Agent skill

Marketing For Founders

by npc-live in npc-live/clawfirm

Practical marketing advisor for technical founders building SaaS, apps, or startups from 0 to their first 10/100/1000 users.

No licenceAuto-check passedMarketing & SEO

Install Marketing For Founders

skills CLI
$ npx skills add npc-live/clawfirm --skill marketing-for-founders -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install npc-live/clawfirm marketing-for-founders --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/npc-live/clawfirm.git skills-src && mkdir -p .claude/skills && cp -r skills-src/app/assets/skills/marketing-for-founders .claude/skills/marketing-for-founders && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-for-founders
GitHub stars
156
Token cost
~911 tokens
SKILL.md length
312 words
Files
21 (incl. references)
Skills in repo
49
Repo updated
First seen
Licence
None found

At a glance

Practical marketing advisor for technical founders building SaaS, apps, or startups from 0 to their first 10/100/1000 users.

  • Works in 3 steps: If the user needs a full GTM strategy or… → If the user is asking about a specific… → If the user has a specific task (write a…
  • A founder asks about: getting first users
  • SKILL.md covers How to use this skill, Available channels and Output style
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Marketing For Founders is an agent skill from npc-live/clawfirm. Practical marketing advisor for technical founders building SaaS, apps, or startups from 0 to their first 10/100/1000 users. Use this skill whenever a founder asks about: getting first users, go-to-market strategy, picking a marketing channel, launching a product, cold outreach, SEO, Reddit marketing, Product Hunt, content marketing, email marketing, ads, influencer partnerships, affiliates, landing page copy, positioning, pricing, conversion rate optimization, idea validation, user research, or any question…

Its SKILL.md is about 910 tokens, which your agent loads only when the skill is triggered. The skill folder holds 23 other files, including reference files (for example `references/gtm/channels/ads.md`, `references/gtm/channels/affiliates-referrals.md` and `references/gtm/channels/cold-outreach.md`).

It sits in Marketing & SEO, covering Go-to-market strategy, Cold outreach and Product launch strategy. It works with Reddit.

When your agent uses it

  • A founder asks about: getting first users
  • Go-to-market strategy
  • Picking a marketing channel
  • Launching a product

Example prompts

  • “how do I market X”
  • “how do I get users for my startup”
  • “/marketing-for-founders”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. If the user needs a full GTM strategy or doesn't know where to start → read references/gtm/overview.md
  2. If the user is asking about a specific channel → go directly to the relevant channel file in references/gtm/channels/
  3. If the user has a specific task (write a cold email, craft a Product Hunt tagline, etc.) → load the relevant channel file and execute

What it can do on your machine

Read from SKILL.md and the folder at commit db435ed. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing For Founders loads about 911 tokens when it runs, and up to ~20k if it reads all its reference files. Until then it costs about 185 tokens; SKILL.md has 312 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~185
When it runs · the whole SKILL.md, loaded when a task matches
~911
With references · SKILL.md plus every file in references/, read only if the agent opens them
~20k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 312 words (~911 tokens).

“A practical marketing advisor for technical founders. Not VC-scale growth hacking — real, actionable tactics to get your first 10 → 100 → 1000 users with limited budget and time.”

— opening of SKILL.md by npc-live
name
marketing-for-founders
version
0.1.0

Read the full SKILL.md on GitHub

Files

SKILL.md and 20 other files (references) in app/assets/skills/marketing-for-founders of npc-live/clawfirm.

  • SKILL.md
  • references/gtm/channels/ads.md
  • references/gtm/channels/affiliates-referrals.md
  • references/gtm/channels/cold-outreach.md
  • references/gtm/channels/content-marketing.md
  • references/gtm/channels/cro.md
  • references/gtm/channels/email-marketing.md
  • references/gtm/channels/free-tool-marketing.md
  • references/gtm/channels/idea-validation.md
  • references/gtm/channels/influencer-marketing.md
  • references/gtm/channels/landing-pages-messaging.md
  • references/gtm/channels/launch-platforms.md
  • references/gtm/channels/llm-seo.md
  • references/gtm/channels/pricing.md
  • references/gtm/channels/product-hunt.md
  • references/gtm/channels/reddit.md
  • references/gtm/channels/seo.md
  • references/gtm/channels/social-media.md
  • … and 3 more

Open the folder on GitHubat commit db435ed

Compare with similar skills

Marketing For Founders next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Marketing For Founders compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Marketing For Founders this skillnpc-live/clawfirm156—~911Automated safety check: PassNone
Marketing StrategistCoWork-OS/CoWork-OS480—~893Automated safety check: PassMIT
Running MarketingGTM-Strategist/gtm-strategist-skills264—~7.8kAutomated safety check: PassMIT
Marketing Modesundial-org/awesome-openclaw-skills6632 repos~4.5kAutomated safety check: PassNone
Sales MasteryaAAaqwq/AGI-Super-Team1051 repos~4.5kAutomated safety check: PassMIT
Marketing Growthinfometa/workbuddyskills348—~956Automated safety check: PassNone

Similar skills

  • Marketing Strategist

    CoWork-OS/CoWork-OS

    Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics…

    480 GitHub stars~893 tokensUpdated today
    Marketing & SEOAuto-check passed
  • Running Marketing

    GTM-Strategist/gtm-strategist-skills

    A skill your agent uses when the user wants to build an ongoing marketing engine, create a content strategy, set up social media publishing, plan influencer partnerships, or run email and paid ad…

    264 GitHub stars~7.8k tokensUpdated 2 mo ago
    Marketing & SEOAuto-check passed
  • Marketing Mode

    sundial-org/awesome-openclaw-skills

    Marketing Mode combines 23 comprehensive marketing skills covering strategy, psychology, content, SEO, conversion optimization, and paid growth.

    663 GitHub starsUsed in 2 repos~4.5k tokens
    Marketing & SEOAuto-check passed
  • Sales Mastery

    aAAaqwq/AGI-Super-Team

    World-class autonomous sales and revenue skill system. An agent skill from aAAaqwq/AGI-Super-Team.

    105 GitHub starsUsed in 1 repo~4.5k tokens
    Marketing & SEOAuto-check passed
  • Marketing Growth

    infometa/workbuddyskills

    Full-stack marketing growth skill providing frameworks, templates, tools, and references for SaaS and digital product marketing.

    348 GitHub stars~956 tokensUpdated yesterday
    Marketing & SEOAuto-check passed
  • Insurgent Campaign

    bencium/bencium-marketplace

    Grassroots-first campaign design for anyone being outspent — startups vs.

    446 GitHub stars~12k tokensUpdated 7 days ago
    Marketing & SEOAuto-check passed

More from npc-live/clawfirm

All 49 skills in this repo
  • Solana Skill

    npc-live/clawfirm

    Interact with Solana blockchain via Helius APIs. An agent skill from npc-live/clawfirm.

    156 GitHub stars~1k tokensUpdated 3 mo ago
    Auto-check passed
  • Solana Sniper Bot

    npc-live/clawfirm

    Autonomous Solana token sniper and trading bot. An agent skill from npc-live/clawfirm.

    156 GitHub stars~913 tokensUpdated 3 mo ago
    Auto-check: notes
  • Fiat

    npc-live/clawfirm

    Query Binance fiat payment capabilities — supported countries, currencies, payment methods, limits, and crypto prices — via public APIs, plus authenticated order/payment history lookup.

    156 GitHub starsUsed in 1 repo~2.1k tokens
    Auto-check passed
  • Onchain Pay Open API

    npc-live/clawfirm

    Binance Onchain Pay enables users to buy cryptocurrency with fiat (e.g., EUR, USD) or send existing crypto from their Binance account directly to any external on-chain wallet address in a single…

    156 GitHub starsUsed in 1 repo~4.9k tokens
    Auto-check passed
  • Solana Easy Swap

    npc-live/clawfirm

    Swap any Solana token from chat. An agent skill from npc-live/clawfirm.

    156 GitHub stars~1.4k tokensUpdated 3 mo ago
    Auto-check passed
  • Pay people in SOL or USDC, buy and sell tokens, check prices, discover trending and new tokens, create and manage Solana wallets, stake SOL, earn yield through lending and managed vaults, borrow…

    156 GitHub starsUsed in 1 repo~4.7k tokens
    Auto-check passed

Works with

Categories

Questions about Marketing For Founders

What does Marketing For Founders do?

Practical marketing advisor for technical founders building SaaS, apps, or startups from 0 to their first 10/100/1000 users. Marketing For Founders is an agent skill from npc-live/clawfirm. Practical marketing advisor for technical founders building SaaS, apps, or startups from 0 to their first 10/100/1000 users.

When should I use Marketing For Founders?

Marketing For Founders fits situations like: A founder asks about: getting first users; go-to-market strategy; picking a marketing channel; launching a product.

How do I install Marketing For Founders in Claude Code?

Run `npx skills add npc-live/clawfirm --skill marketing-for-founders -a claude-code`. Or copy the skill folder (app/assets/skills/marketing-for-founders in npc-live/clawfirm) into .claude/skills/marketing-for-founders in your project. Claude Code loads it when a task matches its description.

How do I install Marketing For Founders in Codex?

Run `npx skills add npc-live/clawfirm --skill marketing-for-founders -a codex`. Or copy the skill folder (app/assets/skills/marketing-for-founders in npc-live/clawfirm) into .agents/skills/marketing-for-founders in your project. Codex loads it when a task matches its description.

Can I use Marketing For Founders in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add npc-live/clawfirm --skill marketing-for-founders -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-for-founders, .gemini/skills/marketing-for-founders, .github/skills/marketing-for-founders and .opencode/skills/marketing-for-founders in your project.

What does Marketing For Founders need to run?

SKILL.md names no scripts, command-line tools or credentials: Marketing For Founders is instructions for the agent only.

Does Marketing For Founders access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing For Founders safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Marketing For Founders use?

No licence was found for Marketing For Founders or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Marketing For Founders use?

About 911 tokens (SKILL.md is roughly 3.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 20k tokens, read only when the agent opens those files.

What are the alternatives to Marketing For Founders?

Skills that share tags, products or a category with Marketing For Founders: Marketing Strategist (CoWork-OS/CoWork-OS, 480 stars), Running Marketing (GTM-Strategist/gtm-strategist-skills, 264 stars), Marketing Mode (sundial-org/awesome-openclaw-skills, 663 stars) and Sales Mastery (aAAaqwq/AGI-Super-Team, 105 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing For Founders?

npc-live (a GitHub organization) maintains it in npc-live/clawfirm, which has 156 GitHub stars. The repository holds 49 skills in this directory. The repository was last updated on June 17, 2026.

Source: npc-live/clawfirm on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.