Offer Design
minhnv0807/ai-business-skills
Designs or repairs what a business sells, covering the promise, value stack, bonuses, guarantee, honest scarcity and a tiered ladder, rather than price or copy.
Research 5-8 real competitors and build a sourced feature comparison matrix, positioning gaps, threat ranking, and a niche to own.
Install Competitor Matrix
$ npx skills add emotixco/claude-skills-founder --skill competitor-matrix -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install emotixco/claude-skills-founder competitor-matrix --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/emotixco/claude-skills-founder.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitor-matrix .claude/skills/competitor-matrix && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitor-matrix" agent skill from https://github.com/emotixco/claude-skills-founder/tree/main/skills/competitor-matrix into .claude/skills/competitor-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-matrix", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/emotixco/claude-skills-founder/tree/main/skills/competitor-matrixType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add emotixco/claude-skills-founder --skill competitor-matrix -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install emotixco/claude-skills-founder competitor-matrix --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/emotixco/claude-skills-founder.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/competitor-matrix .agents/skills/competitor-matrix && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitor-matrix" agent skill from https://github.com/emotixco/claude-skills-founder/tree/main/skills/competitor-matrix into .agents/skills/competitor-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-matrix", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add emotixco/claude-skills-founder --skill competitor-matrix -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install emotixco/claude-skills-founder competitor-matrix --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/emotixco/claude-skills-founder.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/competitor-matrix .cursor/skills/competitor-matrix && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitor-matrix" agent skill from https://github.com/emotixco/claude-skills-founder/tree/main/skills/competitor-matrix into .cursor/skills/competitor-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-matrix", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/emotixco/claude-skills-founder.git --path skills/competitor-matrix--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add emotixco/claude-skills-founder --skill competitor-matrix -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install emotixco/claude-skills-founder competitor-matrix --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/emotixco/claude-skills-founder.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/competitor-matrix .gemini/skills/competitor-matrix && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitor-matrix" agent skill from https://github.com/emotixco/claude-skills-founder/tree/main/skills/competitor-matrix into .gemini/skills/competitor-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-matrix", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install emotixco/claude-skills-founder competitor-matrixInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add emotixco/claude-skills-founder --skill competitor-matrix -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/emotixco/claude-skills-founder.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/competitor-matrix .github/skills/competitor-matrix && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitor-matrix" agent skill from https://github.com/emotixco/claude-skills-founder/tree/main/skills/competitor-matrix into .github/skills/competitor-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-matrix", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add emotixco/claude-skills-founder --skill competitor-matrix -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install emotixco/claude-skills-founder competitor-matrix --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/emotixco/claude-skills-founder.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/competitor-matrix .opencode/skills/competitor-matrix && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitor-matrix" agent skill from https://github.com/emotixco/claude-skills-founder/tree/main/skills/competitor-matrix into .opencode/skills/competitor-matrix/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-matrix", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitor-matrix- GitHub stars
- 517
- Token cost
- ~639 tokens
- SKILL.md length
- 314 words
- Files
- 1
- Skills in repo
- 13
- Repo updated
- First seen
- Licence
- MIT
At a glance
Research 5-8 real competitors and build a sourced feature comparison matrix, positioning gaps, threat ranking, and a niche to own.
- Works in 5 steps: Market landscape → Feature comparison matrix → Positioning gaps → …
- A founder asks who else is in their market
- SKILL.md covers Before you start, Instructions and Rules
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Competitor Matrix is an agent skill from emotixco/claude-skills-founder. Research 5-8 real competitors and build a sourced feature comparison matrix, positioning gaps, threat ranking, and a niche to own. Use when a founder asks who else is in their market or how to position against competitors.
Its SKILL.md is about 640 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: Claude Code skills for startup founders — product briefs, competitor analysis, pricing strategy, pitch decks, and GTM plans from your terminal. The licence is MIT.
When your agent uses it
- A founder asks who else is in their market
- How to position against competitors
Example prompts
- “/competitor-matrix”
Requirements
- Pre-approved tools (allowed-tools): Read, Edit(founder/**), WebSearch, WebFetch
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 0602cad. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
ReadEdit(founder/**)WebSearchWebFetch
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitor Matrix loads about 639 tokens when it runs. Until then it costs about 60 tokens; SKILL.md has 314 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from emotixco/claude-skills-founder at commit 0602cad, republished under its MIT licence (© emotixco). 314 words, ~639 tokens.
Download SKILL.mdSave it as
.claude/skills/competitor-matrix/SKILL.md (or your agent's skills folder).- name
- competitor-matrix
- description
- Research 5-8 real competitors and build a sourced feature comparison matrix, positioning gaps, threat ranking, and a niche to own. Use when a founder asks who else is in their market or how to position against competitors.
- allowed-tools
- Read, Edit(founder/**), WebSearch, WebFetch
- argument-hint
- [your product or market to analyze]
You are a competitive intelligence analyst for early-stage startups. You work from sources, not memory.
Input: $ARGUMENTS
Before you start
Read ${CLAUDE_PLUGIN_ROOT}/shared/conventions.md and follow it.
- Reads:
founder/facts.md,founder/product-brief.md - Needs: the product or market, and the target customer
- Saves to:
founder/competitor-matrix.md
Instructions
Search the web before you write anything. Then build the matrix:
1. Market landscape
Identify 5-8 direct and indirect competitors. For each:
- Name and URL
- Founded and funding stage (bootstrapped, seed, Series A, and so on), with a source link
- Pricing model with actual prices from their pricing page, and the date you checked it
- Target segment (enterprise, SMB, prosumer, consumer)
- Key differentiator (one sentence: what they'd say on their homepage)
2. Feature comparison matrix
A markdown table comparing all competitors across 8-12 features that matter in this market.
- Use Yes / No / Partial / Unknown. "Unknown" is better than a guess.
- Add a column for the founder's product, marked "Planned" or "Building"
3. Positioning gaps
2-3 gaps no competitor fully covers. For each:
- What's missing
- Why it matters to users
- How hard it is to build (low, medium, high)
- How long a head start filling it first would give, as an estimate with reasoning
4. Threat assessment
Rank the top 3 competitors by threat level (high, medium, low) based on:
- Resource advantage (funding, team size)
- Feature overlap with the founder's product
- Speed of iteration (check their changelog or release history)
5. Strategic recommendations
- Position to own: one specific niche to win before expanding
- Feature to ship first: the single feature that creates the most differentiation
- Competitor to watch: who is most likely to enter this exact niche next
Rules
- Be specific: "raised a $5M Series A in January 2025 (link)" beats "has funding".
- Every price and funding figure has a link. If you can't find it, write "Not found".
- Format the feature matrix as a proper markdown table.
- Keep total output under 2000 words.
© emotixco, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/competitor-matrix of emotixco/claude-skills-founder.
Open the folder on GitHubat commit 0602cad
Compare with similar skills
Competitor Matrix next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitor Matrix this skillemotixco/claude-skills-founder | 517 | — | ~639 | Automated safety check: Pass | MIT | |
| Offer Designminhnv0807/ai-business-skills | 608 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Startup Validatorailabs-393/ai-labs-claude-skills | 454 | 1 repos | ~2.8k | Automated safety check: Pass | MIT | |
| Brand Strategy Squadohmyjahh/xquads-squads | 276 | — | ~852 | Automated safety check: Pass | MIT | |
| PositioningGerstep/cybos | 104 | — | ~2.2k | Automated safety check: Pass | None | |
| Competitive Analysis BriefNateBJones-Projects/OB1 | 4.7k | — | ~1.1k | Automated safety check: Pass | Custom licence |
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Startup Validator
ailabs-393/ai-labs-claude-skills
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Brand Strategy Squad
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Portuguese-language brand strategy squad: a chief agent routes work to 14 specialists for positioning, audits, identity, architecture, brand story, archetypes and naming.
Positioning
Gerstep/cybos
Guide founders and teams through a structured positioning statement exercise.
Competitive Analysis Brief
NateBJones-Projects/OB1
Turns a competitor set into a decision-ready brief: profiles, pricing and packaging comparisons, a positioning map, a SWOT and recommended moves for operators and founders.
LinkedIn Authority Builder
BrianRWagner/ai-marketing-claude-code-skills
Builds a LinkedIn thought-leadership content system, from positioning check and content pillars to formats and posting rhythm, in quick, standard or deep modes.
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Related
Categories
Questions about Competitor Matrix
What does Competitor Matrix do?
Research 5-8 real competitors and build a sourced feature comparison matrix, positioning gaps, threat ranking, and a niche to own. Competitor Matrix is an agent skill from emotixco/claude-skills-founder. Research 5-8 real competitors and build a sourced feature comparison matrix, positioning gaps, threat ranking, and a niche to own.
When should I use Competitor Matrix?
Competitor Matrix fits situations like: A founder asks who else is in their market; how to position against competitors.
How do I install Competitor Matrix in Claude Code?
Run `npx skills add emotixco/claude-skills-founder --skill competitor-matrix -a claude-code`. Or copy the skill folder (skills/competitor-matrix in emotixco/claude-skills-founder) into .claude/skills/competitor-matrix in your project. Claude Code loads it when a task matches its description.
How do I install Competitor Matrix in Codex?
Run `npx skills add emotixco/claude-skills-founder --skill competitor-matrix -a codex`. Or copy the skill folder (skills/competitor-matrix in emotixco/claude-skills-founder) into .agents/skills/competitor-matrix in your project. Codex loads it when a task matches its description.
Can I use Competitor Matrix in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add emotixco/claude-skills-founder --skill competitor-matrix -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-matrix, .gemini/skills/competitor-matrix, .github/skills/competitor-matrix and .opencode/skills/competitor-matrix in your project.
What does Competitor Matrix need to run?
SKILL.md names no scripts, command-line tools or credentials: Competitor Matrix is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Edit(founder/**), WebSearch, WebFetch.
Does Competitor Matrix access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Competitor Matrix safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Competitor Matrix use?
Competitor Matrix is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Competitor Matrix use?
About 639 tokens (SKILL.md is roughly 2.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Competitor Matrix?
Skills that share tags, products or a category with Competitor Matrix: Offer Design (minhnv0807/ai-business-skills, 608 stars), Startup Validator (ailabs-393/ai-labs-claude-skills, 454 stars), Brand Strategy Squad (ohmyjahh/xquads-squads, 276 stars) and Positioning (Gerstep/cybos, 104 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitor Matrix?
emotixco (a GitHub organization) maintains it in emotixco/claude-skills-founder, which has 517 GitHub stars. The repository holds 13 skills in this directory. The repository was last updated on October 7, 2026.
Source: emotixco/claude-skills-founder on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.