Afa Brand
afadtc/afa-dtc-skills
DTC 品牌定位与识别——定位画布、品牌声音、品牌故事、视觉识别。触发词: 品牌定位, brand positioning, 品牌声音, 品牌故事, 视觉识别, 品牌规范, 品牌升级, brand voice, brand story, visual identity, rebrand。复杂问题先经 afa。
Establish durable brand and voice context for cross-skill consumption.
Install Blog Brand
$ npx skills add AgriciDaniel/claude-blog --skill blog-brand -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install AgriciDaniel/claude-blog blog-brand --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-blog.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/blog-brand .claude/skills/blog-brand && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "blog-brand" agent skill from https://github.com/AgriciDaniel/claude-blog/tree/main/skills/blog-brand into .claude/skills/blog-brand/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "blog-brand", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/AgriciDaniel/claude-blog/tree/main/skills/blog-brandType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add AgriciDaniel/claude-blog --skill blog-brand -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install AgriciDaniel/claude-blog blog-brand --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-blog.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/blog-brand .agents/skills/blog-brand && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "blog-brand" agent skill from https://github.com/AgriciDaniel/claude-blog/tree/main/skills/blog-brand into .agents/skills/blog-brand/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "blog-brand", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AgriciDaniel/claude-blog --skill blog-brand -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install AgriciDaniel/claude-blog blog-brand --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-blog.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/blog-brand .cursor/skills/blog-brand && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "blog-brand" agent skill from https://github.com/AgriciDaniel/claude-blog/tree/main/skills/blog-brand into .cursor/skills/blog-brand/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "blog-brand", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/AgriciDaniel/claude-blog.git --path skills/blog-brand--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add AgriciDaniel/claude-blog --skill blog-brand -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install AgriciDaniel/claude-blog blog-brand --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-blog.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/blog-brand .gemini/skills/blog-brand && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "blog-brand" agent skill from https://github.com/AgriciDaniel/claude-blog/tree/main/skills/blog-brand into .gemini/skills/blog-brand/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "blog-brand", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install AgriciDaniel/claude-blog blog-brandInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add AgriciDaniel/claude-blog --skill blog-brand -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-blog.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/blog-brand .github/skills/blog-brand && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "blog-brand" agent skill from https://github.com/AgriciDaniel/claude-blog/tree/main/skills/blog-brand into .github/skills/blog-brand/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "blog-brand", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AgriciDaniel/claude-blog --skill blog-brand -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install AgriciDaniel/claude-blog blog-brand --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AgriciDaniel/claude-blog.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/blog-brand .opencode/skills/blog-brand && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "blog-brand" agent skill from https://github.com/AgriciDaniel/claude-blog/tree/main/skills/blog-brand into .opencode/skills/blog-brand/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "blog-brand", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
blog-brand- GitHub stars
- 2.3k
- Used in
- 1 other repo
- Token cost
- ~2.3k tokens
- SKILL.md length
- 874 words
- Files
- 1
- Skills in repo
- 39
- Repo updated
- First seen
- Licence
- MIT
At a glance
Establish durable brand and voice context for cross-skill consumption.
- Works in 5 steps: Audience → Positioning and Canonical Entity → Editorial rules → …
- User says blog brand
- SKILL.md covers Why this exists, Commands, Init Workflow and Output Files, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Blog Brand is an agent skill from AgriciDaniel/claude-blog. Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, the blog orchestrator auto-loads these files for write, rewrite, brief, outline, calendar, and strategy workflows. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand"…
Its SKILL.md is about 2.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Positioning and messaging, Brand voice and tone and Brand strategy and identity. The repository describes itself as: Claude Code blog skill suite: 30 sub-skills, 5 agents, 5-gate v1.9.0 Blog Delivery Contract, dual-optimized for Google rankings and AI citations. Active development at… The licence is MIT.
When your agent uses it
- User says blog brand
- Create brand context
- Brand voice doc
- Establish editorial brand
Example prompts
- “blog brand”
- “create brand context”
- “brand voice doc”
- “/blog-brand”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 2500d4c. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Blog Brand loads about 2.3k tokens when it runs. Until then it costs about 163 tokens; SKILL.md has 874 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from AgriciDaniel/claude-blog at commit 2500d4c, republished under its MIT licence (© AgriciDaniel). 874 words, ~2,311 tokens.
Download SKILL.mdSave it as
.claude/skills/blog-brand/SKILL.md (or your agent's skills folder).- name
- blog-brand
- description
- Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, the blog orchestrator auto-loads these files for write, rewrite, brief, outline, calendar, and strategy workflows. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".
- user-invokable
- true
- argument-hint
- [init|show|update]
- license
- MIT
Blog Brand: Durable Editorial Context
Generates two project-root files that the blog orchestrator auto-loads for supported writing and planning commands when present:
BRAND.md: who the audience is, what the brand stands for, what to never sayVOICE.md: how the brand sounds, structurally and lexically
These are the editorial equivalent of impeccable's PRODUCT.md / DESIGN.md pattern: persistent context that survives across sessions and propagates to every command.
Why this exists
Today, persona JSON (from blog-persona) is loaded by some skills and not others. Topic-cluster context lives inside cluster vaults. Competitor positioning lives nowhere. Each blog command re-derives "what is the brand" from whatever context it has.
BRAND.md and VOICE.md fix this: one canonical source, loaded by the blog orchestrator at the start of every command.
When neither file exists, behavior is unchanged from v1.7.1. Backward compatible.
Commands
| Command | Purpose |
|---|---|
/blog brand init | Interactive interview, writes BRAND.md and VOICE.md to project root |
/blog brand show | Display current contents (or report missing) |
/blog brand update | Re-run the interview with current values as defaults |
Init Workflow
Run the 5-step interactive interview. Ask each step, wait for response, then proceed. If blog-persona JSON already exists, pre-fill voice answers from it.
Step 1: Audience
Ask:
- Primary audience role (e.g. "head of marketing at a 50-500 person B2B SaaS")
- Secondary audience (optional)
- Reader expertise level: beginner / intermediate / advanced / mixed
- Problems the reader is actively trying to solve (3 to 5 bullets)
- Common misconceptions the audience holds (used to anchor information gain)
Step 2: Positioning and Canonical Entity
Ask:
- Official entity name (legal or public brand name)
- Homepage URL (canonical brand front door)
- Logo URL or file path (preferred square or SVG asset)
- sameAs profiles (LinkedIn, X, YouTube, Crunchbase, GitHub, or other official profiles)
- Wikidata Q-ID if one exists; leave blank if not notable
- One-sentence brand mission (what the brand helps people do)
- Distinctive point of view (the contrarian or non-obvious belief that shapes content)
- What this brand is NOT (anti-positioning, what to never be confused with)
- Top 3 direct competitors with the one-line differentiator vs each
Step 3: Editorial rules
Ask:
- Do list (3 to 7 things the blog will always do; e.g. "cite primary sources only," "name the practitioner not the product")
- Don't list (3 to 7 things the blog will never do; e.g. "no clickbait titles," "no listicle filler")
- Taboo phrases (specific words or phrases this brand never uses; separate from the repository's optional project style list)
- Required disclosures (e.g. affiliate disclosure, AI-content disclosure, conflict-of-interest patterns)
Step 4: Topic boundaries
Ask:
- Topics fully in scope (core content pillars)
- Topics partially in scope (adjacent; covered only with original angle)
- Topics out of scope (will not cover; redirect to partner content)
- Recurring formats / column names if any (e.g. "Monthly Field Notes," "Reader Q&A")
Step 5: Voice (auto-fill from blog-persona if present)
Ask:
- Pronoun stance: first-person (we / I), second-person (you), third-person (the team), or mixed
- Acceptable contractions: full / partial / none
- Sentence ceiling: max words per sentence as a hard cap
- Paragraph ceiling: max words per paragraph (default 150)
- Headline patterns to favor: numbered / question / promise / statement
- Headline patterns to avoid: any patterns banned for this brand
- Summary box label: from blog-persona, or pick one
Show full SKILL.md (349 more words)Show less
Output Files
BRAND.md template
Write to project root as:
# Brand Context
> This file is auto-loaded by all blog sub-skills. Last updated: YYYY-MM-DD.
## Audience
- **Primary**: [role + context]
- **Secondary**: [if any]
- **Expertise**: [level]
- **Active problems**:
- [problem 1]
- [problem 2]
- [problem 3]
- **Common misconceptions**:
- [misconception 1]
- [misconception 2]
## Positioning
- **Official entity name**: [brand/entity]
- **Homepage**: [canonical URL]
- **Logo**: [URL or file path]
- **sameAs profiles**:
- [profile URL 1]
- [profile URL 2]
- **Wikidata Q-ID**: [QID or none]
- **Mission**: [one sentence]
- **Distinctive POV**: [contrarian or non-obvious belief]
- **What we are NOT**: [anti-positioning]
- **Competitors**:
- [Competitor A]: [our one-line differentiator]
- [Competitor B]: [our one-line differentiator]
- [Competitor C]: [our one-line differentiator]
## Editorial Rules
### Always do
- [rule 1]
- [rule 2]
- [rule 3]
### Never do
- [rule 1]
- [rule 2]
- [rule 3]
### Taboo phrases
- [phrase 1]
- [phrase 2]
### Required disclosures
- [disclosure rule]
## Topic Scope
- **In scope**: [pillars]
- **Partial scope**: [adjacent topics]
- **Out of scope**: [topics to refuse]
- **Recurring formats**: [if any]VOICE.md template
Write to project root as:
# Voice Context
> This file is auto-loaded by all blog sub-skills. Last updated: YYYY-MM-DD.
## Pronoun stance
[first-person / second-person / third-person / mixed]
## Lexical rules
- **Contractions**: [full / partial / none]
- **Sentence ceiling**: [N words max]
- **Paragraph ceiling**: [N words max, default 150]
- **Summary label**: [Key Takeaways / TL;DR / etc.]
## Headline patterns
- **Favor**: [list]
- **Avoid**: [list]
## Voice fingerprint (from blog-persona)
- Funny vs serious: [0.0 to 1.0]
- Formal vs casual: [0.0 to 1.0]
- Respectful vs irreverent: [0.0 to 1.0]
- Enthusiastic vs matter-of-fact: [0.0 to 1.0]
## Readability target
- Audience tier: [consumer / professional / technical]
- Flesch Grade: [range]
- Flesch Ease: [range]
## Reference samples
- [URL 1] (extracted patterns: [summary])
- [URL 2] (extracted patterns: [summary])Show Workflow
- Check for
BRAND.mdandVOICE.mdat project root. - If both exist, print a summary table (key sections only) and the file paths.
- If one or both are missing, print which are missing and suggest
/blog brand init.
Update Workflow
Same as Init, but pre-fills every answer with the current value. The user can press enter to accept or type a new value. After collecting all answers, overwrite both files with the new contents and update the Last updated: line.
Integration with the blog orchestrator
When /blog write, /blog rewrite, /blog brief, /blog outline, /blog calendar, or /blog strategy runs, the orchestrator (skills/blog/SKILL.md) checks for BRAND.md and VOICE.md at the project root. If present, the contents are injected into the system prompt for downstream agents (blog-researcher, blog-writer, blog-seo, blog-reviewer).
If absent, behavior is unchanged. The orchestrator does not prompt the user to create them; they are opt-in context.
Relationship to blog-persona
| Concern | blog-persona | blog-brand |
|---|---|---|
| Structured persona JSON for programmatic use | Yes | No |
| Readable brand context for cross-skill prompts | No | Yes |
| Audience and positioning | No | Yes |
| Taboo phrases and editorial don'ts | Partial (don't list) | Full (taboo + disclosures + scope) |
| Competitor differentiation | No | Yes |
| Topic boundaries | No | Yes |
| Voice fingerprint (tone sliders) | Yes (canonical) | Mirror (read-only) |
blog-brand does not replace blog-persona; it consumes it. The persona JSON remains the source of truth for tone dimensions, sentence-length distribution, and contraction frequency. VOICE.md mirrors the readable parts so prompts are self-contained.
If no persona exists when /blog brand init runs, the voice questions still produce a VOICE.md. Users who want programmatic enforcement can run /blog persona create after.
Error Handling
- Project root unclear: ask the user where to write the files. Default is the current working directory.
- Files already exist on init: ask whether to overwrite or run update instead.
- Persona referenced but missing: ask whether to leave the persona reference blank or create one.
- Reader provides minimal answers: prompt for at least 2 audience bullets and 3 editorial rules; refuse to write skeletons.
© AgriciDaniel, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/blog-brand of AgriciDaniel/claude-blog.
Open the folder on GitHubat commit 2500d4c
Used in 1 other repository
We found 4 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in AgriciDaniel/claude-blog, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Blog Brand next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Blog Brand this skillAgriciDaniel/claude-blog | 2.3k | 1 repos | ~2.3k | Automated safety check: Pass | MIT | |
| Afa Brandafadtc/afa-dtc-skills | 168 | — | ~4.3k | Automated safety check: Pass | Custom licence | |
| Brand Voice Guidelinesthatrebeccarae/claude-marketing | 161 | — | ~1.5k | Automated safety check: Pass | MIT | |
| BrandOhh-889/skyroc | 795 | 13 repos | ~733 | Automated safety check: Pass | MIT | |
| Brand Strategy Squadohmyjahh/xquads-squads | 277 | — | ~852 | Automated safety check: Pass | MIT | |
| Brand Guidelinesalirezarezvani/claude-skills | 28k | 1 repos | ~1.3k | Automated safety check: Pass | MIT |
Similar skills
Brand Voice Guidelines
thatrebeccarae/claude-marketing
Develop brand voice, tone matrices, messaging frameworks, and brand book documentation.
Brand
Ohh-889/skyroc
Brand voice, visual identity, messaging frameworks, asset management, brand consistency.
Brand Strategy Squad
ohmyjahh/xquads-squads
Portuguese-language brand strategy squad: a chief agent routes work to 14 specialists for positioning, audits, identity, architecture, brand story, archetypes and naming.
Brand Guidelines
alirezarezvani/claude-skills
When the user wants to apply, document, or enforce brand guidelines for any product or company.
Personal Branding
harperreed/dotfiles
A skill your agent uses when someone wants to build, refine, or audit their personal brand positioning across professional platforms.
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Related
Categories
Questions about Blog Brand
What does Blog Brand do?
Establish durable brand and voice context for cross-skill consumption. Blog Brand is an agent skill from AgriciDaniel/claude-blog. Establish durable brand and voice context for cross-skill consumption.
When should I use Blog Brand?
Blog Brand fits situations like: user says blog brand; create brand context; brand voice doc; establish editorial brand.
How do I install Blog Brand in Claude Code?
Run `npx skills add AgriciDaniel/claude-blog --skill blog-brand -a claude-code`. Or copy the skill folder (skills/blog-brand in AgriciDaniel/claude-blog) into .claude/skills/blog-brand in your project. Claude Code loads it when a task matches its description.
How do I install Blog Brand in Codex?
Run `npx skills add AgriciDaniel/claude-blog --skill blog-brand -a codex`. Or copy the skill folder (skills/blog-brand in AgriciDaniel/claude-blog) into .agents/skills/blog-brand in your project. Codex loads it when a task matches its description.
Can I use Blog Brand in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AgriciDaniel/claude-blog --skill blog-brand -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/blog-brand, .gemini/skills/blog-brand, .github/skills/blog-brand and .opencode/skills/blog-brand in your project.
What does Blog Brand need to run?
SKILL.md names no scripts, command-line tools or credentials: Blog Brand is instructions for the agent only.
Does Blog Brand access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Blog Brand safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Blog Brand use?
Blog Brand is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Blog Brand use?
About 2.3k tokens (SKILL.md is roughly 9.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Blog Brand?
Skills that share tags, products or a category with Blog Brand: Afa Brand (afadtc/afa-dtc-skills, 168 stars), Brand Voice Guidelines (thatrebeccarae/claude-marketing, 161 stars), Brand (Ohh-889/skyroc, 795 stars) and Brand Strategy Squad (ohmyjahh/xquads-squads, 277 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Blog Brand?
AgriciDaniel (a GitHub user) maintains it in AgriciDaniel/claude-blog, which has 2,348 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 9, 2026.
Source: AgriciDaniel/claude-blog on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.