Official agent skill

Google Ads

Agent-callable Google Ads tools — search campaigns, ad groups, and ads via GAQL, build performance reports, manage campaign status and budgets, and set up conversion tracking.

OfficialElastic-2.0Auto-check passedMarketing & SEO

Install Google Ads

skills CLI

$ npx skills add zapier/connectors --skill google-ads -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install zapier/connectors google-ads --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/zapier/connectors.git skills-src && mkdir -p .claude/skills && cp -r skills-src/apps/google-ads .claude/skills/google-ads && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "google-ads" agent skill from https://github.com/zapier/connectors/tree/main/apps/google-ads into .claude/skills/google-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/zapier/connectors/tree/main/apps/google-ads

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add zapier/connectors --skill google-ads -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install zapier/connectors google-ads --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/zapier/connectors.git skills-src && mkdir -p .agents/skills && cp -r skills-src/apps/google-ads .agents/skills/google-ads && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "google-ads" agent skill from https://github.com/zapier/connectors/tree/main/apps/google-ads into .agents/skills/google-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add zapier/connectors --skill google-ads -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install zapier/connectors google-ads --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/zapier/connectors.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/apps/google-ads .cursor/skills/google-ads && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "google-ads" agent skill from https://github.com/zapier/connectors/tree/main/apps/google-ads into .cursor/skills/google-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/zapier/connectors.git --path apps/google-ads

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add zapier/connectors --skill google-ads -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install zapier/connectors google-ads --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/zapier/connectors.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/apps/google-ads .gemini/skills/google-ads && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "google-ads" agent skill from https://github.com/zapier/connectors/tree/main/apps/google-ads into .gemini/skills/google-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install zapier/connectors google-ads

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add zapier/connectors --skill google-ads -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/zapier/connectors.git skills-src && mkdir -p .github/skills && cp -r skills-src/apps/google-ads .github/skills/google-ads && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "google-ads" agent skill from https://github.com/zapier/connectors/tree/main/apps/google-ads into .github/skills/google-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add zapier/connectors --skill google-ads -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install zapier/connectors google-ads --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/zapier/connectors.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/apps/google-ads .opencode/skills/google-ads && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "google-ads" agent skill from https://github.com/zapier/connectors/tree/main/apps/google-ads into .opencode/skills/google-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: google-ads
GitHub stars: 176
Token cost: ~3.7k tokens
SKILL.md length: 1,282 words
Files: 53 (incl. scripts, references)
Skills in repo: 29
Repo updated: Aug 25, 2026
First seen: Oct 7, 2026
Licence: Elastic-2.0

At a glance

Agent-callable Google Ads tools — search campaigns, ad groups, and ads via GAQL, build performance reports, manage campaign status and budgets, and set up conversion tracking.

The user mentions Google Ads
SKILL.md covers When to use this, Setup, Scripts and Disambiguation & refusals, plus 3 more sections
Runs TypeScript and JavaScript scripts from its folder; calls npm, npx and git; reaches googleads.googleapis.com
Manage advertising campaigns

What it does

Google Ads is an agent skill from zapier/connectors, published by the product's own GitHub organization. Agent-callable Google Ads tools — search campaigns, ad groups, and ads via GAQL, build performance reports, manage campaign status and budgets, and set up conversion tracking. Use when the user mentions Google Ads or wants to read or manage advertising campaigns, budgets, or reporting — even if they don't name Google Ads explicitly.

Its SKILL.md is about 3.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 56 other files, including scripts and reference files (for example `.claude-plugin/plugin.json`, `.mcp.json` and `CHANGELOG.md`). Compatibility notes: Run npm install --omit=dev in this directory, then node cli.js. The TypeScript source needs Node.js 22.18+; on older Node, run cli.js for build-it-yourself /…

It sits in Marketing & SEO, covering Paid advertising and Marketing analytics. It works with Google Ads and Zapier. The repository describes itself as: Connect your agent to the apps you already use - with or without Zapier.

When your agent uses it

The user mentions Google Ads
Manage advertising campaigns
Reporting — even if they dont name Google Ads explicitly

Example prompts

“/google-ads”

Requirements

Node.js
Compatibility (from SKILL.md): Run `npm install --omit=dev` in this directory, then `node cli.js`. The TypeScript source needs Node.js 22.18+; on older Node, run `cli.js` for build-it-yourself / prebuilt / alternative-runtime options.

What it can do on your machine

Read from SKILL.md and the folder at commit e48d26f. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships 1 file in scripts/ (TypeScript and JavaScript, from the files we listed), which the agent can run.
Shell commands in SKILL.md call:
- npm
- npx
- git
- node
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
- googleads.googleapis.com
Also links to:
- developers.google.com
- agentskills.io
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Compatibility
Run `npm install --omit=dev` in this directory, then `node cli.js`. The TypeScript source needs Node.js 22.18+; on older Node, run `cli.js` for build-it-yourself / prebuilt / alternative-runtime options.
From compatibility in the SKILL.md frontmatter.

Context cost

Google Ads loads about 3.7k tokens when it runs, and up to ~14k if it reads all its reference files. Until then it costs about 86 tokens; SKILL.md has 1,282 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~86
When it runs · the whole SKILL.md, loaded when a task matches: ~3.7k
With references · SKILL.md plus every file in references/, read only if the agent opens them: ~14k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

Its licence (Elastic-2.0) doesn't allow us to republish the file, so here is its outline and opening line. It has 1,282 words (~3,743 tokens).

“Tools for working with a Google Ads account against the Google Ads API (https://googleads.googleapis.com/v23/). Reads are expressed in GAQL (Google Ads Query Language) against the search endpoint; writes go through the per-resource mutate endpoints. 13 tools across account navigation, reads…”

— opening of SKILL.md by zapier, Elastic-2.0

name: google-ads
compatibility: Run `npm install --omit=dev` in this directory, then `node cli.js`. The TypeScript source needs Node.js 22.18+; on older Node, run `cli.js` for build-it-yourself / prebuilt / alternative-runtime options.
license: Elastic-2.0
metadata.title: Google Ads
metadata.source: https://github.com/zapier/connectors/blob/main/apps/google-ads/SKILL.md
metadata.api-docs: https://developers.google.com/google-ads/api/rest/overview
metadata.zapier-app-key: GoogleAdsCLIAPI

Read the full SKILL.md on GitHub

Files

SKILL.md and 52 other files (scripts, references) in apps/google-ads of zapier/connectors.

SKILL.md
.claude-plugin/plugin.json
.mcp.json
CHANGELOG.md
LICENSE
NOTICE
README.md
cli.js
cli.ts
connections.ts
evals/evals.json
evals/results.md
index.ts
lib/googleAdsFetch.ts
package.json
references/google-ads-api-gotchas.md
references/use-as-cli.md
… and 36 more

Open the folder on GitHubat commit e48d26f

Compare with similar skills

Google Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Google Ads compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Google Ads this skillzapier/connectors	176	—	~3.7k	Automated safety check: Pass	Elastic-2.0	1 mo ago
Google Adsarnabbagxd/Brand-building-skills	724	—	~3.1k	Automated safety check: Pass	MIT	3 mo ago
Share Of Voiceindranilbanerjee/digital-marketing-pro	859	1 repos	~3.7k	Automated safety check: Pass	MIT	5 days ago
Google AdsaAAaqwq/AGI-Super-Team	105	1 repos	~1.4k	Automated safety check: Pass	MIT	today
Google Ads Auditcognyai/claude-code-marketing-skills	104	—	~2.6k	Automated safety check: Pass	None	3 mo ago
Utm Buildercognyai/claude-code-marketing-skills	104	—	~4.3k	Automated safety check: Notes	None	3 mo ago

Similar skills

Google Ads
arnabbagxd/Brand-building-skills
Plan, build, and optimize Google Ads campaigns — Search, Shopping, Performance Max, Display, and YouTube — including keyword research, match types, bidding strategy, Quality Score, ad extensions…
724 GitHub stars~3.1k tokensUpdated 3 mo ago
Marketing & SEOAuto-check passed
Share Of Voice
indranilbanerjee/digital-marketing-pro
Calculate share of voice against named competitors across four dimensions — organic (volume-weighted keyword visibility), paid (Google Ads auction insights), social (mention volume with sentiment…
859 GitHub starsUsed in 1 repo~3.7k tokens
Marketing & SEOAuto-check passed
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Query, audit, and optimize Google Ads campaigns. An agent skill from aAAaqwq/AGI-Super-Team.
105 GitHub starsUsed in 1 repo~1.4k tokens
Marketing & SEOAuto-check passed
Google Ads Audit
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Comprehensive Google Ads account audit — campaign structure, budget pacing, conversion tracking, wasted spend — across every campaign type, ranked by estimated $ impact
104 GitHub stars~2.6k tokensUpdated 3 mo ago
Marketing & SEOAuto-check passed
Utm Builder
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Google Ads Management
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Questions about Google Ads

What does Google Ads do?

Agent-callable Google Ads tools — search campaigns, ad groups, and ads via GAQL, build performance reports, manage campaign status and budgets, and set up conversion tracking. Google Ads is an agent skill from zapier/connectors, published by the product's own GitHub organization. Agent-callable Google Ads tools — search campaigns, ad groups, and ads via GAQL, build performance reports, manage campaign status and budgets, and set up conversion tracking.

When should I use Google Ads?

Google Ads fits situations like: the user mentions Google Ads; manage advertising campaigns; reporting — even if they dont name Google Ads explicitly.

How do I install Google Ads in Claude Code?

Run `npx skills add zapier/connectors --skill google-ads -a claude-code`. Or copy the skill folder (apps/google-ads in zapier/connectors) into .claude/skills/google-ads in your project. Claude Code loads it when a task matches its description.

How do I install Google Ads in Codex?

Run `npx skills add zapier/connectors --skill google-ads -a codex`. Or copy the skill folder (apps/google-ads in zapier/connectors) into .agents/skills/google-ads in your project. Codex loads it when a task matches its description.

Can I use Google Ads in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add zapier/connectors --skill google-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google-ads, .gemini/skills/google-ads, .github/skills/google-ads and .opencode/skills/google-ads in your project.

What does Google Ads need to run?

Going by SKILL.md and its folder, Google Ads needs TypeScript and JavaScript for the scripts in its folder and the command-line tools its instructions call (npm, npx, git and node). Our summary lists: Node.js. Compatibility (from SKILL.md): Run `npm install --omit=dev` in this directory, then `node cli.js`. The TypeScript source needs Node.js 22.18+; on older Node, run `cli.js` for build-it-yourself / prebuilt / alternative-runtime options..

Does Google Ads access the network?

SKILL.md names 3 domains. In commands or code: googleads.googleapis.com; the agent is likely to contact it when it follows the instructions. As links in the text: developers.google.com and agentskills.io. This is read from the text; nothing was executed.

Is Google Ads safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Google Ads use?

Google Ads is published under the Elastic-2.0 licence (declared in SKILL.md).

How many tokens does Google Ads use?

About 3.7k tokens (SKILL.md is roughly 15k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 10k tokens, read only when the agent opens those files.

What are the alternatives to Google Ads?

Skills that share tags, products or a category with Google Ads: Google Ads (arnabbagxd/Brand-building-skills, 724 stars), Share Of Voice (indranilbanerjee/digital-marketing-pro, 859 stars), Google Ads (aAAaqwq/AGI-Super-Team, 105 stars) and Google Ads Audit (cognyai/claude-code-marketing-skills, 104 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Google Ads?

zapier (a GitHub organization, an official publisher) maintains it in zapier/connectors, which has 176 GitHub stars. The repository holds 29 skills in this directory. The repository was last updated on August 25, 2026.

Source: zapier/connectors on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Google Ads

Install Google Ads

Facts

At a glance

What it does

When your agent uses it

Example prompts

Requirements

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Compatibility

Context cost

Safety

SKILL.md

Files

Compare with similar skills

Similar skills

Google Ads

Share Of Voice

Google Ads

Google Ads Audit

Utm Builder

Google Ads Management

More from zapier/connectors

Alpaca

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Discord

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Elevenlabs

Firecrawl

Questions about Google Ads

Install Google Ads

Facts

At a glance

What it does

When your agent uses it

Example prompts

Requirements

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Compatibility

Context cost

Safety

SKILL.md

Files

Compare with similar skills

Similar skills

More from zapier/connectors

Related

Questions about Google Ads