Afa Brand
afadtc/afa-dtc-skills
DTC 品牌定位与识别——定位画布、品牌声音、品牌故事、视觉识别。触发词: 品牌定位, brand positioning, 品牌声音, 品牌故事, 视觉识别, 品牌规范, 品牌升级, brand voice, brand story, visual identity, rebrand。复杂问题先经 afa。
When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals).
Install Branding
$ npx skills add kostja94/marketing-skills --skill branding -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills branding --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategies/brand/branding .claude/skills/branding && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "branding" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/branding into .claude/skills/branding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "branding", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/brandingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill branding -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills branding --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/strategies/brand/branding .agents/skills/branding && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "branding" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/branding into .agents/skills/branding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "branding", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill branding -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills branding --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/strategies/brand/branding .cursor/skills/branding && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "branding" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/branding into .cursor/skills/branding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "branding", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/strategies/brand/branding--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill branding -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills branding --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/strategies/brand/branding .gemini/skills/branding && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "branding" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/branding into .gemini/skills/branding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "branding", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills brandingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill branding -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/strategies/brand/branding .github/skills/branding && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "branding" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/branding into .github/skills/branding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "branding", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill branding -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills branding --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/strategies/brand/branding .opencode/skills/branding && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "branding" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/branding into .opencode/skills/branding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "branding", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
branding- GitHub stars
- 1k
- Token cost
- ~2.3k tokens
- SKILL.md length
- 984 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals).
- Works in 3 steps: Scope: New brand, audit, or alignment → Touchpoints: Website, social, product… → Existing assets: Brand guide, logo,…
- Wants to define
- SKILL.md covers Scope, Initial Assessment, Brand Strategy Pillars and Brand Storytelling, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Branding is an agent skill from kostja94/marketing-skills. When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals). Also use when the user mentions "brand strategy," "brand story," "brand storytelling," "brand voice," "brand identity," "brand guidelines," "brand purpose," "brand values," "origin story," "brand narrative," "brand personality," "brand archetype," "slide deck branding," "PPT brand colors," or "document style guide." For typography, colors, design tokens, and frontend…
Its SKILL.md is about 2.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Brand strategy and identity, Logo and visual identity and Storytelling. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to define
- Apply brand strategy—purpose
- Narrative (not only visuals)
- The user mentions brand strategy
Example prompts
- “brand strategy,”
- “brand story,”
- “brand storytelling,”
- “/branding”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Scope: New brand, audit, or alignment
- Touchpoints: Website, social, product UI, directories, content
- Existing assets: Brand guide, logo, style guide
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Branding loads about 2.3k tokens when it runs. Until then it costs about 140 tokens; SKILL.md has 984 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 984 words, ~2,330 tokens.
Download SKILL.mdSave it as
.claude/skills/branding/SKILL.md (or your agent's skills folder).- name
- branding
- description
- When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals). Also use when the user mentions "brand strategy," "brand story," "brand storytelling," "brand voice," "brand identity," "brand guidelines," "brand purpose," "brand values," "origin story," "brand narrative," "brand personality," "brand archetype," "slide deck branding," "PPT brand colors," or "document style guide." For typography, colors, design tokens, and frontend visuals, use brand-visual-generator.
- license
- MIT
- metadata.version
- 1.2.0
Strategies: Branding
Guides brand strategy: purpose, values, positioning, storytelling, voice, and visual identity. Companies with consistent branding see 23–33% revenue lift; people remember stories ~22× more than facts alone. Use this skill when defining a new brand, auditing consistency, or aligning messaging across touchpoints.
Keywords: brand strategy, brand guidelines, visual identity, storytelling, brand voice, design tokens, slide deck, corporate identity, style guide, positioning
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Brand strategy: Purpose, values, positioning, differentiation, target audience
- Brand storytelling: Origin story, hero's journey, narrative arc, brand archetypes
- Brand voice & tone: Voice, tone, avoid terms, preferred wording
- Brand visual identity: Colors, typography, logo rules—strategy layer; implementation in brand-visual-generator, logo-generator
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Scope: New brand, audit, or alignment
- Touchpoints: Website, social, product UI, directories, content
- Existing assets: Brand guide, logo, style guide
Brand Strategy Pillars
| Pillar | Purpose |
|---|---|
| Brand purpose | Why the brand exists beyond profit; one sentence |
| Brand values | 4–5 core values; what you stand for; differentiators |
| Target audience | Who you serve; ICP; jobs to be done |
| Positioning | For [customer] who [need], our [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator] because [reasons] |
| Differentiation | Why you, not alternatives; concrete, not vague |
Brand Storytelling
Origin Story
- What: Journey, founding, milestones, personal experiences that shaped the company
- Why: Emotional connection; 58% of customers buy based on company values
- Elements: Who founded it; why created; challenges overcome; vision; how it evolved
Hero's Journey (Customer as Hero)
| Element | Content |
|---|---|
| Hero | Your customer; their needs, wants, context |
| Problem | What they face; how they solve it now |
| Inciting insight | Reframing that creates urgency |
| Brand's role | Guide, tool, or partner—not hero; how you enable resolution |
| Transformation | What better future looks like; proof (case studies, testimonials) |
Brand Narrative Arc
- Protagonist: Customer facing a challenge
- Stakes: What happens if nothing changes
- Proof: Data, case studies, testimonials
- CTA: Place call to action in the story; provoke action
Brand Archetypes (12 Types)
| Archetype | Tone | Example |
|---|---|---|
| Creator | Innovative, imaginative | Adobe |
| Caregiver | Nurturing, supportive | Johnson & Johnson |
| Ruler | Authoritative, premium | Mercedes-Benz |
| Innocent | Simple, optimistic | Coca-Cola |
| Sage | Wise, knowledgeable | |
| Explorer | Adventurous, independent | Patagonia |
| Outlaw | Rebellious, disruptive | Harley-Davidson |
| Magician | Transformative, visionary | Disney |
| Hero | Courageous, determined | Nike |
| Lover | Passionate, sensual | Chanel |
| Jester | Playful, fun | M&M's |
| Everyman | Relatable, down-to-earth | IKEA |
Align archetype to customer personality; strengthens storytelling.
Brand Voice & Tone
| Element | Definition | Example |
|---|---|---|
| Voice | Brand personality; consistent across touchpoints | Professional / Friendly / Technical / Bold |
| Tone | How you say it; adapts to context | Confident but not arrogant; helpful; concise |
| Avoid | Buzzwords, terms to never use | "streamline," "revolutionize," "synergy" |
| Preferred | Terms to use consistently | "audit" not "analysis"; "customer" not "user" |
Contextus brand module: Maintain project-specific voice, tone, prohibited language, and preferred terms in Contextus.
Brand Visual Identity (Strategy Layer)
| Element | Strategy | Implementation |
|---|---|---|
| Colors | Primary, secondary, CTA; industry mapping | brand-visual-generator |
| Typography | Display + body; hierarchy; pairing | brand-visual-generator |
| Logo | Variants, clear space, minimum size | logo-generator |
| Imagery | Tone, subject matter, visual mood | Brand guidelines |
| Consistency | Same identity across web, social, product | All touchpoints |
For full visual specs (fonts, HEX, spacing), see brand-visual-generator. For logo placement and implementation, see logo-generator.
Show full SKILL.md (412 more words)Show less
Brand Guidelines Structure
Single source of truth. Include:
- Purpose & values: Why you exist; what you stand for
- Positioning: One-liner; differentiation
- Story: Origin story; hero's journey summary
- Voice & tone: Voice, tone, avoid, preferred
- Logo: Usage rules, clear space, variants (light/dark)
- Colors: Primary, secondary, CTA (HEX, RGB, CMYK)
- Typography: Font families, hierarchy, sizing
- Imagery: Photography tone; iconography style
Visual Specification Delivery (Design Tokens)
When the user needs actionable specs (not only strategy)—for web, slides, or print—produce a token table the team can paste into a design system, media kit, or slide master. Align with brand-visual-generator for full web/CSS detail.
| Token category | What to document | Example fields |
|---|---|---|
| Colors | Named roles + values for light/dark if applicable | Primary #______, text primary #______, background #______, accent 1–3, CTA, border, error/success |
| Typography | Family, weight, size scale, line-height | Display / H1–H3 / body / caption; web-safe or system fallbacks |
| Spacing | Base unit and scale | e.g. 8px base; section gaps; logo clear space in em or px |
| Non-text accents | Charts, shapes, dividers | Rotate accent colors; avoid arbitrary one-off hues outside palette |
Applying tokens across surfaces
- Web / product: CSS variables or design tokens; see brand-visual-generator.
- Slides (PowerPoint, Google Slides, Keynote): Set slide master background + default title/body fonts from token table; map theme colors to primary/secondary/background/text; reuse one accent per deck section where possible.
- Documents (Word, Google Docs, PDF): Define paragraph styles (Title, Heading 1–3, Normal, Caption) with fonts and colors from tokens; set default page background if brand uses off-white.
If the user pastes an existing brand PDF or bullet list, extract and normalize into this token table before suggesting implementation.
Output Format
- Brand strategy (purpose, values, positioning, differentiation)
- Story (origin story, hero's journey, narrative arc)
- Voice & tone (voice, tone, avoid, preferred)
- Archetype (if applicable)
- Visual (high-level; defer to brand-visual-generator for web specs)
- Design token table (colors, type scale, spacing) when deliverable must be implementation-ready
- Slide/document notes (master fonts, theme colors) when touchpoints include decks or docs
- Contextus for maintained project-specific brand and visual identity
Related Skills
- about-page-generator: About page implements brand story, mission, values
- homepage-generator: Homepage implements value prop, differentiation, brand voice
- logo-generator: Logo placement, implementation; branding defines logo rules
- brand-visual-generator: Typography, colors, spacing; branding defines visual strategy
- media-kit-page-generator: Media kit hosts brand guidelines
- directory-submission: Directory copy uses brand voice; Section 8 Brand & Voice
- title-tag, meta-description: Metadata uses brand voice
- integrated-marketing: Brand awareness across PESO
- domain-selection: Domain choice (Brand/PMD/EMD, TLD); do before or with branding when choosing domain
- domain-architecture: Domain structure implements brand architecture (Branded House vs House of Brands)
- rebranding-strategy: Rebrand execution; domain change, 301, announcement
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/strategies/brand/branding of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Branding next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Branding this skillkostja94/marketing-skills | 1k | — | ~2.3k | Automated safety check: Pass | MIT | |
| Afa Brandafadtc/afa-dtc-skills | 168 | — | ~4.3k | Automated safety check: Pass | Custom licence | |
| Ads DnaAgriciDaniel/claude-ads | 9.9k | — | ~279 | Automated safety check: Pass | MIT | |
| Brand Dnathatrebeccarae/claude-marketing | 161 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Brand Guidelinesalirezarezvani/claude-skills | 28k | 1 repos | ~1.3k | Automated safety check: Pass | MIT | |
| Brand Guidelinesborghei/Claude-Skills | 891 | — | ~5.4k | Automated safety check: Pass | MIT |
Similar skills
Ads Dna
AgriciDaniel/claude-ads
Extract a public-safe brand and offer profile for paid advertising from an authorized website and operator input.
Brand Dna
thatrebeccarae/claude-marketing
Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json.
Brand Guidelines
alirezarezvani/claude-skills
When the user wants to apply, document, or enforce brand guidelines for any product or company.
Brand Guidelines
borghei/Claude-Skills
Build and enforce brand identity systems: visual identity, voice and tone, typography, color, and cross-channel consistency.
Design
Ohh-889/skyroc
Comprehensive design skill: brand identity, design tokens, UI styling, logo generation (55 styles, Gemini AI), corporate identity program (50 deliverables, CIP mockups), HTML presentations…
More from kostja94/marketing-skills
All 102 skills in this repoGrokipedia Recommendations
kostja94/marketing-skills
When the user wants to add recommendations, links, or content to Grokipedia.
AI Traffic Tracking
kostja94/marketing-skills
When the user wants to track AI search traffic in GA4 or GSC.
Analytics Tracking
kostja94/marketing-skills
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions).
Brand Visual Generator
kostja94/marketing-skills
When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics).
Canonical Tag
kostja94/marketing-skills
When the user wants to configure canonical URLs, fix duplicate content, or consolidate URL signals.
Content Strategy
kostja94/marketing-skills
When the user wants to plan content for SEO, create content calendar, or build topic clusters.
Related
Questions about Branding
What does Branding do?
When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals). Branding is an agent skill from kostja94/marketing-skills. When the user wants to define, audit, or apply brand strategy—purpose, values, positioning, storytelling, voice, narrative (not only visuals).
When should I use Branding?
Branding fits situations like: wants to define; apply brand strategy—purpose; narrative (not only visuals); the user mentions brand strategy.
How do I install Branding in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill branding -a claude-code`. Or copy the skill folder (skills/strategies/brand/branding in kostja94/marketing-skills) into .claude/skills/branding in your project. Claude Code loads it when a task matches its description.
How do I install Branding in Codex?
Run `npx skills add kostja94/marketing-skills --skill branding -a codex`. Or copy the skill folder (skills/strategies/brand/branding in kostja94/marketing-skills) into .agents/skills/branding in your project. Codex loads it when a task matches its description.
Can I use Branding in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill branding -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/branding, .gemini/skills/branding, .github/skills/branding and .opencode/skills/branding in your project.
What does Branding need to run?
SKILL.md names no scripts, command-line tools or credentials: Branding is instructions for the agent only.
Does Branding access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Branding safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Branding use?
Branding is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Branding use?
About 2.3k tokens (SKILL.md is roughly 9.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Branding?
Skills that share tags, products or a category with Branding: Afa Brand (afadtc/afa-dtc-skills, 168 stars), Ads Dna (AgriciDaniel/claude-ads, 9.9k stars), Brand Dna (thatrebeccarae/claude-marketing, 161 stars) and Brand Guidelines (alirezarezvani/claude-skills, 28k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Branding?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.