Positioning Basics
BrianRWagner/ai-marketing-claude-code-skills
Walks founders and marketers through five specific questions to produce a positioning statement, and optionally a full messaging hierarchy or competitive differentiation map.
Refresh the user's competitive and market context. An agent skill from AIDevGTM/gtm-cofounder.
Install Market Scan
$ npx skills add AIDevGTM/gtm-cofounder --skill market-scan -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install AIDevGTM/gtm-cofounder market-scan --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/16-market-scan .claude/skills/market-scan && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "market-scan" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/16-market-scan into .claude/skills/market-scan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-scan", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/16-market-scanType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add AIDevGTM/gtm-cofounder --skill market-scan -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install AIDevGTM/gtm-cofounder market-scan --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/16-market-scan .agents/skills/market-scan && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "market-scan" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/16-market-scan into .agents/skills/market-scan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-scan", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill market-scan -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install AIDevGTM/gtm-cofounder market-scan --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/16-market-scan .cursor/skills/market-scan && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "market-scan" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/16-market-scan into .cursor/skills/market-scan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-scan", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/AIDevGTM/gtm-cofounder.git --path skills/16-market-scan--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add AIDevGTM/gtm-cofounder --skill market-scan -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install AIDevGTM/gtm-cofounder market-scan --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/16-market-scan .gemini/skills/market-scan && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "market-scan" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/16-market-scan into .gemini/skills/market-scan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-scan", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install AIDevGTM/gtm-cofounder market-scanInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add AIDevGTM/gtm-cofounder --skill market-scan -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/16-market-scan .github/skills/market-scan && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "market-scan" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/16-market-scan into .github/skills/market-scan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-scan", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill market-scan -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install AIDevGTM/gtm-cofounder market-scan --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/16-market-scan .opencode/skills/market-scan && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "market-scan" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/16-market-scan into .opencode/skills/market-scan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "market-scan", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
market-scan- GitHub stars
- 310
- Token cost
- ~1.4k tokens
- SKILL.md length
- 751 words
- Files
- 1
- Skills in repo
- 19
- Repo updated
- First seen
- Licence
- MIT
At a glance
Refresh the user's competitive and market context. An agent skill from AIDevGTM/gtm-cofounder.
- Tasks that involve Go-to-market strategy
- SKILL.md covers The core idea, Before you start: can your…, How to run this (for the agent) and What actually matters (and…, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Tasks that involve Brand strategy and identity
What it does
Market Scan is an agent skill from AIDevGTM/gtm-cofounder. Refresh the user's competitive and market context. Re-scan named rivals and the category for what changed since the brief was written (rebrands, repositioning, new entrants, pricing shifts, renamed categories) and update docs/gtm-cofounder/founder-brief.md and the roadmap with anything that moves positioning. Use on a cadence, or whenever a competitor rebrands, a new tool appears, or the user senses the market has shifted under them.
Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy, Brand strategy and identity and Positioning and messaging. The repository describes itself as: 1 Product of The Day @ Product Hunt. The GTM co-founder you don't have. Open-source GTM Agent Skills for developer tools and AI products, for founders, GTM hires, and founding… The licence is MIT.
When your agent uses it
- Tasks that involve Go-to-market strategy
- Tasks that involve Brand strategy and identity
- Tasks that involve Positioning and messaging
Example prompts
- “/market-scan”
What it can do on your machine
Read from SKILL.md and the folder at commit 7e89e8a. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
linkedin.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Market Scan loads about 1.4k tokens when it runs. Until then it costs about 112 tokens; SKILL.md has 751 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from AIDevGTM/gtm-cofounder at commit 7e89e8a, republished under its MIT licence (© AIDevGTM). 751 words, ~1,382 tokens.
Download SKILL.mdSave it as
.claude/skills/market-scan/SKILL.md (or your agent's skills folder).- name
- market-scan
- description
- Refresh the user's competitive and market context. Re-scan named rivals and the category for what changed since the brief was written (rebrands, repositioning, new entrants, pricing shifts, renamed categories) and update docs/gtm-cofounder/founder-brief.md and the roadmap with anything that moves positioning. Use on a cadence, or whenever a competitor rebrands, a new tool appears, or the user senses the market has shifted under them.
Market scan (keep your read current)
Positioning rots. The competitor you sized up six months ago has since rebranded, raised, repriced, or renamed the category. This is the habit that keeps your brief honest about the world outside it.
Use this when: a rival just rebranded or repositioned, a new tool is getting attention in your space, your docs/gtm-cofounder/founder-brief.md competitor answers are more than a quarter old, or you just have the feeling the ground moved and your messaging is answering last year's market.
The core idea
Your docs/gtm-cofounder/founder-brief.md captured the market as it was the day you wrote it. Markets don't hold still. A scan re-checks the outside world against your brief and surfaces the deltas: what changed, and which changes actually threaten or help your positioning. Most don't matter. The scan's job is to find the two or three that do, not to produce a competitor spreadsheet.
Before you start: can your agent see the web?
- If your agent can browse or search the web, it runs the scan for real: competitor homepages, changelogs, pricing pages, launch posts, and recent discussion.
- If it can't, it runs the scan as an interview: it asks what you've noticed and where, and you paste in the pages. Same output, you're the browser. Say which mode you're in up front.
How to run this (for the agent)
- Start from the brief. Read
docs/gtm-cofounder/founder-brief.md: the rivals ("what do they use instead"), the "why you", the villain, and the current positioning line. That's your baseline to compare against. - Scan the named rivals first, then the category. For each competitor in the brief, check: homepage headline and positioning, pricing, any rebrand or renamed category, funding or acquisition, and new capabilities that erase the founder's wedge. Then scan for new entrants and category-level shifts (a term everyone suddenly uses, a platform move, an AI or agent shift).
- Report deltas, not descriptions. Do not summarize each competitor. Say what changed since the brief, and for each change, whether it strengthens, threatens, or is irrelevant to the founder's positioning. Rank by "does this move our position."
- Tie every real change to an action. A rival adopting the founder's language means the wedge is eroding: route to
positioning-and-story. A new pricing norm means revisitmarket-to-devs-sell-to-buyers. A dead competitor means an opening. No action, no reason to flag it. - Update the brief and roadmap. Rewrite the affected lines in
docs/gtm-cofounder/founder-brief.md(rivals, why-you, villain, positioning) with today's reality and the date, and add any positioning move it triggers todocs/gtm-cofounder/gtm-roadmap.md. Keep the tags honest: a competitor's public claim is[assumption]until you have checked it is real.
Show full SKILL.md (315 more words)Show less
What actually matters (and what doesn't)
Changes worth acting on:
- A rival repositions onto your wedge or adopts your vocabulary. Your differentiation is eroding. Highest priority.
- A new entrant is getting real traction in your exact lane.
- The category gets renamed (buyers now search a different term than your copy uses).
- A pricing norm shifts (a free tier appears or disappears, seat pricing becomes standard).
Noise to ignore:
- Cosmetic rebrands, new logos, homepage redesigns with the same substance.
- Feature announcements that don't touch your wedge.
- Funding rounds that don't change what the product is or who it is for.
Mistakes that look reasonable
- Reacting to a competitor's launch by copying it. Their move fits their strategy, not yours. Ask what it means for your wedge, not how to match it.
- Scanning everything, changing nothing. A scan that doesn't update the brief or the roadmap was just anxiety with extra steps.
- Treating a rival's marketing claim as fact. "Now with X" on a homepage is a positioning bet, not proof it works. Tag it
[assumption]. - Doing it constantly. Monthly, or on a real trigger (a rebrand, a new entrant), is plenty. Daily competitor-watching is procrastination dressed as diligence.
Your next 30 minutes
- Tell your agent which mode you're in (it browses, or you paste).
- List the rivals from your
docs/gtm-cofounder/founder-brief.md. Scan each for a rebrand, repricing, or repositioning since you wrote it. - Write down only the changes that touch your wedge. Ignore the cosmetic ones.
- For each real change, mark it strengthens / threatens / irrelevant, and the one action it triggers.
- Update the affected lines in
docs/gtm-cofounder/founder-brief.md(with the date) and add any positioning move todocs/gtm-cofounder/gtm-roadmap.md.
Built from real dev-tool GTM experience, with frameworks from Adam Frankl (The Developer-Facing Startup) and Jakub Czakon (markepear.dev). If the market has shifted under you and you're not sure what it means for positioning, reach out to me on LinkedIn.
© AIDevGTM, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/16-market-scan of AIDevGTM/gtm-cofounder.
Open the folder on GitHubat commit 7e89e8a
Compare with similar skills
Market Scan next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Market Scan this skillAIDevGTM/gtm-cofounder | 310 | — | ~1.4k | Automated safety check: Pass | MIT | |
| Positioning BasicsBrianRWagner/ai-marketing-claude-code-skills | 441 | — | ~1.9k | Automated safety check: Pass | None | |
| 22 Personal Brand Context Globalminhnv0807/ai-business-skills | 609 | — | ~2.8k | Automated safety check: Pass | MIT | |
| 23 Personal Brand Strategy Globalminhnv0807/ai-business-skills | 609 | — | ~4.2k | Automated safety check: Pass | MIT | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| B2b Brand Marketingarnabbagxd/Brand-building-skills | 729 | — | ~2.4k | Automated safety check: Pass | MIT |
Similar skills
22 Personal Brand Context Global
minhnv0807/ai-business-skills
A skill your agent uses when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates .agents/personal-brand-context-global.md covering story, expertise, audience…
23 Personal Brand Strategy Global
minhnv0807/ai-business-skills
A skill your agent uses when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story…
Startup Design
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
B2b Brand Marketing
arnabbagxd/Brand-building-skills
Build and execute brand marketing strategy for B2B companies — thought leadership, ABM brand layer, trust signals, LinkedIn presence, long sales cycle brand touchpoints, and enterprise credibility.
Cmo Advisor
borghei/Claude-Skills
Marketing leadership advisor on brand strategy, demand generation, and marketing operations.
More from AIDevGTM/gtm-cofounder
All 19 skills in this repoFirst 50 Users
AIDevGTM/gtm-cofounder
Get the first 50 real users through channels the user's ICP already uses.
Founder Led Content
AIDevGTM/gtm-cofounder
Build authority by teaching the problem space, not announcing features.
Growth Loops
AIDevGTM/gtm-cofounder
Turn hand-made first-50 traction into self-reinforcing acquisition loops, so the next 5,000 users come from usage, not founder hours.
Know If Its Working
AIDevGTM/gtm-cofounder
Measure GTM with the metrics that matter (net developer retention, DREAM funnel) instead of vanity numbers.
Launch It
AIDevGTM/gtm-cofounder
Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming.
Market To Devs Sell To Buyers
AIDevGTM/gtm-cofounder
Turn developer love into revenue by enabling champions and choosing a GTM model.
Related
Categories
Questions about Market Scan
What does Market Scan do?
Refresh the user's competitive and market context. An agent skill from AIDevGTM/gtm-cofounder. Market Scan is an agent skill from AIDevGTM/gtm-cofounder. Refresh the user's competitive and market context.
When should I use Market Scan?
Market Scan fits situations like: tasks that involve Go-to-market strategy; tasks that involve Brand strategy and identity; tasks that involve Positioning and messaging.
How do I install Market Scan in Claude Code?
Run `npx skills add AIDevGTM/gtm-cofounder --skill market-scan -a claude-code`. Or copy the skill folder (skills/16-market-scan in AIDevGTM/gtm-cofounder) into .claude/skills/market-scan in your project. Claude Code loads it when a task matches its description.
How do I install Market Scan in Codex?
Run `npx skills add AIDevGTM/gtm-cofounder --skill market-scan -a codex`. Or copy the skill folder (skills/16-market-scan in AIDevGTM/gtm-cofounder) into .agents/skills/market-scan in your project. Codex loads it when a task matches its description.
Can I use Market Scan in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AIDevGTM/gtm-cofounder --skill market-scan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/market-scan, .gemini/skills/market-scan, .github/skills/market-scan and .opencode/skills/market-scan in your project.
What does Market Scan need to run?
SKILL.md names no scripts, command-line tools or credentials: Market Scan is instructions for the agent only.
Does Market Scan access the network?
SKILL.md names 1 domain. As links in the text: linkedin.com. This is read from the text; nothing was executed.
Is Market Scan safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Market Scan use?
Market Scan is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Market Scan use?
About 1.4k tokens (SKILL.md is roughly 5.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Market Scan?
Skills that share tags, products or a category with Market Scan: Positioning Basics (BrianRWagner/ai-marketing-claude-code-skills, 441 stars), 22 Personal Brand Context Global (minhnv0807/ai-business-skills, 609 stars), 23 Personal Brand Strategy Global (minhnv0807/ai-business-skills, 609 stars) and Startup Design (ferdinandobons/startup-skill, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Market Scan?
AIDevGTM (a GitHub user) maintains it in AIDevGTM/gtm-cofounder, which has 310 GitHub stars. The repository holds 19 skills in this directory. The repository was last updated on October 5, 2026.
Source: AIDevGTM/gtm-cofounder on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.