Google Ads
arnabbagxd/Brand-building-skills
Plan, build, and optimize Google Ads campaigns — Search, Shopping, Performance Max, Display, and YouTube — including keyword research, match types, bidding strategy, Quality Score, ad extensions…
Comprehensive Google Ads account audit — campaign structure, budget pacing, conversion tracking, wasted spend — across every campaign type, ranked by estimated $ impact
Install Google Ads Audit
$ npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cognyai/claude-code-marketing-skills google-ads-audit --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/google-ads-audit .claude/skills/google-ads-audit && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "google-ads-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/google-ads-audit into .claude/skills/google-ads-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-audit", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/google-ads-auditType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cognyai/claude-code-marketing-skills google-ads-audit --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/google-ads-audit .agents/skills/google-ads-audit && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "google-ads-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/google-ads-audit into .agents/skills/google-ads-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-audit", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cognyai/claude-code-marketing-skills google-ads-audit --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/google-ads-audit .cursor/skills/google-ads-audit && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "google-ads-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/google-ads-audit into .cursor/skills/google-ads-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-audit", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cognyai/claude-code-marketing-skills.git --path skills/google-ads-audit--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cognyai/claude-code-marketing-skills google-ads-audit --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/google-ads-audit .gemini/skills/google-ads-audit && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "google-ads-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/google-ads-audit into .gemini/skills/google-ads-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-audit", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cognyai/claude-code-marketing-skills google-ads-auditInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/google-ads-audit .github/skills/google-ads-audit && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "google-ads-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/google-ads-audit into .github/skills/google-ads-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-audit", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cognyai/claude-code-marketing-skills google-ads-audit --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/google-ads-audit .opencode/skills/google-ads-audit && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "google-ads-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/google-ads-audit into .opencode/skills/google-ads-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-audit", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
google-ads-audit- GitHub stars
- 104
- Token cost
- ~2.6k tokens
- SKILL.md length
- 880 words
- Files
- 1
- Skills in repo
- 47
- Repo updated
- First seen
- Licence
- None found
At a glance
Comprehensive Google Ads account audit — campaign structure, budget pacing, conversion tracking, wasted spend — across every campaign type, ranked by estimated $ impact
- Works in 8 steps: Account discovery → Campaign overview by channel type (last… → Conversion tracking sanity → …
- Tasks that involve Paid advertising
- SKILL.md covers Prerequisites Check, Usage, Approach and Steps, plus 1 more section
- Reaches cogny.com
What it does
Google Ads Audit is an agent skill from cognyai/claude-code-marketing-skills. Comprehensive Google Ads account audit — campaign structure, budget pacing, conversion tracking, wasted spend — across every campaign type, ranked by estimated $ impact
Its SKILL.md is about 2.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising and Marketing analytics. It works with Google Ads. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.
When your agent uses it
- Tasks that involve Paid advertising
- Tasks that involve Marketing analytics
Example prompts
- “/google-ads-audit”
Requirements
- Pre-approved tools (allowed-tools): mcp__cogny__google_ads__tool_list_accessible_accounts, mcp__cogny__google_ads__tool_execute_gaql, mcp__cogny__google_ads__tool_get_gaql_doc, mcp__cogny__google_ads__tool_get_reporting_view_doc, mcp__cogny__create_finding, WebFetch, WebSearch
Workflow steps
8 steps, taken from the step headings in SKILL.md.
- Account discovery
- Campaign overview by channel type (last 30 days)
- Conversion tracking sanity
- Budget pacing (last 7 days)
- Account negatives & exclusions
- Wasted spend scan (last 30 days)
- Score and report
- Record findings
What it can do on your machine
Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
mcp__cogny__google_ads__tool_list_accessible_accountsmcp__cogny__google_ads__tool_execute_gaqlmcp__cogny__google_ads__tool_get_gaql_docmcp__cogny__google_ads__tool_get_reporting_view_docmcp__cogny__create_findingWebFetchWebSearch
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are sql and json).
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
cogny.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Google Ads Audit loads about 2.6k tokens when it runs. Until then it costs about 46 tokens; SKILL.md has 880 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 880 words (~2,599 tokens).
“A one-time, account-wide Google Ads health audit using live data via Cogny's MCP server. Covers every campaign type, scores the account out of 100, and routes you to the right campaign-type skill for deeper drill-down.”
- name
- google-ads-audit
- allowed-tools
- mcp__cogny__google_ads__tool_list_accessible_accounts, mcp__cogny__google_ads__tool_execute_gaql, mcp__cogny__google_ads__tool_get_gaql_doc, mcp__cogny__google_ads__tool_get_reporting_view_doc, mcp__cogny__create_finding, WebFetch, WebSearch
- version
- 1.0.0
- author
- Cogny AI
- requires
- cogny-mcp
- platforms
- google-ads
- user-invocable
- true
- argument-hint
- [full|campaigns|budget|tracking|negatives]
Files
Just SKILL.md in skills/google-ads-audit of cognyai/claude-code-marketing-skills.
Open the folder on GitHubat commit a062fb4
Compare with similar skills
Google Ads Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Google Ads Audit this skillcognyai/claude-code-marketing-skills | 104 | — | ~2.6k | Automated safety check: Pass | None | |
| Google Adsarnabbagxd/Brand-building-skills | 729 | — | ~3.1k | Automated safety check: Pass | MIT | |
| Google Adszapier/connectors | 177 | — | ~3.7k | Automated safety check: Pass | Elastic-2.0 | |
| Google AdsaAAaqwq/AGI-Super-Team | 105 | 1 repos | ~1.4k | Automated safety check: Pass | MIT | |
| Google Ads Managementivangfalco/ads-skills | 279 | — | ~2.1k | Automated safety check: Notes | Custom licence | |
| Google Ads AuditAgriciDaniel/claude-ads | 9.9k | — | ~799 | Automated safety check: Pass | MIT |
Similar skills
- Official
Google Ads
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Agent-callable Google Ads tools — search campaigns, ad groups, and ads via GAQL, build performance reports, manage campaign status and budgets, and set up conversion tracking.
Google Ads
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Query, audit, and optimize Google Ads campaigns. An agent skill from aAAaqwq/AGI-Super-Team.
Google Ads Management
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Manages Google Ads accounts with Python scripts for the Google Ads API, backed by an intent-first B2B strategy knowledge base.
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Audits a Google Ads account across measurement, search terms, structure, creative, bidding, budgets and policy, and keeps every change as a draft.
Microsoft Advertising Audit
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Audits a Microsoft Advertising account across UET and conversions, imports, syndication, keywords, audiences, creative, bidding, budgets and policy, returning structured findings.
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Related
Works with
Categories
Questions about Google Ads Audit
What does Google Ads Audit do?
Comprehensive Google Ads account audit — campaign structure, budget pacing, conversion tracking, wasted spend — across every campaign type, ranked by estimated $ impact. Google Ads Audit is an agent skill from cognyai/claude-code-marketing-skills.
When should I use Google Ads Audit?
Google Ads Audit fits situations like: tasks that involve Paid advertising; tasks that involve Marketing analytics.
How do I install Google Ads Audit in Claude Code?
Run `npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a claude-code`. Or copy the skill folder (skills/google-ads-audit in cognyai/claude-code-marketing-skills) into .claude/skills/google-ads-audit in your project. Claude Code loads it when a task matches its description.
How do I install Google Ads Audit in Codex?
Run `npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a codex`. Or copy the skill folder (skills/google-ads-audit in cognyai/claude-code-marketing-skills) into .agents/skills/google-ads-audit in your project. Codex loads it when a task matches its description.
Can I use Google Ads Audit in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google-ads-audit, .gemini/skills/google-ads-audit, .github/skills/google-ads-audit and .opencode/skills/google-ads-audit in your project.
What does Google Ads Audit need to run?
SKILL.md names no scripts, command-line tools or credentials: Google Ads Audit is instructions for the agent only. Its frontmatter pre-approves these tools: mcp__cogny__google_ads__tool_list_accessible_accounts, mcp__cogny__google_ads__tool_execute_gaql, mcp__cogny__google_ads__tool_get_gaql_doc, mcp__cogny__google_ads__tool_get_reporting_view_doc, mcp__cogny__create_finding, WebFetch, WebSearch.
Does Google Ads Audit access the network?
SKILL.md names 1 domain. In commands or code: cogny.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.
Is Google Ads Audit safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Google Ads Audit use?
No licence was found for Google Ads Audit or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Google Ads Audit use?
About 2.6k tokens (SKILL.md is roughly 10k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Google Ads Audit?
Skills that share tags, products or a category with Google Ads Audit: Google Ads (arnabbagxd/Brand-building-skills, 729 stars), Google Ads (zapier/connectors, 177 stars), Google Ads (aAAaqwq/AGI-Super-Team, 105 stars) and Google Ads Management (ivangfalco/ads-skills, 279 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Google Ads Audit?
cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.
Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.