Geo Fundamentals
wasp-lang/wasp
Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
When the user wants to track AI search traffic in GA4 or GSC.
Install AI Traffic Tracking
$ npx skills add kostja94/marketing-skills --skill ai-traffic-tracking -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills ai-traffic-tracking --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/analytics/sources/ai-traffic .claude/skills/ai-traffic-tracking && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ai-traffic-tracking" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/ai-traffic into .claude/skills/ai-traffic-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ai-traffic-tracking", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/ai-trafficType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill ai-traffic-tracking -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills ai-traffic-tracking --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/analytics/sources/ai-traffic .agents/skills/ai-traffic-tracking && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ai-traffic-tracking" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/ai-traffic into .agents/skills/ai-traffic-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ai-traffic-tracking", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill ai-traffic-tracking -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills ai-traffic-tracking --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/analytics/sources/ai-traffic .cursor/skills/ai-traffic-tracking && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ai-traffic-tracking" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/ai-traffic into .cursor/skills/ai-traffic-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ai-traffic-tracking", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/analytics/sources/ai-traffic--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill ai-traffic-tracking -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills ai-traffic-tracking --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/analytics/sources/ai-traffic .gemini/skills/ai-traffic-tracking && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ai-traffic-tracking" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/ai-traffic into .gemini/skills/ai-traffic-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ai-traffic-tracking", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills ai-traffic-trackingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill ai-traffic-tracking -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/analytics/sources/ai-traffic .github/skills/ai-traffic-tracking && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ai-traffic-tracking" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/ai-traffic into .github/skills/ai-traffic-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ai-traffic-tracking", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill ai-traffic-tracking -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills ai-traffic-tracking --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/analytics/sources/ai-traffic .opencode/skills/ai-traffic-tracking && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ai-traffic-tracking" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/ai-traffic into .opencode/skills/ai-traffic-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ai-traffic-tracking", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ai-traffic-tracking- GitHub stars
- 1k
- Token cost
- ~959 tokens
- SKILL.md length
- 400 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to track AI search traffic in GA4 or GSC.
- Works in 5 steps: Explore →Free form → Dimensions: Session source (or Session… → Metrics: Sessions, Engagement rate,… → …
- Wants to track AI search traffic in GA4
- SKILL.md covers Scope, Why Track Separately, GA4: AI-Driven Search and Common AI Source Domains, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
AI Traffic Tracking is an agent skill from kostja94/marketing-skills. When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
Its SKILL.md is about 960 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering AI search optimization and Web search. It works with Google Analytics, OpenAI and Perplexity. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to track AI search traffic in GA4
- The user mentions AI traffic
- ChatGPT referral
- Perplexity traffic
Example prompts
- “AI traffic,”
- “ChatGPT referral,”
- “Perplexity traffic,”
- “/ai-traffic-tracking”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Explore →Free form
- Dimensions: Session source (or Session source / medium)
- Metrics: Sessions, Engagement rate, Event count, etc.
- Filters: Add filter →Session source Matches regex →use regex below
- Configure table, save report
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
AI Traffic Tracking loads about 959 tokens when it runs. Until then it costs about 94 tokens; SKILL.md has 400 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 400 words, ~959 tokens.
Download SKILL.mdSave it as
.claude/skills/ai-traffic-tracking/SKILL.md (or your agent's skills folder).- name
- ai-traffic-tracking
- description
- When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
- metadata.version
- 1.0.1
Analytics: AI Traffic
Guides tracking of AI-driven search traffic in Google Analytics 4 and Google Search Console.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- AI search traffic: Track in GA4 and GSC; separate AI sources from organic referral
- Google AI Overviews: AI summary box in Google search (formerly SGE)
- AI-driven search: Traffic from ChatGPT, Perplexity, Gemini, Claude, Copilot, etc.
Why Track Separately
- AI traffic is growing but GA4 often groups it as Referral, Organic, or Direct
- AI visitors may have stronger intent and higher conversion
- Separating AI Overviews from organic helps assess AI impact
GA4: AI-Driven Search
Option 1: Exploration Report (Recommended)
- Explore →Free form
- Dimensions:
Session source(orSession source / medium) - Metrics: Sessions, Engagement rate, Event count, etc.
- Filters: Add filter →
Session sourceMatches regex →use regex below - Configure table, save report
Regex (common AI sources):
chatgpt\.com|openai\.com|openai|perplexity\.ai|perplexity|doubao\.com|chat\.qwen\.ai|copilot\.microsoft\.com|copilot\.com|(business\.)?gemini\.google|chat\.deepseek\.com|deepseek\.com|poe\.com|anthropic\.com|claude\.ai|bard\.google\.com|edgeservices\.bing\.comOption 2: Custom Channel Group
- Admin →Data Display →Channel Groups
- Copy default group, name e.g. "Default and AI Chatbots"
- Add channel "AI Chatbots":
SourceMatches regex (same regex) - Important: Place "AI Chatbots" above "Referral" so it matches first
- Save and use in Traffic Acquisition
Show full SKILL.md (174 more words)Show less
Option 3: Custom Report
- Reports →Library →Create Detail Report
- Use Traffic Acquisition template
- Add filter:
Session sourceMatches regex (same regex) - Save and add to menu
Common AI Source Domains
| Platform | GA4 Source examples |
|---|---|
| ChatGPT | chatgpt.com, openai |
| Perplexity | perplexity.ai, perplexity |
| Copilot | copilot.com, copilot.microsoft.com |
| Gemini | business.gemini.google, gemini.google |
| Claude | claude.ai, anthropic.com |
| Bing Chat | edgeservices.bing.com |
Google AI Overviews
- GA4 + URL fragment: Some AI Overview clicks add URL fragments; can use GTM (partial coverage)
- GSC: For AI Overviews analysis in GSC (filter, limitations), see google-search-console
Checklist
- AI sources identified in GA4 (Session Source)
- AI traffic Exploration report created
- Channel group updated with AI above Referral (if used)
- Custom report added to Library (optional)
- GTM + URL fragment for AI Overviews (optional)
- GSC AI-oriented query filter (optional; see google-search-console)
Output Format
- GA4 setup: Exploration, channel group, or custom report
- Regex: Adapted to user's observed sources
Related Skills
- generative-engine-optimization: GEO strategy; AI traffic tracking measures GEO impact
- traffic-analysis: Traffic sources, attribution, UTM
- analytics-tracking: GA4 events and conversions
- google-search-console: GSC AI traffic analysis
- robots-txt: AI crawler allow/block strategy
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/analytics/sources/ai-traffic of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
AI Traffic Tracking next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| AI Traffic Tracking this skillkostja94/marketing-skills | 1k | — | ~959 | Automated safety check: Pass | MIT | |
| Geo Fundamentalswasp-lang/wasp | 19k | 9 repos | ~861 | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 540 | — | ~2.5k | Automated safety check: Pass | MIT | |
| AI VisibilityRyze-AI-Adgent/open-seo-mcp-skills | 4.7k | — | ~611 | Automated safety check: Pass | MIT | |
| Geoliangdabiao/GEO-Content-Optimizer-Skill | 205 | 1 repos | ~2.3k | Automated safety check: Notes | MIT | |
| Geo Optimizerliangdabiao/GEO-Content-Optimizer-Skill | 205 | — | ~1.1k | Automated safety check: Pass | None |
Similar skills
Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
AI Visibility
Ryze-AI-Adgent/open-seo-mcp-skills
Measure real AI-engine visibility — traffic from ChatGPT, Perplexity, Claude, Gemini and which pages they cite — from actual GA4 referral data, not prompt sampling.
Geo
liangdabiao/GEO-Content-Optimizer-Skill
完整的 GEO（生成式引擎优化）服务流水线：给一个产品官网 URL 和介绍材料， 做站点诊断与 AI 答案采样、生成带验收标准的执行工单、产出可直接部署的资产 （llms.txt / JSON-LD / 定义块 / FAQ / 内容大纲与初稿）、自动验收工单是否闭环、 并打包成可直接发给客户的交付物。可按周期复跑，做长期 GEO 运营与月报。
Geo Optimizer
liangdabiao/GEO-Content-Optimizer-Skill
GEO (Generative Engine Optimization) 全流程优化工具。帮助品牌内容被 ChatGPT、Perplexity、Gemini 等 AI 搜索引擎引用。
SEO Audit
shadcn-labs/agentcn
How to present the deterministic AI-SEO audit returned by auditpage.
More from kostja94/marketing-skills
All 102 skills in this repoGrokipedia Recommendations
kostja94/marketing-skills
When the user wants to add recommendations, links, or content to Grokipedia.
Analytics Tracking
kostja94/marketing-skills
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions).
Brand Visual Generator
kostja94/marketing-skills
When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics).
Canonical Tag
kostja94/marketing-skills
When the user wants to configure canonical URLs, fix duplicate content, or consolidate URL signals.
Content Strategy
kostja94/marketing-skills
When the user wants to plan content for SEO, create content calendar, or build topic clusters.
Favicon Generator
kostja94/marketing-skills
When the user wants to implement, optimize, or audit favicon and app icons.
Related
Works with
Categories
Questions about AI Traffic Tracking
What does AI Traffic Tracking do?
When the user wants to track AI search traffic in GA4 or GSC. AI Traffic Tracking is an agent skill from kostja94/marketing-skills. When the user wants to track AI search traffic in GA4 or GSC.
When should I use AI Traffic Tracking?
AI Traffic Tracking fits situations like: wants to track AI search traffic in GA4; the user mentions AI traffic; chatGPT referral; perplexity traffic.
How do I install AI Traffic Tracking in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill ai-traffic-tracking -a claude-code`. Or copy the skill folder (skills/analytics/sources/ai-traffic in kostja94/marketing-skills) into .claude/skills/ai-traffic-tracking in your project. Claude Code loads it when a task matches its description.
How do I install AI Traffic Tracking in Codex?
Run `npx skills add kostja94/marketing-skills --skill ai-traffic-tracking -a codex`. Or copy the skill folder (skills/analytics/sources/ai-traffic in kostja94/marketing-skills) into .agents/skills/ai-traffic-tracking in your project. Codex loads it when a task matches its description.
Can I use AI Traffic Tracking in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill ai-traffic-tracking -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ai-traffic-tracking, .gemini/skills/ai-traffic-tracking, .github/skills/ai-traffic-tracking and .opencode/skills/ai-traffic-tracking in your project.
What does AI Traffic Tracking need to run?
SKILL.md names no scripts, command-line tools or credentials: AI Traffic Tracking is instructions for the agent only.
Does AI Traffic Tracking access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is AI Traffic Tracking safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does AI Traffic Tracking use?
AI Traffic Tracking is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does AI Traffic Tracking use?
About 959 tokens (SKILL.md is roughly 3.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to AI Traffic Tracking?
Skills that share tags, products or a category with AI Traffic Tracking: Geo Fundamentals (wasp-lang/wasp, 19k stars), Marketing Os (Yuzzyuk/marketing-os, 540 stars), AI Visibility (Ryze-AI-Adgent/open-seo-mcp-skills, 4.7k stars) and Geo (liangdabiao/GEO-Content-Optimizer-Skill, 205 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains AI Traffic Tracking?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.