Tiktok Shop Branding
nexscope-ai/eCommerce-Skills
Brand building and positioning on TikTok Shop. An agent skill from nexscope-ai/eCommerce-Skills.
Dung khi mot CA NHAN — founder, coach, creator — can chien luoc thuong hieu ca nhan 12 thang: chon niche, positioning statement ca nhan, story arc 3 chuong, 4 content pillar, thang authority 5 nac…
Install 23 Personal Brand Strategy
$ npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install minhnv0807/ai-business-skills 23-personal-brand-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/modules/personal-branding/vi/23-personal-brand-strategy .claude/skills/23-personal-brand-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "23-personal-brand-strategy" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/modules/personal-branding/vi/23-personal-brand-strategy into .claude/skills/23-personal-brand-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "23-personal-brand-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/minhnv0807/ai-business-skills/tree/master/modules/personal-branding/vi/23-personal-brand-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install minhnv0807/ai-business-skills 23-personal-brand-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/modules/personal-branding/vi/23-personal-brand-strategy .agents/skills/23-personal-brand-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "23-personal-brand-strategy" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/modules/personal-branding/vi/23-personal-brand-strategy into .agents/skills/23-personal-brand-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "23-personal-brand-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install minhnv0807/ai-business-skills 23-personal-brand-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/modules/personal-branding/vi/23-personal-brand-strategy .cursor/skills/23-personal-brand-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "23-personal-brand-strategy" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/modules/personal-branding/vi/23-personal-brand-strategy into .cursor/skills/23-personal-brand-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "23-personal-brand-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/minhnv0807/ai-business-skills.git --path modules/personal-branding/vi/23-personal-brand-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install minhnv0807/ai-business-skills 23-personal-brand-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/modules/personal-branding/vi/23-personal-brand-strategy .gemini/skills/23-personal-brand-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "23-personal-brand-strategy" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/modules/personal-branding/vi/23-personal-brand-strategy into .gemini/skills/23-personal-brand-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "23-personal-brand-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install minhnv0807/ai-business-skills 23-personal-brand-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/modules/personal-branding/vi/23-personal-brand-strategy .github/skills/23-personal-brand-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "23-personal-brand-strategy" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/modules/personal-branding/vi/23-personal-brand-strategy into .github/skills/23-personal-brand-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "23-personal-brand-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install minhnv0807/ai-business-skills 23-personal-brand-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/modules/personal-branding/vi/23-personal-brand-strategy .opencode/skills/23-personal-brand-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "23-personal-brand-strategy" agent skill from https://github.com/minhnv0807/ai-business-skills/tree/master/modules/personal-branding/vi/23-personal-brand-strategy into .opencode/skills/23-personal-brand-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "23-personal-brand-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
23-personal-brand-strategy- GitHub stars
- 609
- Token cost
- ~4.1k tokens
- SKILL.md length
- 1,978 words
- Files
- 1
- Skills in repo
- 142
- Repo updated
- First seen
- Licence
- MIT
At a glance
Dung khi mot CA NHAN — founder, coach, creator — can chien luoc thuong hieu ca nhan 12 thang: chon niche, positioning statement ca nhan, story arc 3 chuong, 4 content pillar, thang authority 5 nac…
- Works in 4 steps: "Khong tim thay context file" → Chay… → "Niche qua rong" → Thu hep bang 3x3 grid… → "Khong biet viet story arc" → Dung 3… → …
- Tasks that involve Positioning and messaging
- SKILL.md covers Cho nguoi moi (Newbie section), Buoc 0: Doc context (skill 22), Niche Selection Framework and Positioning Statement, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
23 Personal Brand Strategy is an agent skill from minhnv0807/ai-business-skills. Dung khi mot CA NHAN — founder, coach, creator — can chien luoc thuong hieu ca nhan 12 thang: chon niche, positioning statement ca nhan, story arc 3 chuong, 4 content pillar, thang authority 5 nac va lo trinh tang truong theo quy. Doc file context tu skill 22 truoc khi viet. Kich hoat khi user nhac 'chien luoc personal brand', 'dinh vi ca nhan', 'chon niche', 'content pillar ca nhan', 'story arc', 'founder positioning', 'toi nen noi ve chu de gi', 'xay hinh anh chuyen gia'. Khong dung cho — dinh vi cho DOANH…
Its SKILL.md is about 4.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Positioning and messaging, Storytelling and Brand strategy and identity. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.
When your agent uses it
- Tasks that involve Positioning and messaging
- Tasks that involve Storytelling
- Tasks that involve Brand strategy and identity
Example prompts
- “chien luoc personal brand”
- “dinh vi ca nhan”
- “chon niche”
- “/23-personal-brand-strategy”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- "Khong tim thay context file" → Chay skill 22-personal-brand-context truoc
- "Niche qua rong" → Thu hep bang 3x3 grid (xem phan Niche Selection)
- "Khong biet viet story arc" → Dung 3 prompts fill-in o phan Story Arc
- "12 thang dai qua, khong biet bat dau" → Tap trung Q1 truoc, review moi quy
What it can do on your machine
Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are mermaid and markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
23 Personal Brand Strategy loads about 4.1k tokens when it runs. Until then it costs about 183 tokens; SKILL.md has 1,978 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,978 words, ~4,112 tokens.
Download SKILL.mdSave it as
.claude/skills/23-personal-brand-strategy/SKILL.md (or your agent's skills folder).- name
- 23-personal-brand-strategy
- description
- Dung khi mot CA NHAN — founder, coach, creator — can chien luoc thuong hieu ca nhan 12 thang: chon niche, positioning statement ca nhan, story arc 3 chuong, 4 content pillar, thang authority 5 nac va lo trinh tang truong theo quy. Doc file context tu skill 22 truoc khi viet. Kich hoat khi user nhac 'chien luoc personal brand', 'dinh vi ca nhan', 'chon niche', 'content pillar ca nhan', 'story arc', 'founder positioning', 'toi nen noi ve chu de gi', 'xay hinh anh chuyen gia'. Khong dung cho — dinh vi cho DOANH NGHIEP hay san pham thi dung skill 58-positioning; ke hoach marketing cong ty thi dung skill 00-ke-hoach-mkt; tao file context ca nhan lan dau thi chay skill 22-personal-brand-context truoc.
- metadata.version
- 1.0.1
- metadata.category
- strategy
- license
- MIT
- triggers
- chien luoc personal brand, dinh vi ca nhan, niche selection, content pillar ca nhan, story arc, founder positioning, coach positioning, creator positioning
- related
- 22-personal-brand-context, 26-thought-leadership-content, 09-insight-khach-hang, 17-pricing-strategy
Personal Brand Strategy (12-Month Plan)
"Thuong hieu ca nhan khong phai ve ban NGHI ban la ai — ma la ve nguoi khac NHAN RA ban la ai khi ban khong co mat."
Skill nay tao chien luoc 12 thang day du: chon niche, dinh vi, story arc, content pillars, authority ladder, va growth plan theo tung quy. Doc context file tu skill 22 truoc khi bat dau.
Cho nguoi moi (Newbie section)
Skill nay danh cho ai?
| Doi tuong | Vi du cu the |
|---|---|
| Founder / CEO | Muon ke hoach 12 thang xay thuong hieu ca nhan song song cong ty |
| Coach / Consultant | Muon lo trinh tu "chua ai biet" → "expert duoc moi noi" |
| Creator / KOL | Muon tang follower co chien luoc, khong phai dang dai |
Skill nay KHONG danh cho ai?
- Marketing san pham doanh nghiep → Dung skill
00-ke-hoach-mktthay the - Agency lam cho khach hang → Dung
20-brief-client-intake - Chua co context ca nhan → Chay skill
22-personal-brand-contexttruoc
Truoc khi go command
Bat buoc: Phai co file .agents/personal-brand-context.md — chay skill 22 truoc.
File nay chua niche, audience, north star, brand voice — skill 23 doc de khong hoi lai.
Khi gap loi — troubleshooting
- "Khong tim thay context file" → Chay
skill 22-personal-brand-contexttruoc - "Niche qua rong" → Thu hep bang 3x3 grid (xem phan Niche Selection)
- "Khong biet viet story arc" → Dung 3 prompts fill-in o phan Story Arc
- "12 thang dai qua, khong biet bat dau" → Tap trung Q1 truoc, review moi quy
Buoc 0: Doc context (skill 22)
Kiem tra co file .agents/personal-brand-context.md khong:
- Co → Doc toan bo, extract 4 thong tin chinh:
- Niche — linh vuc chuyen mon da chon
- Audience — doi tuong muc tieu ca nhan
- North Star — muc tieu 12 thang
- Monetization goal — cach kiem tien tu brand
- Khong co → De nghi user chay skill
22-personal-brand-contexttruoc. Neu user muon tiep tuc, hoi 3 cau toi thieu:- Ban lam gi va gioi gi nhat?
- Ban muon nguoi khac biet den ban vi dieu gi?
- Muc tieu 12 thang toi la gi?
Niche Selection Framework
Ikigai ca nhan — 4 vung giao
Passion (Ban thich gi?)
|
Skill ------+------ Demand
(Ban gioi gi?) (Thi truong can gi?)
|
Uniqueness
(Ban khac gi doi thu?)Niche tot = giao diem cua 4 vung. Thieu 1 vung → niche yeu.
3x3 Grid — Chon niche tu 9 ung vien
Buoc 1: Liet ke 3 passion + 3 skill
| Skill 1: [___] | Skill 2: [___] | Skill 3: [___] | |
|---|---|---|---|
| Passion 1: [___] | Niche A | Niche B | Niche C |
| Passion 2: [___] | Niche D | Niche E | Niche F |
| Passion 3: [___] | Niche G | Niche H | Niche I |
Buoc 2: Cham diem tung niche
| Niche | Demand (1-5) | Uniqueness (1-5) | Tong |
|---|---|---|---|
| A | ? | ? | ? |
| B | ? | ? | ? |
| ... | ... | ... | ... |
Buoc 3: Chon top 1-2 niche co tong cao nhat (toi thieu 6/10).
VN context
"Niche phai du lon de co audience, du nho de ban la expert."
| Niche vi du (VN 2025-2026) | Demand | Ghi chu |
|---|---|---|
| AI ung dung cho SME | 5 | Hot nhat, nhung canh tranh cao |
| Marketing cho phong kham | 4 | Niche nho, it doi thu, gia cao |
| Tai chinh ca nhan Gen Z | 5 | Audience lon, nhieu format |
| Coaching ban hang B2B | 3 | Niche hep nhung san sang tra gia cao |
| Content strategy cho SaaS VN | 3 | Moi noi, it nguoi lam |
| Day tieng Anh giao tiep | 4 | Luon co nhu cau, canh tranh |
| Xay dung doi nhom startup | 3 | Founder audience, monetize tot |
| E-commerce cross-border | 4 | Xu huong 2025, nhieu nguoi can |
| Suc khoe tinh than workplace | 4 | Tang manh hau COVID |
| Personal finance cho freelancer | 3 | Niche nho, loyalty cao |
Positioning Statement
Formula
"Toi giup [AUDIENCE] dat [OUTCOME] thong qua [UNIQUE METHOD] trong [TIMELINE]."3 vi du thuc te VN
Founder:
"Toi giup founder startup Viet dat 1000 nguoi theo doi LinkedIn trong 90 ngay thong qua phuong phap 'Build in Public' co he thong."
Coach:
"Toi giup quan ly cap trung tang 30% hieu suat doi nhom trong 6 thang thong qua mo hinh coaching 1-1 ket hop workshop noi bo."
Creator:
"Toi giup nguoi di lam Gen Z hieu tai chinh ca nhan trong 30 ngay thong qua series video ngan giai thich bang vi du doi thuong."
Kiem tra positioning — 4 cau hoi
| Cau hoi | Phai tra loi duoc |
|---|---|
| Ai? | Audience cu the (khong phai "moi nguoi") |
| Van de gi? | Pain point / mong muon ro rang |
| Cach nao? | Phuong phap / approach doc dao cua ban |
| Khac gi? | Diem khac biet so voi 3-5 nguoi cung lam |
Neu chua tra loi du 4 cau → chua san sang dinh vi. Quay lai Niche Selection.
Story Arc 3 Chuong
Story arc la cot truyen thuong hieu ca nhan — khong phai tieu su, ma la HANH TRINH. Nguoi ta nho cau chuyen, khong nho danh sach thanh tich.
Hero's Journey — Adapt cho VN
Chuong 1: NGUON GOC Chuong 2: KHUC QUANH Chuong 3: HIEN TAI
(Vi sao ban bat dau?) → (Dieu gi thay doi ban?) → (Ban dang lam gi?)
- Pain point ca nhan - Khoảnh khắc "aha" - Su menh hien tai
- Boi canh gia dinh/xa hoi - That bai lon nhat - Giup ai, bang cach nao
- Dong luc goc - Bai hoc cot loi - Tam nhin tuong lai3 prompts giup ban viet story arc
Prompt 1 — Nguon goc:
"Truoc khi lam [linh vuc hien tai], toi tung [cong viec/tinh huong cu]. Dieu khien toi bat dau la [su kien/cam xuc cu the]."
Prompt 2 — Khuc quanh:
"Buoc ngoat lon nhat la khi [su kien cu the]. Toi nhan ra [bai hoc], va tu do toi quyet dinh [hanh dong]."
Prompt 3 — Hien tai:
"Hom nay toi giup [audience cu the] bang cach [phuong phap]. Dieu toi tin nhat la [triet ly cot loi]."
Luu y quan trong
- Story arc PHAI chan thuc — khong bua dat, khong phu phep
- Khong can "tu ngheo kho vuon len" — bat ky hanh trinh nao cung co gia tri
- That bai trong Chuong 2 khong nhat thiet la that bai lon — co the la "ngo cut"
- Story arc se dung trong: bio, about page, podcast intro, bai viet goc
- Moi 6 thang nen cap nhat Chuong 3 (ban dang o dau bay gio?)
Content Pillars (4 Cot)
4 pillars x 7 chu de moi pillar = 28 chu de cho 12 thang. Du de post 2-3 lan/tuan ma khong bao gio het y tuong.
4 pillars
| Pillar | Ten | Mo ta | Vi du |
|---|---|---|---|
| 1 | Industry Expertise | Kien thuc chuyen mon ban BIET | Framework, phan tich xu huong, case study |
| 2 | Behind the Scenes | Cach ban LAM VIEC | Quy trinh, tool, sai lam + bai hoc |
| 3 | Personal Philosophy | Dieu ban TIN | Quan diem gay tranh luan, gia tri ca nhan |
| 4 | Community Value | Dieu ban CHO DI | Template mien phi, checklist, hoi dap |
28 chu de (4 x 7)
| # | Pillar 1: Expertise | Pillar 2: Behind Scenes | Pillar 3: Philosophy | Pillar 4: Community |
|---|---|---|---|---|
| 1 | Xu huong nganh 2025 | 1 ngay lam viec cua toi | Sai lam lon nhat nganh | Template mien phi |
| 2 | Framework giai quyet X | Tool toi dung hang ngay | Loi khuyen toi khong dong y | Checklist cho nguoi moi |
| 3 | Case study khach hang | Quy trinh tu A-Z | Bai hoc tu that bai | FAQ tra loi 10 cau hoi |
| 4 | So sanh 2 phuong phap | Hau truong du an X | Dieu toi uoc biet som hon | Guide buoc-by-buoc |
| 5 | Phan tich du lieu nganh | Ket qua thang nay | Quan diem nguoc dong | Resource list tot nhat |
| 6 | Tong hop kien thuc | Hanh trinh hoc skill moi | Triet ly lam viec | Livestream Q&A |
| 7 | Du doan xu huong nam toi | Review tool/sach | Cam nhan ve nganh | Challenge cong dong |
Show full SKILL.md (815 more words)Show less
Mapping pillar → platform
| Platform | Pillar chinh | Ly do |
|---|---|---|
| Pillar 1 (Expertise) | Audience chuyen nghiep, content dai duoc doc | |
| TikTok / Reels | Pillar 2 (Behind Scenes) | Format ngan, visual, behind-the-scenes hut view |
| Facebook Group | Pillar 4 (Community) | Tuong tac cao, community-driven |
| Blog / Newsletter | Pillar 3 (Philosophy) | Long-form, deep thinking |
Authority Ladder (5 Nac)
Tu "nguoi binh thuong" den "thought leader" khong xay ra 1 dem. Day la lo trinh 12 thang chia 5 giai doan.
5 nac tang dan
| Nac | Ten | Thoi gian | Hoat dong chinh | KPI |
|---|---|---|---|---|
| 1 | Observer | Tuan 1-4 | Follow 50 experts, curate noi dung hay, comment gia tri | 100 comment chat luong |
| 2 | Contributor | Thang 2-3 | Dang bai original, chia se kinh nghiem, case study dau tien | 20 bai original, 200 followers |
| 3 | Specialist | Thang 4-6 | Deep dive niche, tao framework, series chuyen sau | 1 framework, 1000 followers |
| 4 | Authority | Thang 7-9 | Guest podcast, collab, media mention, first product | 3 collab, 3000 followers |
| 5 | Thought Leader | Thang 10-12 | Invited speaker, mentoring, khoa hoc/ebook | 5000+ followers, doanh thu |
Content type theo nac
| Nac | Content types | Platform focus |
|---|---|---|
| Observer | Comment, share + ghi chu, thread curate | LinkedIn, Twitter/X |
| Contributor | Bai viet ngan, carousel, video ngan | LinkedIn, TikTok |
| Specialist | Series dai, framework visual, case study | LinkedIn, Blog, YouTube |
| Authority | Podcast guest, collab video, newsletter | Podcast, YouTube, Email |
| Thought Leader | Keynote, course, book, media interview | Da nen tang + offline |
12-Month Growth Plan
Tong quan 4 quy
gantt
title Personal Brand 12-Month Roadmap
dateFormat YYYY-MM
section Q1 Foundation
Setup profile & brand assets :q1a, 2025-01, 1M
Content engine 28 posts :q1b, 2025-01, 3M
Build first 500 followers :q1c, 2025-01, 3M
section Q2 Amplify
Collab & guest appearances :q2a, 2025-04, 3M
Launch newsletter/community :q2b, 2025-04, 2M
Reach 2000 followers :q2c, 2025-04, 3M
section Q3 Monetize
First paid offer :q3a, 2025-07, 2M
Scale to 5000 followers :q3b, 2025-07, 3M
First revenue milestone :q3c, 2025-08, 2M
section Q4 Scale
Systems & automation :q4a, 2025-10, 2M
Team/VA support :q4b, 2025-11, 2M
10K+ followers & recurring rev :q4c, 2025-10, 3MChi tiet tung quy
Q1 (Thang 1-3): FOUNDATION — Xay nen mong
| Thang | Viec chinh | KPI |
|---|---|---|
| 1 | Setup profile (avatar, bio, banner), chon 2 platform chinh | Profile hoan chinh 100% |
| 2 | Dang 10 bai (Pillar 1+2), comment 50 bai cua expert | 200 followers, 10 bai |
| 3 | Dang 18 bai (du 4 pillar), first case study | 500 followers, 28 bai tong |
Q2 (Thang 4-6): AMPLIFY — Khuyech dai
| Thang | Viec chinh | KPI |
|---|---|---|
| 4 | Lien he 10 nguoi de collab, launch newsletter | 2 collab, 100 subscribers |
| 5 | Guest podcast/livestream, series chuyen sau | 1 podcast, 1 series 4 bai |
| 6 | Tao lead magnet (ebook/template mien phi) | 2000 followers, 300 email |
Q3 (Thang 7-9): MONETIZE — Kiem tien
| Thang | Viec chinh | KPI |
|---|---|---|
| 7 | Ra mat offer dau tien (1-1, workshop, khoa hoc mini) | 5 khach hang dau tien |
| 8 | Thu thap testimonial, toi uu offer | 10 testimonial, 3500 followers |
| 9 | Chay ads cho offer (tuy chon), tang gia | 5000 followers, doanh thu on dinh |
Q4 (Thang 10-12): SCALE — Mo rong
| Thang | Viec chinh | KPI |
|---|---|---|
| 10 | Xay system content (batch, schedule, repurpose) | Tiet kiem 50% thoi gian |
| 11 | Tuyen VA / editor, launch san pham thu 2 | 1 team member, 8000 followers |
| 12 | Review ca nam, lap ke hoach nam 2 | 10K+ followers, recurring revenue |
Monthly milestone checklist
- So bai dang thang nay >= 8
- So follower moi >= target quy
- Engagement rate >= 3%
- Co it nhat 1 collab/connection moi
- Review va cap nhat content calendar
- Cap nhat story arc neu co thay doi (Chuong 3)
Risk & Ethics
5 rui ro thuong gap
| Rui ro | Muc do | Cach phong tranh |
|---|---|---|
| Burnout | Cao | Batch content, nghi 1 tuan/quy, khong chase algorithm |
| Fake authority | Cao | Chi noi nhung gi ban DA LAM, khong phai nhung gi ban DOC DUOC |
| Over-promise | Trung binh | Cam ket ket qua kha thi, khong "dam bao thanh cong" |
| Mat privacy | Trung binh | Phan biet "chia se" vs "pho bay", gia dinh khong phai content |
| AI dependency | Thap-Trung binh | AI ho tro, khong thay the giong noi ca nhan |
Nguyen tac dao duc
- Khong lam gia expert — Khong claim kinh nghiem ban chua co
- Khong dung AI de lua — Neu content do AI viet, khong noi "toi viet"
- Disclosure AI content — Ghi chu khi dung AI generate noi dung quan trong
- Khong copy framework nguoi khac — Credit nguon, hoac tao framework rieng
- Khong ban khoa hoc truoc khi co ket qua — Ban kinh nghiem, khong ban hua hen
VN context
"Viet Nam chua co nen tang support strong personal brand nhu LinkedIn US — nhung dang thay doi nhanh. LinkedIn VN tang 40% user 2024, TikTok giao duc bung no. Doi voi founder/coach VN: xay personal brand bay gio la 'early mover advantage'."
Output template
# Personal Brand Strategy — [Ho ten]
Ngay: [YYYY-MM-DD]
Variant: [Founder / Coach / Creator]
## 1. Niche da chon
Niche: [___]
Demand score: [1-5]
Uniqueness score: [1-5]
Ly do chon: [___]
## 2. Positioning Statement
"Toi giup [audience] dat [outcome] thong qua [method] trong [timeline]."
## 3. Story Arc
- Chuong 1 (Nguon goc): [___]
- Chuong 2 (Khuc quanh): [___]
- Chuong 3 (Hien tai): [___]
## 4. Content Pillars (28 chu de)
| Pillar | 7 chu de |
|--------|---------|
| Expertise | [___] |
| Behind Scenes | [___] |
| Philosophy | [___] |
| Community | [___] |
## 5. Authority Ladder — Vi tri hien tai
Nac hien tai: [1-5]
Nac muc tieu 12 thang: [___]
## 6. 12-Month Plan
| Quy | Muc tieu chinh | KPI |
|-----|---------------|-----|
| Q1 | [___] | [___] |
| Q2 | [___] | [___] |
| Q3 | [___] | [___] |
| Q4 | [___] | [___] |
## 7. Platform chinh
Platform 1: [___] — Pillar [___]
Platform 2: [___] — Pillar [___]
## 8. Risk mitigation
[Top 3 rui ro + cach phong tranh]Checklist chat luong
Truoc khi ket thuc:
- Doc context file skill 22 truoc khi bat dau
- Niche da validated (demand score >= 3)
- Positioning statement tra loi du 4 cau hoi (Ai? Van de gi? Cach nao? Khac gi?)
- Story arc 3 chuong day du — chan thuc, khong bua dat
- 28 chu de (4 pillars x 7) da duoc liet ke
- Authority ladder xac dinh nac hien tai + nac muc tieu
- 12-month plan co milestone cu the theo tung quy
- Platform chinh da chon + mapping pillar
- File output luu vao
personal-brand-strategy-[ten]-[YYYYMMDD].md
Lien ket skill
22-personal-brand-context— Foundation skill, PHAI chay truoc skill nay26-thought-leadership-content— Tao noi dung thought leadership tu strategy nay09-insight-khach-hang— Hieu sau audience ca nhan17-pricing-strategy— Dinh gia offer khi den giai doan monetize (Q3)
Skill 23 | Over Powers Agency | v1.0.0
© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in modules/personal-branding/vi/23-personal-brand-strategy of minhnv0807/ai-business-skills.
Open the folder on GitHubat commit 0360adc
Compare with similar skills
23 Personal Brand Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| 23 Personal Brand Strategy this skillminhnv0807/ai-business-skills | 609 | — | ~4.1k | Automated safety check: Pass | MIT | |
| Tiktok Shop Brandingnexscope-ai/eCommerce-Skills | 1.1k | — | ~3.8k | Automated safety check: Pass | MIT | |
| Brand Storytellingpedronauck/skills | 634 | — | ~1.1k | Automated safety check: Pass | None | |
| Creator Brand Kitmohitagw15856/pm-claude-skills | 1.4k | — | ~1.4k | Automated safety check: Pass | MIT | |
| Creator Profile Teardowngooseworks-ai/goose-skills | 1.2k | — | ~578 | Automated safety check: Pass | MIT | |
| Channel StrategyTheCraigHewitt/skills | 159 | — | ~2.2k | Automated safety check: Pass | MIT |
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Questions about 23 Personal Brand Strategy
What does 23 Personal Brand Strategy do?
Dung khi mot CA NHAN — founder, coach, creator — can chien luoc thuong hieu ca nhan 12 thang: chon niche, positioning statement ca nhan, story arc 3 chuong, 4 content pillar, thang authority 5 nac…. 23 Personal Brand Strategy is an agent skill from minhnv0807/ai-business-skills. Dung khi mot CA NHAN — founder, coach, creator — can chien luoc thuong hieu ca nhan 12 thang: chon niche, positioning statement ca nhan, story arc 3 chuong, 4 content pillar, thang authority 5 nac va lo trinh tang truong theo quy.
When should I use 23 Personal Brand Strategy?
23 Personal Brand Strategy fits situations like: tasks that involve Positioning and messaging; tasks that involve Storytelling; tasks that involve Brand strategy and identity.
How do I install 23 Personal Brand Strategy in Claude Code?
Run `npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy -a claude-code`. Or copy the skill folder (modules/personal-branding/vi/23-personal-brand-strategy in minhnv0807/ai-business-skills) into .claude/skills/23-personal-brand-strategy in your project. Claude Code loads it when a task matches its description.
How do I install 23 Personal Brand Strategy in Codex?
Run `npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy -a codex`. Or copy the skill folder (modules/personal-branding/vi/23-personal-brand-strategy in minhnv0807/ai-business-skills) into .agents/skills/23-personal-brand-strategy in your project. Codex loads it when a task matches its description.
Can I use 23 Personal Brand Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 23-personal-brand-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/23-personal-brand-strategy, .gemini/skills/23-personal-brand-strategy, .github/skills/23-personal-brand-strategy and .opencode/skills/23-personal-brand-strategy in your project.
What does 23 Personal Brand Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: 23 Personal Brand Strategy is instructions for the agent only.
Does 23 Personal Brand Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is 23 Personal Brand Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does 23 Personal Brand Strategy use?
23 Personal Brand Strategy is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does 23 Personal Brand Strategy use?
About 4.1k tokens (SKILL.md is roughly 16k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to 23 Personal Brand Strategy?
Skills that share tags, products or a category with 23 Personal Brand Strategy: Tiktok Shop Branding (nexscope-ai/eCommerce-Skills, 1.1k stars), Brand Storytelling (pedronauck/skills, 634 stars), Creator Brand Kit (mohitagw15856/pm-claude-skills, 1.4k stars) and Creator Profile Teardown (gooseworks-ai/goose-skills, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains 23 Personal Brand Strategy?
minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.
Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.