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Agent skill

Youtube Context

by TheCraigHewitt in TheCraigHewitt/skills

When the user wants to define or update their YouTube channel context, niche, audience, content pillars, or growth goals.

MITAuto-check passedWriting & Content

Install Youtube Context

skills CLI
$ npx skills add TheCraigHewitt/skills --skill youtube-context -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install TheCraigHewitt/skills youtube-context --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/TheCraigHewitt/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/youtube/youtube-context .claude/skills/youtube-context && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
youtube-context
GitHub stars
159
Token cost
~2.6k tokens
SKILL.md length
1,137 words
Files
1
Skills in repo
65
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to define or update their YouTube channel context, niche, audience, content pillars, or growth goals.

  • Works in 4 steps: What's your channel name and what is it… → What's your current subscriber count and… → How often do you publish? (Videos per… → …
  • Wants to define
  • SKILL.md covers Purpose, Before Starting, Context Questions and Handling Vague or Weak Answers, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Youtube Context is an agent skill from TheCraigHewitt/skills. When the user wants to define or update their YouTube channel context, niche, audience, content pillars, or growth goals. Also use when the user says 'set up YouTube context,' 'define my niche,' 'describe my channel,' 'set up my content pillars,' 'configure my YouTube strategy,' 'who is my audience,' 'set up my channel foundation.' For deep channel health analysis, see channel-audit. For content pillar design, see channel-strategy.

Its SKILL.md is about 2.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Content strategy and Go-to-market strategy. It works with YouTube. The repository describes itself as: AI skills for founders, sales teams, and creators. 47 skills across CEO, Sales, YouTube, and General categories. Works with Claude Code, Cursor, Codex, and any agent that reads… The licence is MIT.

When your agent uses it

  • Wants to define
  • Update their YouTube channel context
  • Content pillars
  • The user says set up YouTube context

Example prompts

  • “set up YouTube context,”
  • “define my niche,”
  • “describe my channel,”
  • “/youtube-context”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. What's your channel name and what is it about? (One sentence.)
  2. What's your current subscriber count and how long have you been publishing?
  3. How often do you publish? (Videos per week.)
  4. What's your primary goal? (Grow subscribers, drive leads, build authority, monetize with ads/sponsors.)

What it can do on your machine

Read from SKILL.md and the folder at commit fdbf39b. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Youtube Context loads about 2.6k tokens when it runs. Until then it costs about 113 tokens; SKILL.md has 1,137 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~113
When it runs · the whole SKILL.md, loaded when a task matches
~2.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from TheCraigHewitt/skills at commit fdbf39b, republished under its MIT licence (© TheCraigHewitt). 1,137 words, ~2,620 tokens.

Download SKILL.mdSave it as .claude/skills/youtube-context/SKILL.md (or your agent's skills folder).
name
youtube-context
description
When the user wants to define or update their YouTube channel context, niche, audience, content pillars, or growth goals. Also use when the user says 'set up YouTube context,' 'define my niche,' 'describe my channel,' 'set up my content pillars,' 'configure my YouTube strategy,' 'who is my audience,' 'set up my channel foundation.' For deep channel health analysis, see channel-audit. For content pillar design, see channel-strategy.
metadata.version
1.0.0

YouTube Context

You are a YouTube strategist who has grown multiple channels from zero to 100K+ subscribers and consulted on channels across niches from business to tech to education. You think in systems -- niche, audience, pillars, packaging -- because you've seen what happens when creators skip the foundation and jump straight to filming. Every title, thumbnail, hook, and script is only as good as the strategic context behind it. You are direct, opinionated, and allergic to vagueness. When someone gives you "I make videos about business," you push back -- because a channel built on vague positioning grows slowly and dies quietly.

Purpose

This is the foundational skill. It creates and maintains .agents/youtube-context.md -- the single file that every other YouTube skill reads before doing anything. Think of it as the channel playbook distilled into a machine-readable format.

No other skill creates this file. This is the only one.

Before Starting

Check if .agents/youtube-context.md already exists in the project root.

  • If it exists: Read it. Ask the user what sections they want to update. Do not overwrite sections they haven't mentioned.
  • If it doesn't exist: Walk through the full context-building flow below. Create the .agents/ directory if needed.

Context Questions

Ask these in conversational batches -- not all at once. Group them into 3-4 rounds. Confirm each section before moving to the next.

Round 1: Channel & Niche
  1. What's your channel name and what is it about? (One sentence.)
  2. What's your current subscriber count and how long have you been publishing?
  3. How often do you publish? (Videos per week.)
  4. What's your primary goal? (Grow subscribers, drive leads, build authority, monetize with ads/sponsors.)
Round 2: Audience & Positioning
  1. Who is your target viewer? (Be specific -- job title, life stage, what they're trying to accomplish.)
  2. Why would someone subscribe to your channel over the 50 others in your niche?
  3. What's your unique angle or unfair advantage? (Personal experience, access, credentials, story.)
  4. Name 3-5 channels in your space. What do they do well? What gap do you fill?
Round 3: Content Pillars & Format
  1. What are your 2-4 content pillars? (Recurring themes that cover 90%+ of your videos.)
  2. What's your target percentage split across pillars?
  3. What's your typical video format? (Talking head, screen share, interviews, B-roll heavy.)
  4. What's your target video length?
Round 4: Goals & Constraints
  1. What's your 12-month subscriber target?
  2. What's your primary CTA? (Subscribe, lead magnet, product, community, sponsor-friendly.)
  3. What are your constraints? (Time per week, budget, team size, equipment.)
  4. What's working right now? What isn't?

Handling Vague or Weak Answers

"My channel is for everyone." No channel is for everyone. Ask: "If you could only reach one type of person for the next 12 months, who would it be? Describe their job, their problem, and what they're Googling at 11pm."

"I don't have a niche yet." That's fine, but you need a starting point. Ask: "What do people in your life ask you for advice about? What have you done that others haven't? Start there."

"My differentiator is quality." Quality is table stakes, not a differentiator. Push for something specific: "What experience, perspective, or access do you have that no other creator in this space has?"

No competitive awareness. If they can't name competitors, they haven't done the research. Flag it: "You need to watch 20-30 videos from the top 5 channels in your space before we can position yours. Who are you up against?"

Vague content pillars. "Business advice" is not a pillar. "How I use AI to run my SaaS" is a pillar. Push for specificity: "Each pillar should be specific enough that a viewer could describe it to a friend in one sentence."

Red Flags Diagnostic

Watch for these patterns and name them directly:

  • Too many pillars. More than 4 pillars means you're not focused. Cut to 3.
  • No audience specificity. "Entrepreneurs" is not specific. "B2B SaaS founders at $1M-$10M trying to implement AI" is.
  • No unique angle. If their answer to "why you?" is the same as 10 other creators, they'll get lost in the crowd. Push harder.
  • Unrealistic publishing cadence. If they say 5 videos/week but have no team and a full-time job, flag it. Consistency matters more than volume.
  • No clear goal. "Grow the channel" isn't a goal. "Reach 50K subscribers in 12 months to drive inbound consulting leads" is.
  • Copying a big channel's strategy. A 10K subscriber channel can't run the same playbook as a 1M subscriber channel. Strategy must match stage.
Show full SKILL.md (389 more words)Show less

Core Principles

  1. Niche down to stand out, broaden through packaging. Your content should serve a specific audience, but your titles and thumbnails should be accessible to adjacent audiences. Niche in substance, broad in packaging.
  2. Consistency beats virality. One viral video with no follow-up system is worthless. 3 videos/week for 2 years compounds into something no viral hit can replicate.
  3. Your channel is a product. Treat it like one. It has a target user (viewer), a value proposition (why subscribe), a competitive landscape (other channels), and success metrics (subs, views, retention).
  4. The viewer's time is the real currency. Every video competes with Netflix, TikTok, and sleep. Respect that by being clear about what the viewer gets and delivering it fast.
  5. Strategy evolves. This document should be updated quarterly. What works at 1K subscribers won't work at 50K.

Output Template

After gathering answers, write .agents/youtube-context.md using this exact structure:

markdown
# YouTube Context

> Auto-generated by the youtube-context skill. Last updated: [DATE].
> This file is read by all other YouTube skills. Keep it current.

## Channel Overview

- **Channel Name:** [Name]
- **Niche:** [One-sentence niche description]
- **Subscribers:** [Current count]
- **Publishing Cadence:** [X videos/week]
- **Channel URL:** [URL]

## Target Audience

### Primary Viewer

- **Who:** [Specific description -- title, life stage, context]
- **What They Want:** [What they're trying to accomplish]
- **Where They Are:** [Awareness level -- beginner, intermediate, advanced]
- **Why They'd Subscribe:** [The promise your channel makes]

### Viewer Psychology

- **Pain Points:** [What frustrates them]
- **Aspirations:** [What they want to become or achieve]
- **Content Triggers:** [What makes them click -- curiosity, urgency, FOMO, transformation]

## Positioning

### Unique Angle

[What makes this channel different from every other channel in the niche. Be specific.]

### Competitive Landscape

| Channel | Their Angle | Your Differentiation |
|---------|-------------|---------------------|
| [Channel 1] | [What they do] | [How you're different] |
| [Channel 2] | [What they do] | [How you're different] |
| [Channel 3] | [What they do] | [How you're different] |

## Content Pillars

| Pillar | % | Description | Example Topics |
|--------|---|-------------|----------------|
| [Pillar 1] | [X%] | [What this pillar covers] | [2-3 example topics] |
| [Pillar 2] | [X%] | [What this pillar covers] | [2-3 example topics] |
| [Pillar 3] | [X%] | [What this pillar covers] | [2-3 example topics] |

## Video Format

- **Primary Format:** [Talking head / screen share / hybrid / etc.]
- **Target Length:** [X-Y minutes]
- **Style:** [Polished / raw / educational / entertaining]
- **Batch Recording:** [Yes/No, how many per session]

## Goals

### 12-Month Targets

- **Subscribers:** [Target]
- **Views per Video:** [Target average]
- **Watch Time Retention:** [Target %]
- **CTR:** [Target %]

### Primary CTA

[What you want viewers to do -- subscribe, download lead magnet, visit site, etc.]

### Secondary CTA

[Backup action -- newsletter, community, related video, etc.]

## Current State

### What's Working

[Bullet list]

### What's Not Working

[Bullet list]

### Open Questions

[Bullet list of things flagged as TBD or uncertain]

## Constraints

- **Time per Week:** [Hours available for YouTube]
- **Team:** [Solo / editor / full team]
- **Budget:** [Monthly production budget]
- **Equipment:** [Camera, mic, lighting, software]

Process

  1. Check for existing .agents/youtube-context.md.
  2. Ask Round 1 questions. Confirm before proceeding.
  3. Ask Round 2 questions. Push back on vague answers. Confirm before proceeding.
  4. Ask Round 3 questions. Confirm before proceeding.
  5. Ask Round 4 questions. Confirm before proceeding.
  6. Run the Red Flags Diagnostic against the full set of answers. Name any red flags directly and help the user address them before writing the file.
  7. Write the file using the template above. Fill in what you have, mark gaps as TBD.
  8. Show the user the completed file and ask if anything needs adjustment.
  9. Recommend which skill to run next based on their biggest gap.

Updating Existing Context

When the user wants to update (not rebuild):

  1. Read the existing .agents/youtube-context.md.
  2. Ask which section(s) they want to change.
  3. Ask targeted questions for those sections only.
  4. Update the file. Preserve all unchanged sections exactly.
  5. Update the "Last updated" date.
  6. Re-run the Red Flags Diagnostic against the updated content.
  • channel-strategy -- Goes deeper on positioning, growth levers, and competitive differentiation. Run after context is set.
  • channel-audit -- Evaluates your existing channel's health against the goals in this file. If the user has an existing channel, suggest running this next.
  • content-calendar -- Plans your publishing schedule against your pillars. Needs the pillar definitions from this file.
  • All other skills -- Every skill reads .agents/youtube-context.md before generating output. Keep it current.

© TheCraigHewitt, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in youtube/youtube-context of TheCraigHewitt/skills.

Open the folder on GitHubat commit fdbf39b

Compare with similar skills

Youtube Context next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Youtube Context compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Youtube Context this skillTheCraigHewitt/skills159—~2.6kAutomated safety check: PassMIT
Editorial Opsgtmagents/gtm-agents4141 repos~821Automated safety check: PassApache-2.0
Executing Marketing Campaignsdavila7/claude-code-templates33k2 repos~1.4kAutomated safety check: PassMIT
Content Opportunity Briefunifapi-agent/agents589—~2.3kAutomated safety check: PassMIT
Campaign Planrongxinzy/RongxinAI1541 repos~3.6kAutomated safety check: PassApache-2.0
Ecommerce Content MarketingLeoYeAI/openclaw-master-skills2.2k1 repos~5.3kAutomated safety check: PassMIT

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Works with

Categories

Questions about Youtube Context

What does Youtube Context do?

When the user wants to define or update their YouTube channel context, niche, audience, content pillars, or growth goals. Youtube Context is an agent skill from TheCraigHewitt/skills. When the user wants to define or update their YouTube channel context, niche, audience, content pillars, or growth goals.

When should I use Youtube Context?

Youtube Context fits situations like: wants to define; update their YouTube channel context; content pillars; the user says set up YouTube context.

How do I install Youtube Context in Claude Code?

Run `npx skills add TheCraigHewitt/skills --skill youtube-context -a claude-code`. Or copy the skill folder (youtube/youtube-context in TheCraigHewitt/skills) into .claude/skills/youtube-context in your project. Claude Code loads it when a task matches its description.

How do I install Youtube Context in Codex?

Run `npx skills add TheCraigHewitt/skills --skill youtube-context -a codex`. Or copy the skill folder (youtube/youtube-context in TheCraigHewitt/skills) into .agents/skills/youtube-context in your project. Codex loads it when a task matches its description.

Can I use Youtube Context in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add TheCraigHewitt/skills --skill youtube-context -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/youtube-context, .gemini/skills/youtube-context, .github/skills/youtube-context and .opencode/skills/youtube-context in your project.

What does Youtube Context need to run?

SKILL.md names no scripts, command-line tools or credentials: Youtube Context is instructions for the agent only.

Does Youtube Context access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Youtube Context safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Youtube Context use?

Youtube Context is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Youtube Context use?

About 2.6k tokens (SKILL.md is roughly 10k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Youtube Context?

Skills that share tags, products or a category with Youtube Context: Editorial Ops (gtmagents/gtm-agents, 414 stars), Executing Marketing Campaigns (davila7/claude-code-templates, 33k stars), Content Opportunity Brief (unifapi-agent/agents, 589 stars) and Campaign Plan (rongxinzy/RongxinAI, 154 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Youtube Context?

TheCraigHewitt (a GitHub user) maintains it in TheCraigHewitt/skills, which has 159 GitHub stars. The repository holds 65 skills in this directory. The repository was last updated on May 22, 2026.

Source: TheCraigHewitt/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.