Agent skill

Positioning

by Gerstep in Gerstep/cybos

Guide founders and teams through a structured positioning statement exercise.

No licenceAuto-check passedMarketing & SEO

Install Positioning

skills CLI
$ npx skills add Gerstep/cybos --skill positioning -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install Gerstep/cybos positioning --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/Gerstep/cybos.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/Positioning .claude/skills/positioning && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
positioning
GitHub stars
104
Token cost
~2.2k tokens
SKILL.md length
537 words
Files
1
Skills in repo
9
Repo updated
First seen
Licence
None found

At a glance

Guide founders and teams through a structured positioning statement exercise.

  • Works in 7 steps: Context gathering → Competitive research → The four questions → …
  • A company needs to define who they are
  • SKILL.md covers Philosophy, Workflow and Anti-patterns to avoid
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Positioning is an agent skill from Gerstep/cybos. Guide founders and teams through a structured positioning statement exercise. Combines competitive research, strategic questioning, and team alignment to produce a sharp, honest positioning statement. Use when a company needs to define who they are, what they offer, and why anyone should care.

Its SKILL.md is about 2.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Positioning and messaging.

When your agent uses it

  • A company needs to define who they are
  • What they offer
  • Why anyone should care

Example prompts

  • “/positioning”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Context gathering
  2. Competitive research
  3. The four questions
  4. Team collection
  5. Synthesis
  6. Final positioning statement
  7. Iteration (optional)

What it can do on your machine

Read from SKILL.md and the folder at commit 2f0646f. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Positioning loads about 2.2k tokens when it runs. Until then it costs about 77 tokens; SKILL.md has 537 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~77
When it runs · the whole SKILL.md, loaded when a task matches
~2.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 537 words (~2,155 tokens).

“Structured positioning statement exercise for startups and teams. Combines deep competitive research with forced-choice strategic questions to produce an honest, compressed positioning statement.”

— opening of SKILL.md by Gerstep
name
positioning

Read the full SKILL.md on GitHub

Files

Just SKILL.md in .claude/skills/Positioning of Gerstep/cybos.

Open the folder on GitHubat commit 2f0646f

Compare with similar skills

Positioning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Positioning compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Positioning this skillGerstep/cybos104—~2.2kAutomated safety check: PassNone
Offer Designminhnv0807/ai-business-skills608—~1.1kAutomated safety check: PassMIT
Startup Validatorailabs-393/ai-labs-claude-skills4541 repos~2.8kAutomated safety check: PassMIT
Competitor Matrixemotixco/claude-skills-founder495—~639Automated safety check: PassMIT
Brand Strategy Squadohmyjahh/xquads-squads276—~852Automated safety check: PassMIT
Competitive Analysis BriefNateBJones-Projects/OB14.7k—~1.1kAutomated safety check: PassCustom licence

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    ailabs-393/ai-labs-claude-skills

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Categories

Questions about Positioning

What does Positioning do?

Guide founders and teams through a structured positioning statement exercise. Positioning is an agent skill from Gerstep/cybos. Guide founders and teams through a structured positioning statement exercise.

When should I use Positioning?

Positioning fits situations like: A company needs to define who they are; what they offer; why anyone should care.

How do I install Positioning in Claude Code?

Run `npx skills add Gerstep/cybos --skill positioning -a claude-code`. Or copy the skill folder (.claude/skills/Positioning in Gerstep/cybos) into .claude/skills/positioning in your project. Claude Code loads it when a task matches its description.

How do I install Positioning in Codex?

Run `npx skills add Gerstep/cybos --skill positioning -a codex`. Or copy the skill folder (.claude/skills/Positioning in Gerstep/cybos) into .agents/skills/positioning in your project. Codex loads it when a task matches its description.

Can I use Positioning in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Gerstep/cybos --skill positioning -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/positioning, .gemini/skills/positioning, .github/skills/positioning and .opencode/skills/positioning in your project.

What does Positioning need to run?

SKILL.md names no scripts, command-line tools or credentials: Positioning is instructions for the agent only.

Does Positioning access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Positioning safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Positioning use?

No licence was found for Positioning or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Positioning use?

About 2.2k tokens (SKILL.md is roughly 8.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Positioning?

Skills that share tags, products or a category with Positioning: Offer Design (minhnv0807/ai-business-skills, 608 stars), Startup Validator (ailabs-393/ai-labs-claude-skills, 454 stars), Competitor Matrix (emotixco/claude-skills-founder, 495 stars) and Brand Strategy Squad (ohmyjahh/xquads-squads, 276 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Positioning?

Gerstep (a GitHub user) maintains it in Gerstep/cybos, which has 104 GitHub stars. The repository holds 9 skills in this directory. The repository was last updated on September 1, 2026.

Source: Gerstep/cybos on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.