Anthropic Brand Styling
anthropics/skills
Applies Anthropic's brand colors and fonts to artifacts such as PowerPoint slides, using fixed hex values for text and accents, Poppins headings and Lora body text.
When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics).
$ npx skills add kostja94/marketing-skills --skill brand-visual-generator -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills brand-visual-generator --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/components/branding/brand-visual .claude/skills/brand-visual-generator && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-visual-generator" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/components/branding/brand-visual into .claude/skills/brand-visual-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-visual-generator", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/components/branding/brand-visualType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill brand-visual-generator -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills brand-visual-generator --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/components/branding/brand-visual .agents/skills/brand-visual-generator && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-visual-generator" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/components/branding/brand-visual into .agents/skills/brand-visual-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-visual-generator", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill brand-visual-generator -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills brand-visual-generator --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/components/branding/brand-visual .cursor/skills/brand-visual-generator && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-visual-generator" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/components/branding/brand-visual into .cursor/skills/brand-visual-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-visual-generator", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/components/branding/brand-visual--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill brand-visual-generator -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills brand-visual-generator --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/components/branding/brand-visual .gemini/skills/brand-visual-generator && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-visual-generator" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/components/branding/brand-visual into .gemini/skills/brand-visual-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-visual-generator", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills brand-visual-generatorInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill brand-visual-generator -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/components/branding/brand-visual .github/skills/brand-visual-generator && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-visual-generator" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/components/branding/brand-visual into .github/skills/brand-visual-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-visual-generator", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill brand-visual-generator -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills brand-visual-generator --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/components/branding/brand-visual .opencode/skills/brand-visual-generator && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-visual-generator" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/components/branding/brand-visual into .opencode/skills/brand-visual-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-visual-generator", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
brand-visual-generatorWhen the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics).
Brand Visual Generator is an agent skill from kostja94/marketing-skills. When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics). Also use when the user mentions "brand style guide," "visual identity," "design system," "typography," "color palette," "brand guidelines," "AI brand aesthetics," "brand colors," "font choices," "spacing system," "design tokens," "motion," "distinctive design," "frontend aesthetics," "PowerPoint theme," "Google Slides brand," or "slide master colors." For brand story, positioning, and…
Its SKILL.md is about 3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Frontend & Design, covering Logo and visual identity and Typography. It works with Google Slides and Microsoft PowerPoint. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
3 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Brand Visual Generator loads about 3k tokens when it runs. Until then it costs about 140 tokens; SKILL.md has 1,329 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 1,329 words, ~3,031 tokens.
.claude/skills/brand-visual-generator/SKILL.md (or your agent's skills folder).Guides visual identity for consistent brand presentation. Companies with consistent branding see up to 23-33% revenue lift; 94% of consumers say consistency influences buying decisions.
Keywords: visual identity, design tokens, color palette, typography, CSS variables, slide deck, brand guidelines, frontend aesthetics, accessibility
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
(R, G, B) for fills and text; keep a single source of truth table (HEX + RGB) in the deliverable.prefers-reduced-motion for animations.Guides distinctive, production-grade frontend implementation. Components (hero, CTA, footer, etc.) and pages (landing, home, features) should reference these principles for visual differentiation. Intentionality over intensity: bold maximalism and refined minimalism both work when executed with precision.
animation-delay) creates more delight than scattered micro-interactions.prefers-reduced-motion; provide reduced or no-motion alternatives.For AI/SaaS products, consider these visual trends and brand archetypes; adopt, ignore, or counter consciously to avoid sameness.
| Trend | Signal |
|---|---|
| Off-white / beige | Trust, restraint, premium without gloss |
| Organic gradients | Distinctiveness; add grain, texture |
| Digital impressionism | Mood over literal; suggestive, not descriptive |
| Lomo / imperfect | Exploratory, human creativity |
| Contemporary realism | Precision, reliability, mastery |
| Sketch / scribble | Human thought, exploration over certainty |
| Non-brand academia | Authority; work speaks for itself |
| Technical illustrations | Rigor, engineering depth |
| Quirky cuteness | Approachability; counter doomsday narratives |
| Morphing objects | Emergence, systems that learn |
| Futuristic surrealism | Gateway to new worlds |
| Outer space | Exploration, unknown |
| ASCII / pixels | Retro, playful, technical |
| Generative art | Algorithmic, living system |
| Archetype | Tone | Visual |
|---|---|---|
| Likeable Leaders | Seriousness, stability, trust | Muted greys, warm beiges; impressionistic |
| Gentle Humanists | People before tech | Hand-drawn, everyday moments, nature |
| Nerdy Idealists | Engineering culture | Unpolished, quirky, non-branded |
| Bold Builders | Groundbreaking, transformative | Dark palettes, space references |
| Utopian Dreamers | What becomes possible | Retrofuturistic, surreal worlds |
When returning confirmed visual identity context through Contextus, include:
## 12. Visual Identity (Optional)
**Colors**: Primary #XXX, secondary #XXX; backgrounds #XXX
**Typography**: Headings (font, weight, color); Body (font, weight, color)
**Sizes**: Hero Xpt, section Xpt, body Xpt
**Spacing**: Margins Xpx; section padding Xpx
**Layout**: Viewport, top bar, footer heights if fixedWhen the user asks for deck or document branding—not only websites:
Strategy and narrative layers remain in branding; this section is visual execution for office/slide tools.
Ensure consistency across touchpoints. Include:
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in skills/components/branding/brand-visual of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Brand Visual Generator next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Visual Generator this skillkostja94/marketing-skills | 1k | — | ~3k | Automated safety check: Pass | MIT | |
| Anthropic Brand Stylinganthropics/skills | 180k | 30 repos | ~559 | Automated safety check: Pass | Apache-2.0 | |
| Pro Deck Builderthatrebeccarae/claude-marketing | 162 | — | ~6.1k | Automated safety check: Pass | MIT | |
| Replica DesignJakeschincariol/replica-skill | 1.2k | — | ~994 | Automated safety check: Pass | MIT | |
| Design Guidelinesmellowagain/gitarena | 115 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Brand Guidelinescomposio-community/awesome-codex-skills | 17k | — | ~617 | Automated safety check: Pass | Apache-2.0 |
anthropics/skills
Applies Anthropic's brand colors and fonts to artifacts such as PowerPoint slides, using fixed hex values for text and accents, Poppins headings and Lora body text.
thatrebeccarae/claude-marketing
Create polished HTML slide decks and PDF-ready documents for consulting deliverables.
Jakeschincariol/replica-skill
Rebuilds an app's design system for a clone: colour roles, type scale, spacing, radius, shadows and every component with its states, as design tokens plus component specs, with original assets…
mellowagain/gitarena
Applies GitArena's official design system, colors, and typography to frontend components and pages.
composio-community/awesome-codex-skills
Applies OpenAI's brand colors and typography to any artifact that should match the Codex/OpenAI look-and-feel.
jiushiwon/wg-skills
A skill your agent uses when generating UI for a specific scenario (mobile/PC/官网/管理端/营销页/文档/金融/原生/3D), when refactoring an existing HTML/Vue/React project to a unified design system, when extracting…
kostja94/marketing-skills
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kostja94/marketing-skills
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kostja94/marketing-skills
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kostja94/marketing-skills
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kostja94/marketing-skills
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kostja94/marketing-skills
When the user wants to implement, optimize, or audit favicon and app icons.
Works with
Categories
When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics). Brand Visual Generator is an agent skill from kostja94/marketing-skills. When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics).
Brand Visual Generator fits situations like: wants to define; apply visual identity (typography; frontend aesthetics); the user mentions brand style guide.
Run `npx skills add kostja94/marketing-skills --skill brand-visual-generator -a claude-code`. Or copy the skill folder (skills/components/branding/brand-visual in kostja94/marketing-skills) into .claude/skills/brand-visual-generator in your project. Claude Code loads it when a task matches its description.
Run `npx skills add kostja94/marketing-skills --skill brand-visual-generator -a codex`. Or copy the skill folder (skills/components/branding/brand-visual in kostja94/marketing-skills) into .agents/skills/brand-visual-generator in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill brand-visual-generator -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-visual-generator, .gemini/skills/brand-visual-generator, .github/skills/brand-visual-generator and .opencode/skills/brand-visual-generator in your project.
SKILL.md names no scripts, command-line tools or credentials: Brand Visual Generator is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Brand Visual Generator is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
About 3k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Brand Visual Generator: Anthropic Brand Styling (anthropics/skills, 180k stars), Pro Deck Builder (thatrebeccarae/claude-marketing, 162 stars), Replica Design (Jakeschincariol/replica-skill, 1.2k stars) and Design Guidelines (mellowagain/gitarena, 115 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.