --skill marketing-planning -a claude-code`. Or copy the skill folder (plugins/marketing/skills/marketing-planning in cbrock84/headcount) into .claude/skills/marketing-planning in your project. Claude Code loads it when a task matches its description.
How do I install Marketing Planning in Codex?
Run `npx skills add cbrock84/headcount --skill marketing-planning -a codex`. Or copy the skill folder (plugins/marketing/skills/marketing-planning in cbrock84/headcount) into .agents/skills/marketing-planning in your project. Codex loads it when a task matches its description.
Can I use Marketing Planning in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill marketing-planning -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-planning, .gemini/skills/marketing-planning, .github/skills/marketing-planning and .opencode/skills/marketing-planning in your project.
What does Marketing Planning need to run?
SKILL.md names no scripts, command-line tools or credentials: Marketing Planning is instructions for the agent only.
Does Marketing Planning access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Marketing Planning safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Marketing Planning use?
Marketing Planning is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Marketing Planning use?
About 652 tokens (SKILL.md is roughly 2.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 251 tokens, read only when the agent opens those files.
What are the alternatives to Marketing Planning?
Skills that share tags, products or a category with Marketing Planning: Gtm Operating Cadence (github/awesome-copilot, 40k stars), Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars) and Startup Design (ferdinandobons/startup-skill, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Marketing Planning?
cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,022 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.
Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.