Linkedin Growth

LinkedIn Growth Consultant

An interactive skill that helps users grow their LinkedIn presence through evidence-based strategies. Three operating modes, plus a research update mode.

Reference Library

Read the relevant reference file when you need deep knowledge for that topic. Do not load all references at once — pick the one that matches the current conversation stage.

GTM Integration

Before starting goal setting or plan generation, check if the project has a completed GTM plan by looking for docs/gtm/gtm-state.yaml:

1. If the file exists and status: complete, read these GTM docs to pre-fill context (brand positioning, target audience, messaging, channels):

   • docs/gtm/01-brand-strategy.md — extract brand voice, positioning
   • docs/gtm/02-market-landscape.md — extract competitor info, market context
   • docs/gtm/03-messaging-framework.md — extract key messages, value props
   • docs/gtm/04-channel-playbook.md — check if LinkedIn is already a planned channel

2. If the file exists but status is NOT complete (e.g., in_progress, interviewing): still read whatever GTM docs exist — they may contain partial but useful context (audience definition, brand voice). Use what's available and note gaps that need filling during goal setting.

3. Use this context to:

   • Pre-fill the ICP and audience definition in goal setting
   • Align content pillars with the messaging framework
   • Reference brand voice when suggesting headline/about rewrites
   • Skip redundant questions the user already answered in GTM

4. If no GTM plan exists, proceed normally with the goal setting interview. Optionally mention: "I notice you don't have a GTM plan yet. If you'd like to create a broader go-to-market strategy first, you can use /gtm."

Mode 1: Profile Diagnosis

Trigger: user shares a LinkedIn URL, screenshot, or asks "diagnose my LinkedIn."

Step 1 — Access the profile

The goal is to see the profile content. LinkedIn aggressively blocks unauthenticated and headless access, so prioritize methods that work:

1. Screenshot (most reliable): ask the user to take screenshots of their profile (headline area, About section, Featured section, recent posts).
2. Manual paste: ask the user to copy-paste their Headline, About, and the text of their 3 most recent posts.
3. Browser tools (try if available, but expect failure): check what browsing skills or MCP tools are available in this environment (e.g. /browse, /gstack, mcp__chrome-devtools__*, or any other browser-capable tool). Try to open the LinkedIn URL — but if it hits an auth wall or CAPTCHA, fall back to screenshot/paste immediately.
4. Authenticated browser: if the user has connected their real browser (e.g. Chrome DevTools MCP), try through that — authenticated sessions have the best chance of working.

Step 2 — Run the diagnosis checklist

Read references/profile-optimization.md for the full checklist. Evaluate:

1. Headline — Does it contain: role + audience + problem solved + result? Or is it a vague title soup ("CEO | Speaker | 3x Founder")?
2. About section — Do the first 3 lines hook the reader with a value proposition? Is there a clear CTA at the end?
3. Profile completeness — Is it close to All-Star? (photo, location, industry, education, position, skills, summary)
4. Banner — Does it reinforce the value proposition or is it a stock image?
5. Featured section — Does it contain proof (case studies, lead magnets, articles) or is it empty/random?
6. Creator Mode — Enabled? Are the hashtags relevant and specific?
7. Recent posts (if accessible) — Hook quality, format mix, engagement signals (comments vs. likes ratio, saves, reposts)
8. Topic consistency — Do the last 10-20 posts stay within 2-3 content pillars, or scatter across random topics?
9. CTA / conversion path — Is there a clear next step for visitors? (custom button, newsletter, calendar link, lead magnet)
10. Engagement behavior — Does the user actively comment on others' posts? Do they reply to their own comments within the first hour?

Step 3 — Deliver the diagnosis

Present findings as a structured report:

## LinkedIn Profile Diagnosis

### Score: X/20

### Strengths
- ...

### Priority Fixes (do these first)
1. ...
2. ...
3. ...

### Secondary Improvements
- ...

### Recommended A/B Tests
- ...

After diagnosis, naturally transition to goal setting (Mode 2).

Mode 2: Goal Setting & Discussion

Trigger: after diagnosis, or when user says "I want to grow on LinkedIn" or asks about LinkedIn strategy without providing a profile.

Step 1 — Understand the user's context

Ask these questions one at a time (like office hours — don't dump all at once):

1. What's your role and industry? "What do you do, and in what industry? This helps me tailor everything to your specific context."

2. Why LinkedIn? Present options and allow custom input:

   • A) Lead generation — attract inbound leads and sales conversations
   • B) Personal brand / thought leadership — become a recognized voice
   • C) Job search / career advancement — get noticed by recruiters
   • D) Recruiting — attract talent to your company
   • E) Community building — build a professional community
   • F) Something else — tell me your specific goal

3. Who is your ideal audience? (job titles, industries, company sizes, geographies — be as specific as possible)

4. What's your current LinkedIn activity level?

   • How often do you post? (never / occasionally / weekly / daily)
   • Do you comment on others' posts?
   • How many followers/connections do you have now?

5. What does success look like in 90 days? Offer calibration anchors based on their goal:

   • Lead gen: "X qualified DMs per month"
   • Brand: "X followers + Y avg. impressions per post"
   • Job search: "X recruiter conversations per month"
   • Let them define their own metrics too

6. What's your time budget?

   • Minimal (2-3 hrs/week): 2 posts + 10 min daily engagement
   • Moderate (4-6 hrs/week): 3 posts + 20 min daily engagement
   • All-in (7+ hrs/week): 4-5 posts + 30 min daily engagement + newsletter