Agent skill

Brand Storytelling

by pedronauck in pedronauck/skills

Help users craft compelling brand narratives. An agent skill from pedronauck/skills.

No licenceAuto-check passedMarketing & SEO

Install Brand Storytelling

skills CLI
$ npx skills add pedronauck/skills --skill brand-storytelling -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install pedronauck/skills brand-storytelling --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/pedronauck/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/marketing/brand-storytelling .claude/skills/brand-storytelling && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-storytelling
GitHub stars
634
Token cost
~1.1k tokens
SKILL.md length
587 words
Files
2 (incl. references)
Skills in repo
65
Repo updated
First seen
Licence
None found

At a glance

Help users craft compelling brand narratives. An agent skill from pedronauck/skills.

  • Works in 4 steps: Understand the context - Ask who the… → Find the core story - Help identify the… → Structure the narrative - Apply proven… → …
  • Someone is defining brand strategy
  • SKILL.md covers How to Help, Core Principles, Questions to Help Users and Common Mistakes to Flag, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Storytelling is an agent skill from pedronauck/skills. Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/guest-insights.md`).

It sits in Marketing & SEO, covering Storytelling, Positioning and messaging and Brand strategy and identity. The repository describes itself as: My personal favorite skills.

When your agent uses it

  • Someone is defining brand strategy
  • Writing company positioning
  • Creating pitch narratives
  • Developing messaging frameworks

Example prompts

  • “/brand-storytelling”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Understand the context - Ask who the audience is (investors, customers, employees) and what action they want to inspire
  2. Find the core story - Help identify the transformation, movement, or unique insight at the heart of the brand
  3. Structure the narrative - Apply proven frameworks to organize the story effectively
  4. Make it memorable - Help craft specific phrases, metaphors, and moments that stick

What it can do on your machine

Read from SKILL.md and the folder at commit 0422940. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Storytelling loads about 1.1k tokens when it runs, and up to ~9.4k if it reads all its reference files. Until then it costs about 63 tokens; SKILL.md has 587 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~63
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~9.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 587 words (~1,050 tokens).

“Help the user craft compelling narratives that make their brand memorable using techniques from 30 product leaders and storytelling experts.”

— opening of SKILL.md by pedronauck
name
brand-storytelling

Read the full SKILL.md on GitHub

Files

SKILL.md and 1 other file (references) in skills/marketing/brand-storytelling of pedronauck/skills.

  • SKILL.md
  • references/guest-insights.md

Open the folder on GitHubat commit 0422940

Compare with similar skills

Brand Storytelling next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Storytelling compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Storytelling this skillpedronauck/skills634—~1.1kAutomated safety check: PassNone
23 Personal Brand Strategyminhnv0807/ai-business-skills609—~4.1kAutomated safety check: PassMIT
Tiktok Shop Brandingnexscope-ai/eCommerce-Skills1.1k—~3.8kAutomated safety check: PassMIT
23 Personal Brand Strategy Globalminhnv0807/ai-business-skills609—~4.2kAutomated safety check: PassMIT
Brand Narrative Playbookgtmagents/gtm-agents4141 repos~317Automated safety check: PassApache-2.0
Brandingkostja94/marketing-skills1k—~2.3kAutomated safety check: PassMIT

Similar skills

  • 23 Personal Brand Strategy

    minhnv0807/ai-business-skills

    Dung khi mot CA NHAN — founder, coach, creator — can chien luoc thuong hieu ca nhan 12 thang: chon niche, positioning statement ca nhan, story arc 3 chuong, 4 content pillar, thang authority 5 nac…

    609 GitHub stars~4.1k tokensUpdated 29 days ago
    Marketing & SEOAuto-check passed
  • Tiktok Shop Branding

    nexscope-ai/eCommerce-Skills

    Brand building and positioning on TikTok Shop. An agent skill from nexscope-ai/eCommerce-Skills.

    1.1k GitHub stars~3.8k tokensUpdated 1 mo ago
    Marketing & SEOAuto-check passed
  • 23 Personal Brand Strategy Global

    minhnv0807/ai-business-skills

    A skill your agent uses when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story…

    609 GitHub stars~4.2k tokensUpdated 29 days ago
    Marketing & SEOAuto-check passed
  • Brand Narrative Playbook

    gtmagents/gtm-agents

    Messaging and storytelling template that keeps positioning consistent across audiences.

    414 GitHub starsUsed in 1 repo~317 tokens
    Marketing & SEOAuto-check passed
  • Branding

    kostja94/marketing-skills

    When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals).

    1k GitHub stars~2.3k tokensUpdated 5 days ago
    Marketing & SEOAuto-check passed
  • Startup Design

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    1.2k GitHub stars~8.1k tokensUpdated 3 mo ago
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Questions about Brand Storytelling

What does Brand Storytelling do?

Help users craft compelling brand narratives. An agent skill from pedronauck/skills. Brand Storytelling is an agent skill from pedronauck/skills. Help users craft compelling brand narratives.

When should I use Brand Storytelling?

Brand Storytelling fits situations like: someone is defining brand strategy; writing company positioning; creating pitch narratives; developing messaging frameworks.

How do I install Brand Storytelling in Claude Code?

Run `npx skills add pedronauck/skills --skill brand-storytelling -a claude-code`. Or copy the skill folder (skills/marketing/brand-storytelling in pedronauck/skills) into .claude/skills/brand-storytelling in your project. Claude Code loads it when a task matches its description.

How do I install Brand Storytelling in Codex?

Run `npx skills add pedronauck/skills --skill brand-storytelling -a codex`. Or copy the skill folder (skills/marketing/brand-storytelling in pedronauck/skills) into .agents/skills/brand-storytelling in your project. Codex loads it when a task matches its description.

Can I use Brand Storytelling in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add pedronauck/skills --skill brand-storytelling -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-storytelling, .gemini/skills/brand-storytelling, .github/skills/brand-storytelling and .opencode/skills/brand-storytelling in your project.

What does Brand Storytelling need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Storytelling is instructions for the agent only.

Does Brand Storytelling access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Storytelling safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Storytelling use?

No licence was found for Brand Storytelling or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Brand Storytelling use?

About 1.1k tokens (SKILL.md is roughly 4.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 8.3k tokens, read only when the agent opens those files.

What are the alternatives to Brand Storytelling?

Skills that share tags, products or a category with Brand Storytelling: 23 Personal Brand Strategy (minhnv0807/ai-business-skills, 609 stars), Tiktok Shop Branding (nexscope-ai/eCommerce-Skills, 1.1k stars), 23 Personal Brand Strategy Global (minhnv0807/ai-business-skills, 609 stars) and Brand Narrative Playbook (gtmagents/gtm-agents, 414 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Storytelling?

pedronauck (a GitHub user) maintains it in pedronauck/skills, which has 634 GitHub stars. The repository holds 65 skills in this directory. The repository was last updated on September 14, 2026.

Source: pedronauck/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.