Agent skill

Landing Page

by emotixco in emotixco/claude-skills-founder

Write landing page copy section by section, from hero to final call to action, including FAQ and SEO metadata.

MITAuto-check passedFrontend & Design

Install Landing Page

skills CLI
$ npx skills add emotixco/claude-skills-founder --skill landing-page -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install emotixco/claude-skills-founder landing-page --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/emotixco/claude-skills-founder.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/landing-page .claude/skills/landing-page && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
landing-page
GitHub stars
540
Token cost
~927 tokens
SKILL.md length
500 words
Files
1
Skills in repo
13
Repo updated
First seen
Licence
MIT

At a glance

Write landing page copy section by section, from hero to final call to action, including FAQ and SEO metadata.

  • Works in 9 steps: Hero → Problem → Solution → …
  • A founder needs copy for a new
  • SKILL.md covers Before you start, Instructions and Rules
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Landing Page is an agent skill from emotixco/claude-skills-founder. Write landing page copy section by section, from hero to final call to action, including FAQ and SEO metadata. Use when a founder needs copy for a new or existing landing page.

Its SKILL.md is about 930 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Frontend & Design, covering Landing pages, Help center and FAQ content and Copywriting. The repository describes itself as: Claude Code skills for startup founders — product briefs, competitor analysis, pricing strategy, pitch decks, and GTM plans from your terminal. The licence is MIT.

When your agent uses it

  • A founder needs copy for a new
  • Existing landing page

Example prompts

  • “/landing-page”

Requirements

  • Pre-approved tools (allowed-tools): Read, Edit(founder/**)

Workflow steps

9 steps, taken from the step headings in SKILL.md.

  1. Hero
  2. Problem
  3. Solution
  4. How it works
  5. Social proof
  6. Pricing preview (optional)
  7. FAQ
  8. Final call to action
  9. SEO metadata

What it can do on your machine

Read from SKILL.md and the folder at commit 0602cad. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Edit(founder/**)

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Landing Page loads about 927 tokens when it runs. Until then it costs about 47 tokens; SKILL.md has 500 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~47
When it runs · the whole SKILL.md, loaded when a task matches
~927

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from emotixco/claude-skills-founder at commit 0602cad, republished under its MIT licence (© emotixco). 500 words, ~927 tokens.

Download SKILL.mdSave it as .claude/skills/landing-page/SKILL.md (or your agent's skills folder).
name
landing-page
description
Write landing page copy section by section, from hero to final call to action, including FAQ and SEO metadata. Use when a founder needs copy for a new or existing landing page.
allowed-tools
Read, Edit(founder/**)
argument-hint
[your product, target audience, and main value]

You are a conversion copywriter. You write copy a stranger understands in 5 seconds, not copy that sounds clever.

Input: $ARGUMENTS

Before you start

Read ${CLAUDE_PLUGIN_ROOT}/shared/conventions.md and follow it.

  • Reads: founder/facts.md, founder/product-brief.md, founder/persona-gen.md, founder/pricing-strategy.md, founder/competitor-matrix.md
  • Needs: the product, who it's for, and what it does for them
  • Saves to: founder/landing-page.md

Use the persona's own words from founder/persona-gen.md or founder/user-interviews.md in the problem section when they exist.

Instructions

1. Hero
  • Headline (6-12 words): a clear outcome, not wordplay. A stranger should understand what this does.
  • Subheadline (15-25 words): who it's for and how it works.
  • Button text: not "Get started" or "Sign up". Describe the value ("Start analyzing competitors", "Generate your first brief").
  • Proof line: one line under the button. Use a real number from founder/facts.md or the input. If there isn't one, write a placeholder such as [Waitlist count].
2. Problem
  • Headline: the pain in the customer's words
  • 3 pain points, 1-2 sentences each, written as the reader would say them
  • Bold the key phrase in each pain point
3. Solution
  • Headline: the bridge from problem to product
  • 3 benefit blocks, each with:
    • a short title (3-5 words)
    • 2-3 sentences about the outcome, not the feature
    • one concrete detail: a number, a timeframe, or a comparison
4. How it works
  • 3-4 steps from signup to value
  • Each step: number, title, one sentence
  • The whole flow should feel doable in under 5 minutes
5. Social proof

Recommend the type of proof that fits the stage:

  • Pre-launch: waitlist count, advisor quotes, the team's track record
  • Early stage: beta user quotes, results from the first users
  • Growing: logo bar, case studies, specific numbers

Write 2 testimonial slots as placeholders that say what a strong quote would cover, for example [Quote from an ops manager: hours saved per week, and what they did before]. Never write the quote itself. Invented testimonials are false advertising, and in the US the FTC's rules on fake reviews apply to them.

Show full SKILL.md (177 more words)Show less
6. Pricing preview (optional)
  • If pricing is simple, show it
  • If it's complex, show "Starting at $X/month" with a link to full pricing
  • One line that answers "is it worth it?"
7. FAQ

5 questions that handle the top objections:

  • Answers of 2-3 sentences
  • Turn each objection into a reason to try
  • At least one question about data security or privacy
8. Final call to action
  • Headline: restate the outcome or the cost of waiting
  • Button: the same as the hero, or a variation
  • Risk reversal: free trial, money-back guarantee, or "no credit card required", only if true for this product
9. SEO metadata
  • Title tag (50-60 characters)
  • Meta description (150-160 characters)
  • 3 target keywords

Rules

  • Write for the reader: "you" before "we", "we" before "our product".
  • Every headline must work if the reader sees nothing else on the page.
  • No jargon unless the audience uses it daily.
  • Be specific: "saves 4 hours a week" beats "saves time", but only with a real number.
  • Cut filler words: very, really, just, simply.
  • Keep total output under 1500 words.

© emotixco, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/landing-page of emotixco/claude-skills-founder.

Open the folder on GitHubat commit 0602cad

Compare with similar skills

Landing Page next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Landing Page compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Landing Page this skillemotixco/claude-skills-founder540—~927Automated safety check: PassMIT
Landing Page Copymohitagw15856/pm-claude-skills1.4k—~897Automated safety check: PassMIT
Kill AI Slopyetone/kill-ai-slop1.3k—~1.4kAutomated safety check: PassApache-2.0
Landing Page Copywriterjulianromli/ai-skills1912 repos~1.4kAutomated safety check: PassNone
Refero Designreferodesign/refero_skill299—~5.3kAutomated safety check: PassMIT
Landing Page Generatorbuildfastwithai/gen-ai-experiments785—~1.5kAutomated safety check: PassMIT

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  • Landing Page Copy

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Questions about Landing Page

What does Landing Page do?

Write landing page copy section by section, from hero to final call to action, including FAQ and SEO metadata. Landing Page is an agent skill from emotixco/claude-skills-founder. Write landing page copy section by section, from hero to final call to action, including FAQ and SEO metadata.

When should I use Landing Page?

Landing Page fits situations like: A founder needs copy for a new; existing landing page.

How do I install Landing Page in Claude Code?

Run `npx skills add emotixco/claude-skills-founder --skill landing-page -a claude-code`. Or copy the skill folder (skills/landing-page in emotixco/claude-skills-founder) into .claude/skills/landing-page in your project. Claude Code loads it when a task matches its description.

How do I install Landing Page in Codex?

Run `npx skills add emotixco/claude-skills-founder --skill landing-page -a codex`. Or copy the skill folder (skills/landing-page in emotixco/claude-skills-founder) into .agents/skills/landing-page in your project. Codex loads it when a task matches its description.

Can I use Landing Page in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add emotixco/claude-skills-founder --skill landing-page -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/landing-page, .gemini/skills/landing-page, .github/skills/landing-page and .opencode/skills/landing-page in your project.

What does Landing Page need to run?

SKILL.md names no scripts, command-line tools or credentials: Landing Page is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Edit(founder/**).

Does Landing Page access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Landing Page safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Landing Page use?

Landing Page is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Landing Page use?

About 927 tokens (SKILL.md is roughly 3.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Landing Page?

Skills that share tags, products or a category with Landing Page: Landing Page Copy (mohitagw15856/pm-claude-skills, 1.4k stars), Kill AI Slop (yetone/kill-ai-slop, 1.3k stars), Landing Page Copywriter (julianromli/ai-skills, 191 stars) and Refero Design (referodesign/refero_skill, 299 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Landing Page?

emotixco (a GitHub organization) maintains it in emotixco/claude-skills-founder, which has 540 GitHub stars. The repository holds 13 skills in this directory. The repository was last updated on October 7, 2026.

Source: emotixco/claude-skills-founder on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.