Google Ads Landing Review
TheMattBerman/google-ads-copilot
Diagnose landing page → conversion path problems for Google Ads traffic.
Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume.
Install Brand Kit
$ npx skills add cognyai/claude-code-marketing-skills --skill brand-kit -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cognyai/claude-code-marketing-skills brand-kit --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-kit .claude/skills/brand-kit && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-kit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/brand-kit into .claude/skills/brand-kit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-kit", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/brand-kitType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cognyai/claude-code-marketing-skills --skill brand-kit -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cognyai/claude-code-marketing-skills brand-kit --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/brand-kit .agents/skills/brand-kit && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-kit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/brand-kit into .agents/skills/brand-kit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-kit", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill brand-kit -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cognyai/claude-code-marketing-skills brand-kit --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/brand-kit .cursor/skills/brand-kit && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-kit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/brand-kit into .cursor/skills/brand-kit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-kit", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cognyai/claude-code-marketing-skills.git --path skills/brand-kit--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cognyai/claude-code-marketing-skills --skill brand-kit -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cognyai/claude-code-marketing-skills brand-kit --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/brand-kit .gemini/skills/brand-kit && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-kit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/brand-kit into .gemini/skills/brand-kit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-kit", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cognyai/claude-code-marketing-skills brand-kitInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cognyai/claude-code-marketing-skills --skill brand-kit -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/brand-kit .github/skills/brand-kit && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-kit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/brand-kit into .github/skills/brand-kit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-kit", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill brand-kit -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cognyai/claude-code-marketing-skills brand-kit --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/brand-kit .opencode/skills/brand-kit && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-kit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/brand-kit into .opencode/skills/brand-kit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-kit", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-kit- GitHub stars
- 104
- Token cost
- ~3.4k tokens
- SKILL.md length
- 1,319 words
- Files
- 2 (incl. references)
- Skills in repo
- 47
- Repo updated
- First seen
- Licence
- None found
At a glance
Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume.
- Works in 3 steps: .agents/brand-kit.json (if .agents/… → .claude/brand-kit.json (if .claude/… → ./brand-kit.json (otherwise — current…
- Tasks that involve Brand strategy and identity
- SKILL.md covers Usage, Output, Schema and Path 0 — Cogny MCP context…, plus 8 more sections
- Runs Shell scripts from its folder; calls curl, ffmpeg and npm; reaches cogny.com
What it does
Brand Kit is an agent skill from cognyai/claude-code-marketing-skills. Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume. Multiple discovery paths so it works whether the user has access to their site's source code or only a public URL or just a logo image.
Its SKILL.md is about 3.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/extract-palette.sh`).
It sits in Marketing & SEO, covering Brand strategy and identity, Landing pages and Paid advertising. It works with Model Context Protocol and Tailwind CSS. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.
When your agent uses it
- Tasks that involve Brand strategy and identity
- Tasks that involve Landing pages
- Tasks that involve Paid advertising
Example prompts
- “/brand-kit”
Requirements
- Node.js
- A Bash shell
- Pre-approved tools (allowed-tools): WebFetch, WebSearch, Bash, Read, Write, Edit, mcp__cogny__get_context_tree_overview, mcp__cogny__browse_context_tree, mcp__cogny__read_context_node, mcp__cogny__search_context
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- .agents/brand-kit.json (if .agents/ exists)
- .claude/brand-kit.json (if .claude/ exists)
- ./brand-kit.json (otherwise — current working directory)
What it can do on your machine
Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
WebFetchWebSearchBashReadWriteEditmcp__cogny__get_context_tree_overviewmcp__cogny__browse_context_treemcp__cogny__read_context_nodemcp__cogny__search_context
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships script files (Shell), which the agent can run.
Shell commands in SKILL.md call:
curlffmpegnpmnode
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
cogny.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brand Kit loads about 3.4k tokens when it runs, and up to ~3.7k if it reads all its reference files. Until then it costs about 74 tokens; SKILL.md has 1,319 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check: notes
The automated check noted patterns worth knowing about, such as sudo or a known installer.
- NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
allowed-tools: WebFetch, WebSearch, Bash, Read, Write, Edit, mcp__cogny__get_context_tree_overview, mcp__cogny__bro
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 1,319 words (~3,397 tokens).
“Build a brand-kit.json describing the user's product in a way other skills can consume — colors, type, voice, do/don't language, optional logo. Other Cogny skills (/tiktok-launch-video, /reddit-launch-video, /linkedin-launch-video, /landing-page-review, /ad-copy-writer) read this file when present.”
- name
- brand-kit
- allowed-tools
- WebFetch, WebSearch, Bash, Read, Write, Edit, mcp__cogny__get_context_tree_overview, mcp__cogny__browse_context_tree, mcp__cogny__read_context_node, mcp__cogny__search_context
- version
- 1.0.0
- author
- Cogny AI
- platforms
- hyperframes, ffmpeg
- user-invocable
- true
- argument-hint
- <site URL | repo path | logo path | nothing for interview>
Files
SKILL.md and 1 other file (references) in skills/brand-kit of cognyai/claude-code-marketing-skills.
- SKILL.md
- references/extract-palette.sh
Open the folder on GitHubat commit a062fb4
Compare with similar skills
Brand Kit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Kit this skillcognyai/claude-code-marketing-skills | 104 | — | ~3.4k | Automated safety check: Notes | None | |
| Google Ads Landing ReviewTheMattBerman/google-ads-copilot | 238 | — | ~4.1k | Automated safety check: Pass | MIT | |
| 03 Performance Eval Globalminhnv0807/ai-business-skills | 609 | — | ~3.5k | Automated safety check: Pass | MIT | |
| Google Ads Landing Page Auditnowork-studio/notfair-plugin | 3.9k | — | ~306 | Automated safety check: Pass | MIT | |
| Ad Creative Builderaaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 | |
| Landing Optimizeraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.3k | Automated safety check: Pass | Apache-2.0 |
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Google Ads Landing Page Audit
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Scores Google Ads landing pages on five weighted dimensions and diagnoses why high-CTR ad groups convert poorly, with concrete fixes for each page.
Ad Creative Builder
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A skill your agent uses when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix…
Landing Optimizer
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A skill your agent uses when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a…
Ad Extension Audit
irinabuht12-oss/marketing-skills
Reviews all your Google Ads extensions — sitelinks, callouts, structured snippets, call extensions, image extensions, price extensions — across every campaign.
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Related
Works with
Categories
Questions about Brand Kit
What does Brand Kit do?
Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume. Brand Kit is an agent skill from cognyai/claude-code-marketing-skills.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume.
When should I use Brand Kit?
Brand Kit fits situations like: tasks that involve Brand strategy and identity; tasks that involve Landing pages; tasks that involve Paid advertising.
How do I install Brand Kit in Claude Code?
Run `npx skills add cognyai/claude-code-marketing-skills --skill brand-kit -a claude-code`. Or copy the skill folder (skills/brand-kit in cognyai/claude-code-marketing-skills) into .claude/skills/brand-kit in your project. Claude Code loads it when a task matches its description.
How do I install Brand Kit in Codex?
Run `npx skills add cognyai/claude-code-marketing-skills --skill brand-kit -a codex`. Or copy the skill folder (skills/brand-kit in cognyai/claude-code-marketing-skills) into .agents/skills/brand-kit in your project. Codex loads it when a task matches its description.
Can I use Brand Kit in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill brand-kit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-kit, .gemini/skills/brand-kit, .github/skills/brand-kit and .opencode/skills/brand-kit in your project.
What does Brand Kit need to run?
Going by SKILL.md and its folder, Brand Kit needs a shell for the scripts in its folder and the command-line tools its instructions call (curl, ffmpeg, npm and node). Our summary lists: Node.js; A Bash shell. Its frontmatter pre-approves these tools: WebFetch, WebSearch, Bash, Read, Write, Edit, mcp__cogny__get_context_tree_overview, mcp__cogny__browse_context_tree, mcp__cogny__read_context_node, mcp__cogny__search_context.
Does Brand Kit access the network?
SKILL.md names 1 domain. In commands or code: cogny.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.
Is Brand Kit safe to install?
Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.
What licence does Brand Kit use?
No licence was found for Brand Kit or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Brand Kit use?
About 3.4k tokens (SKILL.md is roughly 14k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 348 tokens, read only when the agent opens those files.
What are the alternatives to Brand Kit?
Skills that share tags, products or a category with Brand Kit: Google Ads Landing Review (TheMattBerman/google-ads-copilot, 238 stars), 03 Performance Eval Global (minhnv0807/ai-business-skills, 609 stars), Google Ads Landing Page Audit (nowork-studio/notfair-plugin, 3.9k stars) and Ad Creative Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Kit?
cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.
Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.