Brand Storytelling
pedronauck/skills
Help users craft compelling brand narratives. An agent skill from pedronauck/skills.
Messaging and storytelling template that keeps positioning consistent across audiences.
Install Brand Narrative Playbook
$ npx skills add gtmagents/gtm-agents --skill brand-narrative-playbook -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gtmagents/gtm-agents brand-narrative-playbook --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/brand-strategy/skills/brand-narrative-playbook .claude/skills/brand-narrative-playbook && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-narrative-playbook" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/brand-strategy/skills/brand-narrative-playbook into .claude/skills/brand-narrative-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-narrative-playbook", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gtmagents/gtm-agents/tree/main/plugins/brand-strategy/skills/brand-narrative-playbookType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gtmagents/gtm-agents --skill brand-narrative-playbook -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gtmagents/gtm-agents brand-narrative-playbook --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/brand-strategy/skills/brand-narrative-playbook .agents/skills/brand-narrative-playbook && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-narrative-playbook" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/brand-strategy/skills/brand-narrative-playbook into .agents/skills/brand-narrative-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-narrative-playbook", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill brand-narrative-playbook -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gtmagents/gtm-agents brand-narrative-playbook --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/brand-strategy/skills/brand-narrative-playbook .cursor/skills/brand-narrative-playbook && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-narrative-playbook" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/brand-strategy/skills/brand-narrative-playbook into .cursor/skills/brand-narrative-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-narrative-playbook", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gtmagents/gtm-agents.git --path plugins/brand-strategy/skills/brand-narrative-playbook--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gtmagents/gtm-agents --skill brand-narrative-playbook -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gtmagents/gtm-agents brand-narrative-playbook --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/brand-strategy/skills/brand-narrative-playbook .gemini/skills/brand-narrative-playbook && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-narrative-playbook" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/brand-strategy/skills/brand-narrative-playbook into .gemini/skills/brand-narrative-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-narrative-playbook", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gtmagents/gtm-agents brand-narrative-playbookInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gtmagents/gtm-agents --skill brand-narrative-playbook -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/brand-strategy/skills/brand-narrative-playbook .github/skills/brand-narrative-playbook && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-narrative-playbook" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/brand-strategy/skills/brand-narrative-playbook into .github/skills/brand-narrative-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-narrative-playbook", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill brand-narrative-playbook -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gtmagents/gtm-agents brand-narrative-playbook --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/brand-strategy/skills/brand-narrative-playbook .opencode/skills/brand-narrative-playbook && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-narrative-playbook" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/brand-strategy/skills/brand-narrative-playbook into .opencode/skills/brand-narrative-playbook/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-narrative-playbook", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-narrative-playbook- GitHub stars
- 414
- Used in
- 1 other repo
- Token cost
- ~317 tokens
- SKILL.md length
- 132 words
- Files
- 2 (incl. references)
- Skills in repo
- 121
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
Messaging and storytelling template that keeps positioning consistent across audiences.
- Works in 5 steps: Audience Grid – ICP, persona, stage, key… → Narrative Arc – context, tension,… → Pillar Mapping – tie each story beat to… → …
- Tasks that involve Storytelling
- SKILL.md covers When to Use, Framework, Templates and Tips
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Brand Narrative Playbook is an agent skill from gtmagents/gtm-agents. Messaging and storytelling template that keeps positioning consistent across audiences.
Its SKILL.md is about 320 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/narrative_framework.md`).
It sits in Marketing & SEO, covering Storytelling and Positioning and messaging. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.
When your agent uses it
- Tasks that involve Storytelling
- Tasks that involve Positioning and messaging
Example prompts
- “/brand-narrative-playbook”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Audience Grid – ICP, persona, stage, key pain/aspiration.
- Narrative Arc – context, tension, resolution, proof, call-to-action.
- Pillar Mapping – tie each story beat to brand pillars and supporting evidence.
- Proof Library – customers, metrics, analyst quotes, product demos.
- Adaptation Guide – tone, length, channel tweaks, localization notes.
What it can do on your machine
Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brand Narrative Playbook loads about 317 tokens when it runs, and up to ~615 if it reads all its reference files. Until then it costs about 28 tokens; SKILL.md has 132 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 132 words, ~317 tokens.
Download SKILL.mdSave it as
.claude/skills/brand-narrative-playbook/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- brand-narrative-playbook
- description
- Messaging and storytelling template that keeps positioning consistent across audiences.
Brand Narrative Playbook Skill
When to Use
- Defining or refreshing core messaging pillars.
- Translating positioning into talk tracks for different personas/channels.
- Auditing campaigns for narrative consistency.
Framework
- Audience Grid – ICP, persona, stage, key pain/aspiration.
- Narrative Arc – context, tension, resolution, proof, call-to-action.
- Pillar Mapping – tie each story beat to brand pillars and supporting evidence.
- Proof Library – customers, metrics, analyst quotes, product demos.
- Adaptation Guide – tone, length, channel tweaks, localization notes.
Templates
- Narrative Framework: See
references/narrative_framework.mdfor the arc and audience grid. - Messaging hierarchy doc with prompts.
- Storyboard slides for exec, sales, product, and customer marketing audiences.
- QA checklist ensuring each asset hits pillar + proof requirements.
Tips
- Keep a “retire/refresh” log for outdated proof.
- Include “watch-outs” for overused phrases or compliance issues.
- Pair with
define-brand-platformto auto-populate pillar content.
© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (references) in plugins/brand-strategy/skills/brand-narrative-playbook of gtmagents/gtm-agents.
- SKILL.md
- references/narrative_framework.md
Open the folder on GitHubat commit 78e0419
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Brand Narrative Playbook next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Narrative Playbook this skillgtmagents/gtm-agents | 414 | 1 repos | ~317 | Automated safety check: Pass | Apache-2.0 | |
| Brand Storytellingpedronauck/skills | 634 | — | ~1.1k | Automated safety check: Pass | None | |
| 23 Personal Brand Strategyminhnv0807/ai-business-skills | 609 | — | ~4.1k | Automated safety check: Pass | MIT | |
| Tiktok Shop Brandingnexscope-ai/eCommerce-Skills | 1.1k | — | ~3.8k | Automated safety check: Pass | MIT | |
| 23 Personal Brand Strategy Globalminhnv0807/ai-business-skills | 609 | — | ~4.2k | Automated safety check: Pass | MIT | |
| Run Competitive IntelOthmane-Khadri/YALC-the-GTM-operating-system | 318 | — | ~445 | Automated safety check: Notes | MIT |
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Tiktok Shop Branding
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Brand building and positioning on TikTok Shop. An agent skill from nexscope-ai/eCommerce-Skills.
23 Personal Brand Strategy Global
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Run Competitive Intel
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Pull competitive intelligence on a competitor — pricing, positioning, recent changes, customer stories — via the competitive-intel CLI.
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Related
Categories
Questions about Brand Narrative Playbook
What does Brand Narrative Playbook do?
Messaging and storytelling template that keeps positioning consistent across audiences. Brand Narrative Playbook is an agent skill from gtmagents/gtm-agents. Messaging and storytelling template that keeps positioning consistent across audiences.
When should I use Brand Narrative Playbook?
Brand Narrative Playbook fits situations like: tasks that involve Storytelling; tasks that involve Positioning and messaging.
How do I install Brand Narrative Playbook in Claude Code?
Run `npx skills add gtmagents/gtm-agents --skill brand-narrative-playbook -a claude-code`. Or copy the skill folder (plugins/brand-strategy/skills/brand-narrative-playbook in gtmagents/gtm-agents) into .claude/skills/brand-narrative-playbook in your project. Claude Code loads it when a task matches its description.
How do I install Brand Narrative Playbook in Codex?
Run `npx skills add gtmagents/gtm-agents --skill brand-narrative-playbook -a codex`. Or copy the skill folder (plugins/brand-strategy/skills/brand-narrative-playbook in gtmagents/gtm-agents) into .agents/skills/brand-narrative-playbook in your project. Codex loads it when a task matches its description.
Can I use Brand Narrative Playbook in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill brand-narrative-playbook -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-narrative-playbook, .gemini/skills/brand-narrative-playbook, .github/skills/brand-narrative-playbook and .opencode/skills/brand-narrative-playbook in your project.
What does Brand Narrative Playbook need to run?
SKILL.md names no scripts, command-line tools or credentials: Brand Narrative Playbook is instructions for the agent only.
Does Brand Narrative Playbook access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Brand Narrative Playbook safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Brand Narrative Playbook use?
Brand Narrative Playbook is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Brand Narrative Playbook use?
About 317 tokens (SKILL.md is roughly 1.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 298 tokens, read only when the agent opens those files.
What are the alternatives to Brand Narrative Playbook?
Skills that share tags, products or a category with Brand Narrative Playbook: Brand Storytelling (pedronauck/skills, 634 stars), 23 Personal Brand Strategy (minhnv0807/ai-business-skills, 609 stars), Tiktok Shop Branding (nexscope-ai/eCommerce-Skills, 1.1k stars) and 23 Personal Brand Strategy Global (minhnv0807/ai-business-skills, 609 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Narrative Playbook?
gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.
Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.