Agent skill

Partnership Marketing

by cbrock84 in cbrock84/headcount

Builds reach through other people's audiences — co-marketing partnerships, creator and influencer programs, and community building.

MITAuto-check passedMarketing & SEO

Install Partnership Marketing

skills CLI
$ npx skills add cbrock84/headcount --skill partnership-marketing -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cbrock84/headcount partnership-marketing --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/marketing/skills/partnership-marketing .claude/skills/partnership-marketing && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
partnership-marketing
GitHub stars
2k
Token cost
~774 tokens
SKILL.md length
430 words
Files
2 (incl. references)
Skills in repo
178
Repo updated
First seen
Licence
MIT

At a glance

Builds reach through other people's audiences — co-marketing partnerships, creator and influencer programs, and community building.

  • Tasks that involve Influencer and creator marketing
  • SKILL.md covers Evaluating a partner, Structuring, Community and Measuring, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Partnership Marketing is an agent skill from cbrock84/headcount. Builds reach through other people's audiences — co-marketing partnerships, creator and influencer programs, and community building. Use this to find and evaluate partners, structure a joint campaign or creator deal, plan a community strategy, or decide whether a partnership is worth the coordination cost.

Its SKILL.md is about 770 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).

It sits in Marketing & SEO, covering Influencer and creator marketing. The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.

When your agent uses it

  • Tasks that involve Influencer and creator marketing

Example prompts

  • “Use the partnership-marketing skill to build reach through other people's audiences — co-marketing partnerships, creator and influencer programs…”
  • “/partnership-marketing”

What it can do on your machine

Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Partnership Marketing loads about 774 tokens when it runs, and up to ~1.2k if it reads all its reference files. Until then it costs about 82 tokens; SKILL.md has 430 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~82
When it runs · the whole SKILL.md, loaded when a task matches
~774
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 430 words, ~774 tokens.

Download SKILL.mdSave it as .claude/skills/partnership-marketing/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
partnership-marketing
description
Builds reach through other people's audiences — co-marketing partnerships, creator and influencer programs, and community building. Use this to find and evaluate partners, structure a joint campaign or creator deal, plan a community strategy, or decide whether a partnership is worth the coordination cost.

Partnership marketing

Borrowing an audience is the cheapest reach available and the easiest to do badly.

Affiliates sit next to this rather than inside it: they are a paid channel with commercial terms, their own mechanics and their own fraud controls. revenue:referral-programs covers them.

Evaluating a partner

Fit matters more than size. The test is overlap of audience with non-overlap of offering: they serve the same people, and you do not compete for the same budget.

Check before committing:

  • Audience overlap — same buyer, or merely same industry? Same industry is not enough.
  • Engagement over follower count. A small responsive audience beats a large indifferent one, and follower counts are the easiest number to inflate.
  • Their audience's trust in them. You are borrowing that, and you can spend it.
  • What they get. A partnership that only serves you does not get executed, whatever was agreed.

Structuring

Write down, before anything ships: what each side produces, what each promotes and when, how leads or revenue are attributed, who owns the assets afterward, and what happens if one side does not deliver. Most partnerships fail on the last two, discovered late.

For creator deals specifically: pay for the work, not for promises about performance; require disclosure without exception; and give creative latitude — audiences detect a script and the whole value is that they trust the person's own voice.

Show full SKILL.md (205 more words)Show less

Community

A community is a long commitment that pays late. Do not start one to hit a quarterly number.

It works when members get value from each other rather than only from you. That requires a reason to return that is not your product, visible norms, and consistent presence — a community that is quiet for a month does not recover easily. Seed it deliberately with people who will actually post; an empty room stays empty.

Measuring

Attribute honestly. Partnership traffic is often assisted rather than last-touch, so last-touch attribution will under-count it and you will kill something that was working. Agree the measurement method before launch, when neither side is defending a result.

Sources

references/sources.md in this skill lists the outside authorities that settle the questions here — what each one is authoritative for, and what you may do with it. Check them before answering on anything they cover, and cite what you used. Most are free to read and not free to reproduce; the use note on each is binding.

Never

  • Partner with someone whose audience you have not actually looked at.
  • Run a creator campaign without disclosure. The regulatory exposure is real and the reputational cost is worse.
  • Judge a community on member count.

© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in plugins/marketing/skills/partnership-marketing of cbrock84/headcount.

  • SKILL.md
  • references/sources.md

Open the folder on GitHubat commit 98d1c17

Compare with similar skills

Partnership Marketing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Partnership Marketing compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Partnership Marketing this skillcbrock84/headcount2k—~774Automated safety check: PassMIT
Audience ResearchScrapeCreators/social-media-research-skills3.4k—~635Automated safety check: NotesMIT
Influencer Discoverytigerless-labs/influencer-discovery212—~2.5kAutomated safety check: NotesNone
Opencloneteam-attention/openclone130—~2.6kAutomated safety check: NotesMIT
Reelclaw Adsdansugc/reelclaw145—~3.9kAutomated safety check: NotesMIT
Affiliate CheckAffitor/affiliate-skills701—~808Automated safety check: NotesMIT

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Categories

Questions about Partnership Marketing

What does Partnership Marketing do?

Builds reach through other people's audiences — co-marketing partnerships, creator and influencer programs, and community building. Partnership Marketing is an agent skill from cbrock84/headcount. Builds reach through other people's audiences — co-marketing partnerships, creator and influencer programs, and community building.

When should I use Partnership Marketing?

Partnership Marketing fits situations like: tasks that involve Influencer and creator marketing.

How do I install Partnership Marketing in Claude Code?

Run `npx skills add cbrock84/headcount --skill partnership-marketing -a claude-code`. Or copy the skill folder (plugins/marketing/skills/partnership-marketing in cbrock84/headcount) into .claude/skills/partnership-marketing in your project. Claude Code loads it when a task matches its description.

How do I install Partnership Marketing in Codex?

Run `npx skills add cbrock84/headcount --skill partnership-marketing -a codex`. Or copy the skill folder (plugins/marketing/skills/partnership-marketing in cbrock84/headcount) into .agents/skills/partnership-marketing in your project. Codex loads it when a task matches its description.

Can I use Partnership Marketing in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill partnership-marketing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/partnership-marketing, .gemini/skills/partnership-marketing, .github/skills/partnership-marketing and .opencode/skills/partnership-marketing in your project.

What does Partnership Marketing need to run?

SKILL.md names no scripts, command-line tools or credentials: Partnership Marketing is instructions for the agent only.

Does Partnership Marketing access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Partnership Marketing safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Partnership Marketing use?

Partnership Marketing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Partnership Marketing use?

About 774 tokens (SKILL.md is roughly 3.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 424 tokens, read only when the agent opens those files.

What are the alternatives to Partnership Marketing?

Skills that share tags, products or a category with Partnership Marketing: Audience Research (ScrapeCreators/social-media-research-skills, 3.4k stars), Influencer Discovery (tigerless-labs/influencer-discovery, 212 stars), Openclone (team-attention/openclone, 130 stars) and Reelclaw Ads (dansugc/reelclaw, 145 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Partnership Marketing?

cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,022 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.

Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.