Tiktok Shop Branding
nexscope-ai/eCommerce-Skills
Brand building and positioning on TikTok Shop. An agent skill from nexscope-ai/eCommerce-Skills.
A skill your agent uses when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story…
Install 23 Personal Brand Strategy Global
$ npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy-global -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install minhnv0807/ai-business-skills 23-personal-brand-strategy-global --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/modules/personal-branding/en/23-personal-brand-strategy-global .claude/skills/23-personal-brand-strategy-global && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "23-personal-brand-strategy-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/modules/personal-branding/en/23-personal-brand-strategy-global into .claude/skills/23-personal-brand-strategy-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "23-personal-brand-strategy-global", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/minhnv0807/ai-business-skills/tree/master/modules/personal-branding/en/23-personal-brand-strategy-globalType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy-global -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install minhnv0807/ai-business-skills 23-personal-brand-strategy-global --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/modules/personal-branding/en/23-personal-brand-strategy-global .agents/skills/23-personal-brand-strategy-global && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "23-personal-brand-strategy-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/modules/personal-branding/en/23-personal-brand-strategy-global into .agents/skills/23-personal-brand-strategy-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "23-personal-brand-strategy-global", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy-global -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install minhnv0807/ai-business-skills 23-personal-brand-strategy-global --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/modules/personal-branding/en/23-personal-brand-strategy-global .cursor/skills/23-personal-brand-strategy-global && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "23-personal-brand-strategy-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/modules/personal-branding/en/23-personal-brand-strategy-global into .cursor/skills/23-personal-brand-strategy-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "23-personal-brand-strategy-global", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/minhnv0807/ai-business-skills.git --path modules/personal-branding/en/23-personal-brand-strategy-global--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy-global -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install minhnv0807/ai-business-skills 23-personal-brand-strategy-global --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/modules/personal-branding/en/23-personal-brand-strategy-global .gemini/skills/23-personal-brand-strategy-global && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "23-personal-brand-strategy-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/modules/personal-branding/en/23-personal-brand-strategy-global into .gemini/skills/23-personal-brand-strategy-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "23-personal-brand-strategy-global", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install minhnv0807/ai-business-skills 23-personal-brand-strategy-globalInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy-global -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/modules/personal-branding/en/23-personal-brand-strategy-global .github/skills/23-personal-brand-strategy-global && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "23-personal-brand-strategy-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/modules/personal-branding/en/23-personal-brand-strategy-global into .github/skills/23-personal-brand-strategy-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "23-personal-brand-strategy-global", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy-global -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install minhnv0807/ai-business-skills 23-personal-brand-strategy-global --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/modules/personal-branding/en/23-personal-brand-strategy-global .opencode/skills/23-personal-brand-strategy-global && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "23-personal-brand-strategy-global" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/modules/personal-branding/en/23-personal-brand-strategy-global into .opencode/skills/23-personal-brand-strategy-global/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "23-personal-brand-strategy-global", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
23-personal-brand-strategy-global- GitHub stars
- 609
- Token cost
- ~4.2k tokens
- SKILL.md length
- 1,652 words
- Files
- 1
- Skills in repo
- 142
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story…
- Works in 4 steps: "Context file not found" -> run skill… → "Niche too broad" -> narrow with the 3x3… → "Don't know how to write story arc" ->… → …
- A PERSONAL brand — founder
- SKILL.md covers Newbie section, Step 0: Read context (skill 22), Niche Selection Framework and Positioning Statement, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
23 Personal Brand Strategy Global is an agent skill from minhnv0807/ai-business-skills. Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a…
Its SKILL.md is about 4.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Brand strategy and identity, Positioning and messaging and Storytelling. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.
When your agent uses it
- A PERSONAL brand — founder
- Creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix
- Positioning statement
- A three-chapter story arc
Example prompts
- “personal brand strategy”
- “founder brand plan”
- “coach positioning”
- “/23-personal-brand-strategy-global”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- "Context file not found" -> run skill 22-personal-brand-context-global first
- "Niche too broad" -> narrow with the 3x3 grid (see Niche Selection)
- "Don't know how to write story arc" -> use the 3 fill-in prompts in Story Arc
- "12 months feels overwhelming" -> focus Q1 only, review every quarter
What it can do on your machine
Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are mermaid and markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
23 Personal Brand Strategy Global loads about 4.2k tokens when it runs. Until then it costs about 191 tokens; SKILL.md has 1,652 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,652 words, ~4,199 tokens.
Download SKILL.mdSave it as
.claude/skills/23-personal-brand-strategy-global/SKILL.md (or your agent's skills folder).- name
- 23-personal-brand-strategy-global
- description
- Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.
- metadata.version
- 1.0.1
- metadata.category
- strategy
- license
- MIT
- triggers
- personal brand strategy, global founder strategy, creator strategy, coach positioning, niche selection global
- related
- 22-personal-brand-context-global, 26-thought-leadership-content-global, 27-personal-brand-monetize-global
Personal Brand Strategy (12-Month Plan) — Global
"Personal brand isn't what you think you are — it's what others recognize you as when you're not in the room."
This skill produces a complete 12-month plan: niche selection, positioning, story arc, content pillars, authority ladder, and a quarter-by-quarter growth roadmap. Read the context file from skill 22 first.
Newbie section
Who this skill is for
| Audience | Concrete example |
|---|---|
| Founder / CEO | Wants a 12-month plan to grow a personal brand alongside the company |
| Coach / Consultant | Needs a roadmap from "no one knows me" to "expert booked solid" |
| Creator / KOL | Wants strategic follower growth, not random posting |
Who this skill is NOT for
- Product marketing for a company -> use skill
00-marketing-plan-global - Agencies serving clients -> use
20-client-intake-brief-global - No personal context yet -> run skill
22-personal-brand-context-globalfirst
Before invoking
Required: the file .agents/personal-brand-context-global.md must exist — run skill 22 first. It contains niche, audience, north star, brand voice — skill 23 reads it so you don't re-answer.
Troubleshooting
- "Context file not found" -> run
skill 22-personal-brand-context-globalfirst - "Niche too broad" -> narrow with the 3x3 grid (see Niche Selection)
- "Don't know how to write story arc" -> use the 3 fill-in prompts in Story Arc
- "12 months feels overwhelming" -> focus Q1 only, review every quarter
Step 0: Read context (skill 22)
Check whether .agents/personal-brand-context-global.md exists:
- Yes -> read fully, extract 4 essentials:
- Niche — chosen domain of expertise
- Audience — specific target persona
- North Star — 12-month goal
- Monetization goal — how the brand earns
- No -> ask the user to run
22-personal-brand-context-globalfirst. If they want to continue anyway, ask 3 minimum questions:- What do you do, and what are you best at?
- What do you want to be known for?
- What is your goal for the next 12 months?
Niche Selection Framework
Personal Ikigai — 4 overlapping zones
Passion (What do you love?)
|
Skill ------+------ Demand
(What are you (What does the
great at?) market want?)
|
Uniqueness
(What makes you different?)Strong niche = intersection of all 4 zones. Missing one -> weak niche.
3x3 Grid — Choose niche from 9 candidates
Step 1: List 3 passions + 3 skills.
| Skill 1: [___] | Skill 2: [___] | Skill 3: [___] | |
|---|---|---|---|
| Passion 1: [___] | Niche A | Niche B | Niche C |
| Passion 2: [___] | Niche D | Niche E | Niche F |
| Passion 3: [___] | Niche G | Niche H | Niche I |
Step 2: Score each niche.
| Niche | Demand (1-5) | Uniqueness (1-5) | Total |
|---|---|---|---|
| A | ? | ? | ? |
| B | ? | ? | ? |
| ... | ... | ... | ... |
Step 3: Pick the top 1-2 niches with the highest score (minimum 6/10).
Global niche examples (2025–2026)
"A niche must be big enough to have an audience, small enough that you are the expert."
| Example niche | Demand | Notes |
|---|---|---|
| AI for SMBs (Western Europe) | 5 | Hot, but high competition |
| Healthcare marketing (US) | 4 | Small niche, fewer rivals, premium fees |
| Personal finance for Gen Z (US/UK) | 5 | Huge audience, multiple formats |
| B2B sales coaching (LATAM) | 3 | Narrow, high-ticket willingness |
| Content strategy for SaaS (global) | 3 | Emerging, still few specialists |
| Conversational English (SEA) | 4 | Constant demand, competitive |
| Startup team-building (global) | 3 | Founder audience, monetizes well |
| Cross-border ecommerce (EU/SEA) | 4 | 2025 trend, strong demand |
| Workplace mental health (US/EU) | 4 | Post-COVID growth |
| Personal finance for freelancers (global) | 3 | Small niche, high loyalty |
Positioning Statement
Formula
"I help [AUDIENCE] achieve [OUTCOME] through [UNIQUE METHOD] in [TIMELINE]."3 real examples (international)
Founder:
"I help early-stage SaaS founders reach 1,000 LinkedIn followers in 90 days using a systematic Build-in-Public framework."
Coach:
"I help mid-level managers boost team performance by 30% in 6 months through 1:1 coaching combined with internal workshops."
Creator:
"I help working Gen Z professionals master personal finance in 30 days through short-form videos that explain concepts with everyday examples."
Positioning sanity check — 4 questions
| Question | Must be answerable |
|---|---|
| Who? | A specific audience (not "everyone") |
| What problem? | Clear pain point or desire |
| How? | A distinctive method or approach |
| Different how? | A clear edge over 3-5 peers |
If you can't answer all four — you're not ready to position. Return to Niche Selection.
Story Arc — 3 Chapters
A story arc is the narrative spine of your personal brand — not a CV but a JOURNEY. People remember stories, not lists of credentials.
Hero's Journey adapted for personal brand
Chapter 1: ORIGIN Chapter 2: TURNING POINT Chapter 3: NOW
(Why did you start?) -> (What changed you?) -> (What are you doing?)
- Personal pain point - "Aha" moment - Current mission
- Background (family/career) - Biggest failure - Who you help, how
- Original motivation - Core lesson - Future vision3 fill-in prompts
Prompt 1 — Origin:
"Before I worked in [current field], I was [former role/situation]. What pushed me to start was [specific event/emotion]."
Prompt 2 — Turning point:
"The biggest pivot was when [specific event]. I realized [lesson], and that's when I decided [action]."
Prompt 3 — Now:
"Today I help [specific audience] by [method]. What I believe most strongly is [core philosophy]."
Important guidelines
- Story arc must be authentic — no fabrication, no embellishment
- You don't need a "rags to riches" arc — any genuine journey has value
- The Chapter 2 failure doesn't have to be huge — it can be a "dead end"
- Story arc shows up in: bio, About page, podcast intro, foundational essays
- Update Chapter 3 every 6 months (where are you now?)
Content Pillars (4 × 7 = 28 topics)
4 pillars × 7 topics each = 28 topics for 12 months. Enough to post 2-3× per week without ever running out of ideas.
The 4 pillars
| Pillar | Name | Description | Examples |
|---|---|---|---|
| 1 | Industry Expertise | What you KNOW | Frameworks, trend analysis, case studies |
| 2 | Behind the Scenes | How you WORK | Process, tools, mistakes + lessons |
| 3 | Personal Philosophy | What you BELIEVE | Contrarian takes, personal values |
| 4 | Community Value | What you GIVE | Free templates, checklists, Q&A |
28 topics (4 × 7)
| # | Pillar 1: Expertise | Pillar 2: Behind Scenes | Pillar 3: Philosophy | Pillar 4: Community |
|---|---|---|---|---|
| 1 | 2025 industry trends | A day in my work | Industry's biggest mistake | Free template |
| 2 | Framework for solving X | Tools I use daily | Advice I disagree with | Beginner checklist |
| 3 | Client case study | End-to-end process | Lessons from failure | FAQ — 10 common questions |
| 4 | Comparing 2 methods | Behind project X | What I wish I knew sooner | Step-by-step guide |
| 5 | Industry data analysis | This month's results | Contrarian opinion | Best resource list |
| 6 | Knowledge synthesis | Learning a new skill | Working philosophy | Live Q&A |
| 7 | Predictions for next year | Tool/book review | Reflection on the field | Community challenge |
Pillar -> Platform mapping
| Platform | Primary pillar | Why |
|---|---|---|
| Pillar 1 (Expertise) | Professional audience, long-form gets read | |
| TikTok / Reels | Pillar 2 (Behind Scenes) | Short, visual, behind-the-scenes wins views |
| Twitter/X | Pillar 3 (Philosophy) | Hot takes, threads spread fast |
| Substack / Newsletter | Pillar 3 (Philosophy) | Long-form, deep thinking |
| Discord / Skool / Circle | Pillar 4 (Community) | High interaction, community-driven |
Show full SKILL.md (641 more words)Show less
Authority Ladder (5 Stages)
Going from "regular person" to "thought leader" doesn't happen overnight. Here's a 12-month roadmap split into 5 stages.
5 escalating stages
| Stage | Name | Timeline | Main activity | KPI |
|---|---|---|---|---|
| 1 | Observer | Weeks 1-4 | Follow 50 experts, curate good content, leave thoughtful comments | 100 quality comments |
| 2 | Contributor | Months 2-3 | Original posts, share experience, first case study | 20 originals, 200 followers |
| 3 | Specialist | Months 4-6 | Niche deep-dives, build a framework, deep-series | 1 framework, 1,000 followers |
| 4 | Authority | Months 7-9 | Guest podcasts, collabs, media mentions, first product | 3 collabs, 3,000 followers |
| 5 | Thought Leader | Months 10-12 | Invited speaker, mentoring, course/ebook | 5,000+ followers, recurring revenue |
Content type by stage
| Stage | Content types | Platform focus |
|---|---|---|
| Observer | Curated comments, share-with-notes, curation threads | LinkedIn, Twitter/X |
| Contributor | Short posts, carousels, short videos | LinkedIn, TikTok |
| Specialist | Long series, visual frameworks, case studies | LinkedIn, Blog, YouTube |
| Authority | Podcast guesting, collab videos, newsletters | Podcast, YouTube, Email |
| Thought Leader | Keynotes, courses, books, media interviews | Multi-platform + offline |
12-Month Growth Plan
Quarterly overview
gantt
title Personal Brand 12-Month Roadmap
dateFormat YYYY-MM
section Q1 Foundation
Setup profile & brand assets :q1a, 2025-01, 1M
Content engine 28 posts :q1b, 2025-01, 3M
Build first 500 followers :q1c, 2025-01, 3M
section Q2 Amplify
Collab & guest appearances :q2a, 2025-04, 3M
Launch newsletter/community :q2b, 2025-04, 2M
Reach 2000 followers :q2c, 2025-04, 3M
section Q3 Monetize
First paid offer :q3a, 2025-07, 2M
Scale to 5000 followers :q3b, 2025-07, 3M
First revenue milestone :q3c, 2025-08, 2M
section Q4 Scale
Systems & automation :q4a, 2025-10, 2M
Team/VA support :q4b, 2025-11, 2M
10K+ followers & recurring rev :q4c, 2025-10, 3MQuarter detail
Q1 (Months 1-3): FOUNDATION — Build the base
| Month | Main work | KPI |
|---|---|---|
| 1 | Profile setup (avatar, bio, banner), choose 2 main platforms | 100% profile completion |
| 2 | Post 10 pieces (Pillars 1+2), comment on 50 expert posts | 200 followers, 10 posts |
| 3 | Post 18 pieces (all 4 pillars), publish first case study | 500 followers, 28 posts total |
Q2 (Months 4-6): AMPLIFY — Expand reach
| Month | Main work | KPI |
|---|---|---|
| 4 | Reach out to 10 collab partners, launch newsletter | 2 collabs, 100 subscribers |
| 5 | Guest podcast/livestream, deep series | 1 podcast, 1 series of 4 posts |
| 6 | Build a lead magnet (ebook/template) | 2,000 followers, 300 emails |
Q3 (Months 7-9): MONETIZE — Earn
| Month | Main work | KPI |
|---|---|---|
| 7 | Launch first offer (1:1, workshop, mini course) | First 5 paying customers |
| 8 | Collect testimonials, refine the offer | 10 testimonials, 3,500 followers |
| 9 | Run paid promotion (optional), raise pricing | 5,000 followers, steady revenue |
Q4 (Months 10-12): SCALE — Expand
| Month | Main work | KPI |
|---|---|---|
| 10 | Build content systems (batch, schedule, repurpose) | 50% time saved |
| 11 | Hire VA/editor, launch second product | 1 team member, 8,000 followers |
| 12 | Annual review, plan year 2 | 10K+ followers, recurring revenue |
Monthly milestone checklist
- Posts this month >= 8
- New followers >= quarterly target
- Engagement rate >= 3%
- At least 1 new collab/connection
- Reviewed and updated content calendar
- Updated story arc if anything has shifted (Chapter 3)
Risk & Ethics
5 common risks
| Risk | Severity | Prevention |
|---|---|---|
| Burnout | High | Batch content, take 1 week off per quarter, don't chase the algorithm |
| Fake authority | High | Only claim what you've DONE, not what you've READ |
| Over-promising | Medium | Commit to realistic outcomes, never "guarantee success" |
| Privacy loss | Medium | Distinguish "share" vs "expose"; family is not content |
| AI dependency | Low-Medium | AI assists, doesn't replace your voice |
Ethical principles
- No fake expert — don't claim experience you don't have
- No AI deception — if AI wrote it, don't say "I wrote this"
- AI disclosure — note AI assistance when content is materially generated
- No copying others' frameworks — credit sources or build your own
- Don't sell courses before you have results — sell experience, not promises
Global market context
"The US/EU LinkedIn ecosystem is mature, but emerging markets (LATAM, SEA, India) are growing fastest. For founders/coaches outside Tier 1 markets: building a personal brand now is an early-mover advantage. Cross-border content (English-first with localized examples) reaches the widest audience."
Output template
# Personal Brand Strategy — [Full name]
Date: [YYYY-MM-DD]
Variant: [Founder / Coach / Creator]
## 1. Chosen niche
Niche: [___]
Demand score: [1-5]
Uniqueness score: [1-5]
Reason for choosing: [___]
## 2. Positioning Statement
"I help [audience] achieve [outcome] through [method] in [timeline]."
## 3. Story Arc
- Chapter 1 (Origin): [___]
- Chapter 2 (Turning point): [___]
- Chapter 3 (Now): [___]
## 4. Content Pillars (28 topics)
| Pillar | 7 topics |
|--------|---------|
| Expertise | [___] |
| Behind Scenes | [___] |
| Philosophy | [___] |
| Community | [___] |
## 5. Authority Ladder — Current position
Current stage: [1-5]
Target stage in 12 months: [___]
## 6. 12-Month Plan
| Quarter | Main objective | KPI |
|---------|---------------|-----|
| Q1 | [___] | [___] |
| Q2 | [___] | [___] |
| Q3 | [___] | [___] |
| Q4 | [___] | [___] |
## 7. Main platforms
Platform 1: [___] — Pillar [___]
Platform 2: [___] — Pillar [___]
## 8. Risk mitigation
[Top 3 risks + mitigation]Quality checklist
Before finishing:
- Read context file from skill 22 first
- Niche validated (demand score >= 3)
- Positioning statement answers all 4 questions (Who? What? How? Different?)
- Story arc has 3 chapters — authentic, no fabrication
- 28 topics (4 pillars × 7) listed
- Authority ladder identifies current stage + target stage
- 12-month plan has concrete milestones per quarter
- Main platforms chosen + pillar mapping
- Output saved to
personal-brand-strategy-[name]-[YYYYMMDD].md
Skill links
22-personal-brand-context-global— Foundation skill, MUST run before this one26-thought-leadership-content-global— Produce thought leadership content from this strategy27-personal-brand-monetize-global— Monetize once you reach Q309-customer-insight-global— Deepen audience persona
Skill 23 (Global) | v1.0.0
© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in modules/personal-branding/en/23-personal-brand-strategy-global of minhnv0807/ai-business-skills.
Open the folder on GitHubat commit 0360adc
Compare with similar skills
23 Personal Brand Strategy Global next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| 23 Personal Brand Strategy Global this skillminhnv0807/ai-business-skills | 609 | — | ~4.2k | Automated safety check: Pass | MIT | |
| Tiktok Shop Brandingnexscope-ai/eCommerce-Skills | 1.1k | — | ~3.8k | Automated safety check: Pass | MIT | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Channel StrategyTheCraigHewitt/skills | 159 | — | ~2.2k | Automated safety check: Pass | MIT | |
| B2b Brand Marketingarnabbagxd/Brand-building-skills | 729 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Positioning BasicsBrianRWagner/ai-marketing-claude-code-skills | 441 | — | ~1.9k | Automated safety check: Pass | None |
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Questions about 23 Personal Brand Strategy Global
What does 23 Personal Brand Strategy Global do?
A skill your agent uses when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story…. 23 Personal Brand Strategy Global is an agent skill from minhnv0807/ai-business-skills. Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan.
When should I use 23 Personal Brand Strategy Global?
23 Personal Brand Strategy Global fits situations like: A PERSONAL brand — founder; creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix; positioning statement; A three-chapter story arc.
How do I install 23 Personal Brand Strategy Global in Claude Code?
Run `npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy-global -a claude-code`. Or copy the skill folder (modules/personal-branding/en/23-personal-brand-strategy-global in minhnv0807/ai-business-skills) into .claude/skills/23-personal-brand-strategy-global in your project. Claude Code loads it when a task matches its description.
How do I install 23 Personal Brand Strategy Global in Codex?
Run `npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy-global -a codex`. Or copy the skill folder (modules/personal-branding/en/23-personal-brand-strategy-global in minhnv0807/ai-business-skills) into .agents/skills/23-personal-brand-strategy-global in your project. Codex loads it when a task matches its description.
Can I use 23 Personal Brand Strategy Global in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/23-personal-brand-strategy-global, .gemini/skills/23-personal-brand-strategy-global, .github/skills/23-personal-brand-strategy-global and .opencode/skills/23-personal-brand-strategy-global in your project.
What does 23 Personal Brand Strategy Global need to run?
SKILL.md names no scripts, command-line tools or credentials: 23 Personal Brand Strategy Global is instructions for the agent only.
Does 23 Personal Brand Strategy Global access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is 23 Personal Brand Strategy Global safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does 23 Personal Brand Strategy Global use?
23 Personal Brand Strategy Global is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does 23 Personal Brand Strategy Global use?
About 4.2k tokens (SKILL.md is roughly 17k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to 23 Personal Brand Strategy Global?
Skills that share tags, products or a category with 23 Personal Brand Strategy Global: Tiktok Shop Branding (nexscope-ai/eCommerce-Skills, 1.1k stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars), Channel Strategy (TheCraigHewitt/skills, 159 stars) and B2b Brand Marketing (arnabbagxd/Brand-building-skills, 729 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains 23 Personal Brand Strategy Global?
minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.
Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.