Blog Brand
AgriciDaniel/claude-blog
Establish durable brand and voice context for cross-skill consumption.
Develop brand voice, tone matrices, messaging frameworks, and brand book documentation.
Install Brand Voice Guidelines
$ npx skills add thatrebeccarae/claude-marketing --skill brand-voice-guidelines -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing brand-voice-guidelines --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-voice-guidelines .claude/skills/brand-voice-guidelines && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-voice-guidelines" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brand-voice-guidelines into .claude/skills/brand-voice-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice-guidelines", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brand-voice-guidelinesType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill brand-voice-guidelines -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing brand-voice-guidelines --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/brand-voice-guidelines .agents/skills/brand-voice-guidelines && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-voice-guidelines" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brand-voice-guidelines into .agents/skills/brand-voice-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice-guidelines", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill brand-voice-guidelines -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing brand-voice-guidelines --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/brand-voice-guidelines .cursor/skills/brand-voice-guidelines && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-voice-guidelines" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brand-voice-guidelines into .cursor/skills/brand-voice-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice-guidelines", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/brand-voice-guidelines--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill brand-voice-guidelines -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing brand-voice-guidelines --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/brand-voice-guidelines .gemini/skills/brand-voice-guidelines && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-voice-guidelines" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brand-voice-guidelines into .gemini/skills/brand-voice-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice-guidelines", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing brand-voice-guidelinesInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill brand-voice-guidelines -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/brand-voice-guidelines .github/skills/brand-voice-guidelines && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-voice-guidelines" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brand-voice-guidelines into .github/skills/brand-voice-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice-guidelines", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill brand-voice-guidelines -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing brand-voice-guidelines --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/brand-voice-guidelines .opencode/skills/brand-voice-guidelines && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-voice-guidelines" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brand-voice-guidelines into .opencode/skills/brand-voice-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice-guidelines", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-voice-guidelines- GitHub stars
- 161
- Token cost
- ~1.5k tokens
- SKILL.md length
- 490 words
- Files
- 4
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
Develop brand voice, tone matrices, messaging frameworks, and brand book documentation.
- Works in 5 steps: Audit Existing Content → Define Voice Attributes → Brand Personality Archetypes → …
- The user asks about brand voice
- SKILL.md covers Install, Voice vs Tone, Voice Development Process and Writing Style Guide, plus 3 more sections
- Calls git
What it does
Brand Voice Guidelines is an agent skill from thatrebeccarae/claude-marketing. Develop brand voice, tone matrices, messaging frameworks, and brand book documentation. Use when the user asks about brand voice, tone of voice, brand guidelines, messaging framework, or brand consistency.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).
It sits in Writing & Content, covering Brand voice and tone, Positioning and messaging and Brand strategy and identity. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- The user asks about brand voice
- Brand guidelines
- Messaging framework
- Brand consistency
Example prompts
- “/brand-voice-guidelines”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
git
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brand Voice Guidelines loads about 1.5k tokens when it runs. Until then it costs about 57 tokens; SKILL.md has 490 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 490 words, ~1,489 tokens.
Download SKILL.mdSave it as
.claude/skills/brand-voice-guidelines/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- brand-voice-guidelines
- description
- Develop brand voice, tone matrices, messaging frameworks, and brand book documentation. Use when the user asks about brand voice, tone of voice, brand guidelines, messaging framework, or brand consistency.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- strategy
- metadata.domain
- brand-identity
- metadata.updated
- 2026-03-18
- metadata.tested
- 2026-03-18
- metadata.tested_with
- Claude Code v2.1
Brand Voice & Guidelines
Develop, document, and maintain consistent brand voice across all channels.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/brand-voice-guidelines ~/.claude/skills/Voice vs Tone
Voice = who you are (consistent). Tone = how you adapt to context (variable).
- Voice is your brand personality — it does not change
- Tone shifts based on situation: celebration vs crisis, social vs support, blog vs legal
Voice Development Process
Step 1: Audit Existing Content
Analyze 10-20 pieces of existing content across channels:
- What adjectives describe the writing?
- What is consistent? What is inconsistent?
- How does your audience describe you?
Step 2: Define Voice Attributes
Choose 3-5 attributes that define your brand voice. Each attribute sits on a spectrum:
| Attribute | We Are | We Are NOT |
|---|---|---|
| Confident | Bold, direct, opinionated | Arrogant, dismissive, preachy |
| Approachable | Warm, conversational, human | Unprofessional, sloppy, too casual |
| Expert | Knowledgeable, precise, credible | Jargon-heavy, condescending, academic |
| Playful | Witty, creative, surprising | Silly, forced, distracting |
Step 3: Brand Personality Archetypes
| Archetype | Voice | Brands |
|---|---|---|
| The Sage | Knowledgeable, thoughtful, guiding | Google, TED, McKinsey |
| The Creator | Innovative, expressive, visionary | Apple, Adobe, Figma |
| The Hero | Bold, confident, empowering | Nike, Patagonia, Slack |
| The Jester | Playful, irreverent, entertaining | Old Spice, Mailchimp, Duolingo |
| The Caregiver | Warm, supportive, trustworthy | Dove, TOMS, Headspace |
| The Rebel | Provocative, disruptive, direct | Harley-Davidson, Basecamp, Cards Against Humanity |
| The Explorer | Adventurous, curious, independent | Airbnb, North Face, REI |
| The Ruler | Authoritative, premium, exclusive | Rolex, Mercedes, Bloomberg |
| The Everyperson | Relatable, honest, grounded | IKEA, Target, Slack |
Step 4: Create Tone Matrix
Define how voice adapts across contexts:
| Context | Confidence Level | Formality | Humor | Empathy |
|---|---|---|---|---|
| Marketing website | High | Low-medium | Light | Medium |
| Blog post | High | Low | Medium | Medium |
| Social media | Medium-high | Low | High | Medium |
| Customer support | Medium | Medium | None | Very high |
| Error messages | Low (humble) | Low | Light if appropriate | High |
| Legal/compliance | Medium | High | None | Low |
| Crisis comms | High | High | None | Very high |
| Sales emails | High | Medium | Light | High |
Show full SKILL.md (198 more words)Show less
Step 5: Messaging Framework
## Brand Promise
[One sentence: what you promise your customers]
## Value Propositions (3-5)
1. [VP 1]: [Proof point]
2. [VP 2]: [Proof point]
3. [VP 3]: [Proof point]
## Tagline Options
- [Tagline 1]
- [Tagline 2]
- [Tagline 3]
## Elevator Pitch (30 seconds)
[2-3 sentences that explain what you do, who you serve, and why it matters]
## Boilerplate (for press/about)
[Standard paragraph used in press releases, about pages, speaker bios]Writing Style Guide
Grammar & Mechanics
| Decision | Our Standard | Why |
|---|---|---|
| Oxford comma | Yes | Clarity |
| Contractions | Yes (we are → we're) | Conversational |
| Exclamation marks | Max 1 per page | Not shouty |
| Emoji | [Platform-specific rules] | Context-dependent |
| Capitalization | Sentence case for headings | Modern, approachable |
| Numbers | Spell out 1-9, numerals 10+ | Standard convention |
| Pronouns | We (company), you (customer) | Direct and personal |
Vocabulary
| Instead Of | Use | Why |
|---|---|---|
| Utilize | Use | Simpler |
| Leverage | Use, apply | Less jargon |
| Synergy | Collaboration, combined | Real words |
| Best-in-class | Leading, top-performing | Less cliche |
| Disruptive | [describe what actually changed] | Show, do not label |
| Solution | [name the actual thing] | Be specific |
Voice Consistency Audit
Audit Checklist
- Sample 3 pages per channel (website, email, social, support)
- Score each on voice attributes (1-5 per attribute)
- Identify outliers (pages that do not sound like the brand)
- Check for forbidden vocabulary
- Verify tone matches context (support should not sound like marketing)
- Test with the "read it aloud" check — does it sound like one person?
Deliverable: Brand Voice Document
Document Structure
# [Brand] Voice Guide
## Who We Are (1 paragraph)
## Our Voice Attributes (3-5 with Do/Don't examples)
## Tone Matrix (context-specific adjustments)
## Messaging Framework (promise, VPs, tagline, elevator pitch)
## Writing Style Guide (grammar, vocabulary, formatting)
## Channel-Specific Guidelines (website, email, social, support)
## Examples (before/after rewrites for each voice attribute)Integration with Other Skills
- content-creator — Brand voice analyzer script validates consistency
- seo-content-writer — Apply voice guidelines while optimizing for SEO
- copywriting-frameworks — Use frameworks within your established voice
- social-media-strategy — Platform-specific tone adaptations
- email-composer — Maintain voice in professional communications
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in skills/brand-voice-guidelines of thatrebeccarae/claude-marketing.
- SKILL.md
- EXAMPLES.md
- LICENSE
- REFERENCE.md
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Brand Voice Guidelines next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Voice Guidelines this skillthatrebeccarae/claude-marketing | 161 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Blog BrandAgriciDaniel/claude-blog | 2.3k | 1 repos | ~2.3k | Automated safety check: Pass | MIT | |
| Afa Brandafadtc/afa-dtc-skills | 168 | — | ~4.3k | Automated safety check: Pass | Custom licence | |
| BrandOhh-889/skyroc | 795 | 13 repos | ~733 | Automated safety check: Pass | MIT | |
| Brand Strategy Squadohmyjahh/xquads-squads | 277 | — | ~852 | Automated safety check: Pass | MIT | |
| Brand Guidelinesalirezarezvani/claude-skills | 28k | 1 repos | ~1.3k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Brand Voice Guidelines
What does Brand Voice Guidelines do?
Develop brand voice, tone matrices, messaging frameworks, and brand book documentation. Brand Voice Guidelines is an agent skill from thatrebeccarae/claude-marketing. Develop brand voice, tone matrices, messaging frameworks, and brand book documentation.
When should I use Brand Voice Guidelines?
Brand Voice Guidelines fits situations like: the user asks about brand voice; brand guidelines; messaging framework; brand consistency.
How do I install Brand Voice Guidelines in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill brand-voice-guidelines -a claude-code`. Or copy the skill folder (skills/brand-voice-guidelines in thatrebeccarae/claude-marketing) into .claude/skills/brand-voice-guidelines in your project. Claude Code loads it when a task matches its description.
How do I install Brand Voice Guidelines in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill brand-voice-guidelines -a codex`. Or copy the skill folder (skills/brand-voice-guidelines in thatrebeccarae/claude-marketing) into .agents/skills/brand-voice-guidelines in your project. Codex loads it when a task matches its description.
Can I use Brand Voice Guidelines in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill brand-voice-guidelines -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-voice-guidelines, .gemini/skills/brand-voice-guidelines, .github/skills/brand-voice-guidelines and .opencode/skills/brand-voice-guidelines in your project.
What does Brand Voice Guidelines need to run?
Going by SKILL.md and its folder, Brand Voice Guidelines needs the command-line tools its instructions call (git).
Does Brand Voice Guidelines access the network?
SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.
Is Brand Voice Guidelines safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Brand Voice Guidelines use?
Brand Voice Guidelines is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Brand Voice Guidelines use?
About 1.5k tokens (SKILL.md is roughly 6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Brand Voice Guidelines?
Skills that share tags, products or a category with Brand Voice Guidelines: Blog Brand (AgriciDaniel/claude-blog, 2.3k stars), Afa Brand (afadtc/afa-dtc-skills, 168 stars), Brand (Ohh-889/skyroc, 795 stars) and Brand Strategy Squad (ohmyjahh/xquads-squads, 277 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Voice Guidelines?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 161 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.