Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits.
Install Positioning And Messaging
$ npx skills add cbrock84/headcount --skill positioning-and-messaging -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cbrock84/headcount positioning-and-messaging --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/marketing/skills/positioning-and-messaging .claude/skills/positioning-and-messaging && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "positioning-and-messaging" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/positioning-and-messaging into .claude/skills/positioning-and-messaging/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-and-messaging", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/positioning-and-messagingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cbrock84/headcount --skill positioning-and-messaging -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cbrock84/headcount positioning-and-messaging --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/marketing/skills/positioning-and-messaging .agents/skills/positioning-and-messaging && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "positioning-and-messaging" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/positioning-and-messaging into .agents/skills/positioning-and-messaging/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-and-messaging", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cbrock84/headcount --skill positioning-and-messaging -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cbrock84/headcount positioning-and-messaging --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/marketing/skills/positioning-and-messaging .cursor/skills/positioning-and-messaging && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "positioning-and-messaging" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/positioning-and-messaging into .cursor/skills/positioning-and-messaging/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-and-messaging", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cbrock84/headcount.git --path plugins/marketing/skills/positioning-and-messaging--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cbrock84/headcount --skill positioning-and-messaging -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cbrock84/headcount positioning-and-messaging --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/marketing/skills/positioning-and-messaging .gemini/skills/positioning-and-messaging && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "positioning-and-messaging" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/positioning-and-messaging into .gemini/skills/positioning-and-messaging/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-and-messaging", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cbrock84/headcount positioning-and-messagingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cbrock84/headcount --skill positioning-and-messaging -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/marketing/skills/positioning-and-messaging .github/skills/positioning-and-messaging && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "positioning-and-messaging" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/positioning-and-messaging into .github/skills/positioning-and-messaging/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-and-messaging", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cbrock84/headcount --skill positioning-and-messaging -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cbrock84/headcount positioning-and-messaging --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/marketing/skills/positioning-and-messaging .opencode/skills/positioning-and-messaging && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "positioning-and-messaging" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/positioning-and-messaging into .opencode/skills/positioning-and-messaging/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-and-messaging", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
positioning-and-messaging- GitHub stars
- 2k
- Token cost
- ~655 tokens
- SKILL.md length
- 339 words
- Files
- 2 (incl. references)
- Skills in repo
- 178
- Repo updated
- First seen
- Licence
- MIT
At a glance
Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits.
- Works in 5 steps: Competitive alternative — what the buyer… → Unique attributes — what you have that… → Value — what those attributes let the… → …
- Tasks that involve Positioning and messaging
- SKILL.md covers The five decisions, Messaging that inherits from it, Testing it and Sources, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Positioning And Messaging is an agent skill from cbrock84/headcount. Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segment, when competitors are being compared against you unfavorably, or before any campaign, launch, or site rewrite.
Its SKILL.md is about 660 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).
It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.
When your agent uses it
- Tasks that involve Positioning and messaging
Example prompts
- “Use the positioning-and-messaging skill to establish what a product is understood to be, for whom, and instead of what — then turns that into the…”
- “/positioning-and-messaging”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Competitive alternative — what the buyer does today if you do not exist. Often a spreadsheet
- Unique attributes — what you have that the alternative does not. Features, factual.
- Value — what those attributes let the customer do that they could not before. Not the
- Who cares most — the segment for whom that value is urgent rather than pleasant. Narrower
- Market frame — the category you ask to be judged in. This sets every expectation the buyer
What it can do on your machine
Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Positioning And Messaging loads about 655 tokens when it runs, and up to ~893 if it reads all its reference files. Until then it costs about 105 tokens; SKILL.md has 339 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 339 words, ~655 tokens.
Download SKILL.mdSave it as
.claude/skills/positioning-and-messaging/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- positioning-and-messaging
- description
- Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Use this when messaging is inconsistent across channels, when prospects misunderstand what the product does, when entering a new segment, when competitors are being compared against you unfavorably, or before any campaign, launch, or site rewrite.
Positioning and messaging
Positioning is upstream of everything. A campaign built on unsettled positioning optimizes the wrong sentence.
The five decisions
- Competitive alternative — what the buyer does today if you do not exist. Often a spreadsheet or an intern, not a competitor.
- Unique attributes — what you have that the alternative does not. Features, factual.
- Value — what those attributes let the customer do that they could not before. Not the feature; the consequence.
- Who cares most — the segment for whom that value is urgent rather than pleasant. Narrower than comfortable.
- Market frame — the category you ask to be judged in. This sets every expectation the buyer brings, including on price.
Get these in order. Most positioning failures are step 5 done first: picking an exciting category and reverse-engineering the value.
Messaging that inherits from it
- One-liner — what it is, for whom, instead of what. No adjectives that a competitor could not also claim.
- Three pillars — the value claims, each with proof attached. A claim with no evidence is a slogan.
- Objection handling — the four things prospects actually push back on, answered plainly.
- Words to avoid — including the category terms that would frame you wrongly.
Testing it
Read the one-liner to someone in the target segment and ask what they think it does and who it is for. If they answer with your category but the wrong use case, the frame is wrong. If they answer with a competitor's name, the differentiation is not landing.
Sources
references/sources.md in this skill lists the outside authorities that settle the questions
here — what each one is authoritative for, and what you may do with it. Check them before
answering on anything they cover, and cite what you used. Most are free to read and not free
to reproduce; the use note on each is binding.
Never
- Position against a competitor the buyer has not heard of.
- Widen the segment because the narrow one feels small. Diffuse positioning converts nobody.
- Change the one-liner per channel. Channels change format, not meaning.
© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (references) in plugins/marketing/skills/positioning-and-messaging of cbrock84/headcount.
- SKILL.md
- references/sources.md
Open the folder on GitHubat commit 98d1c17
Compare with similar skills
Positioning And Messaging next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Positioning And Messaging this skillcbrock84/headcount | 2k | — | ~655 | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 538 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Positioningferdinandobons/startup-skill | 1.2k | — | ~4.6k | Automated safety check: Pass | MIT | |
| Stanley Druckenmiller Investmenttradermonty/claude-trading-skills | 3k | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| B2b Playbookweilun88313/B2B-Playbook | 203 | — | ~3.1k | Automated safety check: Pass | Proprietary |
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Stanley Druckenmiller Investment
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Related
Categories
Questions about Positioning And Messaging
What does Positioning And Messaging do?
Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits. Positioning And Messaging is an agent skill from cbrock84/headcount. Establishes what a product is understood to be, for whom, and instead of what — then turns that into the messaging every other surface inherits.
When should I use Positioning And Messaging?
Positioning And Messaging fits situations like: tasks that involve Positioning and messaging.
How do I install Positioning And Messaging in Claude Code?
Run `npx skills add cbrock84/headcount --skill positioning-and-messaging -a claude-code`. Or copy the skill folder (plugins/marketing/skills/positioning-and-messaging in cbrock84/headcount) into .claude/skills/positioning-and-messaging in your project. Claude Code loads it when a task matches its description.
How do I install Positioning And Messaging in Codex?
Run `npx skills add cbrock84/headcount --skill positioning-and-messaging -a codex`. Or copy the skill folder (plugins/marketing/skills/positioning-and-messaging in cbrock84/headcount) into .agents/skills/positioning-and-messaging in your project. Codex loads it when a task matches its description.
Can I use Positioning And Messaging in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill positioning-and-messaging -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/positioning-and-messaging, .gemini/skills/positioning-and-messaging, .github/skills/positioning-and-messaging and .opencode/skills/positioning-and-messaging in your project.
What does Positioning And Messaging need to run?
SKILL.md names no scripts, command-line tools or credentials: Positioning And Messaging is instructions for the agent only.
Does Positioning And Messaging access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Positioning And Messaging safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Positioning And Messaging use?
Positioning And Messaging is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Positioning And Messaging use?
About 655 tokens (SKILL.md is roughly 2.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 238 tokens, read only when the agent opens those files.
What are the alternatives to Positioning And Messaging?
Skills that share tags, products or a category with Positioning And Messaging: Marketing Os (Yuzzyuk/marketing-os, 538 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Positioning And Messaging?
cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,016 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.
Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.