Agent skill

Brand Strategy Squad

Portuguese-language brand strategy squad: a chief agent routes work to 14 specialists for positioning, audits, identity, architecture, brand story, archetypes and naming.

MITAuto-check passedMarketing & SEO

SKILL.md written in Portuguese; this summary is our English description.

Install Brand Strategy Squad

skills CLI

$ npx skills add ohmyjahh/xquads-squads --skill brand-squad -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install ohmyjahh/xquads-squads brand-squad --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/ohmyjahh/xquads-squads.git skills-src && mkdir -p .claude/skills && cp -r skills-src/brand-squad .claude/skills/brand-squad && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "brand-squad" agent skill from https://github.com/ohmyjahh/xquads-squads/tree/main/brand-squad into .claude/skills/brand-squad/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-squad", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/ohmyjahh/xquads-squads/tree/main/brand-squad

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add ohmyjahh/xquads-squads --skill brand-squad -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install ohmyjahh/xquads-squads brand-squad --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/ohmyjahh/xquads-squads.git skills-src && mkdir -p .agents/skills && cp -r skills-src/brand-squad .agents/skills/brand-squad && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "brand-squad" agent skill from https://github.com/ohmyjahh/xquads-squads/tree/main/brand-squad into .agents/skills/brand-squad/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-squad", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add ohmyjahh/xquads-squads --skill brand-squad -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install ohmyjahh/xquads-squads brand-squad --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/ohmyjahh/xquads-squads.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/brand-squad .cursor/skills/brand-squad && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "brand-squad" agent skill from https://github.com/ohmyjahh/xquads-squads/tree/main/brand-squad into .cursor/skills/brand-squad/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-squad", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/ohmyjahh/xquads-squads.git --path brand-squad

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add ohmyjahh/xquads-squads --skill brand-squad -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install ohmyjahh/xquads-squads brand-squad --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/ohmyjahh/xquads-squads.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/brand-squad .gemini/skills/brand-squad && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "brand-squad" agent skill from https://github.com/ohmyjahh/xquads-squads/tree/main/brand-squad into .gemini/skills/brand-squad/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-squad", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install ohmyjahh/xquads-squads brand-squad

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add ohmyjahh/xquads-squads --skill brand-squad -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/ohmyjahh/xquads-squads.git skills-src && mkdir -p .github/skills && cp -r skills-src/brand-squad .github/skills/brand-squad && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "brand-squad" agent skill from https://github.com/ohmyjahh/xquads-squads/tree/main/brand-squad into .github/skills/brand-squad/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-squad", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add ohmyjahh/xquads-squads --skill brand-squad -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install ohmyjahh/xquads-squads brand-squad --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/ohmyjahh/xquads-squads.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/brand-squad .opencode/skills/brand-squad && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "brand-squad" agent skill from https://github.com/ohmyjahh/xquads-squads/tree/main/brand-squad into .opencode/skills/brand-squad/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-squad", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: brand-squad
GitHub stars: 277
Token cost: ~852 tokens
SKILL.md length: 294 words
Files: 38
Skills in repo: 15
Repo updated: Sep 29, 2026
First seen: Oct 7, 2026
Licence: MIT

At a glance

Portuguese-language brand strategy squad: a chief agent routes work to 14 specialists for positioning, audits, identity, architecture, brand story, archetypes and naming.

Works in 5 steps: Leia agents/brand-chief.md por completo.… → Carregue data/routing-catalog.yaml como… → Cumprimente com o greeting da persona e… → …
Positioning a new product or company and writing a positioning statement
SKILL.md covers Como ativar, Executando uma task, Agentes and Tasks (9), plus 4 more sections
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

This skill sets up a squad of 15 brand strategy agents: a brand chief that routes requests plus 14 specialists, most modeled on well-known brand thinkers such as David Aaker, Marty Neumeier, Al Ries, Byron Sharp and Kevin Keller, and others for naming, archetypes and domain checks. The agent reads the chief's file, absorbs a routing catalog, greets you, then takes on each specialist's persona as work is routed, staying in the squad until you type `*exit`.

Nine task scripts cover brand audit, identity, brand story, positioning, architecture, diagnosis, name generation, archetype mapping and review, and two workflows chain the agents for creating a brand or for a rebrand. Tasks marked for elicitation need your answers at each step, and an output-quality checklist must pass before anything is delivered. Replies are in Brazilian Portuguese unless you ask otherwise, and the SKILL.md itself is written in Portuguese.

When your agent uses it

Positioning a new product or company and writing a positioning statement
Auditing an existing brand's strength and consistency
Brainstorming and screening candidate brand names
Planning a rebrand with a structured multi-agent workflow

Example prompts

“Audit the brand of my coffee shop and point out the biggest inconsistencies.”
“Create a positioning statement for my fintech app aimed at freelancers.”
“Generate name options for a pet-care subscription and help me shortlist the strongest ones.”
“Map the brand archetype of our outdoor gear company.”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

Leia agents/brand-chief.md por completo. E a definicao autocontida do chefe do
Carregue data/routing-catalog.yaml como contexto de roteamento. Nao exiba o conteudo,
Cumprimente com o greeting da persona e aguarde a demanda.
Ao rotear para um especialista, leia agents/.md e assuma
Permaneca no squad ate receber *exit.

What it can do on your machine

Read from SKILL.md and the folder at commit cd5e798. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Strategy Squad loads about 852 tokens when it runs. Until then it costs about 131 tokens; SKILL.md has 294 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~131
When it runs · the whole SKILL.md, loaded when a task matches: ~852

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from ohmyjahh/xquads-squads at commit cd5e798, republished under its MIT licence (© ohmyjahh). 294 words, ~852 tokens.

Download SKILL.mdSave it as .claude/skills/brand-squad/SKILL.md (or your agent's skills folder). This skill also uses 37 other files; get the full folder from GitHub.

name: brand-squad
description: Squad de 15 agentes de estrategia de marca (David Aaker, Marty Neumeier, Al Ries, Byron Sharp, Jean-Noel Kapferer, Kevin Keller, Donald Miller, Emily Heyward, Alina Wheeler, Denise Yohn) mais especialistas em naming, arquetipos e dominio. Use para posicionamento, auditoria de marca, identidade visual e verbal, arquitetura de marca, historia de marca, mapeamento de arquetipo e geracao de nomes. Gatilhos: marca, branding, posicionamento, naming, identidade, arquetipo, brand equity, tagline, proposito de marca.
license: MIT
metadata.squad: Brand Squad
metadata.version: 1.0.0
metadata.agents: 15
metadata.author: Xquads by Synkra

Brand Squad

Dominio: Brand strategy, identity, positioning, architecture, naming, archetypes, and growth

Como ativar

Todos os caminhos abaixo sao relativos a raiz desta skill. Leia os arquivos diretamente do disco com a ferramenta de leitura do seu ambiente. Nao existe dependencia de slash command, de plugin ou de qualquer cliente especifico.

Leia agents/brand-chief.md por completo. E a definicao autocontida do chefe do squad: persona, principios, logica de roteamento e limites. Adote-a.
Carregue data/routing-catalog.yaml como contexto de roteamento. Nao exiba o conteudo, apenas absorva.
Cumprimente com o greeting da persona e aguarde a demanda.
Ao rotear para um especialista, leia agents/<especialista>.md e assuma aquela persona, mantendo o briefing que o chefe montou.
Permaneca no squad ate receber *exit.

Executando uma task

As tasks em tasks/ sao roteiros executaveis com entradas, passos e formato de saida definidos. Leia o arquivo inteiro antes de comecar e siga os passos na ordem. Tasks marcadas com elicit: true exigem resposta do usuario em cada ponto de elicitacao — nao presuma respostas nem pule etapas.

Agentes

Chefe do squad — agents/brand-chief.md

Especialistas (14)

agents/al-ries.md
agents/alina-wheeler.md
agents/archetype-consultant.md
agents/byron-sharp.md
agents/david-aaker.md
agents/denise-yohn.md
agents/domain-scout.md
agents/donald-miller.md
agents/emily-heyward.md
agents/jean-noel-kapferer.md
agents/kevin-keller.md
agents/marty-neumeier.md
agents/miller-sticky-brand.md
agents/naming-strategist.md

Tasks (9)

tasks/audit-brand.md
tasks/build-identity.md
tasks/create-brand-story.md
tasks/create-positioning.md
tasks/design-architecture.md
tasks/diagnose.md
tasks/generate-names.md
tasks/map-archetype.md
tasks/review.md

Workflows (2)

Sequencias multi-agente ja encadeadas. Siga as fases na ordem declarada.

workflows/wf-brand-creation.yaml
workflows/wf-rebrand.yaml

Checklists

Rode antes de entregar. Nao declare a entrega pronta com item em aberto.

checklists/output-quality.md

Dados de referencia

data/brand-frameworks.yaml
data/routing-catalog.yaml

Convencoes

Comandos do agente usam o prefixo * (*help, *exit, e os declarados na persona).
Responda em portugues (pt-BR), salvo pedido explicito em contrario.
O chefe do squad nao executa o trabalho do especialista: ele diagnostica e delega.
Um agente por vez. Troca de agente encerra a persona anterior.

Parte do Xquads — Agent Skills padrao aberto.

Files

SKILL.md and 37 other files in brand-squad of ohmyjahh/xquads-squads.

SKILL.md
.DS_Store
README.md
agents/al-ries.md
agents/alina-wheeler.md
agents/archetype-consultant.md
agents/brand-chief.md
agents/byron-sharp.md
agents/david-aaker.md
agents/denise-yohn.md
agents/domain-scout.md
agents/donald-miller.md
agents/emily-heyward.md
agents/jean-noel-kapferer.md
agents/kevin-keller.md
agents/marty-neumeier.md
agents/miller-sticky-brand.md
agents/naming-strategist.md
checklists/output-quality.md
… and 19 more

Open the folder on GitHubat commit cd5e798

Compare with similar skills

Brand Strategy Squad next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Strategy Squad compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Brand Strategy Squad this skillohmyjahh/xquads-squads	277	—	~852	Automated safety check: Pass	MIT	12 days ago
Blog BrandAgriciDaniel/claude-blog	2.3k	1 repos	~2.3k	Automated safety check: Pass	MIT	2 days ago
Afa Brandafadtc/afa-dtc-skills	168	—	~4.3k	Automated safety check: Pass	Custom licence	3 days ago
Brand Voice Guidelinesthatrebeccarae/claude-marketing	161	—	~1.5k	Automated safety check: Pass	MIT	4 mo ago
Positioning BasicsBrianRWagner/ai-marketing-claude-code-skills	441	—	~1.9k	Automated safety check: Pass	None	6 mo ago
22 Personal Brand Context Globalminhnv0807/ai-business-skills	609	—	~2.8k	Automated safety check: Pass	MIT	29 days ago

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Questions about Brand Strategy Squad

What does Brand Strategy Squad do?

Portuguese-language brand strategy squad: a chief agent routes work to 14 specialists for positioning, audits, identity, architecture, brand story, archetypes and naming. This skill sets up a squad of 15 brand strategy agents: a brand chief that routes requests plus 14 specialists, most modeled on well-known brand thinkers such as David Aaker, Marty Neumeier, Al Ries, Byron Sharp and Kevin Keller, and others for naming, archetypes and domain checks. The agent reads the chief's file, absorbs a routing catalog, greets you, then takes on each specialist's persona as work is routed, staying in the squad until you type `*exit`.

When should I use Brand Strategy Squad?

Brand Strategy Squad fits situations like: positioning a new product or company and writing a positioning statement; auditing an existing brand's strength and consistency; brainstorming and screening candidate brand names; planning a rebrand with a structured multi-agent workflow.

How do I install Brand Strategy Squad in Claude Code?

Run `npx skills add ohmyjahh/xquads-squads --skill brand-squad -a claude-code`. Or copy the skill folder (brand-squad in ohmyjahh/xquads-squads) into .claude/skills/brand-squad in your project. Claude Code loads it when a task matches its description.

How do I install Brand Strategy Squad in Codex?

Run `npx skills add ohmyjahh/xquads-squads --skill brand-squad -a codex`. Or copy the skill folder (brand-squad in ohmyjahh/xquads-squads) into .agents/skills/brand-squad in your project. Codex loads it when a task matches its description.

Can I use Brand Strategy Squad in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ohmyjahh/xquads-squads --skill brand-squad -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-squad, .gemini/skills/brand-squad, .github/skills/brand-squad and .opencode/skills/brand-squad in your project.

What does Brand Strategy Squad need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Strategy Squad is instructions for the agent only.

Does Brand Strategy Squad access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Strategy Squad safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Strategy Squad use?

Brand Strategy Squad is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Strategy Squad use?

About 852 tokens (SKILL.md is roughly 3.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Brand Strategy Squad?

Skills that share tags, products or a category with Brand Strategy Squad: Blog Brand (AgriciDaniel/claude-blog, 2.3k stars), Afa Brand (afadtc/afa-dtc-skills, 168 stars), Brand Voice Guidelines (thatrebeccarae/claude-marketing, 161 stars) and Positioning Basics (BrianRWagner/ai-marketing-claude-code-skills, 441 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Strategy Squad?

ohmyjahh (a GitHub user) maintains it in ohmyjahh/xquads-squads, which has 277 GitHub stars. The repository holds 15 skills in this directory. The repository was last updated on September 29, 2026.

Source: ohmyjahh/xquads-squads on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Install Brand Strategy Squad

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Brand Squad

Como ativar

Executando uma task

Agentes

Tasks (9)

Workflows (2)

Checklists

Dados de referencia

Convencoes

Files

Compare with similar skills

Similar skills

More from ohmyjahh/xquads-squads

Related

Questions about Brand Strategy Squad