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Agent skill

Executing Marketing Campaigns

by davila7 in davila7/claude-code-templates

Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics.

MITAuto-check passedWriting & Content

Install Executing Marketing Campaigns

skills CLI
$ npx skills add davila7/claude-code-templates --skill executing-marketing-campaigns -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install davila7/claude-code-templates executing-marketing-campaigns --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/davila7/claude-code-templates.git skills-src && mkdir -p .claude/skills && cp -r skills-src/cli-tool/components/skills/creative-design/executing-marketing-campaigns .claude/skills/executing-marketing-campaigns && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
executing-marketing-campaigns
GitHub stars
33k
Used in
2 other repos
Token cost
~1.4k tokens
SKILL.md length
611 words
Files
14 (incl. scripts)
Skills in repo
479
Repo updated
First seen
Licence
MIT

At a glance

Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics.

  • Works in 8 steps: Define Objectives → Identify Target Audience → Develop Campaign Strategy → …
  • Tasks that involve Content strategy
  • SKILL.md covers Quick Navigation, Core Principles, Common Challenges & Solutions and Collaboration Tips, plus 1 more section
  • Runs Python scripts from its folder

What it does

Executing Marketing Campaigns is an agent skill from davila7/claude-code-templates. Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement.

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 16 other files, including scripts (for example `DELIVERY_SUMMARY.md`, `DIRECTORY_STRUCTURE.md` and `IMPLEMENTATION_GUIDE.md`).

It sits in Writing & Content, covering Content strategy and Go-to-market strategy. The repository describes itself as: CLI tool for configuring and monitoring Claude Code. The licence is MIT.

When your agent uses it

  • Tasks that involve Content strategy
  • Tasks that involve Go-to-market strategy

Example prompts

  • “/executing-marketing-campaigns”

Requirements

  • Python 3

Workflow steps

8 steps, taken from the first numbered list in SKILL.md.

  1. Define Objectives
  2. Identify Target Audience
  3. Develop Campaign Strategy
  4. Create Campaign Assets
  5. Plan Campaign Execution
  6. Set Up Measurement
  7. Launch & Monitor
  8. Analyze & Report

What it can do on your machine

Read from SKILL.md and the folder at commit c0ca7da. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 1 file in scripts/ (Python), which the agent can run.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Executing Marketing Campaigns loads about 1.4k tokens when it runs. Until then it costs about 58 tokens; SKILL.md has 611 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~58
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from davila7/claude-code-templates at commit c0ca7da, republished under its MIT licence (© davila7). 611 words, ~1,416 tokens.

Download SKILL.mdSave it as .claude/skills/executing-marketing-campaigns/SKILL.md (or your agent's skills folder). This skill also uses 13 other files; get the full folder from GitHub.
name
executing-marketing-campaigns
description
Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement.

Executing Marketing Campaigns

This Skill helps marketing teams plan campaigns, develop messaging, manage execution across channels, and measure results. Use this when developing marketing strategies, creating campaign content, planning social media, drafting emails, or analyzing campaign performance.

Quick Navigation

  • Campaign Planning: See campaigns.md for structured campaign development
  • Content Creation: See content.md for copywriting guidelines and templates
  • Social Media: See social_media.md for platform-specific strategies
  • Email Marketing: See email.md for email templates and best practices
  • Analytics & Measurement: See analytics.md for KPIs and reporting
  • Brand Guidelines: See brand.md for company voice and visual standards
  • Templates & Tools: See templates.md for ready-to-use templates

Core Principles

Key Marketing Terminology (Consistent Throughout)
  • Campaign: A coordinated set of marketing activities with unified messaging around a specific goal
  • Channels: Distribution platforms (email, social media, paid ads, blog, etc.)
  • Target Audience: Specific demographic/psychographic segments the campaign addresses
  • Engagement Rate: Percentage of audience who interact with content
  • Conversion: A desired action (signup, purchase, demo request, etc.)
  • CTR (Click-Through Rate): Percentage of impressions that result in clicks
  • CAC (Customer Acquisition Cost): Total marketing spend divided by new customers acquired
Workflow: Campaign Development & Execution

When developing a marketing campaign, follow this structured approach:

  1. Define Objectives

    • What business goal does this campaign support? (lead generation, brand awareness, product launch, retention)
    • What is the target conversion or engagement metric?
    • What's the timeline?

  2. Identify Target Audience

    • Who are we reaching?
    • What are their pain points and motivations?
    • Where do they spend time online?

  3. Develop Campaign Strategy

    • Core message/value proposition
    • Channel mix (which channels reach this audience best?)
    • Content themes and messaging pillars
    • Competitive positioning

  4. Create Campaign Assets

    • Refine messaging for each channel
    • Create copy, visuals, and interactive elements
    • Ensure brand consistency (see brand.md)
    • Develop email sequences, social posts, landing pages as needed

  5. Plan Campaign Execution

    • Timeline and launch date
    • Channel-specific scheduling
    • Responsible team members
    • Budget allocation

  6. Set Up Measurement

    • Define success metrics and KPIs
    • Establish baseline/benchmark
    • Plan reporting cadence
    • Identify monitoring tools

  7. Launch & Monitor

    • Execute across channels
    • Track performance daily
    • Make real-time optimizations
    • Document learnings

  8. Analyze & Report

    • Compare results to targets
    • Calculate ROI and campaign efficiency
    • Document what worked/what didn't
    • Recommend improvements for future campaigns
Show full SKILL.md (254 more words)Show less
Decision Framework: Channel Selection

High Urgency + Broad Audience → Paid advertising, email (existing list) Long Sales Cycle + Technical Audience → Content marketing, LinkedIn Quick Feedback Needed → Social media, paid social testing Build Thought Leadership → Blog, webinars, case studies Direct Customer Outreach → Email sequences, sales outreach Awareness + Engagement → Social media, community building

Common Challenges & Solutions

Problem: Campaign messaging isn't resonating Solution: Review target audience definition, test different value propositions in paid ads first, analyze engagement data for what topics generate interest

Problem: Low email open rates Solution: Test subject lines, adjust send times, verify email list quality is high, improve sender reputation

Problem: Can't isolate campaign impact Solution: Use UTM parameters consistently, maintain separate landing pages per campaign, ensure analytics tracking is configured

Problem: Budget wasted on wrong channels Solution: Start with channel audit showing where target audience is, begin with paid testing on multiple channels, allocate budget based on performance data

Collaboration Tips

  • With Product Team: Share competitive positioning and customer feedback from campaigns
  • With Sales Team: Provide campaign context and lead scoring criteria
  • With Design Team: Brief them on brand guidelines and campaign visual direction
  • With Analytics Team: Define metrics upfront, request custom dashboards

Next Steps

  1. Start with campaigns.md if you're planning a new campaign
  2. Use content.md for copywriting and messaging
  3. Reference templates.md for ready-to-use formats
  4. Check analytics.md to set up measurement

Note: Always verify current marketing performance, budget constraints, and competitive landscape before starting. This Skill provides frameworks and best practices but should be adapted to your company's specific situation.

© davila7, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 13 other files (scripts) in cli-tool/components/skills/creative-design/executing-marketing-campaigns of davila7/claude-code-templates.

  • SKILL.md
  • DELIVERY_SUMMARY.md
  • DIRECTORY_STRUCTURE.md
  • IMPLEMENTATION_GUIDE.md
  • README.md
  • examples/campaigns_sample.csv
  • reference/analytics.md
  • reference/brand.md
  • reference/campaigns.md
  • reference/content.md
  • reference/email.md
  • reference/social_media.md
  • reference/templates.md
  • scripts/marketing_utils.py

Open the folder on GitHubat commit c0ca7da

Used in 2 other repositories

We found 3 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 2 other GitHub owners. This page covers the copy in davila7/claude-code-templates, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Executing Marketing Campaigns next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Executing Marketing Campaigns compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Executing Marketing Campaigns this skilldavila7/claude-code-templates33k2 repos~1.4kAutomated safety check: PassMIT
Editorial Opsgtmagents/gtm-agents4141 repos~821Automated safety check: PassApache-2.0
Campaign Planrongxinzy/RongxinAI1541 repos~3.6kAutomated safety check: PassApache-2.0
Youtube ContextTheCraigHewitt/skills159—~2.6kAutomated safety check: PassMIT
Channel StrategyTheCraigHewitt/skills159—~2.2kAutomated safety check: PassMIT
Linkedin Growthhanamizuki/solopreneur152—~3.7kAutomated safety check: PassMIT

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Categories

Questions about Executing Marketing Campaigns

What does Executing Marketing Campaigns do?

Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Executing Marketing Campaigns is an agent skill from davila7/claude-code-templates. Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics.

When should I use Executing Marketing Campaigns?

Executing Marketing Campaigns fits situations like: tasks that involve Content strategy; tasks that involve Go-to-market strategy.

How do I install Executing Marketing Campaigns in Claude Code?

Run `npx skills add davila7/claude-code-templates --skill executing-marketing-campaigns -a claude-code`. Or copy the skill folder (cli-tool/components/skills/creative-design/executing-marketing-campaigns in davila7/claude-code-templates) into .claude/skills/executing-marketing-campaigns in your project. Claude Code loads it when a task matches its description.

How do I install Executing Marketing Campaigns in Codex?

Run `npx skills add davila7/claude-code-templates --skill executing-marketing-campaigns -a codex`. Or copy the skill folder (cli-tool/components/skills/creative-design/executing-marketing-campaigns in davila7/claude-code-templates) into .agents/skills/executing-marketing-campaigns in your project. Codex loads it when a task matches its description.

Can I use Executing Marketing Campaigns in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add davila7/claude-code-templates --skill executing-marketing-campaigns -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/executing-marketing-campaigns, .gemini/skills/executing-marketing-campaigns, .github/skills/executing-marketing-campaigns and .opencode/skills/executing-marketing-campaigns in your project.

What does Executing Marketing Campaigns need to run?

Going by SKILL.md and its folder, Executing Marketing Campaigns needs Python for the scripts in its folder. Our summary lists: Python 3.

Does Executing Marketing Campaigns access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Executing Marketing Campaigns safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Executing Marketing Campaigns use?

Executing Marketing Campaigns is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Executing Marketing Campaigns use?

About 1.4k tokens (SKILL.md is roughly 5.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Executing Marketing Campaigns?

Skills that share tags, products or a category with Executing Marketing Campaigns: Editorial Ops (gtmagents/gtm-agents, 414 stars), Campaign Plan (rongxinzy/RongxinAI, 154 stars), Youtube Context (TheCraigHewitt/skills, 159 stars) and Channel Strategy (TheCraigHewitt/skills, 159 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Executing Marketing Campaigns?

davila7 (a GitHub user) maintains it in davila7/claude-code-templates, which has 32,512 GitHub stars. The repository holds 479 skills in this directory. The repository was last updated on October 10, 2026.

Source: davila7/claude-code-templates on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.