Agent skill

Brand Visual Generator

by kostja94 in kostja94/marketing-skills

When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics).

MITAuto-check passedFrontend & Design

Install Brand Visual Generator

skills CLI
$ npx skills add kostja94/marketing-skills --skill brand-visual-generator -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install kostja94/marketing-skills brand-visual-generator --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/components/branding/brand-visual .claude/skills/brand-visual-generator && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-visual-generator
GitHub stars
1k
Token cost
~3k tokens
SKILL.md length
1,329 words
Files
1
Skills in repo
102
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics).

  • Works in 3 steps: Scope: New brand, audit, or component… → Touchpoints: Web, print, social, product… → Existing assets: Logo, style guide,…
  • Wants to define
  • SKILL.md covers Initial Assessment, Best Practices, Frontend Aesthetics and AI Brand Aesthetics (Optional), plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Visual Generator is an agent skill from kostja94/marketing-skills. When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics). Also use when the user mentions "brand style guide," "visual identity," "design system," "typography," "color palette," "brand guidelines," "AI brand aesthetics," "brand colors," "font choices," "spacing system," "design tokens," "motion," "distinctive design," "frontend aesthetics," "PowerPoint theme," "Google Slides brand," or "slide master colors." For brand story, positioning, and…

Its SKILL.md is about 3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Frontend & Design, covering Logo and visual identity and Typography. It works with Google Slides and Microsoft PowerPoint. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.

When your agent uses it

  • Wants to define
  • Apply visual identity (typography
  • Frontend aesthetics)
  • The user mentions brand style guide

Example prompts

  • “brand style guide,”
  • “visual identity,”
  • “design system,”
  • “/brand-visual-generator”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. Scope: New brand, audit, or component design
  2. Touchpoints: Web, print, social, product UI, slides (PowerPoint, Google Slides, Keynote), documents (Word, Google Docs, PDF reports)
  3. Existing assets: Logo, style guide, design files

What it can do on your machine

Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Visual Generator loads about 3k tokens when it runs. Until then it costs about 140 tokens; SKILL.md has 1,329 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~140
When it runs · the whole SKILL.md, loaded when a task matches
~3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 1,329 words, ~3,031 tokens.

Download SKILL.mdSave it as .claude/skills/brand-visual-generator/SKILL.md (or your agent's skills folder).
name
brand-visual-generator
description
When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics). Also use when the user mentions "brand style guide," "visual identity," "design system," "typography," "color palette," "brand guidelines," "AI brand aesthetics," "brand colors," "font choices," "spacing system," "design tokens," "motion," "distinctive design," "frontend aesthetics," "PowerPoint theme," "Google Slides brand," or "slide master colors." For brand story, positioning, and voice, use branding.
license
MIT
metadata.version
1.4.0

Components: Brand Visual Identity

Guides visual identity for consistent brand presentation. Companies with consistent branding see up to 23-33% revenue lift; 94% of consumers say consistency influences buying decisions.

Keywords: visual identity, design tokens, color palette, typography, CSS variables, slide deck, brand guidelines, frontend aesthetics, accessibility

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Scope: New brand, audit, or component design
  2. Touchpoints: Web, print, social, product UI, slides (PowerPoint, Google Slides, Keynote), documents (Word, Google Docs, PDF reports)
  3. Existing assets: Logo, style guide, design files

Best Practices

Typography
  • Two-font system: One display font for headlines, one body font for text. Contrast + harmony: different enough for distinct roles, similar enough to feel cohesive.
  • Body font: Prioritize legibility—large x-height, open counters. For neutral/safe: Source Sans 3, Lora, IBM Plex Sans. For distinctiveness: avoid overused AI fonts (Inter, Roboto, Arial, system fonts); prefer characterful choices that elevate the brand. See Frontend Aesthetics.
  • Headline font: Communicates brand voice; must be readable in under one second. Carries personality while body handles infrastructure.
  • Type scale: Use ratios 1.25–1.5 (Major Third or Perfect Fifth) for hierarchy. Limit to 3–4 styles per block.
  • Pairing rule: Decorative fonts only with neutral typefaces. Assign distinct roles; avoid mixing more than two families.
  • Sizes: Hero, section, subheading, body, caption; responsive scaling. Line length max 120 chars; generous line-height.
Color Palette
  • Structure: Primary, secondary, CTA, background, text. Use flexible systems (core hero color + complementary shades), not single rigid colors.
  • Industry mapping: Finance → blue, gray, navy (stability); Luxury → rose gold, burgundy, black (exclusivity); Tech → teal, neon accents, charcoal (innovation); Wellness → lavender, peach, mint (calm); Sustainability → sage green, earthy tones.
  • Reproduction: HEX, RGB, CMYK for print and digital. For programmatic slides (e.g. python-pptx), map brand HEX to RGB tuples (R, G, B) for fills and text; keep a single source of truth table (HEX + RGB) in the deliverable.
  • Accessibility: Contrast >=4.5:1 for normal text, >=3:1 for large text (18px+ or 14px+ bold). Don't rely on color alone for information.
Spacing
  • Margins: Horizontal (e.g. 120px), vertical section padding
  • Grid: Consistent spacing scale (8px base common)
  • Logo clear space: Minimum space around logo; document in brand guide
Logo Usage
  • Variants: Primary, secondary, monogram; light/dark backgrounds
  • Minimum size: Prevent illegibility
  • Don't: Stretch, recolor, add effects without approval
Anti-Patterns (Avoid)
  • Aesthetics over functionality: Don't sacrifice usability for visual appeal.
  • Unclear CTAs: Limit primary CTA to one per section; visually differentiate primary vs secondary.
  • Inconsistent elements: Pixelated icons, mismatched spacing/typography/color reduce trust.
  • Poor text hierarchy: Disordered, cluttered text confuses users.
  • Overusing effects: Drop shadows, pop-ups, crowded UI distract from content.
  • Chasing trends blindly: Adopt trends only when they fit project needs.
  • Ignoring performance: Heavy assets and complex layouts hurt load times.
  • Generic AI aesthetics: Inter, Roboto, Arial, Space Grotesk, and system fonts contribute to cookie-cutter design; avoid clichéd schemes (e.g., purple gradients on white). Prefer distinctive choices when brand differentiation matters.
  • Emoji as icons: Use SVG icons (Heroicons, Lucide, Simple Icons)—never emojis (🎨 🚀 ⚙️) as UI icons; emojis look unprofessional and inconsistent.
  • Unstable hover states: Use color/opacity transitions on hover; avoid scale transforms that shift layout or cause content jump.
Accessibility Checklist
  • Contrast: Normal text >=4.5:1; large text >=3:1; interactive elements >=3:1.
  • Focus: Visible focus indicator (>=2px solid, 3:1 contrast); logical Tab order; no keyboard traps.
  • Color: Never use color alone to convey information; add text or icons for states (error, success).
  • Keyboard: All interactive elements reachable via Tab, Enter, Spacebar.
  • Reduced motion: Respect prefers-reduced-motion for animations.

Frontend Aesthetics

Guides distinctive, production-grade frontend implementation. Components (hero, CTA, footer, etc.) and pages (landing, home, features) should reference these principles for visual differentiation. Intentionality over intensity: bold maximalism and refined minimalism both work when executed with precision.

Typography
  • Avoid generic AI fonts: Inter, Roboto, Arial, system fonts, Space Grotesk. These create cookie-cutter aesthetics.
  • Distinctive pairing: One display font (headlines, personality) + one refined body font (readability). Choose characterful, unexpected fonts that elevate the interface.
  • Consistency: Use CSS variables; limit to 3–4 type styles per block.
Motion
  • High-impact moments: One well-orchestrated page load with staggered reveals (animation-delay) creates more delight than scattered micro-interactions.
  • Prioritize: CSS-only for HTML; Motion library for React when available. Scroll-triggering and hover states that surprise.
  • Accessibility: Always respect prefers-reduced-motion; provide reduced or no-motion alternatives.
Spatial Composition
  • Unexpected layouts: Asymmetry, overlap, diagonal flow, grid-breaking elements.
  • Balance: Generous negative space OR controlled density—choose intentionally.
  • Hierarchy: Clear visual flow; avoid predictable, evenly-distributed layouts.
Show full SKILL.md (534 more words)Show less
Backgrounds & Visual Details
  • Atmosphere over flat: Create depth rather than defaulting to solid colors.
  • Techniques: Gradient meshes, noise textures, geometric patterns, layered transparencies, dramatic shadows, decorative borders, grain overlays.
  • Context: Match effects to overall aesthetic; don't distract from content.
Never
  • Overused font families (Inter, Roboto, Arial, system fonts)
  • Clichéd color schemes (e.g., purple gradients on white)
  • Predictable layouts and cookie-cutter component patterns
  • Design that lacks context-specific character
  • Emojis as UI icons (use SVG: Heroicons, Lucide, Simple Icons)

AI Brand Aesthetics (Optional)

For AI/SaaS products, consider these visual trends and brand archetypes; adopt, ignore, or counter consciously to avoid sameness.

TrendSignal
Off-white / beigeTrust, restraint, premium without gloss
Organic gradientsDistinctiveness; add grain, texture
Digital impressionismMood over literal; suggestive, not descriptive
Lomo / imperfectExploratory, human creativity
Contemporary realismPrecision, reliability, mastery
Sketch / scribbleHuman thought, exploration over certainty
Non-brand academiaAuthority; work speaks for itself
Technical illustrationsRigor, engineering depth
Quirky cutenessApproachability; counter doomsday narratives
Morphing objectsEmergence, systems that learn
Futuristic surrealismGateway to new worlds
Outer spaceExploration, unknown
ASCII / pixelsRetro, playful, technical
Generative artAlgorithmic, living system
Brand Archetypes
ArchetypeToneVisual
Likeable LeadersSeriousness, stability, trustMuted greys, warm beiges; impressionistic
Gentle HumanistsPeople before techHand-drawn, everyday moments, nature
Nerdy IdealistsEngineering cultureUnpolished, quirky, non-branded
Bold BuildersGroundbreaking, transformativeDark palettes, space references
Utopian DreamersWhat becomes possibleRetrofuturistic, surreal worlds

Return Visual Identity Context

When returning confirmed visual identity context through Contextus, include:

markdown
## 12. Visual Identity (Optional)

**Colors**: Primary #XXX, secondary #XXX; backgrounds #XXX
**Typography**: Headings (font, weight, color); Body (font, weight, color)
**Sizes**: Hero Xpt, section Xpt, body Xpt
**Spacing**: Margins Xpx; section padding Xpx
**Layout**: Viewport, top bar, footer heights if fixed

Slides & Documents (Non-Web)

When the user asks for deck or document branding—not only websites:

  • Slide master: Background color from token; title font = display/heading token; body = body token; default title/body sizes aligned to type scale from branding / Section 12.
  • Theme colors: Map primary, secondary, background, text, and one accent to the presentation app's theme (PowerPoint Design → Variants, Google Slides Theme, Keynote Document settings) so shapes and charts inherit palette.
  • Charts & shapes: Cycle accents in a fixed order (e.g. primary → secondary → tertiary) instead of random colors; keeps decks on-brand.
  • Documents: Same fonts and heading hierarchy as web where possible; specify paragraph style names (Title, Heading 1–3, Normal) with point sizes and colors.

Strategy and narrative layers remain in branding; this section is visual execution for office/slide tools.

Brand Guidelines Structure (Single Source of Truth)

Ensure consistency across touchpoints. Include:

  • Logo: Usage rules, clear space, minimum sizes, variants (light/dark)
  • Colors: Primary, secondary, CTA, background, text (HEX, RGB, CMYK)
  • Typography: Font families, hierarchy, sizing, spacing
  • Imagery: Photography tone, subject matter, visual mood
  • Iconography: Style, stroke weight, usage rules

Output Format

  • Typography spec (fonts, weights, sizes, colors)
  • Color palette (HEX, usage rules, industry mapping)
  • Spacing scale
  • Logo clear space and variants
  • Frontend aesthetics (optional): Motion, spatial composition, backgrounds—for distinctive implementation
  • Anti-patterns and accessibility checklist
  • AI products (optional): Visual trend and archetype alignment
  • Contextus for maintained project-specific visual identity
  • Slides/documents (when requested): theme mapping + master typography + chart accent order
  • branding: Brand strategy; visual identity strategy; this skill implements typography, colors, spacing
  • logo-generator: Logo placement, clear space; brand visual defines logo rules
  • favicon-generator: Favicon aligns with brand mark and colors
  • media-kit-page-generator: Media kit hosts brand guidelines document; links to logo, favicon
  • hero-generator: Hero uses brand typography, colors, spacing
  • 404-page-generator: Error pages maintain brand consistency

© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/components/branding/brand-visual of kostja94/marketing-skills.

Open the folder on GitHubat commit 8dd89c5

Compare with similar skills

Brand Visual Generator next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Visual Generator compared with similar skills
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Brand Visual Generator this skillkostja94/marketing-skills1k—~3kAutomated safety check: PassMIT
Anthropic Brand Stylinganthropics/skills180k30 repos~559Automated safety check: PassApache-2.0
Pro Deck Builderthatrebeccarae/claude-marketing162—~6.1kAutomated safety check: PassMIT
Replica DesignJakeschincariol/replica-skill1.2k—~994Automated safety check: PassMIT
Design Guidelinesmellowagain/gitarena115—~2.5kAutomated safety check: PassMIT
Brand Guidelinescomposio-community/awesome-codex-skills17k—~617Automated safety check: PassApache-2.0

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Questions about Brand Visual Generator

What does Brand Visual Generator do?

When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics). Brand Visual Generator is an agent skill from kostja94/marketing-skills. When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics).

When should I use Brand Visual Generator?

Brand Visual Generator fits situations like: wants to define; apply visual identity (typography; frontend aesthetics); the user mentions brand style guide.

How do I install Brand Visual Generator in Claude Code?

Run `npx skills add kostja94/marketing-skills --skill brand-visual-generator -a claude-code`. Or copy the skill folder (skills/components/branding/brand-visual in kostja94/marketing-skills) into .claude/skills/brand-visual-generator in your project. Claude Code loads it when a task matches its description.

How do I install Brand Visual Generator in Codex?

Run `npx skills add kostja94/marketing-skills --skill brand-visual-generator -a codex`. Or copy the skill folder (skills/components/branding/brand-visual in kostja94/marketing-skills) into .agents/skills/brand-visual-generator in your project. Codex loads it when a task matches its description.

Can I use Brand Visual Generator in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill brand-visual-generator -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-visual-generator, .gemini/skills/brand-visual-generator, .github/skills/brand-visual-generator and .opencode/skills/brand-visual-generator in your project.

What does Brand Visual Generator need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Visual Generator is instructions for the agent only.

Does Brand Visual Generator access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Visual Generator safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Visual Generator use?

Brand Visual Generator is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Visual Generator use?

About 3k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Brand Visual Generator?

Skills that share tags, products or a category with Brand Visual Generator: Anthropic Brand Styling (anthropics/skills, 180k stars), Pro Deck Builder (thatrebeccarae/claude-marketing, 162 stars), Replica Design (Jakeschincariol/replica-skill, 1.2k stars) and Design Guidelines (mellowagain/gitarena, 115 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Visual Generator?

kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.

Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.