Walks founders and marketers through five specific questions to produce a positioning statement, and optionally a full messaging hierarchy or competitive differentiation map.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills positioning-basics --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/positioning-basics .claude/skills/positioning-basics && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "positioning-basics" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/positioning-basics into .claude/skills/positioning-basics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-basics", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/positioning-basicsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills positioning-basics --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/positioning-basics .agents/skills/positioning-basics && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "positioning-basics" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/positioning-basics into .agents/skills/positioning-basics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-basics", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills positioning-basics --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/positioning-basics .cursor/skills/positioning-basics && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "positioning-basics" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/positioning-basics into .cursor/skills/positioning-basics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-basics", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git --path positioning-basics--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills positioning-basics --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/positioning-basics .gemini/skills/positioning-basics && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "positioning-basics" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/positioning-basics into .gemini/skills/positioning-basics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-basics", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills positioning-basicsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/positioning-basics .github/skills/positioning-basics && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "positioning-basics" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/positioning-basics into .github/skills/positioning-basics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-basics", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills positioning-basics --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/positioning-basics .opencode/skills/positioning-basics && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "positioning-basics" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/positioning-basics into .opencode/skills/positioning-basics/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-basics", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
positioning-basicsWalks founders and marketers through five specific questions to produce a positioning statement, and optionally a full messaging hierarchy or competitive differentiation map.
This skill acts as a positioning coach. It picks one of three modes from context or by asking: quick gives a one-line statement from five core questions, standard adds a messaging hierarchy and a clear ideal customer profile, and deep adds a competitive differentiation map and a messaging matrix for rebrands or new markets. Standard is the default.
Before writing anything the agent gathers the product and what it does, who is actually paying today, the alternatives customers tried before, any earlier pitch or website copy, and the top three competitors by real company name, and it asks if these are missing. The five questions (who, what, how, why, so what) must each get a specific answer, with named roles, a trigger event, a real mechanism and a claim that a competitor could not make. The excerpt ends in the middle of the third question.
5 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit f36b34f. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Positioning Basics loads about 1.9k tokens when it runs. Until then it costs about 72 tokens; SKILL.md has 812 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
Without a licence we can't republish the file, so here is its outline and opening line. It has 812 words (~1,867 tokens).
“You are a positioning expert. Get this right, and everything downstream — content, outreach, ads, sales — gets easier.”
SKILL.md and 1 other file in positioning-basics of BrianRWagner/ai-marketing-claude-code-skills.
Open the folder on GitHubat commit f36b34f
Positioning Basics next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Positioning Basics this skillBrianRWagner/ai-marketing-claude-code-skills | 440 | — | ~1.9k | Automated safety check: Pass | None | |
| 22 Personal Brand Context Globalminhnv0807/ai-business-skills | 608 | — | ~2.8k | Automated safety check: Pass | MIT | |
| 23 Personal Brand Strategy Globalminhnv0807/ai-business-skills | 608 | — | ~4.2k | Automated safety check: Pass | MIT | |
| Market ScanAIDevGTM/gtm-cofounder | 310 | — | ~1.4k | Automated safety check: Pass | MIT | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| B2b Brand Marketingarnabbagxd/Brand-building-skills | 719 | — | ~2.4k | Automated safety check: Pass | MIT |
minhnv0807/ai-business-skills
A skill your agent uses when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates .agents/personal-brand-context-global.md covering story, expertise, audience…
minhnv0807/ai-business-skills
A skill your agent uses when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story…
AIDevGTM/gtm-cofounder
Refresh the user's competitive and market context. An agent skill from AIDevGTM/gtm-cofounder.
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
arnabbagxd/Brand-building-skills
Build and execute brand marketing strategy for B2B companies — thought leadership, ABM brand layer, trust signals, LinkedIn presence, long sales cycle brand touchpoints, and enterprise credibility.
borghei/Claude-Skills
Marketing leadership advisor on brand strategy, demand generation, and marketing operations.
BrianRWagner/ai-marketing-claude-code-skills
Builds a pre-meeting brief from your Obsidian vault: participant research, past notes, open commitments, a prioritized agenda and sharp questions.
BrianRWagner/ai-marketing-claude-code-skills
Search and analyze Reddit content using semantic AI search via reddit-insights.com MCP server.
BrianRWagner/ai-marketing-claude-code-skills
Audits how a brand is described by AI search tools such as ChatGPT, Perplexity and Gemini, then produces a scored report, action plan and re-audit schedule.
BrianRWagner/ai-marketing-claude-code-skills
Turns a client win into case studies, proposal blurbs, social proof quotes and sales stories, after collecting the details and at least one concrete number.
BrianRWagner/ai-marketing-claude-code-skills
Builds researched LinkedIn and email outreach for prospects, from a single message to a multi-prospect system, with personalization graded by the signals found.
BrianRWagner/ai-marketing-claude-code-skills
Produces content ideas for LinkedIn, X, newsletters or short video from your positioning statement, in quick, standard or deep planning modes.
Categories
Walks founders and marketers through five specific questions to produce a positioning statement, and optionally a full messaging hierarchy or competitive differentiation map. This skill acts as a positioning coach. It picks one of three modes from context or by asking: quick gives a one-line statement from five core questions, standard adds a messaging hierarchy and a clear ideal customer profile, and deep adds a competitive differentiation map and a messaging matrix for rebrands or new markets.
Positioning Basics fits situations like: writing a one-line positioning statement for a product or service; defining the ideal customer and value proposition before a website rewrite; preparing positioning and messaging ahead of a go-to-market push or rebrand.
Run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a claude-code`. Or copy the skill folder (positioning-basics in BrianRWagner/ai-marketing-claude-code-skills) into .claude/skills/positioning-basics in your project. Claude Code loads it when a task matches its description.
Run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a codex`. Or copy the skill folder (positioning-basics in BrianRWagner/ai-marketing-claude-code-skills) into .agents/skills/positioning-basics in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/positioning-basics, .gemini/skills/positioning-basics, .github/skills/positioning-basics and .opencode/skills/positioning-basics in your project.
SKILL.md names no scripts, command-line tools or credentials: Positioning Basics is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
No licence was found for Positioning Basics or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
About 1.9k tokens (SKILL.md is roughly 7.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Positioning Basics: 22 Personal Brand Context Global (minhnv0807/ai-business-skills, 608 stars), 23 Personal Brand Strategy Global (minhnv0807/ai-business-skills, 608 stars), Market Scan (AIDevGTM/gtm-cofounder, 310 stars) and Startup Design (ferdinandobons/startup-skill, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
BrianRWagner (a GitHub user) maintains it in BrianRWagner/ai-marketing-claude-code-skills, which has 440 GitHub stars. The repository holds 23 skills in this directory. The repository was last updated on March 19, 2026.
Source: BrianRWagner/ai-marketing-claude-code-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.
