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Agent skill

Marketing Strategist

by CoWork-OS in CoWork-OS/CoWork-OS

Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics…

MITAuto-check passedMarketing & SEO

Install Marketing Strategist

skills CLI
$ npx skills add CoWork-OS/CoWork-OS --skill marketing-strategist -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install CoWork-OS/CoWork-OS marketing-strategist --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/CoWork-OS/CoWork-OS.git skills-src && mkdir -p .claude/skills && cp -r skills-src/resources/skills/marketing-strategist .claude/skills/marketing-strategist && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-strategist
GitHub stars
480
Token cost
~893 tokens
SKILL.md length
320 words
Files
3 (incl. scripts, references)
Skills in repo
46
Repo updated
First seen
Licence
MIT

At a glance

Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics…

  • The user needs marketing strategy
  • SKILL.md covers Purpose, Routing, Trigger Examples and Parameters, plus 1 more section
  • Campaign planning
  • Landing page audits

What it does

Marketing Strategist is an agent skill from CoWork-OS/CoWork-OS. Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics, pricing, product launches, and competitive intelligence. Use when the user needs marketing strategy, campaign planning, copy review, landing page audits, ad creation, GTM plans, or growth advice.

Its SKILL.md is about 890 tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including scripts and reference files (for example `references/full-guidance.md`).

It sits in Marketing & SEO, covering Go-to-market strategy, Conversion rate optimization and Competitor analysis. It works with X (Twitter). The repository describes itself as: Local-first personal agentic OS and everything app for coding, knowledge work, web design, automations, and artifacts. The licence is MIT.

When your agent uses it

  • The user needs marketing strategy
  • Campaign planning
  • Landing page audits

Example prompts

  • “/marketing-strategist”

What it can do on your machine

Read from SKILL.md and the folder at commit 518a7dd. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 1 file in scripts/, which the agent can run.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Strategist loads about 893 tokens when it runs, and up to ~8.5k if it reads all its reference files. Until then it costs about 103 tokens; SKILL.md has 320 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~103
When it runs · the whole SKILL.md, loaded when a task matches
~893
With references · SKILL.md plus every file in references/, read only if the agent opens them
~8.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from CoWork-OS/CoWork-OS at commit 518a7dd, republished under its MIT licence (© CoWork-OS). 320 words, ~893 tokens.

Download SKILL.mdSave it as .claude/skills/marketing-strategist/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
marketing-strategist
description
Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics, pricing, product launches, and competitive intelligence. Use when the user needs marketing strategy, campaign planning, copy review, landing page audits, ad creation, GTM plans, or growth advice.
version
1.0.0
metadata.author
CoWork OS Contributors <info@coworkosapp.com>

Marketing Strategist

Purpose

Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics, pricing, product launches, and competitive intelligence. Use when the user needs marketing strategy, campaign planning, copy review, landing page audits, ad creation, GTM plans, or growth advice.

Routing

  • Use when: User asks about marketing strategy, copywriting, landing page optimization, SEO, paid ads, funnel design, GTM plans, pricing strategy, product launches, growth tactics, content strategy, competitive analysis, or general marketing advice
  • Do not use when: User asks specifically about email marketing (use email-marketing-bible), writing tweets (use twitter skill), or community engagement. Use this skill for strategic marketing questions that span multiple channels or disciplines.
  • Outputs: Marketing strategies, copy variants, audit reports, campaign plans, pricing recommendations, funnel designs, GTM playbooks, competitive analyses, A/B test plans
  • Success criteria: User receives actionable marketing advice with specific frameworks, copy suggestions, or strategic plans they can immediately execute

Trigger Examples

Positive
  • Use the marketing-strategist skill for this request.
  • Help me with marketing strategist.
  • User asks about marketing strategy, copywriting, landing page optimization, SEO, paid ads, funnel design, GTM plans, pricing strategy, product launches, growth tactics, content strategy, competitive analysis, or general marketing advice
  • Marketing Strategist: provide an actionable result.
Negative
  • User asks specifically about email marketing (use email-marketing-bible), writing tweets (use twitter skill), or community engagement. Use this skill for strategic marketing questions that span multiple channels or disciplines.
  • Do not use marketing-strategist for unrelated requests.
  • This request is outside marketing strategist scope.
  • This is conceptual discussion only; no tool workflow is needed.

Parameters

NameTypeRequiredDescription
taskstringNoWhat to do (e.g., 'audit my landing page', 'write ad copy', 'build a GTM plan', 'improve SEO', 'create pricing strategy')
channelselectNoFocus channel or discipline
stageselectNoBusiness stage for tailored advice

Runtime Prompt

  • Current runtime prompt length: 1200 characters.
  • Runtime prompt is defined directly in ../marketing-strategist.json.

© CoWork-OS, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (scripts, references) in resources/skills/marketing-strategist of CoWork-OS/CoWork-OS.

  • SKILL.md
  • references/full-guidance.md
  • scripts/.gitkeep

Open the folder on GitHubat commit 518a7dd

Compare with similar skills

Marketing Strategist next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Marketing Strategist compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Marketing Strategist this skillCoWork-OS/CoWork-OS480—~893Automated safety check: PassMIT
Getxapi ConnectLeoYeAI/openclaw-marketing-skills1k1 repos~715Automated safety check: PassCustom licence
X Twitter ConnectLeoYeAI/openclaw-marketing-skills1k1 repos~1.6kAutomated safety check: PassCustom licence
Marketing Modesundial-org/awesome-openclaw-skills6632 repos~4.5kAutomated safety check: PassNone
Marketing Growthinfometa/workbuddyskills348—~956Automated safety check: PassNone
Marketing For Foundersnpc-live/clawfirm156—~911Automated safety check: PassNone

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Works with

Categories

Questions about Marketing Strategist

What does Marketing Strategist do?

Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics…. Marketing Strategist is an agent skill from CoWork-OS/CoWork-OS. Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics, pricing, product launches, and competitive intelligence.

When should I use Marketing Strategist?

Marketing Strategist fits situations like: the user needs marketing strategy; campaign planning; landing page audits.

How do I install Marketing Strategist in Claude Code?

Run `npx skills add CoWork-OS/CoWork-OS --skill marketing-strategist -a claude-code`. Or copy the skill folder (resources/skills/marketing-strategist in CoWork-OS/CoWork-OS) into .claude/skills/marketing-strategist in your project. Claude Code loads it when a task matches its description.

How do I install Marketing Strategist in Codex?

Run `npx skills add CoWork-OS/CoWork-OS --skill marketing-strategist -a codex`. Or copy the skill folder (resources/skills/marketing-strategist in CoWork-OS/CoWork-OS) into .agents/skills/marketing-strategist in your project. Codex loads it when a task matches its description.

Can I use Marketing Strategist in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add CoWork-OS/CoWork-OS --skill marketing-strategist -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-strategist, .gemini/skills/marketing-strategist, .github/skills/marketing-strategist and .opencode/skills/marketing-strategist in your project.

What does Marketing Strategist need to run?

SKILL.md names no scripts, command-line tools or credentials: Marketing Strategist is instructions for the agent only.

Does Marketing Strategist access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing Strategist safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Marketing Strategist use?

Marketing Strategist is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Marketing Strategist use?

About 893 tokens (SKILL.md is roughly 3.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 7.6k tokens, read only when the agent opens those files.

What are the alternatives to Marketing Strategist?

Skills that share tags, products or a category with Marketing Strategist: Getxapi Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), X Twitter Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), Marketing Mode (sundial-org/awesome-openclaw-skills, 663 stars) and Marketing Growth (infometa/workbuddyskills, 348 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing Strategist?

CoWork-OS (a GitHub organization) maintains it in CoWork-OS/CoWork-OS, which has 480 GitHub stars. The repository holds 46 skills in this directory. The repository was last updated on October 11, 2026.

Source: CoWork-OS/CoWork-OS on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.