Search and analyze Reddit content using semantic AI search via reddit-insights.com MCP server.

No licenceAuto-check passedMarketing & SEO

Install Reddit Insights

skills CLI
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill reddit-insights -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills reddit-insights --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/reddit-insights .claude/skills/reddit-insights && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
reddit-insights
GitHub stars
440
Used in
1 other repo
Token cost
~3.1k tokens
SKILL.md length
1,217 words
Files
4
Skills in repo
23
Repo updated
First seen
Licence
None found

At a glance

Search and analyze Reddit content using semantic AI search via reddit-insights.com MCP server.

  • Works in 2 steps: Get API Key (free tier available) → Install MCP Server
  • Find user pain points and frustrations for product ideas
  • SKILL.md covers Mode, Why This vs ChatGPT?, Setup and Available Tools, plus 10 more sections
  • Reaches reddit.com; needs REDDIT_INSIGHTS_API_KEY

What it does

Reddit Insights is an agent skill from BrianRWagner/ai-marketing-claude-code-skills. Search and analyze Reddit content using semantic AI search via reddit-insights.com MCP server. Use when you need to: (1) Find user pain points and frustrations for product ideas, (2) Discover niche markets or underserved needs, (3) Research what people really think about products/topics, (4) Find content inspiration from real discussions, (5) Analyze sentiment and trends on Reddit, (6) Validate business ideas with real user feedback. Triggers: reddit search, find pain points, market research, user feedback, what…

Its SKILL.md is about 3.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files (for example `.clawdhub/origin.json`, `README.md` and `SKILL-OC.md`).

It sits in Marketing & SEO, covering Market research and MCP servers. It works with Reddit and Model Context Protocol. The repository describes itself as: Marketing frameworks that AI actually executes. Designed for Claude Code, but could be used for OpenClaw, etc.

When your agent uses it

  • Find user pain points and frustrations for product ideas
  • Discover niche markets
  • Underserved needs
  • Research what people really think about products/topics

Example prompts

  • “/reddit-insights”

Requirements

  • Node.js
  • A credential in REDDIT_INSIGHTS_API_KEY

Workflow steps

2 steps, taken from the step headings in SKILL.md.

  1. Get API Key (free tier available)
  2. Install MCP Server

What it can do on your machine

Read from SKILL.md and the folder at commit f36b34f. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are json and bash).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • reddit.com

    Also links to:

    • reddit-insights.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names these keys or tokens, usually read from environment variables:

    • REDDIT_INSIGHTS_API_KEY

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Reddit Insights loads about 3.1k tokens when it runs. Until then it costs about 152 tokens; SKILL.md has 1,217 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~152
When it runs · the whole SKILL.md, loaded when a task matches
~3.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,217 words (~3,117 tokens).

“Semantic search across millions of Reddit posts. Unlike keyword search, this understands intent and meaning.”

— opening of SKILL.md by BrianRWagner
name
reddit-insights

Read the full SKILL.md on GitHub

Files

SKILL.md and 3 other files in reddit-insights of BrianRWagner/ai-marketing-claude-code-skills.

  • SKILL.md
  • .clawdhub/origin.json
  • README.md
  • SKILL-OC.md

Open the folder on GitHubat commit f36b34f

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in BrianRWagner/ai-marketing-claude-code-skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Reddit Insights next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Reddit Insights compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Reddit Insights this skillBrianRWagner/ai-marketing-claude-code-skills4401 repos~3.1kAutomated safety check: PassNone
Sellersprite Amazon Researchliangdabiao/amazon-sorftime-research-MCP-skill953—~4.3kAutomated safety check: PassNone
Reddit Insightslignertys/reddit-research-skills14—~2.2kAutomated safety check: WarnMIT
Google Mapscablate/mcp-google-map469—~909Automated safety check: PassMIT
Bright Data MCPbrightdata/skills2641 repos~3.7kAutomated safety check: PassMIT
Linkedin Prospectorhanzili/hanzi-browse177—~1.5kAutomated safety check: PassCustom licence

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Questions about Reddit Insights

What does Reddit Insights do?

Search and analyze Reddit content using semantic AI search via reddit-insights.com MCP server. Reddit Insights is an agent skill from BrianRWagner/ai-marketing-claude-code-skills.com MCP server.

When should I use Reddit Insights?

Reddit Insights fits situations like: find user pain points and frustrations for product ideas; discover niche markets; underserved needs; research what people really think about products/topics.

How do I install Reddit Insights in Claude Code?

Run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill reddit-insights -a claude-code`. Or copy the skill folder (reddit-insights in BrianRWagner/ai-marketing-claude-code-skills) into .claude/skills/reddit-insights in your project. Claude Code loads it when a task matches its description.

How do I install Reddit Insights in Codex?

Run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill reddit-insights -a codex`. Or copy the skill folder (reddit-insights in BrianRWagner/ai-marketing-claude-code-skills) into .agents/skills/reddit-insights in your project. Codex loads it when a task matches its description.

Can I use Reddit Insights in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill reddit-insights -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/reddit-insights, .gemini/skills/reddit-insights, .github/skills/reddit-insights and .opencode/skills/reddit-insights in your project.

What does Reddit Insights need to run?

Going by SKILL.md and its folder, Reddit Insights needs credentials named REDDIT_INSIGHTS_API_KEY. Our summary lists: Node.js; A credential in REDDIT_INSIGHTS_API_KEY.

Does Reddit Insights access the network?

SKILL.md names 2 domains. In commands or code: reddit.com; the agent is likely to contact it when it follows the instructions. As links in the text: reddit-insights.com. This is read from the text; nothing was executed.

Is Reddit Insights safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Reddit Insights use?

No licence was found for Reddit Insights or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Reddit Insights use?

About 3.1k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Reddit Insights?

Skills that share tags, products or a category with Reddit Insights: Sellersprite Amazon Research (liangdabiao/amazon-sorftime-research-MCP-skill, 953 stars), Reddit Insights (lignertys/reddit-research-skills, 14 stars), Google Maps (cablate/mcp-google-map, 469 stars) and Bright Data MCP (brightdata/skills, 264 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Reddit Insights?

BrianRWagner (a GitHub user) maintains it in BrianRWagner/ai-marketing-claude-code-skills, which has 440 GitHub stars. The repository holds 23 skills in this directory. The repository was last updated on March 19, 2026.

Source: BrianRWagner/ai-marketing-claude-code-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.