Brand Designer
magnus919/hermes-profiles
Create comprehensive brand identity documentation for any brand.
Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json.
Install Brand Dna
$ npx skills add thatrebeccarae/claude-marketing --skill brand-dna -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing brand-dna --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-dna .claude/skills/brand-dna && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-dna" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brand-dna into .claude/skills/brand-dna/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-dna", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brand-dnaType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill brand-dna -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing brand-dna --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/brand-dna .agents/skills/brand-dna && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-dna" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brand-dna into .agents/skills/brand-dna/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-dna", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill brand-dna -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing brand-dna --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/brand-dna .cursor/skills/brand-dna && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-dna" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brand-dna into .cursor/skills/brand-dna/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-dna", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/brand-dna--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill brand-dna -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing brand-dna --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/brand-dna .gemini/skills/brand-dna && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-dna" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brand-dna into .gemini/skills/brand-dna/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-dna", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing brand-dnaInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill brand-dna -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/brand-dna .github/skills/brand-dna && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-dna" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brand-dna into .github/skills/brand-dna/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-dna", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill brand-dna -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing brand-dna --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/brand-dna .opencode/skills/brand-dna && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-dna" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brand-dna into .opencode/skills/brand-dna/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-dna", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-dna- GitHub stars
- 161
- Token cost
- ~1.8k tokens
- SKILL.md length
- 699 words
- Files
- 4
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json.
- Works in 5 steps: Collect URL → Fetch Pages → Extract Brand Elements → …
- The user says brand DNA
- SKILL.md covers Install, Quick Reference, Zero Dependencies and Extraction Process, plus 2 more sections
- Calls git; reaches fonts.googleapis.com
What it does
Brand Dna is an agent skill from thatrebeccarae/claude-marketing. Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json. The profile feeds downstream skills (seo-content-writer, email-composer, frontend-design, pro-deck-builder, cross-platform-audit) for brand-consistent output. Use when the user says brand DNA, brand profile, extract brand, analyze brand, brand voice, brand identity, brand colors, or brand style guide.
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).
It sits in Media & Creative, covering Logo and visual identity, Brand strategy and identity and Typography. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- The user says brand DNA
- Brand style guide
Example prompts
- “/brand-dna”
Requirements
- Python 3
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
git
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
fonts.googleapis.com
Also links to:
competitor.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brand Dna loads about 1.8k tokens when it runs. Until then it costs about 115 tokens; SKILL.md has 699 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 699 words, ~1,765 tokens.
Download SKILL.mdSave it as
.claude/skills/brand-dna/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- brand-dna
- description
- Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json. The profile feeds downstream skills (seo-content-writer, email-composer, frontend-design, pro-deck-builder, cross-platform-audit) for brand-consistent output. Use when the user says brand DNA, brand profile, extract brand, analyze brand, brand voice, brand identity, brand colors, or brand style guide.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- strategy
- metadata.domain
- brand-identity
- metadata.updated
- 2026-03-16
- metadata.tested
- 2026-03-17
- metadata.tested_with
- Claude Code v2.1
Brand DNA — Brand Identity Extractor
Extracts brand identity from a website and produces a structured brand-profile.json that other skills can consume for brand-consistent output.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/brand-dna ~/.claude/skills/Quick Reference
| Command | What It Does |
|---|---|
| "Extract brand DNA from https://example.com" | Full extraction → brand-profile.json |
| "Quick brand profile for https://example.com" | Homepage-only extraction (faster, lower confidence) |
Zero Dependencies
This skill uses only the WebFetch tool — no Python scripts, no Playwright, no external APIs. It works anywhere Claude Code runs.
Extraction Process
Step 1: Collect URL
If the user hasn't provided a URL, ask:
"What website URL should I analyze? (e.g., https://yoursite.com)"
Step 2: Fetch Pages
Use the WebFetch tool to retrieve page content. For each URL, request:
- All visible text content
- Full contents of
<style>blocks - Inline
style=attributes <meta>tags (especiallyog:image,description)- Google Fonts
@importURLs - Any
<link>tags referencing external stylesheets
Fetch order:
- Homepage (
<url>) - About page — try
<url>/about, then/about-us, then/our-story - Product/Services page — try
<url>/products, then/product, then/services
Quick mode: If the user requests a quick extraction, fetch homepage only — skip pages 2 and 3.
If a secondary page returns 404 or redirects to homepage, continue with fewer pages and note reduced confidence.
Step 3: Extract Brand Elements
Colors
- Primary color: Most prominent brand color from CSS
background-coloron.hero,.btn-primary,header, orog:imagedominant color - Secondary colors: Supporting palette from CTAs, accents, borders
- Background/text:
bodybackground-color and color - Forbidden: Infer from brand positioning (e.g., competitor colors if identifiable)
- Dark mode detection: If body background is #333 or darker, swap background/text values
CSS targets: background-color, color, border-color on body, header, .hero, .btn, .cta, h1, h2
Typography
- Google Fonts: Extract from
@import url(https://fonts.googleapis.com/css2?family=...)— parse font name from URL - CSS font-family: Check
h1,h2,body,.headlinedeclarations - Fallback: If no Google Fonts detected, set heading_font to
nulland body_font to"system-ui"
Voice (1-10 scale per axis)
Analyze hero headline, subheadline, about page intro, and CTA button text:
| Signal | Axis | Direction |
|---|---|---|
| Uses "you/your" frequently | formal_casual | +2 toward casual |
| Technical jargon, industry terms | expert_accessible | -2 toward expert |
| Short punchy sentences (≤8 words) | bold_subtle | +2 toward bold |
| Data, stats, percentages in hero | rational_emotional | -2 toward rational |
| "Transform", "revolutionize", "disrupt" | traditional_innovative | +2 toward innovative |
| Customer testimonials lead | rational_emotional | +2 toward emotional |
| "Trusted by X companies", awards | traditional_innovative | -1 toward traditional |
| Humor, wordplay, casual phrasing | playful_serious | +2 toward playful |
| Formal language, third person | playful_serious | -2 toward serious |
Start each axis at 5 (neutral) and adjust based on signals found.
Descriptors: Choose 3-5 adjectives that capture the overall voice tone. These should complement the numerical scores, not repeat them.
Show full SKILL.md (276 more words)Show less
Imagery
- Style: Professional photography, illustration, flat design, 3D renders, or mixed
- Subjects: What appears in hero images and product shots (people, products, abstract, data)
- Composition: Clean/minimal, busy/editorial, dark/dramatic, light/airy
- Forbidden elements: Infer from industry (healthcare → no unqualified medical claims imagery; B2B → no cheesy stock photos)
Aesthetic
- Mood keywords: 3 adjectives describing the visual mood (e.g., "trustworthy", "modern", "premium")
- Texture: minimal, textured, or mixed
- Negative space: generous, moderate, or dense
Brand Values
Extract from about page, mission statement, or footer. Look for repeated themes. Choose 3-5 core values.
Target Audience
Infer from copy, pricing signals, and positioning:
- Age range: Estimate from visual design, language complexity, and product type
- Profession: Who the product/service is for
- Pain points: What problems the brand addresses (from hero copy and feature descriptions)
- Aspirations: What the audience wants to achieve (from benefit-oriented copy)
Step 4: Build brand-profile.json
Construct the JSON following the schema in REFERENCE.md precisely. Use null for any field that cannot be confidently extracted — never guess.
Step 5: Write and Confirm
Write brand-profile.json to the current working directory.
Display a summary:
Brand DNA extracted → brand-profile.json
Brand: [brand_name]
Voice: [descriptor 1], [descriptor 2], [descriptor 3]
Primary Color: [hex]
Typography: [heading_font] / [body_font]
Audience: [age_range], [profession]
This profile can be consumed by:
- seo-content-writer (voice matching)
- email-composer (tone calibration)
- frontend-design (visual identity)
- pro-deck-builder (brand colors/fonts)
- cross-platform-audit (brand consistency checks)Limitations
- Sparse sites: <200 words of body text produce lower-confidence profiles. Note this in output.
- SPA/React sites: JavaScript-rendered content may not be fully captured by WebFetch. Note this if detected.
- Multi-brand enterprises: Creates one profile per URL. Run separately for each brand.
- CSS-in-JS: Modern React/Next.js sites may not have extractable CSS. Use og:image analysis as fallback.
How to Use This Skill
Ask questions like:
- "Extract the brand DNA from https://example.com"
- "Build a brand profile for my client's website"
- "Analyze the brand voice and colors of https://competitor.com"
- "Quick brand profile — homepage only — for https://example.com"
- "What's the brand identity of this website?"
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in skills/brand-dna of thatrebeccarae/claude-marketing.
- SKILL.md
- EXAMPLES.md
- LICENSE
- REFERENCE.md
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Brand Dna next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Dna this skillthatrebeccarae/claude-marketing | 161 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Brand Designermagnus919/hermes-profiles | 289 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Brand Guidelinesalirezarezvani/claude-skills | 28k | 1 repos | ~1.3k | Automated safety check: Pass | MIT | |
| Brand Guidelinesnexu-io/open-design | 100k | — | ~346 | Automated safety check: Pass | Apache-2.0 | |
| Anthropic Brand Stylinganthropics/skills | 180k | 30 repos | ~559 | Automated safety check: Pass | Apache-2.0 | |
| Brand Guidelinescomposio-community/awesome-codex-skills | 17k | — | ~617 | Automated safety check: Pass | Apache-2.0 |
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Related
Questions about Brand Dna
What does Brand Dna do?
Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json. Brand Dna is an agent skill from thatrebeccarae/claude-marketing.json.
When should I use Brand Dna?
Brand Dna fits situations like: the user says brand DNA; brand style guide.
How do I install Brand Dna in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill brand-dna -a claude-code`. Or copy the skill folder (skills/brand-dna in thatrebeccarae/claude-marketing) into .claude/skills/brand-dna in your project. Claude Code loads it when a task matches its description.
How do I install Brand Dna in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill brand-dna -a codex`. Or copy the skill folder (skills/brand-dna in thatrebeccarae/claude-marketing) into .agents/skills/brand-dna in your project. Codex loads it when a task matches its description.
Can I use Brand Dna in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill brand-dna -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-dna, .gemini/skills/brand-dna, .github/skills/brand-dna and .opencode/skills/brand-dna in your project.
What does Brand Dna need to run?
Going by SKILL.md and its folder, Brand Dna needs the command-line tools its instructions call (git). Our summary lists: Python 3.
Does Brand Dna access the network?
SKILL.md names 2 domains. In commands or code: fonts.googleapis.com; the agent is likely to contact it when it follows the instructions. As links in the text: competitor.com. This is read from the text; nothing was executed.
Is Brand Dna safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Brand Dna use?
Brand Dna is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Brand Dna use?
About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Brand Dna?
Skills that share tags, products or a category with Brand Dna: Brand Designer (magnus919/hermes-profiles, 289 stars), Brand Guidelines (alirezarezvani/claude-skills, 28k stars), Brand Guidelines (nexu-io/open-design, 100k stars) and Anthropic Brand Styling (anthropics/skills, 180k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Dna?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 161 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.