22 Personal Brand Context Global

Personal Brand Context (Global Foundation)

Foundation skill for the GLOBAL personal brand cluster — runs BEFORE every other global PB skill (23-28). Creates .agents/personal-brand-context-global.md with personal positioning, niche, story arc, content pillars, audience, voice, monetization tuned to a specific region.

Parallel to product-marketing-context-global: That one serves PRODUCTS; this one serves PEOPLE — founders, coaches, creators going international.

For newbies

Who is this skill for?

Who is this NOT for?

• Vietnam-only personal brand -> Use 22-personal-brand-context (VN foundation) instead
• Company / product brand -> Use product-marketing-context-global
• Single piece of content -> Use 05-ad-copy-global or 04-script-video-global directly
• Person who has not decided to build a personal brand yet -> Brainstorm first; no context file needed yet

30-second pre-read

This skill produces ONE region-tagged file (.agents/personal-brand-context-global.md) with 13+ sections describing WHO YOU ARE in marketing terms, including which images/assets are style refs, face refs, logos, palettes, and backgrounds. Pick 1 of 4 region variants (US/EU/SEA/LATAM) — the variant tunes currency, primary platforms, regulations, cultural defaults, and gives examples for ALL THREE audience types (founder/coach/creator) inside ONE file. Every other PB skill (23-28) reads this file before working — like a medical chart every doctor reads first.

3 common errors

1. Picking variant by passport, not by audience — A Vietnamese founder selling SaaS to US enterprise should pick US variant, NOT SEA. Pick by where YOUR AUDIENCE lives.
2. Mixing audience role inside a region — Each region variant covers ALL three audience types (founder/coach/creator) but you must declare ONE primary role per file. Multi-role -> pick MAIN role + note secondary.
3. Skipping story arc — No one remembers "I am good at X". They remember the JOURNEY. Section 5 is the most under-written and most important.

Why do you need this skill?

Without this file, every PB skill has to re-ask: Who are you? What region? What audience? What voice? What story? Repetitive, slow, inconsistent across skills.

With .agents/personal-brand-context-global.md:

• Answer ONCE at brand setup
• Every PB skill reads it automatically -> straight to work
• Region defaults (currency, platforms, regulations) propagate everywhere
• Reference images, face refs, logos, palettes, and backgrounds are labeled once and reused correctly
• Story arc + brand voice stay consistent across content, ads, AI avatar, scripts
• Save ~70% of session-setup time

Workflow

Step 1: Check existing file
    |-- exists  -> ask which section to update
    |-- missing -> Step 2
Step 2: Choose region variant (US / EU / SEA / LATAM)
Step 3: Declare primary role (Founder / Coach / Creator)
Step 4: Collect info per variant (13+ sections, role-specific defaults)
Step 5: Create file `.agents/personal-brand-context-global.md`

Step 1: Check existing file

Check whether .agents/personal-brand-context-global.md already exists.

• If it exists -> read the file, summarize, ask user which section to update. Only collect info for that section.
• If it does not exist -> proceed to Step 2.

Step 2: Choose region variant

Ask the user one question: "Which region is your PRIMARY audience: US, EU, SEA, or LATAM?"

Decision tree

Where does your PRIMARY audience live?
    |-- North America (USA, Canada)
    |       --> 01-us.md    (USD, FTC, LinkedIn/X/TikTok/YouTube)
    |-- European Union (UK, DE, FR, ES, IT, NL, etc.)
    |       --> 02-eu.md    (EUR, GDPR + EU AI Act, LinkedIn/Substack/Instagram)
    |-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH)
    |       --> 03-sea.md   (USD/local, PDPA, LinkedIn/TikTok/LINE)
    |-- Latin America (BR, MX, AR, CO, CL)
    |       --> 04-latam.md (USD/local, LGPD, WhatsApp/Instagram/TikTok)
    |-- Vietnam only
    |       --> Use `22-personal-brand-context` (VN foundation)
    |-- Multi-region
            --> Pick LARGEST audience as primary; note secondary in section 12

Detection logic

1. User says explicitly ("my audience is US founders") -> load matching variant
2. User vague ("I post in English") -> ask which country gives the most engagement / revenue
3. Multi-region -> pick PRIMARY region; add secondary regions in section 12 (KPIs / goals)

Step 3: Declare primary role

Inside the chosen region variant, ask: "Are you primarily a Founder/CEO, a Coach/Consultant, or a Creator/KOL?"

Multi-role (e.g. founder who also creates content) -> pick MAIN role; note secondary in section 1 (Profile).