Agent skill

LinkedIn Authority Builder

by BrianRWagner in BrianRWagner/ai-marketing-claude-code-skills

Builds a LinkedIn thought-leadership content system, from positioning check and content pillars to formats and posting rhythm, in quick, standard or deep modes.

No licenceAuto-check passedMarketing & SEO

Install LinkedIn Authority Builder

skills CLI
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills linkedin-authority-builder --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/linkedin-authority-builder .claude/skills/linkedin-authority-builder && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
linkedin-authority-builder
GitHub stars
440
Token cost
~1.9k tokens
SKILL.md length
768 words
Files
2
Skills in repo
23
Repo updated
First seen
Licence
None found

At a glance

Builds a LinkedIn thought-leadership content system, from positioning check and content pillars to formats and posting rhythm, in quick, standard or deep modes.

  • Works in 6 steps: Positioning Alignment Analysis → Content Pillars (3–5 Required) → Format Selection & Post Templates → …
  • Starting a LinkedIn presence to attract inbound leads
  • SKILL.md covers Mode, Context Loading Gates, Phase 1: Positioning Alignment… and Phase 2: Content Pillars (3–5…, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

This skill builds a consistent LinkedIn content system for authority and inbound leads, working from clear positioning and content pillars rather than chasing virality. It runs in one of three modes: quick gives three pillars and a one-week starter plan, standard, the default, adds formats, posting rhythm and a first week of posts, and deep adds a 90-day calendar, ten written posts and an engagement playbook.

Before producing any strategy it loads context: current positioning with a one-liner, ideal client and differentiator, the target audience by title, company stage and industry, posting history, content goals such as leads or speaking, and the weekly time available. If positioning is unclear, it stops and asks for the one-liner or suggests settling positioning first instead of building unfocused content. It also suggests running a profile optimizer skill so the traffic lands on a profile that converts.

The first phase checks whether the one-liner is specific enough to anchor pillars and whether the audience is defined by role and stage rather than a broad demographic. The text available here ends partway through that phase, so the later steps that produce the pillars, formats and calendar are not described in detail.

When your agent uses it

  • Starting a LinkedIn presence to attract inbound leads
  • Choosing content pillars and a posting rhythm for thought leadership
  • Getting unstuck with a one-week LinkedIn starter plan
  • Planning a 90-day LinkedIn authority campaign

Example prompts

  • “Build a LinkedIn content system for my consulting business, standard mode.”
  • “I need a quick starter plan so I can post consistently on LinkedIn this week.”
  • “Create a deep 90-day LinkedIn plan for our CFO, with ten posts written.”
  • “Check whether my positioning is specific enough to anchor LinkedIn content pillars.”

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Positioning Alignment Analysis
  2. Content Pillars (3–5 Required)
  3. Format Selection & Post Templates
  4. Content Calendar with Real Dates
  5. Self-Critique Pass (REQUIRED)
  6. 30-Day Iteration Protocol

What it can do on your machine

Read from SKILL.md and the folder at commit f36b34f. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

LinkedIn Authority Builder loads about 1.9k tokens when it runs. Until then it costs about 65 tokens; SKILL.md has 768 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~65
When it runs · the whole SKILL.md, loaded when a task matches
~1.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 768 words (~1,925 tokens).

“Here's what most people get wrong about LinkedIn: they're trying to go viral.”

— opening of SKILL.md by BrianRWagner
name
linkedin-authority-builder

Read the full SKILL.md on GitHub

Files

SKILL.md and 1 other file in linkedin-authority-builder of BrianRWagner/ai-marketing-claude-code-skills.

  • SKILL.md
  • SKILL-OC.md

Open the folder on GitHubat commit f36b34f

Compare with similar skills

LinkedIn Authority Builder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

LinkedIn Authority Builder compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
LinkedIn Authority Builder this skillBrianRWagner/ai-marketing-claude-code-skills440—~1.9kAutomated safety check: PassNone
Business Contact and Social Links Finderbrowser-act/skills6.1k1 repos~1.6kAutomated safety check: PassMIT
Social Strategysocial-media-skills/skills128—~1.9kAutomated safety check: PassMIT
LinkedIn Ads Managementivangfalco/ads-skills279—~1.7kAutomated safety check: PassCustom licence
Running MarketingGTM-Strategist/gtm-strategist-skills263—~7.8kAutomated safety check: PassMIT
Social Strategyindranilbanerjee/digital-marketing-pro8591 repos~995Automated safety check: PassMIT

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Works with

Questions about LinkedIn Authority Builder

What does LinkedIn Authority Builder do?

Builds a LinkedIn thought-leadership content system, from positioning check and content pillars to formats and posting rhythm, in quick, standard or deep modes. This skill builds a consistent LinkedIn content system for authority and inbound leads, working from clear positioning and content pillars rather than chasing virality. It runs in one of three modes: quick gives three pillars and a one-week starter plan, standard, the default, adds formats, posting rhythm and a first week of posts, and deep adds a 90-day calendar, ten written posts and an engagement playbook.

When should I use LinkedIn Authority Builder?

LinkedIn Authority Builder fits situations like: starting a LinkedIn presence to attract inbound leads; choosing content pillars and a posting rhythm for thought leadership; getting unstuck with a one-week LinkedIn starter plan; planning a 90-day LinkedIn authority campaign.

How do I install LinkedIn Authority Builder in Claude Code?

Run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a claude-code`. Or copy the skill folder (linkedin-authority-builder in BrianRWagner/ai-marketing-claude-code-skills) into .claude/skills/linkedin-authority-builder in your project. Claude Code loads it when a task matches its description.

How do I install LinkedIn Authority Builder in Codex?

Run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a codex`. Or copy the skill folder (linkedin-authority-builder in BrianRWagner/ai-marketing-claude-code-skills) into .agents/skills/linkedin-authority-builder in your project. Codex loads it when a task matches its description.

Can I use LinkedIn Authority Builder in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/linkedin-authority-builder, .gemini/skills/linkedin-authority-builder, .github/skills/linkedin-authority-builder and .opencode/skills/linkedin-authority-builder in your project.

What does LinkedIn Authority Builder need to run?

SKILL.md names no scripts, command-line tools or credentials: LinkedIn Authority Builder is instructions for the agent only.

Does LinkedIn Authority Builder access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is LinkedIn Authority Builder safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does LinkedIn Authority Builder use?

No licence was found for LinkedIn Authority Builder or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does LinkedIn Authority Builder use?

About 1.9k tokens (SKILL.md is roughly 7.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to LinkedIn Authority Builder?

Skills that share tags, products or a category with LinkedIn Authority Builder: Business Contact and Social Links Finder (browser-act/skills, 6.1k stars), Social Strategy (social-media-skills/skills, 128 stars), LinkedIn Ads Management (ivangfalco/ads-skills, 279 stars) and Running Marketing (GTM-Strategist/gtm-strategist-skills, 263 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains LinkedIn Authority Builder?

BrianRWagner (a GitHub user) maintains it in BrianRWagner/ai-marketing-claude-code-skills, which has 440 GitHub stars. The repository holds 23 skills in this directory. The repository was last updated on March 19, 2026.

Source: BrianRWagner/ai-marketing-claude-code-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.