Agent skill

Launch Distribution

by amplitude in amplitude/builder-skills

Plan and execute multi-channel distribution for product launches across X/Twitter, Reddit, LinkedIn, Hacker News, and other platforms.

No licenceAuto-check passedWriting & Content

Install Launch Distribution

skills CLI
$ npx skills add amplitude/builder-skills --skill launch-distribution -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install amplitude/builder-skills launch-distribution --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/launch-skills/skills/launch-distribution .claude/skills/launch-distribution && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
launch-distribution
GitHub stars
159
Token cost
~2.8k tokens
SKILL.md length
1,506 words
Files
1
Skills in repo
61
Repo updated
First seen
Licence
None found

At a glance

Plan and execute multi-channel distribution for product launches across X/Twitter, Reddit, LinkedIn, Hacker News, and other platforms.

  • Works in 2 steps: Go wide, then double down. Post to every… → Launch is day one, not the whole story.…
  • Someone asks to create a distribution plan
  • SKILL.md covers Distribution philosophy, Channel playbook, Internal amplification and Distribution sequence, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Launch Distribution is an agent skill from amplitude/builder-skills. Plan and execute multi-channel distribution for product launches across X/Twitter, Reddit, LinkedIn, Hacker News, and other platforms. Use this skill whenever someone asks to create a distribution plan, figure out where to post a launch, build a press list, set up internal amplification, or coordinate multi-channel promotion. Also trigger for "where should we post this," "how do we get the word out," or any request about promoting or distributing a product announcement. Covers channel strategy (with deep…

Its SKILL.md is about 2.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Social media posts, Product launch strategy and Go-to-market strategy. It works with LinkedIn, Reddit and X (Twitter). The repository describes itself as: Open-source AI skills for product managers — battle-tested by PMs at Amplitude.

When your agent uses it

  • Someone asks to create a distribution plan
  • Figure out where to post a launch
  • Build a press list
  • Set up internal amplification

Example prompts

  • “where should we post this,”
  • “how do we get the word out,”
  • “/launch-distribution”

Workflow steps

2 steps, taken from the first numbered list in SKILL.md.

  1. Go wide, then double down. Post to every relevant channel on launch day. You won't know in advance which one will hit. After the launch…
  2. Launch is day one, not the whole story. The initial push drives awareness, but the long tail — SEO, word of mouth, community — drives…

What it can do on your machine

Read from SKILL.md and the folder at commit 51838c2. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Launch Distribution loads about 2.8k tokens when it runs. Until then it costs about 160 tokens; SKILL.md has 1,506 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~160
When it runs · the whole SKILL.md, loaded when a task matches
~2.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,506 words (~2,790 tokens).

“This skill covers the "where and how" of getting your launch in front of people. Great messaging and assets are wasted without distribution. The goal isn't to be everywhere — it's to be effective everywhere you show up, and to…”

— opening of SKILL.md by amplitude
name
launch-distribution
suggest_when
User asks to create a distribution plan, figure out where to post, set up internal amplification, coordinate multi-channel promotion, "where should we post…

Read the full SKILL.md on GitHub

Files

Just SKILL.md in launch-skills/skills/launch-distribution of amplitude/builder-skills.

Open the folder on GitHubat commit 51838c2

Compare with similar skills

Launch Distribution next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Launch Distribution compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Launch Distribution this skillamplitude/builder-skills159—~2.8kAutomated safety check: PassNone
Money Socialiamzifei/show-me-the-money1k—~2kAutomated safety check: PassCustom licence
Schedule Socialindranilbanerjee/digital-marketing-pro8551 repos~3.4kAutomated safety check: PassMIT
DropspaceLeoYeAI/openclaw-master-skills2.2k—~6.2kAutomated safety check: PassMIT
ShareSerhiiKorniienko/bullshit-detector154—~857Automated safety check: PassMIT
Viral Post WriterAffitor/affiliate-skills699—~3.8kAutomated safety check: PassMIT

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Questions about Launch Distribution

What does Launch Distribution do?

Plan and execute multi-channel distribution for product launches across X/Twitter, Reddit, LinkedIn, Hacker News, and other platforms. Launch Distribution is an agent skill from amplitude/builder-skills. Plan and execute multi-channel distribution for product launches across X/Twitter, Reddit, LinkedIn, Hacker News, and other platforms.

When should I use Launch Distribution?

Launch Distribution fits situations like: someone asks to create a distribution plan; figure out where to post a launch; build a press list; set up internal amplification.

How do I install Launch Distribution in Claude Code?

Run `npx skills add amplitude/builder-skills --skill launch-distribution -a claude-code`. Or copy the skill folder (launch-skills/skills/launch-distribution in amplitude/builder-skills) into .claude/skills/launch-distribution in your project. Claude Code loads it when a task matches its description.

How do I install Launch Distribution in Codex?

Run `npx skills add amplitude/builder-skills --skill launch-distribution -a codex`. Or copy the skill folder (launch-skills/skills/launch-distribution in amplitude/builder-skills) into .agents/skills/launch-distribution in your project. Codex loads it when a task matches its description.

Can I use Launch Distribution in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add amplitude/builder-skills --skill launch-distribution -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-distribution, .gemini/skills/launch-distribution, .github/skills/launch-distribution and .opencode/skills/launch-distribution in your project.

What does Launch Distribution need to run?

SKILL.md names no scripts, command-line tools or credentials: Launch Distribution is instructions for the agent only.

Does Launch Distribution access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Launch Distribution safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Launch Distribution use?

No licence was found for Launch Distribution or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Launch Distribution use?

About 2.8k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Launch Distribution?

Skills that share tags, products or a category with Launch Distribution: Money Social (iamzifei/show-me-the-money, 1k stars), Schedule Social (indranilbanerjee/digital-marketing-pro, 855 stars), Dropspace (LeoYeAI/openclaw-master-skills, 2.2k stars) and Share (SerhiiKorniienko/bullshit-detector, 154 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Launch Distribution?

amplitude (a GitHub organization) maintains it in amplitude/builder-skills, which has 159 GitHub stars. The repository holds 61 skills in this directory. The repository was last updated on July 24, 2026.

Source: amplitude/builder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.