Analytics Tracking
freekmurze/dotfiles
When the user wants to set up, improve, or audit analytics tracking and measurement.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions).
Install Analytics Tracking
$ npx skills add kostja94/marketing-skills --skill analytics-tracking -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills analytics-tracking --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/analytics/tracking .claude/skills/analytics-tracking && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "analytics-tracking" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/tracking into .claude/skills/analytics-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "analytics-tracking", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/trackingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill analytics-tracking -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills analytics-tracking --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/analytics/tracking .agents/skills/analytics-tracking && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "analytics-tracking" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/tracking into .agents/skills/analytics-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "analytics-tracking", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill analytics-tracking -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills analytics-tracking --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/analytics/tracking .cursor/skills/analytics-tracking && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "analytics-tracking" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/tracking into .cursor/skills/analytics-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "analytics-tracking", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/analytics/tracking--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill analytics-tracking -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills analytics-tracking --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/analytics/tracking .gemini/skills/analytics-tracking && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "analytics-tracking" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/tracking into .gemini/skills/analytics-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "analytics-tracking", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills analytics-trackingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill analytics-tracking -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/analytics/tracking .github/skills/analytics-tracking && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "analytics-tracking" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/tracking into .github/skills/analytics-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "analytics-tracking", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill analytics-tracking -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills analytics-tracking --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/analytics/tracking .opencode/skills/analytics-tracking && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "analytics-tracking" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/tracking into .opencode/skills/analytics-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "analytics-tracking", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
analytics-tracking- GitHub stars
- 1k
- Token cost
- ~1.5k tokens
- SKILL.md length
- 575 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions).
- Wants to set up
- SKILL.md covers User ID, CTA Attribution (Article ROI), Infrastructure Requirements and Scope, plus 7 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Optimize analytics tracking (GA4
What it does
Analytics Tracking is an agent skill from kostja94/marketing-skills. When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Data & Analytics, covering Product analytics and Marketing analytics. It works with Google Analytics. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to set up
- Optimize analytics tracking (GA4
- The user mentions Google Analytics
- Attribution model
Example prompts
- “Google Analytics,”
- “event tracking,”
- “conversions,”
- “/analytics-tracking”
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are javascript).
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
web.utm.iosupport.google.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Analytics Tracking loads about 1.5k tokens when it runs. Until then it costs about 97 tokens; SKILL.md has 575 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 575 words, ~1,458 tokens.
Download SKILL.mdSave it as
.claude/skills/analytics-tracking/SKILL.md (or your agent's skills folder).- name
- analytics-tracking
- description
- When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
- metadata.version
- 1.3.1
Analytics: Tracking
Guides analytics implementation: GA4 setup, event tracking, conversions, and data quality. Applies to web and app tracking across marketing channels.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
User ID
- Purpose: Cross-device, cross-session user identification
- Implementation: Set
user_idwhen user is identified (e.g., login); send to GA4 - Benefit: Accurate attribution across sessions; better audience building
CTA Attribution (Article ROI)
Track CTA clicks on key articles to measure content ROI:
| Action | Purpose |
|---|---|
| Event per CTA | e.g., cta_click with content_url, content_type |
| Conversion | Mark as conversion in GA4 for attribution |
| Use | Compare high vs low performers; optimize CTA placement and copy |
See seo-monitoring for article database and benchmark context.
Infrastructure Requirements
| Component | Purpose |
|---|---|
| Data warehouse | Centralized data; BI reporting |
| Event tracking | User behavior; funnel mapping |
| Attribution | Ad pixels; attribution model; impression-to-sale tracking |
Optimization flow: Clean UTM + conversion events → attribution reports → optimize channel mix.
Scope
- GA4: Web data stream, gtag.js, configuration
- User ID: Cross-device, cross-session identification
- CTA attribution: Per-article conversion tracking for content ROI
- Events: Recommended and custom events
- Conversions: Key events, parameters
- Quality: Naming, testing, validation
GA4 Setup
Prerequisites
- Google Analytics property and web data stream
- Google tag (gtag.js) on all pages
- Measurement ID (e.g.,
G-XXXXXXXXXX)
Enhanced Measurement
Enable in Admin > Data Streams > Enhanced Measurement for automatic tracking of:
- Page views, scrolls, outbound clicks
- Site search, file downloads
- Video engagement (YouTube)
Event Tracking
Event Types
| Type | Description |
|---|---|
| Automatically collected | page_view, first_visit, session_start |
| Enhanced measurement | scroll, click, file_download, etc. |
| Recommended | purchase, sign_up, search, etc. |
| Custom | Business-specific actions |
Naming Conventions
- Length: <=40 characters (GA4 hard limit; longer names are not logged)
- Format:
snake_case, lowercase - Verb first:
download_pdf,submit_form,video_play - Context:
pricing_page_scrollvs genericscroll
gtag.js Syntax
gtag('event', '<event_name>', {
<parameter_name>: <value>,
// e.g. value: 99.99, currency: 'USD'
});Place below the Google tag snippet. Events fire on page load or user action (e.g., button click).
Recommended Events
| Event | Use | Key Parameters |
|---|---|---|
purchase | E-commerce | value, currency, items |
sign_up | Registration | method |
login | Login | method |
search | Site search | search_term |
view_item | Product view | items |
add_to_cart | Add to cart | items |
Show full SKILL.md (222 more words)Show less
Custom Events
- Focus on 15-25 meaningful events aligned with KPIs
- Add parameters for context (e.g.,
content_type,item_id) - Avoid tracking everything; prioritize quality over quantity
Conversions (Key Events)
- Mark important events as conversions in GA4 Admin
- Use for attribution, audiences, and reporting
- Typical: purchase, sign_up, lead, contact
Attribution & Conversion Optimization
Attribution models determine how conversion credit is assigned across touchpoints. Use attribution data to optimize ads and growth channels.
| Model | Use |
|---|---|
| Data-driven (GA4 default) | ML assigns credit by actual contribution; best for multi-touch journeys |
| Last-click | 100% to final touchpoint; simple but undervalues awareness/consideration |
Optimization flow: Clean UTM (source, medium, campaign) + conversion events → GA4 attribution reports → compare channels by attributed conversions → reallocate budget to ads/channels that drive results. Inconsistent UTM fragments data; multi-touch attribution requires reliable touchpoint data.
Reference: UTM.io – UTMs for Marketing Attribution, GA4 – Get started with attribution
Testing & Validation
| Tool | Use |
|---|---|
| Realtime | See events as they fire |
| DebugView | Detailed event/parameter inspection; requires debug mode |
| GA4 Debug mode | gtag('config', 'G-XXX', { 'debug_mode': true }); or GTM preview |
- Test before launch; verify parameters and naming
- Check for duplicate events, missing values
Output Format
- Event list (name, trigger, parameters)
- Implementation notes (gtag or GTM)
- Conversion mapping
- Testing checklist
Related Skills
- traffic-analysis: UTM, source attribution; attribution for channel optimization
- ai-traffic-tracking: AI traffic in GA4
- google-search-console: GSC analysis (correlate with GA4)
- seo-monitoring: Article database, benchmark, full SEO monitoring framework
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/analytics/tracking of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Analytics Tracking next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Analytics Tracking this skillkostja94/marketing-skills | 1k | — | ~1.5k | Automated safety check: Pass | MIT | |
| Analytics Trackingfreekmurze/dotfiles | 1k | 12 repos | ~2k | Automated safety check: Pass | None | |
| Analytics Trackingalirezarezvani/claude-skills | 28k | 1 repos | ~3.8k | Automated safety check: Pass | MIT | |
| Data And Funnel Analyticsmanojbajaj95/claude-gtm-plugin | 105 | — | ~2.9k | Automated safety check: Pass | MIT | |
| AnalyticsNexus-JPF/note-companion | 870 | 7 repos | ~2.2k | Automated safety check: Pass | MIT | |
| Analytics Trackingborghei/Claude-Skills | 881 | — | ~5.7k | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about Analytics Tracking
What does Analytics Tracking do?
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Analytics Tracking is an agent skill from kostja94/marketing-skills. When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions).
When should I use Analytics Tracking?
Analytics Tracking fits situations like: wants to set up; optimize analytics tracking (GA4; the user mentions Google Analytics; attribution model.
How do I install Analytics Tracking in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill analytics-tracking -a claude-code`. Or copy the skill folder (skills/analytics/tracking in kostja94/marketing-skills) into .claude/skills/analytics-tracking in your project. Claude Code loads it when a task matches its description.
How do I install Analytics Tracking in Codex?
Run `npx skills add kostja94/marketing-skills --skill analytics-tracking -a codex`. Or copy the skill folder (skills/analytics/tracking in kostja94/marketing-skills) into .agents/skills/analytics-tracking in your project. Codex loads it when a task matches its description.
Can I use Analytics Tracking in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill analytics-tracking -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/analytics-tracking, .gemini/skills/analytics-tracking, .github/skills/analytics-tracking and .opencode/skills/analytics-tracking in your project.
What does Analytics Tracking need to run?
SKILL.md names no scripts, command-line tools or credentials: Analytics Tracking is instructions for the agent only.
Does Analytics Tracking access the network?
SKILL.md names 2 domains. As links in the text: web.utm.io and support.google.com. This is read from the text; nothing was executed.
Is Analytics Tracking safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Analytics Tracking use?
Analytics Tracking is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Analytics Tracking use?
About 1.5k tokens (SKILL.md is roughly 5.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Analytics Tracking?
Skills that share tags, products or a category with Analytics Tracking: Analytics Tracking (freekmurze/dotfiles, 1k stars), Analytics Tracking (alirezarezvani/claude-skills, 28k stars), Data And Funnel Analytics (manojbajaj95/claude-gtm-plugin, 105 stars) and Analytics (Nexus-JPF/note-companion, 870 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Analytics Tracking?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,019 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.