VKirill/claude-lane-stack
[RU: экосистема Google] Ads (RSA/PMax), Analytics GA4, Search Console, GTM, Cloud auth.
Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene
Install Gtm Audit
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-audit -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-audit --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/gtm-audit .claude/skills/gtm-audit && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "gtm-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-audit into .claude/skills/gtm-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-audit", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-auditType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-audit -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-audit --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/gtm-audit .agents/skills/gtm-audit && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "gtm-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-audit into .agents/skills/gtm-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-audit", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-audit -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-audit --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/gtm-audit .cursor/skills/gtm-audit && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "gtm-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-audit into .cursor/skills/gtm-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-audit", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cognyai/claude-code-marketing-skills.git --path skills/gtm-audit--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-audit -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-audit --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/gtm-audit .gemini/skills/gtm-audit && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "gtm-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-audit into .gemini/skills/gtm-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-audit", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cognyai/claude-code-marketing-skills gtm-auditInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-audit -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/gtm-audit .github/skills/gtm-audit && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "gtm-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-audit into .github/skills/gtm-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-audit", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill gtm-audit -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cognyai/claude-code-marketing-skills gtm-audit --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/gtm-audit .opencode/skills/gtm-audit && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "gtm-audit" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/gtm-audit into .opencode/skills/gtm-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-audit", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
gtm-audit- GitHub stars
- 104
- Token cost
- ~1.6k tokens
- SKILL.md length
- 500 words
- Files
- 1
- Skills in repo
- 47
- Repo updated
- First seen
- Licence
- None found
At a glance
Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene
- Works in 9 steps: Account & container discovery → Tag inventory → Trigger coverage → …
- Workspace hygiene
- SKILL.md covers Prerequisites Check, Usage, Steps and Critical rules
- Reaches cogny.com
What it does
Gtm Audit is an agent skill from cognyai/claude-code-marketing-skills. Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy. It works with Google Analytics and Google Ads. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.
When your agent uses it
- Workspace hygiene
- Tasks that involve Go-to-market strategy
Example prompts
- “/gtm-audit”
Requirements
- Pre-approved tools (allowed-tools): mcp__cogny__google_tag_manager__tool_list_accounts, mcp__cogny__google_tag_manager__tool_list_containers, mcp__cogny__google_tag_manager__tool_list_tags, mcp__cogny__google_tag_manager__tool_list_triggers, mcp__cogny__google_tag_manager__tool_list_variables, mcp__cogny__google_tag_manager__tool_get_tag, mcp__cogny__google_tag_manager__tool_get_trigger, mcp__cogny__google_tag_manager__tool_get_variable, mcp__cogny__google_tag_manager__tool_get_workspace_status, mcp__cogny__google_tag_manager__tool_search_tags, mcp__cogny__create_finding, WebFetch, WebSearch
Workflow steps
9 steps, taken from the step headings in SKILL.md.
- Account & container discovery
- Tag inventory
- Trigger coverage
- Variable hygiene
- Consent Mode v2
- GA4 wiring correctness
- Naming & workspace status
- Score and report
- Record findings
What it can do on your machine
Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
mcp__cogny__google_tag_manager__tool_list_accountsmcp__cogny__google_tag_manager__tool_list_containersmcp__cogny__google_tag_manager__tool_list_tagsmcp__cogny__google_tag_manager__tool_list_triggersmcp__cogny__google_tag_manager__tool_list_variablesmcp__cogny__google_tag_manager__tool_get_tagmcp__cogny__google_tag_manager__tool_get_triggermcp__cogny__google_tag_manager__tool_get_variablemcp__cogny__google_tag_manager__tool_get_workspace_statusmcp__cogny__google_tag_manager__tool_search_tags
…and 3 more on the same allowed-tools line.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are json).
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
cogny.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Gtm Audit loads about 1.6k tokens when it runs. Until then it costs about 41 tokens; SKILL.md has 500 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 500 words (~1,581 tokens).
“A one-time audit of a Google Tag Manager container. GTM rarely fails loudly — it fails as a duplicate GA4 tag double-counting conversions, a tag with no trigger that never fires, or analytics tags firing before consent. This skill reads…”
- name
- gtm-audit
- allowed-tools
- mcp__cogny__google_tag_manager__tool_list_accounts, mcp__cogny__google_tag_manager__tool_list_containers, mcp__cogny__google_tag_manager__tool_list_tags, mcp__cogny__google_tag_manager__tool_list_triggers, mcp__cogny__google_tag_manager__tool_list_variables, mcp__cogny__google_tag_manager__tool_get_tag, mcp__cogny__google_tag_manager__tool_get_trigger, mcp__cogny__google_tag_manager__tool_get_variable, mcp__cogny__google_tag_manager__tool_get_workspace_status, mcp__cogny__google_tag_manager__tool_search_tags, mcp__cogny__create_finding, WebFetch, WebSearch
- version
- 1.0.0
- author
- Cogny AI
- requires
- cogny-mcp
- platforms
- google-tag-manager
- user-invocable
- true
- argument-hint
- [full|tags|triggers|consent]
Files
Just SKILL.md in skills/gtm-audit of cognyai/claude-code-marketing-skills.
Open the folder on GitHubat commit a062fb4
Compare with similar skills
Gtm Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Gtm Audit this skillcognyai/claude-code-marketing-skills | 104 | — | ~1.6k | Automated safety check: Pass | None | |
| GoogleVKirill/claude-lane-stack | 122 | — | ~1.7k | Automated safety check: Pass | MIT | |
| Blog GoogleAgriciDaniel/claude-blog | 2.3k | 1 repos | ~3.3k | Automated safety check: Notes | MIT | |
| SEO Googleseranking/seo-skills | 161 | — | ~4.8k | Automated safety check: Pass | MIT | |
| Tracking Discoverjtrackingai/analytics-tracking-automation | 142 | — | ~614 | Automated safety check: Pass | Apache-2.0 | |
| Google Adsarnabbagxd/Brand-building-skills | 729 | — | ~3.1k | Automated safety check: Pass | MIT |
Similar skills
Google
Blog Google
AgriciDaniel/claude-blog
Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity…
SEO Google
seranking/seo-skills
Direct access to Google's own SEO data via Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, GA4 organic…
Tracking Discover
jtrackingai/analytics-tracking-automation
A skill your agent uses when the user wants crawl coverage, platform detection, dataLayer discovery, or a fresh artifact directory before grouping and schema work.
Google Ads
arnabbagxd/Brand-building-skills
Plan, build, and optimize Google Ads campaigns — Search, Shopping, Performance Max, Display, and YouTube — including keyword research, match types, bidding strategy, Quality Score, ad extensions…
Tracking Live Gtm
jtrackingai/analytics-tracking-automation
A skill your agent uses when the user wants to inspect the real live GTM runtime before schema generation or compare multiple live GTM containers.
More from cognyai/claude-code-marketing-skills
All 47 skills in this repoGtm Setup
cognyai/claude-code-marketing-skills
GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices
Gtm Tracking Plan
cognyai/claude-code-marketing-skills
Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event
Pre Send QA
cognyai/claude-code-marketing-skills
Pre-flight QA for an email campaign — merge tags, broken links, spam triggers, compliance, mobile rendering — before you hit send
Brand Kit
cognyai/claude-code-marketing-skills
Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume.
Linkedin Launch Video
cognyai/claude-code-marketing-skills
Produce a LinkedIn-native 1:1 (or 16:9) launch video using HyperFrames.
Reddit Launch Video
cognyai/claude-code-marketing-skills
Produce a Reddit-native 1:1 or 4:5 launch video using HyperFrames.
Related
Works with
Categories
Questions about Gtm Audit
What does Gtm Audit do?
Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene. Gtm Audit is an agent skill from cognyai/claude-code-marketing-skills.
When should I use Gtm Audit?
Gtm Audit fits situations like: workspace hygiene; tasks that involve Go-to-market strategy.
How do I install Gtm Audit in Claude Code?
Run `npx skills add cognyai/claude-code-marketing-skills --skill gtm-audit -a claude-code`. Or copy the skill folder (skills/gtm-audit in cognyai/claude-code-marketing-skills) into .claude/skills/gtm-audit in your project. Claude Code loads it when a task matches its description.
How do I install Gtm Audit in Codex?
Run `npx skills add cognyai/claude-code-marketing-skills --skill gtm-audit -a codex`. Or copy the skill folder (skills/gtm-audit in cognyai/claude-code-marketing-skills) into .agents/skills/gtm-audit in your project. Codex loads it when a task matches its description.
Can I use Gtm Audit in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill gtm-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/gtm-audit, .gemini/skills/gtm-audit, .github/skills/gtm-audit and .opencode/skills/gtm-audit in your project.
What does Gtm Audit need to run?
SKILL.md names no scripts, command-line tools or credentials: Gtm Audit is instructions for the agent only. Its frontmatter pre-approves these tools: mcp__cogny__google_tag_manager__tool_list_accounts, mcp__cogny__google_tag_manager__tool_list_containers, mcp__cogny__google_tag_manager__tool_list_tags, mcp__cogny__google_tag_manager__tool_list_triggers, mcp__cogny__google_tag_manager__tool_list_variables, mcp__cogny__google_tag_manager__tool_get_tag, mcp__cogny__google_tag_manager__tool_get_trigger, mcp__cogny__google_tag_manager__tool_get_variable, mcp__cogny__google_tag_manager__tool_get_workspace_status, mcp__cogny__google_tag_manager__tool_search_tags, mcp__cogny__create_finding, WebFetch, WebSearch.
Does Gtm Audit access the network?
SKILL.md names 1 domain. In commands or code: cogny.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.
Is Gtm Audit safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Gtm Audit use?
No licence was found for Gtm Audit or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Gtm Audit use?
About 1.6k tokens (SKILL.md is roughly 6.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Gtm Audit?
Skills that share tags, products or a category with Gtm Audit: Google (VKirill/claude-lane-stack, 122 stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), SEO Google (seranking/seo-skills, 161 stars) and Tracking Discover (jtrackingai/analytics-tracking-automation, 142 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Gtm Audit?
cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.
Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.