Social Content
shawnpang/startup-founder-skills
When the user needs to build a LinkedIn authority system, create social content strategy, define content pillars, write posts, or establish thought leadership positioning.
Produces content ideas for LinkedIn, X, newsletters or short video from your positioning statement, in quick, standard or deep planning modes.
Install Content Idea Generator
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills content-idea-generator --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/content-idea-generator .claude/skills/content-idea-generator && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "content-idea-generator" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/content-idea-generator into .claude/skills/content-idea-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-idea-generator", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/content-idea-generatorType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills content-idea-generator --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/content-idea-generator .agents/skills/content-idea-generator && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "content-idea-generator" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/content-idea-generator into .agents/skills/content-idea-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-idea-generator", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills content-idea-generator --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/content-idea-generator .cursor/skills/content-idea-generator && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "content-idea-generator" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/content-idea-generator into .cursor/skills/content-idea-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-idea-generator", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git --path content-idea-generator--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills content-idea-generator --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/content-idea-generator .gemini/skills/content-idea-generator && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "content-idea-generator" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/content-idea-generator into .gemini/skills/content-idea-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-idea-generator", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills content-idea-generatorInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/content-idea-generator .github/skills/content-idea-generator && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "content-idea-generator" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/content-idea-generator into .github/skills/content-idea-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-idea-generator", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install BrianRWagner/ai-marketing-claude-code-skills content-idea-generator --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/content-idea-generator .opencode/skills/content-idea-generator && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "content-idea-generator" agent skill from https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/main/content-idea-generator into .opencode/skills/content-idea-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-idea-generator", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
content-idea-generator- GitHub stars
- 440
- Token cost
- ~1.7k tokens
- SKILL.md length
- 787 words
- Files
- 2
- Skills in repo
- 23
- Repo updated
- First seen
- Licence
- None found
At a glance
Produces content ideas for LinkedIn, X, newsletters or short video from your positioning statement, in quick, standard or deep planning modes.
- Works in 5 steps: Context Analysis → Freshness Check (Tool Call) → Idea Generation with Quality Filter → …
- Stuck on what to post this week and wanting ideas grounded in your offer
- SKILL.md covers Mode, Context Loading Gates, Phase 1: Context Analysis and Phase 2: Freshness Check (Tool…, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Ideas come only after positioning is clear. The skill collects a positioning statement, the top frustrations of your ideal customer, recent wins or proof points, the formats you can publish in and any existing content pillars, and it stops if the positioning sentence stays vague instead of producing random posts.
Three modes set the depth. Quick gives five ideas straight away, standard gives 10 to 15 ideas with formats and rationale and is the default, and deep builds a content system with pillars, formats, cadence and a 30-day plan. Before generating, it reasons through positioning strength, proof points, platform fit and gaps the audience is actively asking about.
When positioning is missing, the skill sends you to a companion positioning-basics skill before anything else. If pillars already exist from the linkedin-authority-builder skill, new ideas are kept inside them rather than wandering outside.
When your agent uses it
- Stuck on what to post this week and wanting ideas grounded in your offer
- Planning a month of content around a defined audience and positioning
- Brainstorming blog topics or LinkedIn angles for a service business
Example prompts
- “I run a bookkeeping practice for dental clinics. Give me content ideas for LinkedIn.”
- “Build a 30-day content plan for my newsletter about pricing for freelancers.”
- “Quick ideas, please: I help SaaS founders cut churn through onboarding audits.”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
- Context Analysis
- Freshness Check (Tool Call)
- Idea Generation with Quality Filter
- Quality Filter (Run Every Idea Through This)
- Self-Critique Pass (REQUIRED)
What it can do on your machine
Read from SKILL.md and the folder at commit f36b34f. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Content Idea Generator loads about 1.7k tokens when it runs. Until then it costs about 49 tokens; SKILL.md has 787 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 787 words (~1,728 tokens).
“Content without positioning is noise. Before generating ideas, confirm positioning is clear. If not, run positioning-basics first.”
- name
- content-idea-generator
Files
SKILL.md and 1 other file in content-idea-generator of BrianRWagner/ai-marketing-claude-code-skills.
- SKILL.md
- SKILL-OC.md
Open the folder on GitHubat commit f36b34f
Compare with similar skills
Content Idea Generator next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Content Idea Generator this skillBrianRWagner/ai-marketing-claude-code-skills | 440 | — | ~1.7k | Automated safety check: Pass | None | |
| Social Contentshawnpang/startup-founder-skills | 342 | — | ~1.9k | Automated safety check: Pass | MIT | |
| Producthunt Launch KitVarnan-Tech/opendirectory | 674 | — | ~3.7k | Automated safety check: Pass | MIT | |
| Running MarketingGTM-Strategist/gtm-strategist-skills | 263 | — | ~7.8k | Automated safety check: Pass | MIT | |
| Schedule Socialindranilbanerjee/digital-marketing-pro | 859 | 1 repos | ~3.4k | Automated safety check: Pass | MIT | |
| Linkedin Strategyericrisco/rsc-harness | 174 | — | ~3.3k | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about Content Idea Generator
What does Content Idea Generator do?
Produces content ideas for LinkedIn, X, newsletters or short video from your positioning statement, in quick, standard or deep planning modes. Ideas come only after positioning is clear. The skill collects a positioning statement, the top frustrations of your ideal customer, recent wins or proof points, the formats you can publish in and any existing content pillars, and it stops if the positioning sentence stays vague instead of producing random posts.
When should I use Content Idea Generator?
Content Idea Generator fits situations like: stuck on what to post this week and wanting ideas grounded in your offer; planning a month of content around a defined audience and positioning; brainstorming blog topics or LinkedIn angles for a service business.
How do I install Content Idea Generator in Claude Code?
Run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a claude-code`. Or copy the skill folder (content-idea-generator in BrianRWagner/ai-marketing-claude-code-skills) into .claude/skills/content-idea-generator in your project. Claude Code loads it when a task matches its description.
How do I install Content Idea Generator in Codex?
Run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a codex`. Or copy the skill folder (content-idea-generator in BrianRWagner/ai-marketing-claude-code-skills) into .agents/skills/content-idea-generator in your project. Codex loads it when a task matches its description.
Can I use Content Idea Generator in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-idea-generator, .gemini/skills/content-idea-generator, .github/skills/content-idea-generator and .opencode/skills/content-idea-generator in your project.
What does Content Idea Generator need to run?
SKILL.md names no scripts, command-line tools or credentials: Content Idea Generator is instructions for the agent only.
Does Content Idea Generator access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Content Idea Generator safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Content Idea Generator use?
No licence was found for Content Idea Generator or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Content Idea Generator use?
About 1.7k tokens (SKILL.md is roughly 6.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Content Idea Generator?
Skills that share tags, products or a category with Content Idea Generator: Social Content (shawnpang/startup-founder-skills, 342 stars), Producthunt Launch Kit (Varnan-Tech/opendirectory, 674 stars), Running Marketing (GTM-Strategist/gtm-strategist-skills, 263 stars) and Schedule Social (indranilbanerjee/digital-marketing-pro, 859 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Content Idea Generator?
BrianRWagner (a GitHub user) maintains it in BrianRWagner/ai-marketing-claude-code-skills, which has 440 GitHub stars. The repository holds 23 skills in this directory. The repository was last updated on March 19, 2026.
Source: BrianRWagner/ai-marketing-claude-code-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.