Agent skill

Offer Design

by minhnv0807 in minhnv0807/ai-business-skills

Designs or repairs what a business sells, covering the promise, value stack, bonuses, guarantee, honest scarcity and a tiered ladder, rather than price or copy.

MITAuto-check passedMarketing & SEO

Install Offer Design

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 31-offer-design-global -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 31-offer-design-global --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/31-offer-design-global .claude/skills/31-offer-design-global && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
31-offer-design-global
GitHub stars
609
Token cost
~1.1k tokens
SKILL.md length
369 words
Files
2 (incl. references)
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

Designs or repairs what a business sells, covering the promise, value stack, bonuses, guarantee, honest scarcity and a tiered ladder, rather than price or copy.

  • Works in 5 steps: Diagnose the current offer → Improve the value equation → Build the offer anatomy → …
  • Reworking a coaching or agency package that gets leads but few sales
  • SKILL.md covers Information gathering, When to use, Workflow and Output template, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

An offer here means what the buyer actually receives: the outcome, the package, the proof, the guarantee, bonuses, constraints and payment structure, and the skill holds that better copy cannot rescue a weak one. It reads a product marketing context file if one exists, asks up to four questions about what is sold, who buys, the price and why buyers hesitate, and uses any sales page, proposal, pricing sheet or funnel you supply.

The workflow diagnoses the current offer by scoring outcome, proof, speed, effort and risk from one to five and fixing the lowest first, then improves the value equation with four levers: a clearer dream outcome, more perceived likelihood through proof and guarantees, less time delay through quick wins, and less effort through templates or done-for-you setup. It builds the offer anatomy and, when useful, an entry, core and premium ladder.

An ethics check removes fake scarcity, impossible guarantees, inflated bonus values, exaggerated claims and get-rich-fast language. It targets services, agencies, consulting, coaching, courses, memberships and high-ticket B2B. Pricing numbers, ad text, landing pages and launch sequences go to sibling skills, and a reference file holds the offer framework.

When your agent uses it

  • Reworking a coaching or agency package that gets leads but few sales
  • Adding a guarantee, bonuses or tiers to an existing offer
  • Responding to buyers who say the offer is too expensive without changing the price
  • Structuring a high-ticket or productized service

Example prompts

  • “My consulting offer gets traffic but nobody buys. Diagnose it and fix the weakest part.”
  • “Design an entry, core and premium ladder for my SEO audit service.”
  • “Add an honest guarantee and two bonuses that answer buyer objections to our course.”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Diagnose the current offer
  2. Improve the value equation
  3. Build the offer anatomy
  4. Create the ladder
  5. Check ethics and operational fit

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Offer Design loads about 1.1k tokens when it runs, and up to ~1.7k if it reads all its reference files. Until then it costs about 183 tokens; SKILL.md has 369 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~183
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 369 words, ~1,129 tokens.

Download SKILL.mdSave it as .claude/skills/31-offer-design-global/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
31-offer-design-global
description
Use when the WHAT being sold needs work, not the price and not the copy — core promise, value stack, bonuses, guarantee and risk reversal, honest scarcity and urgency, tier packaging, upsell and downsell paths, and high-ticket or productized service structures. Trigger on 'design an offer', 'irresistible offer', 'value stack', 'add a guarantee', 'my offer is not converting', 'people say it is too expensive'. Also use when traffic and copy are fine and nobody is buying anyway. Not for — the number on the price tag, see `17-pricing-strategy-global`; the ad text selling it, see `05-ad-copy-global`; the page it sits on, see `12-landing-page-brief-global`; the launch sequence, see `59-go-to-market-global`.
metadata.version
1.0.1
metadata.category
strategy
license
MIT
triggers
offer, value stack, bonus stack, guarantee, risk reversal, upsell, high-ticket
related
product-marketing-context-global, 05-ad-copy-global, 12-landing-page-brief-global, 16-marketing-psychology-global, 17-pricing-strategy-global

Offer Design (Global)

An offer is what the customer actually buys: outcome, package, proof, guarantee, bonuses, constraints, and payment structure. Better copy cannot rescue a weak offer.

Information gathering

Read .agents/product-marketing-context-global.md if available. Ask up to 4 questions: what is sold, who buys it, current or intended price, and why buyers hesitate. If the user has a sales page, proposal, pricing sheet, or funnel, use it as input. For details, read references/offer-framework.md.

When to use

Use this skill for:

  • Services, agencies, consulting, coaching, courses, memberships, high-ticket B2B.
  • Packages needing bonuses, guarantees, payment plans, upsells, or downsells.
  • Offers with traffic or leads but weak conversion.

If the user only needs price tiers, margins, or break-even math, use 17-pricing-strategy-global first.

Workflow

1. Diagnose the current offer

Score each dimension 1-5:

DimensionQuestion
OutcomeWhat concrete result does the buyer get?
ProofWhy should they believe this will work?
SpeedHow soon do they see first value?
EffortHow much must the buyer do alone?
RiskWho carries risk if it fails?

Fix the lowest score first.

2. Improve the value equation

Use 4 levers:

  • Increase dream outcome with a clearer business or personal result.
  • Increase perceived likelihood with proof, process, demos, and guarantee.
  • Decrease time delay with quick wins and first milestones.
  • Decrease effort/sacrifice with templates, done-for-you setup, support, or automation.
Show full SKILL.md (150 more words)Show less
3. Build the offer anatomy

Include:

  1. Core deliverable.
  2. Bonuses that answer real objections.
  3. Guarantee or risk reversal.
  4. Honest scarcity or urgency.
  5. Offer name.
  6. Price and payment structure.
4. Create the ladder

When useful, create 3 levels:

LevelRole
EntryLower friction and build trust
CoreMain offer to sell most often
PremiumFaster, done-for-you, or higher-touch support
5. Check ethics and operational fit

Remove fake scarcity, impossible guarantees, inflated bonus value, exaggerated claims, and get-rich-fast language.

Output template

markdown
# Offer Design — [Offer name]

## 1. Current diagnosis
| Component | Score | Problem | Priority fix |

## 2. Buyer and outcome
- ICP:
- Pain:
- Dream outcome:
- First value moment:

## 3. New offer
- Name:
- Core deliverable:
- Bonuses:
- Guarantee:
- Real scarcity/urgency:
- Price/payment:

## 4. Value stack
| Component | Objection handled | Perceived value | Notes |

## 5. Funnel implications
- Landing page changes:
- Ad/copy angles:
- Email follow-up:
- Upsell/downsell:

## 6. Test plan
| Hypothesis | Variable | Metric | Duration |
  • 17-pricing-strategy-global: price tiers, break-even, and pricing psychology.
  • 05-ad-copy-global: copy that presents the offer.
  • 12-landing-page-brief-global: landing page structure.
  • 19-ab-test-setup-global: testing guarantee, bonus, headline, or price display.

Quality checklist

  • Lead with outcomes, not features.
  • Every bonus handles a real objection.
  • Guarantee is operationally realistic.
  • Scarcity has a verifiable reason.
  • Price and payment plan protect margin.
  • Output gives next actions for copy, landing page, email, and sales.

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in skills/en/31-offer-design-global of minhnv0807/ai-business-skills.

  • SKILL.md
  • references/offer-framework.md

Open the folder on GitHubat commit 0360adc

Compare with similar skills

Offer Design next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Offer Design compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Offer Design this skillminhnv0807/ai-business-skills609—~1.1kAutomated safety check: PassMIT
Revenue Centric Designheliocosta-dev/revenue-centric-design740—~1.6kAutomated safety check: PassCustom licence
Paywall Upgrade CroLeoYeAI/openclaw-marketing-skills1k1 repos~1.4kAutomated safety check: PassCustom licence
Competitive Teardownalirezarezvani/claude-skills28k1 repos~2.1kAutomated safety check: PassMIT
Cro Advisoralirezarezvani/claude-skills28k1 repos~2.2kAutomated safety check: PassMIT
Competitor Price Analysisnexscope-ai/eCommerce-Skills1.1k—~2.6kAutomated safety check: PassMIT

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Questions about Offer Design

What does Offer Design do?

Designs or repairs what a business sells, covering the promise, value stack, bonuses, guarantee, honest scarcity and a tiered ladder, rather than price or copy. An offer here means what the buyer actually receives: the outcome, the package, the proof, the guarantee, bonuses, constraints and payment structure, and the skill holds that better copy cannot rescue a weak one. It reads a product marketing context file if one exists, asks up to four questions about what is sold, who buys, the price and why buyers hesitate, and uses any sales page, proposal, pricing sheet or funnel you supply.

When should I use Offer Design?

Offer Design fits situations like: reworking a coaching or agency package that gets leads but few sales; adding a guarantee, bonuses or tiers to an existing offer; responding to buyers who say the offer is too expensive without changing the price; structuring a high-ticket or productized service.

How do I install Offer Design in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 31-offer-design-global -a claude-code`. Or copy the skill folder (skills/en/31-offer-design-global in minhnv0807/ai-business-skills) into .claude/skills/31-offer-design-global in your project. Claude Code loads it when a task matches its description.

How do I install Offer Design in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 31-offer-design-global -a codex`. Or copy the skill folder (skills/en/31-offer-design-global in minhnv0807/ai-business-skills) into .agents/skills/31-offer-design-global in your project. Codex loads it when a task matches its description.

Can I use Offer Design in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 31-offer-design-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/31-offer-design-global, .gemini/skills/31-offer-design-global, .github/skills/31-offer-design-global and .opencode/skills/31-offer-design-global in your project.

What does Offer Design need to run?

SKILL.md names no scripts, command-line tools or credentials: Offer Design is instructions for the agent only.

Does Offer Design access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Offer Design safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Offer Design use?

Offer Design is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Offer Design use?

About 1.1k tokens (SKILL.md is roughly 4.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 597 tokens, read only when the agent opens those files.

What are the alternatives to Offer Design?

Skills that share tags, products or a category with Offer Design: Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Paywall Upgrade Cro (LeoYeAI/openclaw-marketing-skills, 1k stars), Competitive Teardown (alirezarezvani/claude-skills, 28k stars) and Cro Advisor (alirezarezvani/claude-skills, 28k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Offer Design?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.