Marketing Strategist
CoWork-OS/CoWork-OS
Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics…
When the user wants to plan cold start, get first users, or launch a new product with zero traction.
Install Cold Start Strategy
$ npx skills add kostja94/marketing-skills --skill cold-start-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills cold-start-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategies/launch/cold-start .claude/skills/cold-start-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "cold-start-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/cold-start into .claude/skills/cold-start-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cold-start-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/cold-startType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill cold-start-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills cold-start-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/strategies/launch/cold-start .agents/skills/cold-start-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "cold-start-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/cold-start into .agents/skills/cold-start-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cold-start-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill cold-start-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills cold-start-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/strategies/launch/cold-start .cursor/skills/cold-start-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "cold-start-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/cold-start into .cursor/skills/cold-start-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cold-start-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/strategies/launch/cold-start--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill cold-start-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills cold-start-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/strategies/launch/cold-start .gemini/skills/cold-start-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "cold-start-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/cold-start into .gemini/skills/cold-start-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cold-start-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills cold-start-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill cold-start-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/strategies/launch/cold-start .github/skills/cold-start-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "cold-start-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/cold-start into .github/skills/cold-start-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cold-start-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill cold-start-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills cold-start-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/strategies/launch/cold-start .opencode/skills/cold-start-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "cold-start-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/cold-start into .opencode/skills/cold-start-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cold-start-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
cold-start-strategy- GitHub stars
- 1k
- Token cost
- ~1.9k tokens
- SKILL.md length
- 799 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to plan cold start, get first users, or launch a new product with zero traction.
- Works in 4 steps: Product type: AI tool, SaaS, app, B2B, B2C → Target audience: Where they spend time → Budget: Zero, minimal ($500–1K), or… → …
- Wants to plan cold start
- SKILL.md covers Initial Assessment, Cold Start Channels, Finding Users: Demand-Signal… and Multi-Channel Launch (6–7 Week), plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Cold Start Strategy is an agent skill from kostja94/marketing-skills. When the user wants to plan cold start, get first users, or launch a new product with zero traction. Also use when the user mentions "cold start," "cold start problem," "first users," "seed users," "finding users," "finding early users," "Fiverr Upwork," "comment outreach," "Twitter search users," "product launch strategy," "0 to 1 growth," "early-stage acquisition," "launch channels," "get first customers," "Product Hunt launch," "AppSumo," "LTD," "indie hacker," "bootstrapping," or "solo founder." For directory…
Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Product launch strategy, Go-to-market strategy and Copywriting. It works with X (Twitter). The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to plan cold start
- Get first users
- Launch a new product with zero traction
- The user mentions cold start
Example prompts
- “cold start,”
- “cold start problem,”
- “first users,”
- “/cold-start-strategy”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Product type: AI tool, SaaS, app, B2B, B2C
- Target audience: Where they spend time
- Budget: Zero, minimal ($500–1K), or moderate
- Timeline: Pre-launch, launch week, post-launch
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Cold Start Strategy loads about 1.9k tokens when it runs. Until then it costs about 174 tokens; SKILL.md has 799 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 799 words, ~1,861 tokens.
Download SKILL.mdSave it as
.claude/skills/cold-start-strategy/SKILL.md (or your agent's skills folder).- name
- cold-start-strategy
- description
- When the user wants to plan cold start, get first users, or launch a new product with zero traction. Also use when the user mentions "cold start," "cold start problem," "first users," "seed users," "finding users," "finding early users," "Fiverr Upwork," "comment outreach," "Twitter search users," "product launch strategy," "0 to 1 growth," "early-stage acquisition," "launch channels," "get first customers," "Product Hunt launch," "AppSumo," "LTD," "indie hacker," "bootstrapping," or "solo founder." For directory listing copy and submissions, use directory-submission. For Product Hunt day-of execution, use product-hunt-launch. For GTM motion design, use gtm-strategy.
- metadata.version
- 1.3.0
Strategies: Cold Start
Guides cold start strategy for AI/SaaS products: getting first users and traction when you have zero. The cold start problem is overcoming the chicken-and-egg barrier; most startups fail due to poor distribution, not product quality. For indie hacker context (first 100 users, Build in Public, Pieter Levels tactics), see indie-hacker-strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Product type: AI tool, SaaS, app, B2B, B2C
- Target audience: Where they spend time
- Budget: Zero, minimal ($500–1K), or moderate
- Timeline: Pre-launch, launch week, post-launch
Cold Start Channels
| Channel | Audience | Use | Notes |
|---|---|---|---|
| Product Hunt | Indie makers, early adopters | Launch-day buzz; community upvotes | ~3% conversion; traffic spike; see product-hunt-launch |
| AppSumo / LTD | Deal seekers, early adopters | Lifetime deal for fast revenue, validation | Quick cash; price-sensitive users; see discount-marketing-strategy for LTD structure, trade-offs |
| Subreddit-specific | r/AlphaAndBetaUsers, r/roastmystartup, r/devops, r/SaaS | 80/20 rule; 5+ months for traction; lead with story | |
| Indie Hackers | Indie makers, founders | Sustained engagement; authentic journey | ~23% conversion; 4–6 months; see indie-hacker-strategy for tactics |
| Hacker News | Tech, startups | Show HN launch | Luck + timing; front page = traffic spike |
| Directory submission | AI tools, product launch | Taaft, G2, niche directories | Validate PMF; seed users; see directory-submission |
| Founder-led outbound | B2B, high ACV | Cold email, LinkedIn; 10–15 personalized outreaches/day | Pre-$5K MRR; only reliable path when ACV >$500/mo |
| Community engagement | Target users | Forums, LinkedIn groups, Discord | 45–90 days; contribute value first |
Finding Users: Demand-Signal Outreach
Low-cost ways to find and reach users who are already expressing need. Use when Product Hunt, directories, or forums are not enough.
Social Platform Search
Search Twitter/X, LinkedIn, Reddit, and niche communities for demand signals:
| Signal | What to seek |
|---|---|
| Keywords | Industry terms, category keywords, "looking for [X] tool," "best alternative to [Y]" |
| Discussion | Industry threads, complaints about competitors, "anyone used…" or "recommend…" posts |
| Platform | Choose where your audience spends time (Twitter/X, LinkedIn, Reddit, Discord, vertical forums) |
Freelance Platforms (Fiverr, Upwork)
| Step | Practice |
|---|---|
| Search | Service requests related to your product (e.g. "need logo design," "looking for video editor") |
| Identify | Buyers in job descriptions or comments who have related needs |
| Reach | Offer help or tool recommendation; introduce product politely |
Users often have clear need and budget; high intent.
Comment Outreach (Twitter/X, etc.)
| Practice | Guideline |
|---|---|
| Search | Brand, category, "looking for AI tool," "best alternative to…" |
| Reply | Comment on posts where users express need; avoid spam |
| Tone | Sincere; honest that it's your product; invite trial and feedback |
| Avoid | Hard sell; copy-paste; repeated posting |
Example outreach: "Hi, I'm building something similar. If you'd like to try it: [link]. Happy to hear any feedback—we're iterating actively."
Feedback collection: DM, email, survey, user interview, in-app feedback—choose by channel and context.
Show full SKILL.md (291 more words)Show less
Multi-Channel Launch (6–7 Week)
Coordinated launch across channels yields 5–6× more users than single-channel:
| Week | Focus |
|---|---|
| 1–2 | Audience building (LinkedIn 3×/week) |
| 3–4 | Beta; community engagement |
| 5 | Pre-launch countdown |
| 6 | Product Hunt + Reddit/Indie Hackers |
| 7 | Post-launch follow-up |
Build in public before launch—share progress, validate ideas, create invested audience. For indie hacker first 100 users, Build in Public content framework (40/30/20/10), Pieter Levels tactics → indie-hacker-strategy.
Pre-Launch
- Validate demand: 10–15 target user conversations; 20–30 before launch
- Waitlist: 8–12 weeks before launch; target 200–1,000 signups
- Landing page: Ready; screenshots, description, media kit
- Avoid: Perfectionism; large-scale paid ads before PMF—see paid-ads-strategy. Small-budget Google Ads for PMF testing is valid.
What Doesn't Work Early
- Hiring SDRs before founder has closed 10 customers
- Large-scale paid ads before product-market fit—see paid-ads-strategy. Small-budget PMF testing (e.g., $47–500 Google Ads + landing page) is valid.
- Sporadic execution; "spray and pray" targeting
- Mass submission to low-quality directories
Output Format
- Channel selection (2–3 channels; execute well)
- Timeline (pre-launch, launch, post-launch)
- Readiness checklist
- Platform-specific actions (Product Hunt, Reddit, etc.)
Related Skills
- pmf-strategy: Product-market fit validation; when to scale; avoid large-scale paid before PMF
- gtm-strategy: Full GTM framework; cold start differs (0→1 vs commercialization)
- paid-ads-strategy: Two modes—PMF testing (small budget) vs conversion-driven (post-PMF); when to add paid after cold start
- google-ads: PMF testing setup; small-budget validation
- discount-marketing-strategy: LTD structure, pricing, trade-offs; cold start uses LTD as channel
- product-hunt-launch: Product Hunt preparation and launch
- directory-submission: Taaft, G2, curated lists—directory listings as cold-start channel
- community-forum: Indie Hackers, HN, Reddit—forum/community as cold-start channel
- reddit-posts: Reddit post copy for cold-start posts
- integrated-marketing: Channel mix; cold start is early-stage channel strategy
- media-kit-page-generator: Assets required for Product Hunt and directory submissions
- indie-hacker-strategy: Indie hacker first 100 users; Build in Public; Pieter Levels tactics; channel fit; this skill = generic cold start; indie-hacker = indie-specific
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/strategies/launch/cold-start of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Cold Start Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Cold Start Strategy this skillkostja94/marketing-skills | 1k | — | ~1.9k | Automated safety check: Pass | MIT | |
| Marketing StrategistCoWork-OS/CoWork-OS | 474 | — | ~893 | Automated safety check: Pass | MIT | |
| Marketing For Foundersnpc-live/clawfirm | 156 | — | ~911 | Automated safety check: Pass | None | |
| Launchmenkesu/awesome-pm-skills | 433 | — | ~4.9k | Automated safety check: Pass | Custom licence | |
| Sales MasteryaAAaqwq/AGI-Super-Team | 105 | 1 repos | ~4.5k | Automated safety check: Pass | MIT | |
| Launch Distributionamplitude/builder-skills | 160 | — | ~2.8k | Automated safety check: Pass | None |
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Works with
Categories
Questions about Cold Start Strategy
What does Cold Start Strategy do?
When the user wants to plan cold start, get first users, or launch a new product with zero traction. Cold Start Strategy is an agent skill from kostja94/marketing-skills. When the user wants to plan cold start, get first users, or launch a new product with zero traction.
When should I use Cold Start Strategy?
Cold Start Strategy fits situations like: wants to plan cold start; get first users; launch a new product with zero traction; the user mentions cold start.
How do I install Cold Start Strategy in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill cold-start-strategy -a claude-code`. Or copy the skill folder (skills/strategies/launch/cold-start in kostja94/marketing-skills) into .claude/skills/cold-start-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Cold Start Strategy in Codex?
Run `npx skills add kostja94/marketing-skills --skill cold-start-strategy -a codex`. Or copy the skill folder (skills/strategies/launch/cold-start in kostja94/marketing-skills) into .agents/skills/cold-start-strategy in your project. Codex loads it when a task matches its description.
Can I use Cold Start Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill cold-start-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/cold-start-strategy, .gemini/skills/cold-start-strategy, .github/skills/cold-start-strategy and .opencode/skills/cold-start-strategy in your project.
What does Cold Start Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Cold Start Strategy is instructions for the agent only.
Does Cold Start Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Cold Start Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Cold Start Strategy use?
Cold Start Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Cold Start Strategy use?
About 1.9k tokens (SKILL.md is roughly 7.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Cold Start Strategy?
Skills that share tags, products or a category with Cold Start Strategy: Marketing Strategist (CoWork-OS/CoWork-OS, 474 stars), Marketing For Founders (npc-live/clawfirm, 156 stars), Launch (menkesu/awesome-pm-skills, 433 stars) and Sales Mastery (aAAaqwq/AGI-Super-Team, 105 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Cold Start Strategy?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.