Marketing Strategist
CoWork-OS/CoWork-OS
Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics…
Builds a launch plan, launch story and press/distribution plan, then drafts the pitch emails and announcement copy.
Install Launch
$ npx skills add menkesu/awesome-pm-skills --skill launch -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install menkesu/awesome-pm-skills launch --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/menkesu/awesome-pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/launch .claude/skills/launch && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "launch" agent skill from https://github.com/menkesu/awesome-pm-skills/tree/main/skills/launch into .claude/skills/launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/menkesu/awesome-pm-skills/tree/main/skills/launchType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add menkesu/awesome-pm-skills --skill launch -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install menkesu/awesome-pm-skills launch --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/menkesu/awesome-pm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/launch .agents/skills/launch && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "launch" agent skill from https://github.com/menkesu/awesome-pm-skills/tree/main/skills/launch into .agents/skills/launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add menkesu/awesome-pm-skills --skill launch -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install menkesu/awesome-pm-skills launch --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/menkesu/awesome-pm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/launch .cursor/skills/launch && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "launch" agent skill from https://github.com/menkesu/awesome-pm-skills/tree/main/skills/launch into .cursor/skills/launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/menkesu/awesome-pm-skills.git --path skills/launch--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add menkesu/awesome-pm-skills --skill launch -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install menkesu/awesome-pm-skills launch --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/menkesu/awesome-pm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/launch .gemini/skills/launch && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "launch" agent skill from https://github.com/menkesu/awesome-pm-skills/tree/main/skills/launch into .gemini/skills/launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install menkesu/awesome-pm-skills launchInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add menkesu/awesome-pm-skills --skill launch -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/menkesu/awesome-pm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/launch .github/skills/launch && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "launch" agent skill from https://github.com/menkesu/awesome-pm-skills/tree/main/skills/launch into .github/skills/launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add menkesu/awesome-pm-skills --skill launch -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install menkesu/awesome-pm-skills launch --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/menkesu/awesome-pm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/launch .opencode/skills/launch && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "launch" agent skill from https://github.com/menkesu/awesome-pm-skills/tree/main/skills/launch into .opencode/skills/launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
launch- GitHub stars
- 429
- Token cost
- ~4.9k tokens
- SKILL.md length
- 2,812 words
- Files
- 4 (incl. references, assets)
- Skills in repo
- 25
- Repo updated
- First seen
- Licence
- Custom licence
At a glance
Builds a launch plan, launch story and press/distribution plan, then drafts the pitch emails and announcement copy.
- Works in 3 steps: Diagnose (ask before answering) → Pick the play → Run it
- You say launch plan
- SKILL.md covers When to use, Step 1 — Diagnose (ask before…, Step 2 — Pick the play and Step 3 — Run it, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Launch is an agent skill from menkesu/awesome-pm-skills. Builds a launch plan, launch story and press/distribution plan, then drafts the pitch emails and announcement copy. Use when you say 'launch plan', 'how do I get press', 'pitch a reporter', 'announce funding', 'go-to-market for a feature', 'Product Hunt', 'press release', 'launch messaging' or 'we shipped and nobody noticed'. Draws on 394 insights from 124 Lenny's Podcast guests, led by Emilie Gerber, Lulu Cheng Meservey and Jason Feifer.
Its SKILL.md is about 4.9k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files and assets (for example `references/frameworks.md` and `references/quotes.md`).
It sits in Marketing & SEO, covering Product launch strategy, Podcasting and Copywriting. The repository describes itself as: Product management workflows grounded in Lenny's Podcast, for Claude Code, Codex, and Cursor.
When your agent uses it
- You say launch plan
- How do I get press
- Pitch a reporter
- Announce funding
Example prompts
- “launch plan”
- “how do I get press”
- “pitch a reporter”
- “/launch”
Workflow steps
3 steps, taken from the step headings in SKILL.md.
- Diagnose (ask before answering)
- Pick the play
- Run it
What it can do on your machine
Read from SKILL.md and the folder at commit c1b6e2d. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Launch loads about 4.9k tokens when it runs, and up to ~11k if it reads all its reference files. Until then it costs about 112 tokens; SKILL.md has 2,812 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 2,812 words (~4,947 tokens).
“Turn a product, feature or funding round into a launch plan with a story, an audience-by-audience distribution map and ready-to-send pitches. Built from 394 insights from 124 Lenny's Podcast guests. Lead team: Emilie Gerber, Lulu Cheng Meservey, Jason Feifer.”
- name
- launch
Files
SKILL.md and 3 other files (references, assets) in skills/launch of menkesu/awesome-pm-skills.
- SKILL.md
- assets/card.png
- references/frameworks.md
- references/quotes.md
Open the folder on GitHubat commit c1b6e2d
Compare with similar skills
Launch next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Launch this skillmenkesu/awesome-pm-skills | 429 | — | ~4.9k | Automated safety check: Pass | Custom licence | |
| Marketing StrategistCoWork-OS/CoWork-OS | 473 | — | ~893 | Automated safety check: Pass | MIT | |
| Sales MasteryaAAaqwq/AGI-Super-Team | 105 | 1 repos | ~4.5k | Automated safety check: Pass | MIT | |
| Public Relationscoreyhaines31/marketingskills | 54k | — | ~2.4k | Automated safety check: Pass | MIT | |
| Launch ItAIDevGTM/gtm-cofounder | 311 | — | ~1.4k | Automated safety check: Pass | MIT | |
| Marketing Campaignaffaan-m/ECC | 275k | 1 repos | ~1.3k | Automated safety check: Pass | MIT |
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Public Relations
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When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests).
Launch It
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Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming.
Marketing Campaign
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Related
Categories
Questions about Launch
What does Launch do?
Builds a launch plan, launch story and press/distribution plan, then drafts the pitch emails and announcement copy. Launch is an agent skill from menkesu/awesome-pm-skills. Builds a launch plan, launch story and press/distribution plan, then drafts the pitch emails and announcement copy.
When should I use Launch?
Launch fits situations like: you say launch plan; how do I get press; pitch a reporter; announce funding.
How do I install Launch in Claude Code?
Run `npx skills add menkesu/awesome-pm-skills --skill launch -a claude-code`. Or copy the skill folder (skills/launch in menkesu/awesome-pm-skills) into .claude/skills/launch in your project. Claude Code loads it when a task matches its description.
How do I install Launch in Codex?
Run `npx skills add menkesu/awesome-pm-skills --skill launch -a codex`. Or copy the skill folder (skills/launch in menkesu/awesome-pm-skills) into .agents/skills/launch in your project. Codex loads it when a task matches its description.
Can I use Launch in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add menkesu/awesome-pm-skills --skill launch -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch, .gemini/skills/launch, .github/skills/launch and .opencode/skills/launch in your project.
What does Launch need to run?
SKILL.md names no scripts, command-line tools or credentials: Launch is instructions for the agent only.
Does Launch access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Launch safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Launch use?
Launch has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.
How many tokens does Launch use?
About 4.9k tokens (SKILL.md is roughly 20k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.8k tokens, read only when the agent opens those files.
What are the alternatives to Launch?
Skills that share tags, products or a category with Launch: Marketing Strategist (CoWork-OS/CoWork-OS, 473 stars), Sales Mastery (aAAaqwq/AGI-Super-Team, 105 stars), Public Relations (coreyhaines31/marketingskills, 54k stars) and Launch It (AIDevGTM/gtm-cofounder, 311 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Launch?
menkesu (a GitHub user) maintains it in menkesu/awesome-pm-skills, which has 429 GitHub stars. The repository holds 25 skills in this directory. The repository was last updated on October 6, 2026.
Source: menkesu/awesome-pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.