FLOW SEO Framework
AgriciDaniel/claude-seo
Brings the FLOW framework's stage-specific SEO prompts into the agent, from keyword discovery through backlinks, on-page work and conversion to local SEO, loaded on demand.
Gets new users from signup to first real value — signup flow, onboarding, time-to-value, and the early experience that determines whether someone becomes a user or a lapsed account.
Install Activation
$ npx skills add cbrock84/headcount --skill activation -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cbrock84/headcount activation --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/revenue/skills/activation .claude/skills/activation && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "activation" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/revenue/skills/activation into .claude/skills/activation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "activation", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cbrock84/headcount/tree/main/plugins/revenue/skills/activationType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cbrock84/headcount --skill activation -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cbrock84/headcount activation --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/revenue/skills/activation .agents/skills/activation && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "activation" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/revenue/skills/activation into .agents/skills/activation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "activation", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cbrock84/headcount --skill activation -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cbrock84/headcount activation --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/revenue/skills/activation .cursor/skills/activation && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "activation" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/revenue/skills/activation into .cursor/skills/activation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "activation", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cbrock84/headcount.git --path plugins/revenue/skills/activation--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cbrock84/headcount --skill activation -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cbrock84/headcount activation --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/revenue/skills/activation .gemini/skills/activation && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "activation" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/revenue/skills/activation into .gemini/skills/activation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "activation", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cbrock84/headcount activationInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cbrock84/headcount --skill activation -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/revenue/skills/activation .github/skills/activation && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "activation" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/revenue/skills/activation into .github/skills/activation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "activation", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cbrock84/headcount --skill activation -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cbrock84/headcount activation --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/revenue/skills/activation .opencode/skills/activation && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "activation" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/revenue/skills/activation into .opencode/skills/activation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "activation", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
activation- GitHub stars
- 2k
- Token cost
- ~865 tokens
- SKILL.md length
- 498 words
- Files
- 2 (incl. references)
- Skills in repo
- 175
- Repo updated
- First seen
- Licence
- MIT
At a glance
Gets new users from signup to first real value — signup flow, onboarding, time-to-value, and the early experience that determines whether someone becomes a user or a lapsed account.
- Tasks that involve Conversion rate optimization
- SKILL.md covers Define the activation moment, Signup, Onboarding and Diagnosing, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Activation is an agent skill from cbrock84/headcount. Gets new users from signup to first real value — signup flow, onboarding, time-to-value, and the early experience that determines whether someone becomes a user or a lapsed account. Use this to design or fix signup and onboarding, diagnose why signups do not convert to active use, reduce time-to-value, or decide what a new user must accomplish first.
Its SKILL.md is about 870 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).
It sits in Marketing & SEO, covering Conversion rate optimization. The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.
When your agent uses it
- Tasks that involve Conversion rate optimization
Example prompts
- “/activation”
What it can do on your machine
Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Activation loads about 865 tokens when it runs, and up to ~1.2k if it reads all its reference files. Until then it costs about 91 tokens; SKILL.md has 498 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 498 words, ~865 tokens.
Download SKILL.mdSave it as
.claude/skills/activation/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- activation
- description
- Gets new users from signup to first real value — signup flow, onboarding, time-to-value, and the early experience that determines whether someone becomes a user or a lapsed account. Use this to design or fix signup and onboarding, diagnose why signups do not convert to active use, reduce time-to-value, or decide what a new user must accomplish first.
Activation
Acquisition spend is wasted downstream of a weak activation. This is usually the cheapest place to improve revenue and the least worked on.
Define the activation moment
Name the specific thing a new user does that predicts they will stay — not "logged in twice," but the action that delivers the value they came for. Find it in the data: compare what retained users did in week one against what churned users did.
Everything in onboarding exists to get people to that moment faster. Without it defined, onboarding becomes a feature tour.
Signup
Every field costs conversion, and each one must earn its place. Ask for what is needed to deliver value now; collect the rest later, in context, when the reason is obvious.
- Defer email verification past first value where the product allows it.
- Never ask for payment details before value is delivered unless the model requires it.
- Show progress on multi-step flows, and let people finish later without losing work.
- Errors inline and specific. A form that rejects on submit without saying which field is where people leave.
Onboarding
The goal is the first real outcome, not a completed tour.
- Use their data, not sample data. The moment someone sees their own information in the product is the moment it becomes real.
- One action at a time, each visibly advancing toward the outcome.
- Skippable, resumable, and repeatable. Forced linear onboarding fails everyone whose situation differs from the assumed one.
- Empty states do the teaching. They are the most-seen screens in a new account and usually the least designed.
Checklists work when the items lead to real value and the list can be dismissed. They fail when they are busywork.
Show full SKILL.md (217 more words)Show less
Diagnosing
Instrument each step and find the largest drop. Then watch session recordings of people who dropped there — the quantitative data says where, and only observation says why.
Common causes, in rough order: asked for too much too early, value not visible before effort required, an empty product with no path out of it, and a required integration nobody has permissions for.
Measuring
Percentage reaching the activation moment, and time to reach it. Signup conversion alone will happily improve while activation falls.
Sources
references/sources.md in this skill lists the outside authorities that settle the questions
here — what each one is authoritative for, and what you may do with it. Check them before
answering on anything they cover, and cite what you used. Most are free to read and not free
to reproduce; the use note on each is binding.
Never
- Pick an activation moment because it is easy to measure. It has to be the point where the user gets the value they came for.
- Add a step to onboarding without removing one. Every screen between signup and value costs you users.
- Ask at signup for anything you do not need to deliver the first result. Collect the rest later, in context.
- Count signups as activation. A user who never reached the value moment did not activate.
© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (references) in plugins/revenue/skills/activation of cbrock84/headcount.
- SKILL.md
- references/sources.md
Open the folder on GitHubat commit 98d1c17
Compare with similar skills
Activation next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Activation this skillcbrock84/headcount | 2k | — | ~865 | Automated safety check: Pass | MIT | |
| FLOW SEO FrameworkAgriciDaniel/claude-seo | 18k | 2 repos | ~1.4k | Automated safety check: Pass | MIT | |
| Paywallscoreyhaines31/marketingskills | 54k | 1 repos | ~1.4k | Automated safety check: Pass | MIT | |
| Onboarding Crofreekmurze/dotfiles | 1k | 16 repos | ~1.6k | Automated safety check: Pass | None | |
| Google Analyticsthatrebeccarae/claude-marketing | 162 | 4 repos | ~1.3k | Automated safety check: Notes | MIT | |
| Paywall Upgrade Crofreekmurze/dotfiles | 1k | 15 repos | ~1.4k | Automated safety check: Pass | None |
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Questions about Activation
What does Activation do?
Gets new users from signup to first real value — signup flow, onboarding, time-to-value, and the early experience that determines whether someone becomes a user or a lapsed account. Activation is an agent skill from cbrock84/headcount. Gets new users from signup to first real value — signup flow, onboarding, time-to-value, and the early experience that determines whether someone becomes a user or a lapsed account.
When should I use Activation?
Activation fits situations like: tasks that involve Conversion rate optimization.
How do I install Activation in Claude Code?
Run `npx skills add cbrock84/headcount --skill activation -a claude-code`. Or copy the skill folder (plugins/revenue/skills/activation in cbrock84/headcount) into .claude/skills/activation in your project. Claude Code loads it when a task matches its description.
How do I install Activation in Codex?
Run `npx skills add cbrock84/headcount --skill activation -a codex`. Or copy the skill folder (plugins/revenue/skills/activation in cbrock84/headcount) into .agents/skills/activation in your project. Codex loads it when a task matches its description.
Can I use Activation in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill activation -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/activation, .gemini/skills/activation, .github/skills/activation and .opencode/skills/activation in your project.
What does Activation need to run?
SKILL.md names no scripts, command-line tools or credentials: Activation is instructions for the agent only.
Does Activation access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Activation safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Activation use?
Activation is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Activation use?
About 865 tokens (SKILL.md is roughly 3.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 380 tokens, read only when the agent opens those files.
What are the alternatives to Activation?
Skills that share tags, products or a category with Activation: FLOW SEO Framework (AgriciDaniel/claude-seo, 18k stars), Paywalls (coreyhaines31/marketingskills, 54k stars), Onboarding Cro (freekmurze/dotfiles, 1k stars) and Google Analytics (thatrebeccarae/claude-marketing, 162 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Activation?
cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,007 GitHub stars. The repository holds 175 skills in this directory. The repository was last updated on September 17, 2026.
Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.