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Agent skill

Editorial Ops

by gtmagents in gtmagents/gtm-agents

A skill your agent uses when planning multi-channel editorial calendars, enforcing publishing cadences, and coordinating distribution workflows across GTM teams.

Apache-2.0Auto-check passedWriting & Content

Install Editorial Ops

skills CLI
$ npx skills add gtmagents/gtm-agents --skill editorial-ops -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents editorial-ops --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/content-marketing/skills/editorial-ops .claude/skills/editorial-ops && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
editorial-ops
GitHub stars
414
Used in
1 other repo
Token cost
~821 tokens
SKILL.md length
367 words
Files
3 (incl. assets)
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when planning multi-channel editorial calendars, enforcing publishing cadences, and coordinating distribution workflows across GTM teams.

  • Works in 5 steps: North Star & Themes – lock the executive… → Cadence Grid – map channels (blog,… → Production Swimlanes – ideation →… → …
  • Planning multi-channel editorial calendars
  • SKILL.md covers When to Use, Framework, Workflow Checklist and Templates, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Editorial Ops is an agent skill from gtmagents/gtm-agents. Use when planning multi-channel editorial calendars, enforcing publishing cadences, and coordinating distribution workflows across GTM teams.

Its SKILL.md is about 820 tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including assets (for example `assets/distribution_brief.md` and `assets/editorial_calendar_template.md`).

It sits in Writing & Content, covering Go-to-market strategy and Content strategy. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Planning multi-channel editorial calendars
  • Enforcing publishing cadences
  • Coordinating distribution workflows across GTM teams

Example prompts

  • “/editorial-ops”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. North Star & Themes – lock the executive thesis and supporting pillars (see GTM Agents Marketing Director guidance…
  2. Cadence Grid – map channels (blog, podcast, webinar, newsletter, LinkedIn) vs. frequency, owner, and CTA.
  3. Production Swimlanes – ideation → outline → draft → edit → design → approvals → launch.
  4. Distribution Tree – primary asset → derivative snippets → paid boosts → lifecycle inserts.
  5. Measurement Layer – define KPI guardrails (reach, engagement, SQL influence, pipeline velocity) before content leaves drafting.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Editorial Ops loads about 821 tokens when it runs. Until then it costs about 39 tokens; SKILL.md has 367 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~39
When it runs · the whole SKILL.md, loaded when a task matches
~821

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 367 words, ~821 tokens.

Download SKILL.mdSave it as .claude/skills/editorial-ops/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
editorial-ops
description
Use when planning multi-channel editorial calendars, enforcing publishing cadences, and coordinating distribution workflows across GTM teams.

Editorial Operations Skill

When to Use

  • Building or refreshing quarterly editorial roadmaps tied to GTM objectives.
  • Translating thought-leadership pillars into weekly blog, newsletter, and social programming.
  • Auditing production capacity, approvals, and distribution SLAs to eliminate bottlenecks.

Framework

  1. North Star & Themes – lock the executive thesis and supporting pillars (see GTM Agents Marketing Director guidance @puerto/README.md#183-212).
  2. Cadence Grid – map channels (blog, podcast, webinar, newsletter, LinkedIn) vs. frequency, owner, and CTA.
  3. Production Swimlanes – ideation → outline → draft → edit → design → approvals → launch.
  4. Distribution Tree – primary asset → derivative snippets → paid boosts → lifecycle inserts.
  5. Measurement Layer – define KPI guardrails (reach, engagement, SQL influence, pipeline velocity) before content leaves drafting.

Workflow Checklist

  • Weekly Editorial Stand-up (30 min): review status board, unblock owners, confirm launches.
  • Content Readiness Criteria: complete brief, stakeholder quotes, sources cited, SEO target, CTA alignment.
  • Approval Paths: highlight who signs off (Content Strategist, Brand, Legal) and expected turnaround.
  • Escalation Matrix: Marketing Director + Project Manager contacts for scope or timeline changes.

Templates

  • Editorial Calendar: See assets/editorial_calendar_template.md for tracking content.
  • Distribution Brief: See assets/distribution_brief.md for launch checklists.
  • Post-Launch Debrief template capturing performance vs. guardrails, learnings, and follow-up actions.
  • Ops Dashboard view showing backlog aging, production velocity, and publication mix.
Show full SKILL.md (171 more words)Show less

Tips

  • Treat every flagship asset like a mini campaign: pair the lifecycle-mapping blueprint (Plan → Build → QA → Launch → Inspect) with editorial checkpoints.
  • Partner with Marketing Analytics to instrument dashboards early; no asset ships without a measurement plan.
  • Keep a "Parking Lot" section for emergent ideas so high-priority launches retain focus.
  • Borrow GTM Agents's status packet format (see lifecycle-mapping skill) for weekly exec updates.

Tooling Hooks

  • Serena: patch CMS or marketing automation snippets safely during content QA.
  • Context7: fetch current GA4/HubSpot docs when defining measurement plans.
  • Sequential Thinking: reason through campaign narratives or backlog reprioritization.
  • Playwright: capture screenshots of new landing pages or gated assets before publishing.

Deliverables

  1. Quarterly editorial roadmap (themes, owners, launch dates).
  2. Weekly status packet summarizing highlights, KPIs, blockers, and next five actions.
  3. Distribution checklist signed by Marketing Director + Sales counterpart to ensure coverage.

Quality Gates

  • KPI guardrails documented pre-launch (reach %, CTR, SQL influence, retention impact).
  • Approval sign-offs stored with links/timestamps for audit trail.
  • Post-launch retro completed within 5 business days, feeding insights back into the backlog.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (assets) in plugins/content-marketing/skills/editorial-ops of gtmagents/gtm-agents.

  • SKILL.md
  • assets/distribution_brief.md
  • assets/editorial_calendar_template.md

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Editorial Ops next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Editorial Ops compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Editorial Ops this skillgtmagents/gtm-agents4141 repos~821Automated safety check: PassApache-2.0
Executing Marketing Campaignsdavila7/claude-code-templates33k2 repos~1.4kAutomated safety check: PassMIT
Campaign Planrongxinzy/RongxinAI1541 repos~3.6kAutomated safety check: PassApache-2.0
Youtube ContextTheCraigHewitt/skills159—~2.6kAutomated safety check: PassMIT
Channel StrategyTheCraigHewitt/skills159—~2.2kAutomated safety check: PassMIT
Linkedin Growthhanamizuki/solopreneur152—~3.7kAutomated safety check: PassMIT

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Categories

Questions about Editorial Ops

What does Editorial Ops do?

A skill your agent uses when planning multi-channel editorial calendars, enforcing publishing cadences, and coordinating distribution workflows across GTM teams. Editorial Ops is an agent skill from gtmagents/gtm-agents. Use when planning multi-channel editorial calendars, enforcing publishing cadences, and coordinating distribution workflows across GTM teams.

When should I use Editorial Ops?

Editorial Ops fits situations like: planning multi-channel editorial calendars; enforcing publishing cadences; coordinating distribution workflows across GTM teams.

How do I install Editorial Ops in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill editorial-ops -a claude-code`. Or copy the skill folder (plugins/content-marketing/skills/editorial-ops in gtmagents/gtm-agents) into .claude/skills/editorial-ops in your project. Claude Code loads it when a task matches its description.

How do I install Editorial Ops in Codex?

Run `npx skills add gtmagents/gtm-agents --skill editorial-ops -a codex`. Or copy the skill folder (plugins/content-marketing/skills/editorial-ops in gtmagents/gtm-agents) into .agents/skills/editorial-ops in your project. Codex loads it when a task matches its description.

Can I use Editorial Ops in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill editorial-ops -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/editorial-ops, .gemini/skills/editorial-ops, .github/skills/editorial-ops and .opencode/skills/editorial-ops in your project.

What does Editorial Ops need to run?

SKILL.md names no scripts, command-line tools or credentials: Editorial Ops is instructions for the agent only.

Does Editorial Ops access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Editorial Ops safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Editorial Ops use?

Editorial Ops is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Editorial Ops use?

About 821 tokens (SKILL.md is roughly 3.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Editorial Ops?

Skills that share tags, products or a category with Editorial Ops: Executing Marketing Campaigns (davila7/claude-code-templates, 33k stars), Campaign Plan (rongxinzy/RongxinAI, 154 stars), Youtube Context (TheCraigHewitt/skills, 159 stars) and Channel Strategy (TheCraigHewitt/skills, 159 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Editorial Ops?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.