B2B Lead Generation
minhnv0807/ai-business-skills
Plans B2B pipeline work from ICP definition and prospecting through lead scoring, outbound sequences, sales assets and MQL to SQL handoff, aiming at qualified pipeline.
Agent skill
Cold Outreach Sequence Builder
by BrianRWagner in BrianRWagner/ai-marketing-claude-code-skills
Builds researched LinkedIn and email outreach for prospects, from a single message to a multi-prospect system, with personalization graded by the signals found.
Install Cold Outreach Sequence Builder
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill cold-outreach-sequence -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills cold-outreach-sequence --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/cold-outreach-sequence .claude/skills/cold-outreach-sequence && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "cold-outreach-sequence" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/cold-outreach-sequence into .claude/skills/cold-outreach-sequence/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cold-outreach-sequence", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/cold-outreach-sequenceType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill cold-outreach-sequence -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills cold-outreach-sequence --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/cold-outreach-sequence .agents/skills/cold-outreach-sequence && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "cold-outreach-sequence" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/cold-outreach-sequence into .agents/skills/cold-outreach-sequence/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cold-outreach-sequence", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill cold-outreach-sequence -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills cold-outreach-sequence --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/cold-outreach-sequence .cursor/skills/cold-outreach-sequence && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "cold-outreach-sequence" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/cold-outreach-sequence into .cursor/skills/cold-outreach-sequence/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cold-outreach-sequence", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git --path cold-outreach-sequence--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill cold-outreach-sequence -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills cold-outreach-sequence --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/cold-outreach-sequence .gemini/skills/cold-outreach-sequence && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "cold-outreach-sequence" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/cold-outreach-sequence into .gemini/skills/cold-outreach-sequence/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cold-outreach-sequence", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills cold-outreach-sequenceInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill cold-outreach-sequence -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/cold-outreach-sequence .github/skills/cold-outreach-sequence && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "cold-outreach-sequence" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/cold-outreach-sequence into .github/skills/cold-outreach-sequence/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cold-outreach-sequence", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill cold-outreach-sequence -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills cold-outreach-sequence --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/cold-outreach-sequence .opencode/skills/cold-outreach-sequence && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "cold-outreach-sequence" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/cold-outreach-sequence into .opencode/skills/cold-outreach-sequence/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cold-outreach-sequence", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
cold-outreach-sequence- GitHub stars
- 440
- Token cost
- ~1.9k tokens
- SKILL.md length
- 637 words
- Files
- 2
- Skills in repo
- 23
- Repo updated
- First seen
- Licence
- None found
At a glance
Builds researched LinkedIn and email outreach for prospects, from a single message to a multi-prospect system, with personalization graded by the signals found.
- Works in 3 steps: Research & Signal Assessment → Sequence Generation → Self-Critique Pass (REQUIRED)
- Drafting a LinkedIn connection request and follow-ups for a specific prospect
- SKILL.md covers Mode, Context Loading Gates, Phase 1: Research & Signal… and Phase 2: Sequence Generation, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
The skill rests on one idea: a message stops being cold once it follows a few minutes of research and cites something specific. It works in three modes. Quick gives one connection request and one follow-up for a single prospect, standard gives a four-touch sequence for one prospect and is the default, and deep produces a multi-prospect system with A/B variants and a tracking framework.
Before writing, the agent gathers the prospect's name, company and role, the sender's positioning, the platform and the batch size, and runs web searches for company news, funding and the person's LinkedIn activity. Signals are ranked from a recent news event down to role and industry only, and they set a tier: tier 1 is fully custom around a named signal, tier 2 is a template with a personalized opener, and tier 3 is a volume template. With no signals, the agent must fall back to tier 3 and say so. The excerpt ends before the sequence-generation phase.
When your agent uses it
- Drafting a LinkedIn connection request and follow-ups for a specific prospect
- Planning a repeatable outreach campaign with message variants to test
- Warming up cold leads by researching recent company news first
Example prompts
- “Write a quick outreach for the head of operations at a logistics startup that just announced funding.”
- “Build a standard four-touch sequence for LinkedIn and email aimed at a CFO I found this week.”
- “Set up a deep outreach system for fifty accounts with A/B variants and a tracking sheet.”
Requirements
- Web search access for the prospect research step
Workflow steps
3 steps, taken from the step headings in SKILL.md.
- Research & Signal Assessment
- Sequence Generation
- Self-Critique Pass (REQUIRED)
What it can do on your machine
Read from SKILL.md and the folder at commit f36b34f. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Cold Outreach Sequence Builder loads about 1.9k tokens when it runs. Until then it costs about 64 tokens; SKILL.md has 637 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 637 words (~1,862 tokens).
“Here's what I've learned about cold outreach: the word "cold" is the problem.”
- name
- cold-outreach-sequence
Files
SKILL.md and 1 other file in cold-outreach-sequence of BrianRWagner/ai-marketing-claude-code-skills.
- SKILL.md
- SKILL-OC.md
Open the folder on GitHubat commit f36b34f
Compare with similar skills
Cold Outreach Sequence Builder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Cold Outreach Sequence Builder this skillBrianRWagner/ai-marketing-claude-code-skills | 440 | — | ~1.9k | Automated safety check: Pass | None | |
| B2B Lead Generationminhnv0807/ai-business-skills | 608 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Cold Outreachericrisco/rsc-harness | 167 | — | ~4.1k | Automated safety check: Pass | MIT | |
| Lead ResearchTheCraigHewitt/skills | 157 | — | ~5.9k | Automated safety check: Pass | MIT | |
| Linkedin OutreachTheCraigHewitt/skills | 157 | — | ~5.3k | Automated safety check: Pass | MIT | |
| Personalize Emailexplorium-ai/gtm-skills | 163 | — | ~2k | Automated safety check: Pass | MIT |
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Works with
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Questions about Cold Outreach Sequence Builder
What does Cold Outreach Sequence Builder do?
Builds researched LinkedIn and email outreach for prospects, from a single message to a multi-prospect system, with personalization graded by the signals found. The skill rests on one idea: a message stops being cold once it follows a few minutes of research and cites something specific. It works in three modes.
When should I use Cold Outreach Sequence Builder?
Cold Outreach Sequence Builder fits situations like: drafting a LinkedIn connection request and follow-ups for a specific prospect; planning a repeatable outreach campaign with message variants to test; warming up cold leads by researching recent company news first.
How do I install Cold Outreach Sequence Builder in Claude Code?
Run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill cold-outreach-sequence -a claude-code`. Or copy the skill folder (cold-outreach-sequence in BrianRWagner/ai-marketing-claude-code-skills) into .claude/skills/cold-outreach-sequence in your project. Claude Code loads it when a task matches its description.
How do I install Cold Outreach Sequence Builder in Codex?
Run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill cold-outreach-sequence -a codex`. Or copy the skill folder (cold-outreach-sequence in BrianRWagner/ai-marketing-claude-code-skills) into .agents/skills/cold-outreach-sequence in your project. Codex loads it when a task matches its description.
Can I use Cold Outreach Sequence Builder in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill cold-outreach-sequence -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/cold-outreach-sequence, .gemini/skills/cold-outreach-sequence, .github/skills/cold-outreach-sequence and .opencode/skills/cold-outreach-sequence in your project.
What does Cold Outreach Sequence Builder need to run?
SKILL.md names no scripts, command-line tools or credentials: Cold Outreach Sequence Builder is instructions for the agent only. Our summary lists: Web search access for the prospect research step.
Does Cold Outreach Sequence Builder access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Cold Outreach Sequence Builder safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Cold Outreach Sequence Builder use?
No licence was found for Cold Outreach Sequence Builder or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Cold Outreach Sequence Builder use?
About 1.9k tokens (SKILL.md is roughly 7.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Cold Outreach Sequence Builder?
Skills that share tags, products or a category with Cold Outreach Sequence Builder: B2B Lead Generation (minhnv0807/ai-business-skills, 608 stars), Cold Outreach (ericrisco/rsc-harness, 167 stars), Lead Research (TheCraigHewitt/skills, 157 stars) and Linkedin Outreach (TheCraigHewitt/skills, 157 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Cold Outreach Sequence Builder?
BrianRWagner (a GitHub user) maintains it in BrianRWagner/ai-marketing-claude-code-skills, which has 440 GitHub stars. The repository holds 23 skills in this directory. The repository was last updated on March 19, 2026.
Source: BrianRWagner/ai-marketing-claude-code-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.