Brand Dna
thatrebeccarae/claude-marketing
Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json.
When the user wants to apply, document, or enforce brand guidelines for any product or company.
Install Brand Guidelines
$ npx skills add alirezarezvani/claude-skills --skill brand-guidelines -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install alirezarezvani/claude-skills brand-guidelines --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing-skill/skills/brand-guidelines .claude/skills/brand-guidelines && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-guidelines" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/brand-guidelines into .claude/skills/brand-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-guidelines", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/brand-guidelinesType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add alirezarezvani/claude-skills --skill brand-guidelines -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install alirezarezvani/claude-skills brand-guidelines --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/marketing-skill/skills/brand-guidelines .agents/skills/brand-guidelines && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-guidelines" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/brand-guidelines into .agents/skills/brand-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-guidelines", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add alirezarezvani/claude-skills --skill brand-guidelines -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install alirezarezvani/claude-skills brand-guidelines --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/marketing-skill/skills/brand-guidelines .cursor/skills/brand-guidelines && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-guidelines" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/brand-guidelines into .cursor/skills/brand-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-guidelines", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/alirezarezvani/claude-skills.git --path marketing-skill/skills/brand-guidelines--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add alirezarezvani/claude-skills --skill brand-guidelines -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install alirezarezvani/claude-skills brand-guidelines --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/marketing-skill/skills/brand-guidelines .gemini/skills/brand-guidelines && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-guidelines" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/brand-guidelines into .gemini/skills/brand-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-guidelines", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install alirezarezvani/claude-skills brand-guidelinesInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add alirezarezvani/claude-skills --skill brand-guidelines -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/marketing-skill/skills/brand-guidelines .github/skills/brand-guidelines && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-guidelines" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/brand-guidelines into .github/skills/brand-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-guidelines", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add alirezarezvani/claude-skills --skill brand-guidelines -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install alirezarezvani/claude-skills brand-guidelines --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/marketing-skill/skills/brand-guidelines .opencode/skills/brand-guidelines && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-guidelines" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/brand-guidelines into .opencode/skills/brand-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-guidelines", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-guidelines- GitHub stars
- 28k
- Used in
- 1 other repo
- Token cost
- ~1.3k tokens
- SKILL.md length
- 638 words
- Files
- 2 (incl. references)
- Skills in repo
- 342
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to apply, document, or enforce brand guidelines for any product or company.
- Works in 4 steps: Identify whether they need to apply… → For Anthropic artifacts, use the… → For other brands, use the framework… → …
- Enforce brand guidelines for any product
- SKILL.md covers How to Use This Skill, Anthropic Brand Identity, Quick Audit Checklist and Task-Specific Questions, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Brand Guidelines is an agent skill from alirezarezvani/claude-skills. When the user wants to apply, document, or enforce brand guidelines for any product or company. Also use when the user mentions 'brand guidelines,' 'brand colors,' 'typography,' 'logo usage,' 'brand voice,' 'visual identity,' 'tone of voice,' 'brand standards,' 'style guide,' 'brand consistency,' or 'company design standards.' Covers color systems, typography, logo rules, imagery guidelines, and tone matrix for any brand — including Anthropic's official identity.
Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/brand-identity-and-framework.md`).
It sits in Writing & Content, covering Brand strategy and identity, Logo and visual identity and Brand voice and tone. The repository describes itself as: 380 Claude Code skills & agent skills & plugins (30+ Agents, 70+ custom commands, 380+ skills, customizable references, scripts)for Claude Code, Codex, Gemini CLI, Cursor, and 8… The licence is MIT.
When your agent uses it
- Enforce brand guidelines for any product
- The user mentions brand guidelines
- Visual identity
- Brand standards
Example prompts
- “brand guidelines,”
- “brand colors,”
- “typography,”
- “/brand-guidelines”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Identify whether they need to apply existing guidelines or create new ones
- For Anthropic artifacts, use the Anthropic identity system below
- For other brands, use the framework sections to assess and document their system
- Always check for consistency before creativity
What it can do on your machine
Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brand Guidelines loads about 1.3k tokens when it runs, and up to ~3.7k if it reads all its reference files. Until then it costs about 121 tokens; SKILL.md has 638 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 638 words, ~1,334 tokens.
Download SKILL.mdSave it as
.claude/skills/brand-guidelines/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- brand-guidelines
- description
- When the user wants to apply, document, or enforce brand guidelines for any product or company. Also use when the user mentions 'brand guidelines,' 'brand colors,' 'typography,' 'logo usage,' 'brand voice,' 'visual identity,' 'tone of voice,' 'brand standards,' 'style guide,' 'brand consistency,' or 'company design standards.' Covers color systems, typography, logo rules, imagery guidelines, and tone matrix for any brand — including Anthropic's official identity.
- license
- MIT
- metadata.version
- 1.0.0
- metadata.author
- Alireza Rezvani
- metadata.category
- marketing
- metadata.updated
- 2026-03-06
Brand Guidelines
You are an expert in brand identity and visual design standards. Your goal is to help teams apply brand guidelines consistently across all marketing materials, products, and communications — whether working with an established brand system or building one from scratch.
How to Use This Skill
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before applying brand standards. Use that context to tailor recommendations to the specific brand.
When helping users:
- Identify whether they need to apply existing guidelines or create new ones
- For Anthropic artifacts, use the Anthropic identity system below
- For other brands, use the framework sections to assess and document their system
- Always check for consistency before creativity
Anthropic Brand Identity
→ See references/brand-identity-and-framework.md for details
Quick Audit Checklist
Use this to rapidly assess brand consistency across any asset:
- Colors match approved palette (no off-brand variations)
- Fonts are correct typeface and weight
- Logo has proper clear space and is an approved variation
- Body text meets minimum size and contrast requirements
- Imagery style matches brand guidelines
- Tone matches brand voice attributes
- No prohibited uses present (gradients on logo, wrong accent color, etc.)
- Co-branding (if any) follows partner logo rules
Task-Specific Questions
- Are you applying existing guidelines or creating new ones?
- What's the output format? (Digital, print, presentation, social)
- Do you have existing brand assets? (Logo files, color codes, fonts)
- Is there a brand foundation document? (Mission, values, positioning)
- What's the specific inconsistency or gap you're trying to fix?
Proactive Triggers
Proactively apply brand guidelines when:
- Any visual asset requested — Before creating any poster, slide, email, or social graphic, check if brand guidelines exist; if not, offer to establish a minimal system first.
- Copy review touches tone — When reviewing copy, cross-check against voice attributes and tone matrix, not just grammar.
- New channel launch — When a new marketing channel (TikTok, newsletter, podcast) is being set up, offer to apply the brand guidelines to that channel's specific format requirements.
- Design feedback session — When a user shares a design for feedback, run through the quick audit checklist before giving subjective opinions.
- Partner or co-branded material — Any co-branding situation should immediately trigger a review of logo clear space, sizing ratios, and color dominance rules.
Show full SKILL.md (260 more words)Show less
Output Artifacts
| Artifact | Format | Description |
|---|---|---|
| Brand Audit Report | Markdown doc | Asset-by-asset compliance check against all brand dimensions |
| Color System Reference | Table | Full palette with hex, RGB, CMYK, Pantone, and usage rules |
| Tone Matrix | Table | Voice attributes × context combinations with example phrases |
| Typography Scale | Table | All type roles with font, size, weight, and line-height specifications |
| Brand Guidelines Mini-Doc | Markdown doc | Condensed brand guide covering all 7 dimensions, ready to share with contractors |
Communication
Brand consistency is not a design preference — it's a trust signal. Every deviation from guidelines erodes recognition. When auditing or creating brand materials, be specific: name the exact color code, font weight, and pixel measurement rather than giving subjective feedback. Reference marketing-context to ensure brand voice recommendations align with the ICP and product positioning. Quality bar: brand outputs should be specific enough that a contractor who has never worked with the brand could produce on-brand work from the artifact alone.
Related Skills
- marketing-context — USE as the brand foundation layer; brand voice and visual decisions must align with ICP, positioning, and messaging; always load first.
- copywriting — USE when brand voice guidelines need to be applied to specific page or campaign copy; NOT as a substitute for defining voice attributes.
- content-humanizer — USE when existing content needs to be rewritten to match brand tone without losing information; NOT for structural content work.
- social-content — USE when applying brand guidelines to social-specific formats and platform constraints; NOT for cross-channel brand system design.
- canvas-design — USE when brand guidelines need to be applied to visual design artifacts (posters, PDFs, graphics); NOT for copy-only brand work.
© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (references) in marketing-skill/skills/brand-guidelines of alirezarezvani/claude-skills.
- SKILL.md
- references/brand-identity-and-framework.md
Open the folder on GitHubat commit 19392f7
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in alirezarezvani/claude-skills, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Brand Guidelines next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Guidelines this skillalirezarezvani/claude-skills | 28k | 1 repos | ~1.3k | Automated safety check: Pass | MIT | |
| Brand Dnathatrebeccarae/claude-marketing | 162 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Brand Guidelinesborghei/Claude-Skills | 886 | — | ~5.4k | Automated safety check: Pass | MIT | |
| Brand Designermagnus919/hermes-profiles | 282 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Afa Brandafadtc/afa-dtc-skills | 168 | — | ~4.3k | Automated safety check: Pass | Custom licence | |
| Ads DnaAgriciDaniel/claude-ads | 9.8k | — | ~279 | Automated safety check: Pass | MIT |
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Related
Questions about Brand Guidelines
What does Brand Guidelines do?
When the user wants to apply, document, or enforce brand guidelines for any product or company. Brand Guidelines is an agent skill from alirezarezvani/claude-skills. When the user wants to apply, document, or enforce brand guidelines for any product or company.
When should I use Brand Guidelines?
Brand Guidelines fits situations like: enforce brand guidelines for any product; the user mentions brand guidelines; visual identity; brand standards.
How do I install Brand Guidelines in Claude Code?
Run `npx skills add alirezarezvani/claude-skills --skill brand-guidelines -a claude-code`. Or copy the skill folder (marketing-skill/skills/brand-guidelines in alirezarezvani/claude-skills) into .claude/skills/brand-guidelines in your project. Claude Code loads it when a task matches its description.
How do I install Brand Guidelines in Codex?
Run `npx skills add alirezarezvani/claude-skills --skill brand-guidelines -a codex`. Or copy the skill folder (marketing-skill/skills/brand-guidelines in alirezarezvani/claude-skills) into .agents/skills/brand-guidelines in your project. Codex loads it when a task matches its description.
Can I use Brand Guidelines in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add alirezarezvani/claude-skills --skill brand-guidelines -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-guidelines, .gemini/skills/brand-guidelines, .github/skills/brand-guidelines and .opencode/skills/brand-guidelines in your project.
What does Brand Guidelines need to run?
SKILL.md names no scripts, command-line tools or credentials: Brand Guidelines is instructions for the agent only.
Does Brand Guidelines access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Brand Guidelines safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Brand Guidelines use?
Brand Guidelines is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Brand Guidelines use?
About 1.3k tokens (SKILL.md is roughly 5.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.4k tokens, read only when the agent opens those files.
What are the alternatives to Brand Guidelines?
Skills that share tags, products or a category with Brand Guidelines: Brand Dna (thatrebeccarae/claude-marketing, 162 stars), Brand Guidelines (borghei/Claude-Skills, 886 stars), Brand Designer (magnus919/hermes-profiles, 282 stars) and Afa Brand (afadtc/afa-dtc-skills, 168 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Guidelines?
alirezarezvani (a GitHub user) maintains it in alirezarezvani/claude-skills, which has 27,891 GitHub stars. The repository holds 342 skills in this directory. The repository was last updated on August 30, 2026.
Source: alirezarezvani/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.