Brand Dna
thatrebeccarae/claude-marketing
Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json.
Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces.
Install Brand Identity
$ npx skills add cbrock84/headcount --skill brand-identity -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cbrock84/headcount brand-identity --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/product/skills/brand-identity .claude/skills/brand-identity && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-identity" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/product/skills/brand-identity into .claude/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cbrock84/headcount/tree/main/plugins/product/skills/brand-identityType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cbrock84/headcount --skill brand-identity -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cbrock84/headcount brand-identity --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/product/skills/brand-identity .agents/skills/brand-identity && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-identity" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/product/skills/brand-identity into .agents/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cbrock84/headcount --skill brand-identity -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cbrock84/headcount brand-identity --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/product/skills/brand-identity .cursor/skills/brand-identity && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-identity" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/product/skills/brand-identity into .cursor/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cbrock84/headcount.git --path plugins/product/skills/brand-identity--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cbrock84/headcount --skill brand-identity -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cbrock84/headcount brand-identity --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/product/skills/brand-identity .gemini/skills/brand-identity && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-identity" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/product/skills/brand-identity into .gemini/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cbrock84/headcount brand-identityInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cbrock84/headcount --skill brand-identity -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/product/skills/brand-identity .github/skills/brand-identity && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-identity" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/product/skills/brand-identity into .github/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cbrock84/headcount --skill brand-identity -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cbrock84/headcount brand-identity --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/product/skills/brand-identity .opencode/skills/brand-identity && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-identity" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/product/skills/brand-identity into .opencode/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-identity- GitHub stars
- 2k
- Token cost
- ~783 tokens
- SKILL.md length
- 440 words
- Files
- 2 (incl. references)
- Skills in repo
- 178
- Repo updated
- First seen
- Licence
- MIT
At a glance
Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces.
- Tasks that involve Brand strategy and identity
- SKILL.md covers Establishing, The system, Applying and Auditing an existing brand, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Tasks that involve Typography
What it does
Brand Identity is an agent skill from cbrock84/headcount. Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces. Use this to establish a brand from scratch, audit whether an existing brand is being applied consistently, build brand guidelines, or decide how a brand should express itself in an unfamiliar format.
Its SKILL.md is about 780 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).
It sits in Media & Creative, covering Brand strategy and identity and Typography. The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.
When your agent uses it
- Tasks that involve Brand strategy and identity
- Tasks that involve Typography
Example prompts
- “Use the brand-identity skill to define and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep…”
- “/brand-identity”
What it can do on your machine
Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brand Identity loads about 783 tokens when it runs, and up to ~1.2k if it reads all its reference files. Until then it costs about 98 tokens; SKILL.md has 440 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 440 words, ~783 tokens.
Download SKILL.mdSave it as
.claude/skills/brand-identity/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- brand-identity
- description
- Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces. Use this to establish a brand from scratch, audit whether an existing brand is being applied consistently, build brand guidelines, or decide how a brand should express itself in an unfamiliar format.
Brand identity
Brand is the accumulated impression of every surface someone encounters. Consistency is most of it; the rest is having a point of view.
Establishing
Before any visual decision, settle three things in writing:
- What the brand is for — the promise it makes, in one sentence.
- Who it is for — and, more usefully, who it is not for.
- What it is not — the three adjectives it should never earn. These constrain far better than aspirational ones, because "modern" and "trustworthy" rule nothing out.
The system
Palette. One primary, one accent, a full neutral ramp, and semantic states. The neutral ramp does most of the visible work and gets the least attention — spend time on it. Every color needs a verified contrast ratio against the surfaces it will actually sit on, not against white.
Typography. One display family, one text family, and a rule for when each is used. Both must work at the smallest size they will appear at, on a real device, before selection.
Logo. Define clear space, minimum size, and permitted variants. Then define misuse explicitly: no stretching, no recoloring outside the permitted set, no effects, no re-typesetting the wordmark. Guidelines fail by omission — what is not forbidden gets done.
Imagery. A stated direction, with examples of both what fits and what does not. "Authentic photography" means nothing without a counter-example.
Applying
The test of a brand system is an unfamiliar format: an error email, a conference badge, a slide nobody planned for. If the system does not say what to do, it is a mood board, not a system.
Show full SKILL.md (177 more words)Show less
Auditing an existing brand
Collect real surfaces — product, marketing site, email, social, sales collateral — side by side. Look for: palette drift, more type families than the system defines, logo variants nobody sanctioned, and tone that changes between surfaces. Report by severity, and separate what breaks the system from what merely was not specified.
Sources
references/sources.md in this skill lists the outside authorities that settle the questions
here — what each one is authoritative for, and what you may do with it. Check them before
answering on anything they cover, and cite what you used. Most are free to read and not free
to reproduce; the use note on each is binding.
Never
- Pick color and type before you know what the brand has to sound like and what it will sit next to.
- Ship a palette you have not checked for contrast at real sizes on real backgrounds.
- Use color alone to carry state, meaning, or error.
- Add a typeface because a page needs variety. Variety comes from weight, size, and spacing inside the system you already have.
© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (references) in plugins/product/skills/brand-identity of cbrock84/headcount.
- SKILL.md
- references/sources.md
Open the folder on GitHubat commit 98d1c17
Compare with similar skills
Brand Identity next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Identity this skillcbrock84/headcount | 2k | — | ~783 | Automated safety check: Pass | MIT | |
| Brand Dnathatrebeccarae/claude-marketing | 161 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Brand Identityfatihaydost/brand-identity-skill | 130 | — | ~2k | Automated safety check: Pass | MIT | |
| Brand Guidelinesnexu-io/open-design | 100k | — | ~346 | Automated safety check: Pass | Apache-2.0 | |
| Anthropic Brand Stylinganthropics/skills | 180k | 30 repos | ~559 | Automated safety check: Pass | Apache-2.0 | |
| Brand Designermagnus919/hermes-profiles | 289 | — | ~2.3k | Automated safety check: Pass | MIT |
Similar skills
Brand Identity
fatihaydost/brand-identity-skill
Brand identity sets from one brief - logo, typography and colour palette built together, measured (contrast, colour blindness, glyph coverage, font licences, small-size logo renders) and compared…
Brand Guidelines
nexu-io/open-design
Apply Anthropic's official brand colors and typography to artifacts for consistent visual identity and professional design standards.
- Official
Anthropic Brand Styling
anthropics/skills
Applies Anthropic's brand colors and fonts to artifacts such as PowerPoint slides, using fixed hex values for text and accents, Poppins headings and Lora body text.
Brand Designer
magnus919/hermes-profiles
Create comprehensive brand identity documentation for any brand.
Brand Guidelines
composio-community/awesome-codex-skills
Applies OpenAI's brand colors and typography to any artifact that should match the Codex/OpenAI look-and-feel.
More from cbrock84/headcount
All 178 skills in this repoAgent Hierarchy
cbrock84/headcount
Designs orchestrator-and-subagent hierarchies for a repository — splitting agents by exclusive write surface, pairing every producer with an independent auditor, and enforcing the split with a…
Access And Identity
cbrock84/headcount
Designs and audits who can reach what — authentication, authorization models, privileged access, service credentials, and joiner-mover-leaver process.
Account Based Marketing
cbrock84/headcount
Concentrates marketing and sales effort on a named set of accounts rather than on volume — qualifying whether the model fits your economics at all, building the account list and the buying group…
Activation
cbrock84/headcount
Gets new users from signup to first real value — signup flow, onboarding, time-to-value, and the early experience that determines whether someone becomes a user or a lapsed account.
AI ML Governance
cbrock84/headcount
Governs models and AI systems in production — intended use, evaluation, monitoring, human oversight, documentation, and the decision to deploy or retire.
AI Research Analyst
cbrock84/headcount
Produces executive-level research — market sizing, competitor mapping, trend analysis, and strategic intelligence — grounded in cited sources with the confidence in each claim made explicit.
Related
Questions about Brand Identity
What does Brand Identity do?
Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces. Brand Identity is an agent skill from cbrock84/headcount. Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces.
When should I use Brand Identity?
Brand Identity fits situations like: tasks that involve Brand strategy and identity; tasks that involve Typography.
How do I install Brand Identity in Claude Code?
Run `npx skills add cbrock84/headcount --skill brand-identity -a claude-code`. Or copy the skill folder (plugins/product/skills/brand-identity in cbrock84/headcount) into .claude/skills/brand-identity in your project. Claude Code loads it when a task matches its description.
How do I install Brand Identity in Codex?
Run `npx skills add cbrock84/headcount --skill brand-identity -a codex`. Or copy the skill folder (plugins/product/skills/brand-identity in cbrock84/headcount) into .agents/skills/brand-identity in your project. Codex loads it when a task matches its description.
Can I use Brand Identity in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill brand-identity -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-identity, .gemini/skills/brand-identity, .github/skills/brand-identity and .opencode/skills/brand-identity in your project.
What does Brand Identity need to run?
SKILL.md names no scripts, command-line tools or credentials: Brand Identity is instructions for the agent only.
Does Brand Identity access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Brand Identity safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Brand Identity use?
Brand Identity is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Brand Identity use?
About 783 tokens (SKILL.md is roughly 3.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 397 tokens, read only when the agent opens those files.
What are the alternatives to Brand Identity?
Skills that share tags, products or a category with Brand Identity: Brand Dna (thatrebeccarae/claude-marketing, 161 stars), Brand Identity (fatihaydost/brand-identity-skill, 130 stars), Brand Guidelines (nexu-io/open-design, 100k stars) and Anthropic Brand Styling (anthropics/skills, 180k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Identity?
cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,022 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.
Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.