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Agent skill

Drip Campaigns

by gtmagents in gtmagents/gtm-agents

A skill your agent uses when you need to map sequenced nurture flows with pacing, storytelling arcs, and value ladders.

Apache-2.0Auto-check passedMarketing & SEO

Install Drip Campaigns

skills CLI
$ npx skills add gtmagents/gtm-agents --skill drip-campaigns -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents drip-campaigns --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/email-marketing/skills/drip-campaigns .claude/skills/drip-campaigns && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
drip-campaigns
GitHub stars
414
Used in
1 other repo
Token cost
~310 tokens
SKILL.md length
130 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when you need to map sequenced nurture flows with pacing, storytelling arcs, and value ladders.

  • Works in 4 steps: Objective Mapping – each touch must have… → Value Ladder – sequence benefits from… → Cadence – balance urgency with fatigue… → …
  • You need to map sequenced nurture flows with pacing
  • SKILL.md covers Framework, Templates, Tips and When to Use
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Drip Campaigns is an agent skill from gtmagents/gtm-agents. Use when you need to map sequenced nurture flows with pacing, storytelling arcs, and value ladders.

Its SKILL.md is about 310 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Email marketing and Storytelling. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • You need to map sequenced nurture flows with pacing
  • Storytelling arcs

Example prompts

  • “/drip-campaigns”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Objective Mapping – each touch must have a single job (educate, qualify, convert).
  2. Value Ladder – sequence benefits from awareness → consideration → decision.
  3. Cadence – balance urgency with fatigue (24–48h early, 72h+ later).
  4. Signal-Based Branching – accelerate for high intent, slow for low engagement.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Drip Campaigns loads about 310 tokens when it runs. Until then it costs about 29 tokens; SKILL.md has 130 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~29
When it runs · the whole SKILL.md, loaded when a task matches
~310

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 130 words, ~310 tokens.

Download SKILL.mdSave it as .claude/skills/drip-campaigns/SKILL.md (or your agent's skills folder).
name
drip-campaigns
description
Use when you need to map sequenced nurture flows with pacing, storytelling arcs, and value ladders.

Drip Campaign Design Skill

Framework

  1. Objective Mapping – each touch must have a single job (educate, qualify, convert).
  2. Value Ladder – sequence benefits from awareness → consideration → decision.
  3. Cadence – balance urgency with fatigue (24–48h early, 72h+ later).
  4. Signal-Based Branching – accelerate for high intent, slow for low engagement.

Templates

Touch | Timing | Objective | Content Angle | CTA | Personalization
  • Message hierarchy worksheet
  • Cadence testing checklist
  • Personalization matrix (firmographic + behavioral signals)

Tips

  • Alternate between insight, proof, and offer touches to keep attention high.
  • Use soft CTAs early, stronger CTAs after value delivered.
  • Add progressive profiling questions to capture more data per touch.
  • Mirror messaging across ads + sales outreach so the drip feels orchestrated.

When to Use

  • Launching a new nurture series and need a cadence blueprint.
  • Translating product education journeys into sequenced content.
  • Reworking underperforming drips with better pacing and offers.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/email-marketing/skills/drip-campaigns of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Drip Campaigns next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Drip Campaigns compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Drip Campaigns this skillgtmagents/gtm-agents4141 repos~310Automated safety check: PassApache-2.0
Email Campaignsirinabuht12-oss/email-campaigns-claude158—~2.9kAutomated safety check: NotesMIT
AI Persuasive Email WriterILoveDotNet/ilovedotnet155—~3kAutomated safety check: PassCC0-1.0
Pre Send QAcognyai/claude-code-marketing-skills104—~2.2kAutomated safety check: NotesNone
Marketing Campaignaffaan-m/ECC277k1 repos~1.3kAutomated safety check: PassMIT
Klaviyoasgeirtj/system_prompts_leaks69k—~1.1kAutomated safety check: PassCC0-1.0

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  • Email Campaigns

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    158 GitHub stars~2.9k tokensUpdated 1 mo ago
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Categories

Questions about Drip Campaigns

What does Drip Campaigns do?

A skill your agent uses when you need to map sequenced nurture flows with pacing, storytelling arcs, and value ladders. Drip Campaigns is an agent skill from gtmagents/gtm-agents. Use when you need to map sequenced nurture flows with pacing, storytelling arcs, and value ladders.

When should I use Drip Campaigns?

Drip Campaigns fits situations like: you need to map sequenced nurture flows with pacing; storytelling arcs.

How do I install Drip Campaigns in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill drip-campaigns -a claude-code`. Or copy the skill folder (plugins/email-marketing/skills/drip-campaigns in gtmagents/gtm-agents) into .claude/skills/drip-campaigns in your project. Claude Code loads it when a task matches its description.

How do I install Drip Campaigns in Codex?

Run `npx skills add gtmagents/gtm-agents --skill drip-campaigns -a codex`. Or copy the skill folder (plugins/email-marketing/skills/drip-campaigns in gtmagents/gtm-agents) into .agents/skills/drip-campaigns in your project. Codex loads it when a task matches its description.

Can I use Drip Campaigns in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill drip-campaigns -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/drip-campaigns, .gemini/skills/drip-campaigns, .github/skills/drip-campaigns and .opencode/skills/drip-campaigns in your project.

What does Drip Campaigns need to run?

SKILL.md names no scripts, command-line tools or credentials: Drip Campaigns is instructions for the agent only.

Does Drip Campaigns access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Drip Campaigns safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Drip Campaigns use?

Drip Campaigns is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Drip Campaigns use?

About 310 tokens (SKILL.md is roughly 1.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Drip Campaigns?

Skills that share tags, products or a category with Drip Campaigns: Email Campaigns (irinabuht12-oss/email-campaigns-claude, 158 stars), AI Persuasive Email Writer (ILoveDotNet/ilovedotnet, 155 stars), Pre Send QA (cognyai/claude-code-marketing-skills, 104 stars) and Marketing Campaign (affaan-m/ECC, 277k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Drip Campaigns?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.